The Accountability Program

Accountability Program Instructs Advertiser, Agency and Platform to Work Together to Deliver AdChoices Icon

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released three decisions resolving inquiries into whether an online interest-based advertising campaign for 23andMe, Inc. (23andMe) provided Transparency and Consumer Control as required under the Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles).

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Accountability Program Decisions Throw Spotlight on Website Operators’ Compliance

The Online Interest-Based Advertising Accountability Program (Accountability Program) released the results of formal inquiries into the practices of Scottrade, Inc., (Scottrade) and BMW of North America, LLC (BMW).

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Accountability Program Issues First Industry-Wide Compliance Warning

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released its first Compliance Warning.

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Compliance Guidance

In keeping with the Accountability Program’s mission to promote compliance with the OBA Principles and the Multi-Site Data Principles (collectively, the Principles), the Accountability Program may, in its discretion, supplement the industry guidance it provides through the issuance of public decisions, press releases and other adjudicatory documents, by issuing a Compliance Warning or general Compliance Guidance, prior to formal enforcement.

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Accountability Program Administrative Dispositions

An Administrative Disposition is a short document that states the nature of the inquiry and the reasons for its disposition.

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Accountability Program Brings AdChoices Icon to Facebook Exchange (FBX)

The Accountability Program today released a decision finding that Facebook has taken meaningful steps to increase transparency and choice by enabling third parties to provide the Digital Advertising Alliance’s (DAA) Advertising Options Icon (AdChoices Icon or Icon) for interest-based ads served through Facebook Exchange (FBX).

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