Welcome to the website of the Advertising Self-Regulatory Council

A service of the advertising industry and the Council of Better Business Bureaus

ASRC Snapshot

The Advertising Self-Regulatory Council (ASRC) establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.  

Online Archive

 Enter the Online Archive:

The Online Archive is available by subscription. The Archive  includes NAD/CARU/ERSP case reports, as well as NARB panel reports.

This exclusive resource, critical to the advertising industry, is available by subscription. 

ASRC Today’s Must-Read

The Online Interest-Based Advertising Accountability Program (Accountability Program) this week launched enforcement of the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for companies that collect interest-based data across sites or apps.

Jedidiah Bracy, author of “The Privacy Advisor” for the International Association of Privacy Professionals (IAPP) today provided the industry with some good information about enforcement, and Genie Barton,  Director, Accountability Program, has compiled a terrific list of tips.