Press Releases

Accountability Program Announces Work with Kryptowire

Virginia-based Security Firm Providing Advanced Mobile Application Tool for Compliance Investigations Arlington, VA – May 4, 2016 – The Online Interest-Based Advertising Accountability Program announced that Kryptowire, LLC, a Fairfax-based security firm, is providing technical services and staff support to assist the Accountability Program in monitoring mobile applications’ compliance with the Digital Advertising Alliance’s Self-Regulatory Principles in the challenging world of mobile. The Accountability Program protects consumer privacy in the digital advertising marketplace by...

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New Cop on the Mobile Privacy Beat

Mobile Apps Update Software, Disclosures to Comply with DAA Mobile Guidance Arlington, VA – May 4, 2016 – The release of the Online Interest-Based Advertising Accountability Program’s compliance decisions involving popular apps published by Spinrilla, Top Free Games, and Bearbit Studios puts mobile companies on notice that the Digital Advertising Alliance Self-Regulatory Principles are now in full force in the mobile world. The DAA’s Mobile Guidance incorporates the Principles and shows companies how to implement them in the technically challenging mobile environment. Consumers can...

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Hollywood Reporter and Varick Media Implement Accountability Program’s Recommendations

The Online Interest-Based Advertising Accountability Program has resolved formal inquiries into the digital privacy practices of a web publisher, the Hollywood Reporter, and an agency trading desk, Varick Media Management.

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Advertisers Must Tell Consumers When Sponsored-Content is Tailored to their Specific Interests

Arlington, VA — November 4, 2015 – The Online Interest-Based Advertising Accountability Program today published its first cases requiring the familiar AdChoices icon or its equivalent when native advertisements are geared to consumers’ personal interests based on their browsing history. Today’s cases bring Gravity and Outbrain, two companies specializing in native advertising, into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, or “OBA Principles.” The cases demonstrate that the OBA Principles apply...

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Strong Signal to the Mobile Industry: the Accountability Program’s Enforcement is Underway

Arlington, VA — September 3, 2015 – The Online Interest-Based Advertising Accountability Program is alerting mobile apps, marketers, browsers, and others in the mobile advertising chain, that enforcement of longstanding industry privacy standards is now underway. These standards, known as the Digital Advertising Alliance Self-Regulatory Principles, provide consumers with transparency and choice about interest-based advertising and forbid the use of multi-site data for making important eligibility decisions such as employment or credit. Now, the Accountability Program will enforce...

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Accountability Program Continues Compliance Sweep: Websites Take Responsibility for Informing Consumers about Data Collection

Arlington, VA — May 14, 2015 – In decisions released today, the Online Interest-Based Advertising Accountability Program (Accountability Program) brought consumers enhanced notice and choice about interest-based advertising (IBA) on four more popular websites: Etsy, Imgur, TWiT.tv, and 247 Sports. These actions continue the Accountability Program’s campaign to bring website publishers into compliance with their enhanced notice responsibilities. Websites must provide their visitors with enhanced notice when third parties are collecting information to learn more about what sorts...

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