ASRC & CBBB Present: NAD, CARU and ERSP Annual Conferences 2012
Join us in October for the NAD and CARU annual conferences and take advantage this year of a half-day session offered by the Electronic Retailing Self-Regulation Program (ERSP.) Early-bird registration is available.
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NAD Refers Schick Hydro Claims to FTC, Examines Allstate “Mayhem” Ads
NAD has referred certain advertising claims for Energizer's Schick "Hydro" razor to the Federal Trade Commission for further review, following NAD's second compliance review of the advertising at issue. Separately, NAD has recommended that Allstate modify or discontinue certain advertising claims.
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National Advertising
With the founding of National Advertising Division and National Advertising Review Board in 1971, the advertising industry pioneered the use of independent, transparent oversight to assure that advertising claims in all media are truthful and substantiated.
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User-Friendly Dispute Resolution
The advertising industry's self-regulatory system offers a user-friendly forum for dispute resolution. Parties are welcome to contact directly the attorney handling their matter. Participants can expect a courteous and patient explanation of the process, the applicable procedures and the presentation briefs.
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Electronic Direct-Response Advertising
The Electronic Retailing Self-Regulation Program provides a quick and effective mechanism for evaluating, investigating, analyzing and resolving inquiries regarding the truthfulness and accuracy of the primary or core efficacy or performance claims that are communicated in national direct response advertising.
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Advertising to Children
CARU's basic activities are the review and evaluation of child-directed advertising in all media, and online privacy practices as they affect children. When these are found to be misleading, inaccurate, or inconsistent with CARU's guidelines, CARU seeks change through the voluntary cooperation of advertisers.
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Contact Us
By telephone: 212.947.5131 or 866.334.6272 By surface mail: ASRC 70 W. 36th Street 13th Floor New York, NY 10018 By email:tgomez(at)asrc.bbb.org
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ASRC Online Archive
The ASRC Online Archive is available by subscription. The Archive includes NAD/CARU/ERSP case reports, as well as NARB panel reports.
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Supporting Self-Regulation
Advertising industry self-regulation is a service of the advertising industry and the Council of Better Business Bureaus. The Advertising Self-Regulatory Council establishes the policies and procedures for the National Advertising Division (NAD) of the Council of Better...
Read MoreWelcome to the website of the Advertising Self-Regulatory Council
Join Us In October for the Annual NAD, CARU and ERSP Conferences! See Events!
ASRC Snapshot
The Advertising Self-Regulatory Council (ASRC) establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.
ASRC Online Archive
The ASRC Online Archives is available by subscription. The Archive includes NAD/CARU/ERSP case reports, as well as NARB panel reports.
This exclusive resource, critical to the advertising industry, is available by subscription.
ASRC Today’s Must-Read
Nation’s Restaurant News this week featured NAD’s decision (Case No. 5450) regarding advertising claims made by Chipotle Mexican Grill in the widely viewed short film “Back to the Start.”
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