Press Releases

Compliance Warning: Interest-Based Video Ads Require Transparency, Choice

Companies are on notice: comply with interest-based advertising rules by April 1, 2018, or risk Accountability Program action Arlington, VA – December 11, 2017 – Today, the Online Interest-Based Advertising Accountability Program announced that on April 1, 2018, it will require video advertisements to provide consumers with transparency and control with every interest-based video ad roll. The core of today’s compliance warning is simple: advertisers must deliver just-in time notice to consumers when serving interest-based video ads online and on mobile devices, and follow the other...

Read More

Privacy Watchdog Ensures Consumers Have Ad Choices as They Switch from Laptop to Mobile and Back

BBB enforces self-regulation in new world of cross-device advertising Arlington, VA – December 11, 2017 – The typical consumer owns at least three devices—a personal laptop, cell phone, tablet, and often an office computer. We all switch seamlessly among these devices throughout the day. And advertisers follow us on this daily device journey with ads reflecting our online habits (interest-based ads or IBA) on any and all of these devices. So if we were browsing for that vacation in Hawaii on our mobile phone, we aren’t surprised when—aloha—a couple of travel bargains pop up on the...

Read More

Privacy Watchdog Protects Consumers’ Ad Choices

BBB self-regulatory program brings ad tech firms into compliance with industry privacy standards Arlington, VA – August 1, 2017 – The Online Interest-Based Advertising Accountability Program, the independent enforcement agent of the Digital Advertising Alliance, released the results of two cases focused on the elements of third party compliance under the DAA Self-Regulatory Principles: transparency and consumer control of interest-based advertising (IBA). The companies—Adbrain and Exponential—both changed their privacy practices to ensure that consumers receive real-time notice of IBA...

Read More

Accountability Program Begins Enforcement of Cross-Device Guidance

Privacy watchdog warns companies to give consumers clean notice and choice Arlington, VA –February 1, 2017 – Today, the Online Interest-Based Advertising Accountability Program begins enforcement of the Digital Advertising Alliance’s latest guidance, the Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices. Interest-based advertising (IBA) now occurs across a range of devices—consumers may see the same ad tailored to their interests across their laptops, tablets, work computers, and mobile devices. In response to these changes, the...

Read More

Accountability Program Takes Action on Consumer Complaints

Major brands improve websites to meet industry privacy standards Arlington, VA – January 25, 2017 – The Online Interest-Based Advertising Accountability Program has released three decisions that give consumers the enhanced notice and choice they complained was missing from the websites of AAA of Northern California, Nevada and Utah, Anheuser-Busch and Wayfair. Under the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, website owners are required to give consumers clear, meaningful, and prominent notice when companies are collecting or using...

Read More

Privacy watchdog sniffs out websites’ compliance violations

Accountability Program brings companies into compliance with Principles Arlington, VA – September 22, 2016 The Online Interest-Based Advertising Accountability Program continues to enforce industry best practices for privacy, releasing three new decisions today that are the results of consumer complaints. The cases, Dropbox, Harte Hanks, and Panasonic, concerned websites’ compliance under the desktop-focused Self-Regulatory Principles for Online Behavioral Advertising. As part of its enforcement efforts, the Accountability Program responds to complaints from consumers who are concerned...

Read More