The Accountability Program

Native or Not, Interest-Based Ads Must Comply with Self-Regulation

Arlington, VA – Tuesday, December 9, 2014 – Online interest-based advertising (IBA) has gone native. But an interest-based ad by any other name must still comply with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles). Today, the Online Interest-Based Advertising Accountability Program (Accountability Program) issued a compliance warning concerning native advertisements that are tailored to consumers based on their prior surfing across the web. Companies combining IBA with native ads must provide consumers with...

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Compliance Warning Enforcement Rollout Begins: Websites Must Give Consumers Real-Time Notice When Third Parties are Collecting Their Data for Personalized Ads

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released five decisions re: Answers Corporation, Best Buy, BuzzFeed, Go.com, and Yelp.

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“Cookie-less” Technologies Subject to Accountability Program Enforcement: Companies Using Alternative Identification Technologies for Interest-Based Advertising Must Provide Transparency, Choice to Consumers or Risk Inquiry

Arlington, VA – August 21, 2014 – The Online Interest-Based Advertising Accountability Program (Accountability Program) released its second Compliance Warning today, clarifying that the Digital Advertising Alliance’s Self-Regulatory Principles apply to all technologies companies employ to collect data about consumers’ web-surfing activity in order to serve them ads based on interests inferred from that activity. The Accountability Program uses Compliance Warnings to provide insight into and clarification of companies’ obligations under these cross-industry Principles—the...

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Accountability Program Catches Dropped Ball in LifeLock OBA Campaign: Requires All Players in Ad Ecosystem to Work as a Team to Ensure Compliance

The Online Interest-Based Advertising Accountability Program (Accountability Program) has determined that a communications failure among LifeLock, Inc., Initiative and AOL Advertising, Inc., allowed some personalized LifeLock ads to be served to consumers without the Digital Advertising Alliance’s Advertising Option Icon (AdChoices Icon).

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SunTrust Bank Referred to the CFPB for Refusal to Participate in Self-Regulation

The Online Interest-Based Advertising Accountability Program (Accountability Program) today referred SunTrust Bank, Inc. (SunTrust) to the Consumer Financial Protection Bureau after SunTrust refused to participate in the advertising industry’s self-regulatory process. The Accountability Program uses this cooperative inquiry process to help companies understand and comply with the cross-industry Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles).

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Accountability Program Instructs Advertiser, Agency and Platform to Work Together to Deliver AdChoices Icon

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released three decisions resolving inquiries into whether an online interest-based advertising campaign for 23andMe, Inc. (23andMe) provided Transparency and Consumer Control as required under the Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles).

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