The Accountability Program

Privacy watchdog sniffs out websites’ compliance violations

Accountability Program brings companies into compliance with Principles Arlington, VA – September 22, 2016 The Online Interest-Based Advertising Accountability Program continues to enforce industry best practices for privacy, releasing three new decisions today that are the results of consumer complaints. The cases, Dropbox, Harte Hanks, and Panasonic, concerned websites’ compliance under the desktop-focused Self-Regulatory Principles for Online Behavioral Advertising. As part of its enforcement efforts, the Accountability Program responds to complaints from consumers who are concerned...

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Inquiry Reveals Flaws in Popular Mobile Apps’ Privacy Notices

Kids’ Game and Health App Collecting Location and Other User Data without Notice and Choice in Violation of Digital Advertising Alliance Principles Arlington, VA – July 14, 2016 – Industry’s independent cop, the Online Interest-Based Advertising Accountability Program, continues to patrol the mobile beat. Its latest cases, SEGA and iTriage, bring to light problems with two widely-used apps that allowed third parties to collect and use consumers’ precise location data for interest-based advertising before providing the required notice and obtaining users’ affirmative consent....

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Accountability Program Announces Work with Kryptowire

Virginia-based Security Firm Providing Advanced Mobile Application Tool for Compliance Investigations Arlington, VA – May 4, 2016 – The Online Interest-Based Advertising Accountability Program announced that Kryptowire, LLC, a Fairfax-based security firm, is providing technical services and staff support to assist the Accountability Program in monitoring mobile applications’ compliance with the Digital Advertising Alliance’s Self-Regulatory Principles in the challenging world of mobile. The Accountability Program protects consumer privacy in the digital advertising marketplace by...

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New Cop on the Mobile Privacy Beat

Mobile Apps Update Software, Disclosures to Comply with DAA Mobile Guidance Arlington, VA – May 4, 2016 – The release of the Online Interest-Based Advertising Accountability Program’s compliance decisions involving popular apps published by Spinrilla, Top Free Games, and Bearbit Studios puts mobile companies on notice that the Digital Advertising Alliance Self-Regulatory Principles are now in full force in the mobile world. The DAA’s Mobile Guidance incorporates the Principles and shows companies how to implement them in the technically challenging mobile environment. Consumers can...

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Hollywood Reporter and Varick Media Implement Accountability Program’s Recommendations

The Online Interest-Based Advertising Accountability Program has resolved formal inquiries into the digital privacy practices of a web publisher, the Hollywood Reporter, and an agency trading desk, Varick Media Management.

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Advertisers Must Tell Consumers When Sponsored-Content is Tailored to their Specific Interests

Arlington, VA — November 4, 2015 – The Online Interest-Based Advertising Accountability Program today published its first cases requiring the familiar AdChoices icon or its equivalent when native advertisements are geared to consumers’ personal interests based on their browsing history. Today’s cases bring Gravity and Outbrain, two companies specializing in native advertising, into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, or “OBA Principles.” The cases demonstrate that the OBA Principles apply...

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