Press Releases

Accountability Program Bolsters Consumer Choice about Persistent ID, Location Use for Targeted Advertising

Arlington, VA – December 10, 2018 – The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. The companies, Kiip and VRTCAL, updated their privacy disclosures and consumer opt-out tools to ensure that they met the requirements of industry best practices for interest-based advertising. “Making opt-out tools easy to use and ensuring they are clearly described are essential components of the DAA Principles,” said Jon...

Read More

Privacy Roundup Brings App and Website Publishers into Compliance with Industry Standards for Digital Privacy

Arlington, VA – September 26, 2018 – Today, the Online Interest-Based Advertising Accountability Program released new cases that continue its mission to bring mobile app and website publishers into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, which outline best practices for digital ad privacy. The privacy watchdog’s latest cases highlight its efforts to ensure that consumers are given “enhanced notice” about data collection for targeted advertising (also known as interest-based advertising or IBA) when they interact with brands on their...

Read More

Privacy Watchdog Brings Transparency and Choice to Mobile Video Ads

Arlington, VA – August 20, 2018 – Today, the Online Interest-Based Advertising Accountability Program released the first decision under its newest enforcement initiative, bringing a video ad technology company into compliance with online privacy best practices. Vdopia, Inc.’s Chocolate, a mobile video ad exchange and mobile SDK mediation platform, updated its data privacy practices to ensure consumers are provided with notice and choice when video ads tailored to their interests are served through mobile apps. Through revisions to its privacy disclosures, its opt-out mechanisms, and...

Read More

New Accountability Program Cases Highlight Websites’ Privacy Responsibilities

Arlington, VA – June 7, 2018 – The Online Interest-Based Advertising Accountability Program released two new decisions today, once again bringing increased transparency about online advertising practices to consumer-facing websites. The companies in these cases, Purple Innovation LLC and x19 Limited, adopted the Accountability Program’s recommendations to add real-time “enhanced notice” links on their websites where data is collected for interest-based advertising, or “IBA.” Purple, an online mattress retailer, came to the Accountability Program’s attention from a consumer...

Read More

Website Elevates Privacy Notice

Accountability Program calls on all websites to clearly inform consumers about tracking Arlington, VA – March 14, 2018 – Today, the Online Interest-Based Advertising Accountability Program released its latest decision, Liftopia, Inc. This case upholds a consumer complaint about the lack of up-front notice of interest-based advertising (IBA) on Liftopia’s website. The missing notice—called “enhanced notice”—is designed to alert consumers to the fact that third-party advertisers may be collecting data about their browsing activity and using this data to deliver interest-based ads...

Read More

Compliance Warning: Interest-Based Video Ads Require Transparency, Choice

Companies are on notice: comply with interest-based advertising rules by April 1, 2018, or risk Accountability Program action Arlington, VA – December 11, 2017 – Today, the Online Interest-Based Advertising Accountability Program announced that on April 1, 2018, it will require video advertisements to provide consumers with transparency and control with every interest-based video ad roll. The core of today’s compliance warning is simple: advertisers must deliver just-in time notice to consumers when serving interest-based video ads online and on mobile devices, and follow the other...

Read More