Lee Peeler, President and CEO, testified Tuesday, June 17, before a U.S. Senate subcommittee hearing on "Protecting Consumers from False and Deceptive Advertising of Weight-Loss Products."Read More
The Online Interest-Based Advertising Accountability Program regulates behavioral advertising across the Internet. Leading industry associations developed seven principles which businesses are required to follow.Read More
We're looking forward to seeing you in September at the Annual NAD/CARU Conferences. Monday, Sept. 29 - Wednesday, Oct. 1. Registration is open! Save the date!Read More
The Electronic Retailing Self-Regulation Program provides a quick and effective mechanism for evaluating, investigating, analyzing and resolving inquiries regarding the truthfulness and accuracy of the primary or core efficacy or performance claims that are communicated in national direct response advertising.Read More
CARU's basic activities are the review and evaluation of child-directed advertising in all media, and online privacy practices as they affect children. When these are found to be misleading, inaccurate, or inconsistent with CARU's guidelines, CARU seeks change through the voluntary cooperation of advertisers.Read More
Advertising industry self-regulation is a service of the advertising industry and the Council of Better Business Bureaus. The Advertising Self-Regulatory Council establishes the policies and procedures for the National Advertising Division (NAD) of the Council of Better...Read More
A service of the advertising industry and the Council of Better Business Bureaus
The Advertising Self-Regulatory Council (ASRC) establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.
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Energy drinks are in the headlines, following recent state action in Oregon and Washington. The Tan Sheet noted NAD’s roles in examining advertising claims for energy drinks and you can read it here (subscription required.)
The litigation cites as false or misleading claims about whether consumers experience a “crash” after using the product. The National Advertising Division previously warned Living Essentials that variations of the same claim could mislead consumers.