The Accountability Program

Hollywood Reporter and Varick Media Implement Accountability Program’s Recommendations

The Online Interest-Based Advertising Accountability Program has resolved formal inquiries into the digital privacy practices of a web publisher, the Hollywood Reporter, and an agency trading desk, Varick Media Management.

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Advertisers Must Tell Consumers When Sponsored-Content is Tailored to their Specific Interests

Arlington, VA — November 4, 2015 – The Online Interest-Based Advertising Accountability Program today published its first cases requiring the familiar AdChoices icon or its equivalent when native advertisements are geared to consumers’ personal interests based on their browsing history. Today’s cases bring Gravity and Outbrain, two companies specializing in native advertising, into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, or “OBA Principles.” The cases demonstrate that the OBA Principles apply...

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Strong Signal to the Mobile Industry: the Accountability Program’s Enforcement is Underway

Arlington, VA — September 3, 2015 – The Online Interest-Based Advertising Accountability Program is alerting mobile apps, marketers, browsers, and others in the mobile advertising chain, that enforcement of longstanding industry privacy standards is now underway. These standards, known as the Digital Advertising Alliance Self-Regulatory Principles, provide consumers with transparency and choice about interest-based advertising and forbid the use of multi-site data for making important eligibility decisions such as employment or credit. Now, the Accountability Program will enforce...

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Accountability Program Continues Compliance Sweep: Websites Take Responsibility for Informing Consumers about Data Collection

Arlington, VA — May 14, 2015 – In decisions released today, the Online Interest-Based Advertising Accountability Program (Accountability Program) brought consumers enhanced notice and choice about interest-based advertising (IBA) on four more popular websites: Etsy, Imgur, TWiT.tv, and 247 Sports. These actions continue the Accountability Program’s campaign to bring website publishers into compliance with their enhanced notice responsibilities. Websites must provide their visitors with enhanced notice when third parties are collecting information to learn more about what sorts...

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Native or Not, Interest-Based Ads Must Comply with Self-Regulation

Arlington, VA – Tuesday, December 9, 2014 – Online interest-based advertising (IBA) has gone native. But an interest-based ad by any other name must still comply with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles). Today, the Online Interest-Based Advertising Accountability Program (Accountability Program) issued a compliance warning concerning native advertisements that are tailored to consumers based on their prior surfing across the web. Companies combining IBA with native ads must provide consumers with...

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Compliance Warning Enforcement Rollout Begins: Websites Must Give Consumers Real-Time Notice When Third Parties are Collecting Their Data for Personalized Ads

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released five decisions re: Answers Corporation, Best Buy, BuzzFeed, Go.com, and Yelp.

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