Press Releases

New Accountability Program Cases Highlight Websites’ Privacy Responsibilities

Arlington, VA – June 7, 2018 – The Online Interest-Based Advertising Accountability Program released two new decisions today, once again bringing increased transparency about online advertising practices to consumer-facing websites. The companies in these cases, Purple Innovation LLC and x19 Limited, adopted the Accountability Program’s recommendations to add real-time “enhanced notice” links on their websites where data is collected for interest-based advertising, or “IBA.” Purple, an online mattress retailer, came to the Accountability Program’s attention from a consumer...

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Website Elevates Privacy Notice

Accountability Program calls on all websites to clearly inform consumers about tracking Arlington, VA – March 14, 2018 – Today, the Online Interest-Based Advertising Accountability Program released its latest decision, Liftopia, Inc. This case upholds a consumer complaint about the lack of up-front notice of interest-based advertising (IBA) on Liftopia’s website. The missing notice—called “enhanced notice”—is designed to alert consumers to the fact that third-party advertisers may be collecting data about their browsing activity and using this data to deliver interest-based ads...

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Compliance Warning: Interest-Based Video Ads Require Transparency, Choice

Companies are on notice: comply with interest-based advertising rules by April 1, 2018, or risk Accountability Program action Arlington, VA – December 11, 2017 – Today, the Online Interest-Based Advertising Accountability Program announced that on April 1, 2018, it will require video advertisements to provide consumers with transparency and control with every interest-based video ad roll. The core of today’s compliance warning is simple: advertisers must deliver just-in time notice to consumers when serving interest-based video ads online and on mobile devices, and follow the other...

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Privacy Watchdog Ensures Consumers Have Ad Choices as They Switch from Laptop to Mobile and Back

BBB enforces self-regulation in new world of cross-device advertising Arlington, VA – December 11, 2017 – The typical consumer owns at least three devices—a personal laptop, cell phone, tablet, and often an office computer. We all switch seamlessly among these devices throughout the day. And advertisers follow us on this daily device journey with ads reflecting our online habits (interest-based ads or IBA) on any and all of these devices. So if we were browsing for that vacation in Hawaii on our mobile phone, we aren’t surprised when—aloha—a couple of travel bargains pop up on the...

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Privacy Watchdog Protects Consumers’ Ad Choices

BBB self-regulatory program brings ad tech firms into compliance with industry privacy standards Arlington, VA – August 1, 2017 – The Online Interest-Based Advertising Accountability Program, the independent enforcement agent of the Digital Advertising Alliance, released the results of two cases focused on the elements of third party compliance under the DAA Self-Regulatory Principles: transparency and consumer control of interest-based advertising (IBA). The companies—Adbrain and Exponential—both changed their privacy practices to ensure that consumers receive real-time notice of IBA...

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Accountability Program Begins Enforcement of Cross-Device Guidance

Privacy watchdog warns companies to give consumers clean notice and choice Arlington, VA –February 1, 2017 – Today, the Online Interest-Based Advertising Accountability Program begins enforcement of the Digital Advertising Alliance’s latest guidance, the Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices. Interest-based advertising (IBA) now occurs across a range of devices—consumers may see the same ad tailored to their interests across their laptops, tablets, work computers, and mobile devices. In response to these changes, the...

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