Press Releases

Native Advertising: NAD Reviews Joyus’ Product Videos at Magazine’s Online Edition, Recommends Modifications

NAD has recommended that Joyus, Inc. – which sells certain products in partnership with an online magazine – modify content to better assure that consumers who click through to a Joyus video know they will be clicking on an ad.

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ERSP Reviews Advertising for Vaughn College, Recommends Marketer Modify or Discontinue Certain Claims

ERSP has recommended that Vaughn College modify or discontinue certain claims in its advertising.

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NAD Recommends Intraceuticals Discontinue Challenged Claims for ‘Atoxelene’ Products

NAD has recommended that Intraceuticals LLC discontinue certain express and implied claims for the company’s Atoxelene Skin Care Products and Atoxelene Line Wand, including claims that the products work “instantly.” Meanwhile, the advertiser has said it will work to have certain other claims for its products removed from a third-party website that it does not control.

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Accountability Program Announces Work with Kryptowire

Virginia-based Security Firm Providing Advanced Mobile Application Tool for Compliance Investigations Arlington, VA – May 4, 2016 – The Online Interest-Based Advertising Accountability Program announced that Kryptowire, LLC, a Fairfax-based security firm, is providing technical services and staff support to assist the Accountability Program in monitoring mobile applications’ compliance with the Digital Advertising Alliance’s Self-Regulatory Principles in the challenging world of mobile. The Accountability Program protects consumer privacy in the digital advertising marketplace by...

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New Cop on the Mobile Privacy Beat

Mobile Apps Update Software, Disclosures to Comply with DAA Mobile Guidance Arlington, VA – May 4, 2016 – The release of the Online Interest-Based Advertising Accountability Program’s compliance decisions involving popular apps published by Spinrilla, Top Free Games, and Bearbit Studios puts mobile companies on notice that the Digital Advertising Alliance Self-Regulatory Principles are now in full force in the mobile world. The DAA’s Mobile Guidance incorporates the Principles and shows companies how to implement them in the technically challenging mobile environment. Consumers can...

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Hollywood Reporter and Varick Media Implement Accountability Program’s Recommendations

The Online Interest-Based Advertising Accountability Program has resolved formal inquiries into the digital privacy practices of a web publisher, the Hollywood Reporter, and an agency trading desk, Varick Media Management.

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