Accountability Program Decisions

The Accountability Program, through its technology platform and staff research and monitoring, reviews the practices of companies in the advertising ecosystem that are collecting and using information across websites and over time to tailor ads to consumers’ interests and for other purposes covered by the Self-Regulatory Principles for Online Behavioral Advertising and the Multi-Site Data Principles (collectively the Principles).

When the Accountability Program determines that there may be a compliance issue regarding a company’s adherence to one or more of the Principles, the Accountability Program may, in its discretion, send the company a letter of inquiry asking the company to demonstrate its compliance with the Principle or Principles at issue.

If, after receiving the company’s answer, the Accountability Program determines that further review is warranted, it will begin a formal review process in which it provides the company with guidance and recommendations. At the end of the formal review, the Accountability Program will publicly release a decision detailing the nature of the review and its outcome, along with a press release summarizing the decision. Decisions will provide guidance on the requirements of the Principles at issue for all companies in the advertising ecosystem subject to these requirements. Decisions will also discuss a company’s efforts to implement the Accountability Program’s recommendations to come into compliance with the Self-Regulatory Principles, as appropriate.

In instances where a company fails to participate in the review process or to implement the Accountability Program’s recommendations, the Accountability Program will issue a press release detailing the facts and the company’s response to the Accountability Program’s inquiry. In addition, the Accountability Program may, in its discretion, refer the matter to the appropriate government agency for further action.

In special circumstances, the Accountability Program may, as provided under its Procedures, choose to administratively dispose of the inquiry or to administratively close the case.

Administrative Dispositions are made public.

Administrative Closures are numbered for the record, but the names of the companies involved are not publicly available.

Click on a link below to read a decision:

Online Interest-Based Advertising Accountability Program Formal Review 42.2014
Company: BuzzFeed, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 41.2014
Company: Go.com

Online Interest-Based Advertising Accountability Program Formal Review 40.2014
Company: Yelp, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 39.2014
Company: Best Buy Co., Inc.

Online Interest-Based Advertising Accountability Program Formal Review 38.2014
Company: Answers Corporation

Online Interest-Based Advertising Accountability Program Formal Review 37.2014
Company: Initiative

Online Interest-Based Advertising Accountability Program Formal Review 36.2014
Company: LifeLock, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 34.2014
AOL Advertising, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 32.2013
Company: MediaMath, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 31.2013
Company: 3Q Digital

Online Interest-Based Advertising Accountability Program Formal Review 30.2013
Company: 23andMe, Inc.

Online Interest-Based Advertising Accountability Program Formal Review 28.2013
Company: Scottrade Inc.

Online Interest-Based Advertising Accountability Program Formal Review 27.2013
Company: BMW of North America, LLC

Online Interest-Based Advertising Accountability Program Formal Review 19.2013
Company: Facebook

Online Interest-Based Advertising Accountability Program Formal Review: 18.2012
Company: Initiative

Online Interest-Based Advertising Accountability Program Formal Review: 17.2012
Company: Microsoft Advertising

Online Interest-Based Advertising Accountability Program Formal Review: 16.2012
Company:  Kia Motors America, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 15.2012
Company:  Specific Media LLC

Online Interest-Based Advertising Accountability Program Formal Review: 14.2012
Company: Rocket Fuel, Inc

Online Interest-Based Advertising Accountability Program Formal Review: 12.2012
Company: Turn, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 10.2012
Company: DataXu, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 09.2012
Company: BlueCava, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 08.2012
Company: OxaMedia Corporation

Online Interest-Based Advertising Accountability Program Formal Review: 06.2011
Company: Forbes Media Extension

Online Interest-Based Advertising Accountability Program Formal Review: 05.2011
Company: Martini Media

Online Interest-Based Advertising Accountability Program Formal Review: 04.2011
Company: PredictAd

Online Interest-Based Advertising Accountability Program Formal Review: 03.2011
Company: Reedge, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 02.2011
Company: Veruta/MyBuys, Inc.

Online Interest-Based Advertising Accountability Program Formal Review: 01.2011
Company: QuinSteet, Inc.