The Accountability Program

Privacy Watchdog Protects Consumers’ Ad Choices

BBB self-regulatory program brings ad tech firms into compliance with industry privacy standards Arlington, VA – August 1, 2017 – The Online Interest-Based Advertising Accountability Program, the independent enforcement agent of the Digital Advertising Alliance, released the results of two cases focused on the elements of third party compliance under the DAA Self-Regulatory Principles: transparency and consumer control of interest-based advertising (IBA). The companies—Adbrain and Exponential—both changed their privacy practices to ensure that consumers receive real-time notice of IBA...

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Accountability Program Begins Enforcement of Cross-Device Guidance; Privacy Watchdog Warns Companies to Give Consumers Clean Notice, Choice

Today, the Online IBA Accountability Program begins enforcement of the DAA's latest guidance, the Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices. IBA now occurs across a range of devices—consumers may see the same ad tailored to their interests across their laptops, tablets, work computers, and mobile devices. In response to these changes, the DAA extended the core principles of transparency and consumer control of IBA to this challenging technical environment.

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Accountability Program Begins Enforcement of Cross-Device Guidance

Privacy watchdog warns companies to give consumers clean notice and choice Arlington, VA –February 1, 2017 – Today, the Online Interest-Based Advertising Accountability Program begins enforcement of the Digital Advertising Alliance’s latest guidance, the Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices. Interest-based advertising (IBA) now occurs across a range of devices—consumers may see the same ad tailored to their interests across their laptops, tablets, work computers, and mobile devices. In response to these changes, the...

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Accountability Program Takes Action on Consumer Complaints

Major brands improve websites to meet industry privacy standards Arlington, VA – January 25, 2017 – The Online Interest-Based Advertising Accountability Program has released three decisions that give consumers the enhanced notice and choice they complained was missing from the websites of AAA of Northern California, Nevada and Utah, Anheuser-Busch and Wayfair. Under the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, website owners are required to give consumers clear, meaningful, and prominent notice when companies are collecting or using...

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Privacy watchdog sniffs out websites’ compliance violations

Accountability Program brings companies into compliance with Principles Arlington, VA – September 22, 2016 The Online Interest-Based Advertising Accountability Program continues to enforce industry best practices for privacy, releasing three new decisions today that are the results of consumer complaints. The cases, Dropbox, Harte Hanks, and Panasonic, concerned websites’ compliance under the desktop-focused Self-Regulatory Principles for Online Behavioral Advertising. As part of its enforcement efforts, the Accountability Program responds to complaints from consumers who are concerned...

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Inquiry Reveals Flaws in Popular Mobile Apps’ Privacy Notices

Kids’ Game and Health App Collecting Location and Other User Data without Notice and Choice in Violation of Digital Advertising Alliance Principles Arlington, VA – July 14, 2016 – Industry’s independent cop, the Online Interest-Based Advertising Accountability Program, continues to patrol the mobile beat. Its latest cases, SEGA and iTriage, bring to light problems with two widely-used apps that allowed third parties to collect and use consumers’ precise location data for interest-based advertising before providing the required notice and obtaining users’ affirmative consent....

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