The Accountability Program

Accountability Program Catches Dropped Ball in LifeLock OBA Campaign: Requires All Players in Ad Ecosystem to Work as a Team to Ensure Compliance

The Online Interest-Based Advertising Accountability Program (Accountability Program) has determined that a communications failure among LifeLock, Inc., Initiative and AOL Advertising, Inc., allowed some personalized LifeLock ads to be served to consumers without the Digital Advertising Alliance’s Advertising Option Icon (AdChoices Icon).

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SunTrust Bank Referred to the CFPB for Refusal to Participate in Self-Regulation

The Online Interest-Based Advertising Accountability Program (Accountability Program) today referred SunTrust Bank, Inc. (SunTrust) to the Consumer Financial Protection Bureau after SunTrust refused to participate in the advertising industry’s self-regulatory process. The Accountability Program uses this cooperative inquiry process to help companies understand and comply with the cross-industry Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles).

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Accountability Program Instructs Advertiser, Agency and Platform to Work Together to Deliver AdChoices Icon

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released three decisions resolving inquiries into whether an online interest-based advertising campaign for 23andMe, Inc. (23andMe) provided Transparency and Consumer Control as required under the Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles).

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Accountability Program Decisions Throw Spotlight on Website Operators’ Compliance

The Online Interest-Based Advertising Accountability Program (Accountability Program) released the results of formal inquiries into the practices of Scottrade, Inc., (Scottrade) and BMW of North America, LLC (BMW).

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Accountability Program Issues First Industry-Wide Compliance Warning

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released its first Compliance Warning.

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Compliance Guidance

In keeping with the Accountability Program’s mission to promote compliance with the OBA Principles and the Multi-Site Data Principles (collectively, the Principles), the Accountability Program may, in its discretion, supplement the industry guidance it provides through the issuance of public decisions, press releases and other adjudicatory documents, by issuing a Compliance Warning or general Compliance Guidance, prior to formal enforcement.

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