ERSP Refers Advertising for BestSolarExperts.com to FTC; Marketer Fails to Respond to ERSP Inquiry

New York, NY – Nov. 7, 2016 – The Electronic Retailing Self-Regulation Program (ERSP) will refer direct response advertising for BestSolarExperts.com to the Federal Trade Commission (FTC) after the marketer failed to respond to an ERSP inquiry.

ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring program.

  • “…Average [S]olar [S]avings … 100% Current Bill … 60% Other Programs … 30-0% Our Service”
  • “Get Home Solar For Little Or Nothing Down”
  • “Save $100’s Annually!”
  • “I’ve paid up to $300 in electric bills in the past due to the size of our home. Now, our lowest bill has come out to $20! I thought there was a mistake at first, but it was accurate! Thanks! Fran. S”

Pursuant to the ERSP Policies and Procedures, after failing to provide a substantive response to ERSP’s original inquiry within fifteen calendar days, the marketer was afforded a second ten-day period in which to submit a substantive response. The marketer did not do so. Pursuant to ERSP Policies and Procedures, this matter has been referred to the FTC