ASRC Press Releases

NAD Recommends ViewSonic Discontinue Certain Claims for 1-Chip DLP Digital Projectors; Finds Certain Claims Supported

NAD has recommended that ViewSonic Corporation discontinue certain claims, including “superior color accuracy” claims made in a comparative context for the company’s 1-chip DLP digital projectors. However, NAD determined that the company could support versions of the claim where they appeared in a stand-alone context. That claim and others were challenged by Epson America, Inc., a maker of competing digital projectors.

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NAD Reviews Pricing Claims Made by Aldi in Print, YouTube Advertising; Aldi Agrees to Modify Claims at Issue, Appeals NAD Jurisdiction to NARB

NAD has recommended that Aldi, Inc., discontinue pricing claims made in print and YouTube advertising, including claims that compared prices of the grocer’s private label products to name-brand products sold at competing stores.

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NAD Refers Advertising for Verizon FiOS to FTC, FCC for Further Review After Advertiser Declines to Respond to Comcast Challenge

NAD has referred advertising claims made by Verizon Communications, Inc., to the FTC and the FCC for further review, after the company declined to participate in a proceeding before NAD.

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NARB Recommends Reckitt Benckiser Modify Product Packaging, Disclose Basis for ‘#1 Recommended’ Claim

A panel of NARB has recommended that Reckitt Benckiser LLC modify product packaging for its Finish brand dishwasher detergent and more clearly disclose to consumers the basis for dishwasher manufacturer recommendations that support Reckitt Benckiser’s “#1 World’s Recommended Brand” claim.

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Ontel Discontinues Certain Claims for Dream Tents Following CARU Inquiry

CARU has recommended that Ontel Products discontinue broadcast advertising for the company’s “Dream Tents,” to avoid stating that the product helps alleviate childhood fears of the dark and encourages more restful sleep. The company has done so.

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NAD Finds Presence of Baby ‘Experts’ in Prego Commercial to be Puffery; Recommends Campbell Modify Ad to Better Disclose Basis of Comparison

NAD has recommended that Campbell Soup Company modify broadcast advertising that features babies eating pasta to better disclose that the claim “even Ragu users prefer the taste of Prego Traditional 2-to-1,” is based on a comparison with Ragu Old World Style Traditional.

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