Accountability Program Decisions, Dispositions, Closures, and Guidance

Contents:
I. Explanation of Accountability Program Case Resolution Types
II. Accountability Program Decisions
III. Accountability Program Administrative Closures
IV. Accountability Program Administrative Dispositions
V. Accountability Program Guidance

 

I. Explanation of Accountability Program Case Resolution Types
The Accountability Program, through its technology platform and staff research and monitoring, reviews the practices of companies in the advertising ecosystem that are collecting and using information across websites and over time to tailor ads to consumers’ interests and for other purposes covered by the Self-Regulatory Principles for Online Behavioral Advertising, the Self-Regulatory Principles for Multi-Site Data, and the Application of Self-Regulatory Principles to the Mobile Environment (collectively the Principles).

When the Accountability Program determines that there may be a compliance issue regarding a company’s adherence to one or more of the Principles, the Accountability Program may, in its discretion, send the company a letter of inquiry asking the company to demonstrate its compliance with the Principle or Principles at issue.

If, after receiving the company’s answer, the Accountability Program determines that further review is warranted, it will begin a formal review process in which it provides the company with guidance and recommendations. At the end of the formal review, the Accountability Program will publicly release a decision detailing the nature of the review and its outcome, along with a press release summarizing the decision. Decisions will provide guidance on the requirements of the Principles at issue for all companies in the advertising ecosystem subject to these requirements. Decisions will also discuss a company’s efforts to implement the Accountability Program’s recommendations to come into compliance with the Principles, as appropriate.

In instances where a company fails to participate in the review process or to implement the Accountability Program’s recommendations, the Accountability Program will issue a press release detailing the facts and the company’s response to the Accountability Program’s inquiry. In addition, the Accountability Program may, in its discretion, refer the matter to the appropriate government agency for further action.

In special circumstances, the Accountability Program may, as provided under its Procedures, choose to administratively dispose of the inquiry or, rarely, to administratively close the case.

Copies of all final decisions, administrative dispositions, and administrative closures are available below.

Back to top

 

II. Accountability Program Decisions

Click on a link below to read a decision:

Online Interest-Based Advertising Accountability Program Formal Review 68.2016
Company: Panasonic Consumer Electronics Company

Online Interest-Based Advertising Accountability Program Formal Review 67.2016
Company: Harte Hanks, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 66.2016
Company: Dropbox, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 65.2016
Company: SEGA

Online Interest-Based Advertising Accountability Program Formal Review 64.2016
Company: iTriage LLC

Online Interest-Based Advertising Accountability Program Formal Review 63.2016
Company: Top Free Games

Online Interest-Based Advertising Accountability Program Formal Review 62.2016
Company: Bearbit Studios

Online Interest-Based Advertising Accountability Program Formal Review 61.2016
Company: Spinrilla LLC

Online Interest-Based Advertising Accountability Program Formal Review 59.2016
Company: Varick Media Management, LLC

Online Interest-Based Advertising Accountability Program Formal Review 58.2016
Company: The Hollywood Reporter, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 56.2015

Company: Gravity, Inc.
Online Interest-Based Advertising Accountability Program Formal Review 46.2015

Company: TWiT, LLC

Online Interest-Based Advertising Accountability Program Formal Review 45.2015

Company: Imgur, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 44.2015

Company: Etsy, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 43.2015

Company: 247 Sports

Online Interest-Based Advertising Accountability Program Formal Review 42.2014

Company: BuzzFeed, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 41.2014

Company: Go.com

Online Interest-Based Advertising Accountability Program Formal Review 40.2014

Company: Yelp, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 39.2014

Company: Best Buy Co., Inc.

Online Interest-Based Advertising Accountability Program Formal Review 38.2014

Company: Answers Corporation

Online Interest-Based Advertising Accountability Program Formal Review 37.2014

Company: Initiative

Online Interest-Based Advertising Accountability Program Formal Review 36.2014

Company: LifeLock, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 34.2014

AOL Advertising, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 32.2013

Company: MediaMath, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 31.2013

Company: 3Q Digital

Online Interest-Based Advertising Accountability Program Formal Review 30.2013

Company: 23andMe, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 28.2013

Company: Scottrade Inc.

Online Interest-Based Advertising Accountability Program Formal Review 27.2013

Company: BMW of North America, LLC

Online Interest-Based Advertising Accountability Program Formal Review 19.2013

Company: Facebook

Online Interest-Based Advertising Accountability Program Formal Review: 18.2012

Company: Initiative

Online Interest-Based Advertising Accountability Program Formal Review: 17.2012

Company: Microsoft Advertising

Online Interest-Based Advertising Accountability Program Formal Review: 16.2012

Company: Kia Motors America, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 15.2012

Company: Specific Media LLC

Online Interest-Based Advertising Accountability Program Formal Review: 14.2012

Company: Rocket Fuel, Inc

Online Interest-Based Advertising Accountability Program Formal Review: 12.2012

Company: Turn, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 10.2012

Company: DataXu, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 09.2012

Company: BlueCava, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 08.2012

Company: OxaMedia Corporation

Online Interest-Based Advertising Accountability Program Formal Review: 06.2011

Company: Forbes Media Extension

Online Interest-Based Advertising Accountability Program Formal Review: 05.2011

Company: Martini Media

Online Interest-Based Advertising Accountability Program Formal Review: 04.2011

Company: PredictAd

Online Interest-Based Advertising Accountability Program Formal Review: 03.2011

Company: Reedge, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 02.2011

Company: Veruta/MyBuys, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 01.2011

Company: QuinSteet, Inc.

Back to top

 

III. Accountability Program Administrative Closures

Administrative Closures are numbered for the record and generally provide insight into the nature of the inquiry and why it was closed, but the names of the companies involved are not publicly available.

Please click on the links below to see the full text of any Closure.

In Re Case Number 60-2016

Administrative Closure 1.14.16

In Re Case Numbers 49-2015, 50-2015, 51-2015, 52-2015, 53-2015, 54-2015, 55-2015

Consolidated Administrative Closures 5.14.15

In Re Case Numbers 47-2015, 48-2015

Consolidated Administrative Closures 5.14.15

In Re First Party Enhanced Notice

Consolidated Administrative Closures 10.14.13

Back to top

 

IV. Accountability Program Administrative Dispositions

Administrative dispositions are issued when an inquiry determines a company was already engaged in efforts to bring its practices into compliance with the Principles at the time the formal review was initiated.

An Administrative Disposition is a short document that states the nature of the inquiry and the reasons for its disposition. Administrative Dispositions are made public.

Please click on the links below to see the full text of any Disposition.

Online Interest-Based Advertising Accountability Program Formal Review 57.2015

Company: Outbrain, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 35.2014

Company: MediaMind Technologies, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 29.2013

Company: Volkswagen of America, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 13.2012

Company: Facilitate Digital Holdings Limited

Online Interest-Based Advertising Accountability Program Formal Review: 11.2012

Company: Rovion, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 07.2012

Company: Gravity

Back to top

 

V. Accountability Program Guidance

In keeping with the Accountability Program’s mission to promote compliance with the Principles, the Accountability Program may, in its discretion, supplement the industry guidance it provides through the issuance of public decisions, press releases and other adjudicatory documents, by issuing a Compliance Warning or general Compliance Guidance, prior to formal enforcement. The Accountability Program’s Compliance Warnings and Guidance documents will be posted here.

We note that the Accountability Program also conducts educational outreach to companies and consumers to help them understand the Principles. Such educational outreach includes participating in webinars, conferences and other public events, as well as working with other organizations that share its goals.

Compliance Tips – Mobile – 9-3-15

Accountability Program Native Advertising Compliance Warning CW-03-2014

Accountability Program Alternative Identification Technology Compliance Warning CW-02-2014

Accountability Program First Party Enhanced Notice Compliance Warning CW-01-2013

Back to top