NARB Names New Members to Ad Industry's Only Peer-Review Process.Read More
This conference will offer an overview/initiate a dialogue re: the legal issues taking shape amid the growing popularity of private governance approaches.Read More
“Tried and True ” (By Keith Loria, Electronic Retailer, May 2013. You can read the story here.)Read More
The Electronic Retailing Self-Regulation Program provides a quick and effective mechanism for evaluating, investigating, analyzing and resolving inquiries regarding the truthfulness and accuracy of the primary or core efficacy or performance claims that are communicated in national direct response advertising.Read More
CARU's basic activities are the review and evaluation of child-directed advertising in all media, and online privacy practices as they affect children. When these are found to be misleading, inaccurate, or inconsistent with CARU's guidelines, CARU seeks change through the voluntary cooperation of advertisers.Read More
Advertising industry self-regulation is a service of the advertising industry and the Council of Better Business Bureaus. The Advertising Self-Regulatory Council establishes the policies and procedures for the National Advertising Division (NAD) of the Council of Better...Read More
Join us in Washington, D.C., in June for a first-of-its-kind Summit. Registration, above.
The Advertising Self-Regulatory Council (ASRC) establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.
The Online Archive is available by subscription. The Archive includes NAD/CARU/ERSP case reports, as well as NARB panel reports.
This exclusive resource, critical to the advertising industry, is available by subscription.
CARU’s most recent case regarding Build-a-Bear’s website is examined in Mediapost’s “Build-A-Bear Removes Links To Twitter, Pinterest”
The popular Build-A-Bear Workshop removed links to Twitter and Pinterest from its home page, following an investigation by a unit of the Better Business Bureau. The company also revised an apparent glitch that allowed children under 13 to circumvent a feature aimed at preventing them from entering personal information without their parents’ consent.
(Mediapost Publications, May 15,2013. You can read the full story here.)