A Parent’s Guide to Advertising and Your Child provides parents with tips and strategies for teaching their kids about the principles and purpose of advertising, and how to be alert for different forms of ads and marketing – including those that appear online, on television, in magazines, in apps and on mobile phones, on product packaging, and in the form of product placements. The guide also provides parents with ideas for activities that will help their kids understand how advertisements work, such as forming a “junior ad agency” with their child or analyzing a television commercial that contains exaggerated claims.Read More
The Online Interest-Based Advertising Accountability Program regulates behavioral advertising across the Internet. Leading industry associations developed seven principles which businesses are required to follow.Read More
The Electronic Retailing Self-Regulation Program provides a quick and effective mechanism for evaluating, investigating, analyzing and resolving inquiries regarding the truthfulness and accuracy of the primary or core efficacy or performance claims that are communicated in national direct response advertising.Read More
CARU's basic activities are the review and evaluation of child-directed advertising in all media, and online privacy practices as they affect children. When these are found to be misleading, inaccurate, or inconsistent with CARU's guidelines, CARU seeks change through the voluntary cooperation of advertisers.Read More
Advertising industry self-regulation is a service of the advertising industry and the Council of Better Business Bureaus. The Advertising Self-Regulatory Council establishes the policies and procedures for the National Advertising Division (NAD) of the Council of Better...Read More
A service of the advertising industry and the Council of Better Business Bureaus
The Advertising Self-Regulatory Council (ASRC) establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.
The Online Archive is available by subscription. The Archive includes NAD/CARU/ERSP case reports, as well as NARB panel reports.
This exclusive resource, critical to the advertising industry, is available by subscription.
ASRC Digests feature short summaries of key cases in several industries or topic areas. To access the full text of decisions of the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU) and Electronic Retailing Self-Regulation Program, please contact Rey Persaud, rpersaud <at> asrc.bbb.org. The full text of decisions issued by the Online Interest-Based Accountability Program are available above, at the Accountability Program tab.