Welcome to the website of the Advertising Self-Regulatory Council

A service of the advertising industry and the Council of Better Business Bureaus

ASRC Snapshot

The Advertising Self-Regulatory Council (ASRC) establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.  

Online Archive

 Enter the Online Archive:

The Online Archive is available by subscription. The Archive  includes NAD/CARU/ERSP case reports, as well as NARB panel reports.

This exclusive resource, critical to the advertising industry, is available by subscription. 

ASRC Today’s Must-Read

Energy drinks are in the headlines, following recent state action in Oregon and Washington. The Tan Sheet noted NAD’s roles in examining advertising claims for energy drinks and you can read it here  (subscription required.)

The litigation cites as false or misleading claims about whether consumers experience a “crash” after using the product. The National Advertising Division previously warned Living Essentials that variations of the same claim could mislead consumers.

There’s additional coverage here, here and here.