NAD & CARU: West Coast Conferences 2018

May 1: Join the National Advertising Division at its first-ever West Coast Conference as to examine legal trends and review hot new developments in advertising law. Dynamic panels will offer unique perspectives on advertising claim substantiation in the age of new technology, social media, influencers and native advertising.  We’ll explore best practices for evaluating supporting evidence in light of current NAD, FTC and industry standards, ensuring that the evidence matches the claim.  With top talent from some of the nation’s biggest leading companies and law firms, you’ll leave the conference with new insights and solid guidance on practicing before the advertising industry’s self-regulatory forum.

May 2: The Children’s Advertising Review Unit’s  will bring together the major players in the children’s advertising and tech industries to examine the complex issues that arise when marketing to children. This can’t-miss conference will examine the latest innovations and trends, and explore strategies and solutions to drive your business forward while still complying with CARU’s guidelines and relevant laws. Leave with inspiration and practical advice about connected toys, social media marketing and working with influencers.

Featured speakers:
Mary K. Engle
, Associate Director, Division of Advertising Practices, Federal Trade Commission
Don McGowan, Chief Legal Officer and Business Affairs, The Pokémon Company International, Inc.

May 1 – May 2, 2018

Parc 55
55 Cyril Magnin Street
San Francisco, California 94102

Register here!