ASRC Press Releases

NAD Examines Fareportal’s Search Engine Marketing in Challenge Brought by Expedia

NAD has recommended that online travel agent Fareportal Inc. – operator of the CheapOair.com and OneTravel.com sites –discontinue certain claims in its search engine marketing as the claims could potentially mislead consumers when they appear in response to consumer searches.

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ERSP Refers Advertising for Plymouth Direct’s ‘BeActive’ Brace to FTC, FDA

ERSP has announced it will refer direct-response advertising for the “BeActive Brace,” marketed by Plymouth Direct Inc., to the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) after the marketer failed to agree to comply with ERSP’s recommendations to modify or discontinue certain claims.

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Native or Not, Interest-Based Ads Must Comply with Self-Regulation

Arlington, VA – Tuesday, December 9, 2014 – Online interest-based advertising (IBA) has gone native. But an interest-based ad by any other name must still comply with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles). Today, the Online Interest-Based Advertising Accountability Program (Accountability Program) issued a compliance warning concerning native advertisements that are tailored to consumers based on their prior surfing across the web. Companies combining IBA with native ads must provide consumers with...

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Sumo Logic Discontinues Express, Implied Claims Challenged by Splunk

Sumo Logic, Inc., the maker of software for log management and analytic systems, has said it will discontinue all advertising claims challenged before the NAD by competitor Splunk, Inc.

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NAD Recommends ADD-Care Discontinue Claims for Supplement Promoted for ‘Help’ with ADD, ADHD Symptoms

The NAD has recommended that ADD-care, the maker of the dietary supplement ADD-care, discontinue all claims for the product reviewed by NAD in a recent proceeding.

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ERSP Recommends Quest Nutrition Modify, Discontinue Certain Claims for Quest Protein Bars

ERSP has recommended that Quest Nutrition modify or discontinue certain advertising claims for Quest Protein Bars.

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