Advertising Industry Self-Regulation

National Advertising Review Board Welcomes 21 New Members From Nation’s Top Companies, Ad Agencies, Universities

NARB Names New Members to Ad Industry's Only Peer-Review Process.

Join NAD and ELI at a Summit on Private Environmental Governance, June 10, Washington, D.C.

This conference will offer an overview/initiate a dialogue re: the legal issues taking shape amid the growing popularity of private governance approaches.

ERSP’S Marinello addresses testimonials in ‘Electronic Retailer’

“Tried and True ” (By Keith Loria, Electronic Retailer, May 2013. You can read the story here.)

National Advertising

With the founding of National Advertising Division and National Advertising Review Board in 1971, the advertising industry pioneered the use of independent, transparent oversight to assure that advertising claims in all media are truthful and substantiated.

Electronic Direct-Response Advertising

The Electronic Retailing Self-Regulation Program provides a quick and effective mechanism for evaluating, investigating, analyzing and resolving inquiries regarding the truthfulness and accuracy of the primary or core efficacy or performance claims that are communicated in national direct response advertising.

Advertising to Children

CARU's basic activities are the review and evaluation of child-directed advertising in all media, and online privacy practices as they affect children. When these are found to be misleading, inaccurate, or inconsistent with CARU's guidelines, CARU seeks change through the voluntary cooperation of advertisers.

ASRC Online Archive

The ASRC Online Archive is available by subscription. The Archive includes NAD/CARU/ERSP case reports, as well as NARB panel reports.

Supporting Self-Regulation

Advertising industry self-regulation is a service of the advertising industry and the Council of Better Business Bureaus. The Advertising Self-Regulatory Council establishes the policies and procedures for the National Advertising Division (NAD) of the Council of Better...

NAD-ELI Summit on Private Environmental Governance 6.10

Join us in Washington, D.C., in June for a first-of-its-kind Summit. Registration, above.

ASRC Snapshot

The Advertising Self-Regulatory Council (ASRC) establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.

Online Archive

Enter the Online Archive:

The Online Archive is available by subscription. The Archive includes NAD/CARU/ERSP case reports, as well as NARB panel reports.

This exclusive resource, critical to the advertising industry, is available by subscription.

ASRC Today’s Must-Read

CARU’s most recent case regarding Build-a-Bear’s website is examined in Mediapost’s “Build-A-Bear Removes Links To Twitter, Pinterest”

The popular Build-A-Bear Workshop removed links to Twitter and Pinterest from its home page, following an investigation by a unit of the Better Business Bureau. The company also revised an apparent glitch that allowed children under 13 to circumvent a feature aimed at preventing them from entering personal information without their parents’ consent.

(Mediapost Publications, May 15,2013. You can read the full story here.)