Welcome to the website of the Advertising Self-Regulatory Council

A service of the advertising industry and the Council of Better Business Bureaus

ASRC Snapshot

The Advertising Self-Regulatory Council (ASRC) establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.  

Online Archive

 Enter the Online Archive:

The Online Archive is available by subscription. The Archive  includes NAD/CARU/ERSP case reports, as well as NARB panel reports.

This exclusive resource, critical to the advertising industry, is available by subscription. 

ASRC Today’s Must-Read

The Philadelphia Inquirer weighed in on a recent NAD decision involving survey evidence. “Talmudic elan” is now our favorite phrase. You can read the story here.