ASRC Press Releases

CARU Finds Commercial That Aired on Disney Channel Was in Compliance with CARU Guidelines

CARU has determined that a commercial for Mattel’s “Minnie’s Sparkle n’ Spin Fashion Bow-tique” didn’t contravene CARU’s guidelines on the blurring of advertising and program content.

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ERSP Refers Advertising for Aspire to FTC; Marketer Fails to Respond to ERSP Inquiry

ERSP will refer direct response advertising for Aspire, marketed by Digital Altitude, LLC, to the Federal Trade Commission (FTC) after the marketer failed to respond to an ERSP inquiry.

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NAD Considers Jurisdictional Issue, Recommends Beech-Nut Discontinue Certain Claims, Finds Certain Claims Supported After Gerber Challenge

NAD reviewed claims made as part of Beech-Nut Nutrition Company’s “Real Food for Real Babies” advertising campaign, following a challenge by Nestlé Nutrition USA, Inc., the competing maker of Gerber baby foods. NAD recommended the advertiser discontinue certain challenged claims, but found certain claims supported. NAD also considered a jurisdictional issues raised by Beech-Nut.

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NAD Reviews Discover Comparison Chart Following Challenge by Capital One; Finds One Claim Substantiated, Recommends One Claim be Modified, Discontinued

NAD has recommended that Discover Financial Services modify or discontinue one claim featured in a comparison chart aimed at highlighting key differences in credit-card reward programs, but determined that the advertiser could support another claim. Discover also voluntarily and permanently discontinued certain claims. The claims at issue were challenged by Capital One Bank (USA), N.A.

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An Industry Takes Charge: Electronic Retailing and Advertising Self-Regulation

Please join us for the annual ERSP Summit, Tuesday, May 23, 1 p.m. to 5 p.m., followed by cocktail reception.

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NAD Recommends Comcast Discontinue Claims Challenged by DIRECTV, Including ‘Kiss Your Shows Goodbye’

NAD has recommended that Comcast Cable Communications LLC discontinue the claims challenged by DIRECTV LLC, including the express claims: “If it rains or it storms, you might lose TV … no shows tonight” and “When there’s snow or high winds, or even hail … kiss your shows goodbye.”

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