ASRC Press Releases

NAD Recommends AT&T Discontinue Implied Reliability Claims for its Services; AT&T to Appeal

New York, NY – March 14, 2019 – The National Advertising Division has recommended that AT&T Services, Inc. modify or discontinue claims that its DirecTV and U-Verse Internet services are more reliable than cable television and internet services, that cable offers unreliable entertainment, and that cable viewers frequently lose service, following a challenge by Comcast Cable Communications, LLC. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Comcast challenged implied claims that...

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NARB Recommends Telebrands Modify “Double Offer” Claims for its Atomic Beam Lighting Products Following Energizer Challenge

New York, NY – Mar. 13, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Telebrands, Corp. modify its “double offer” and “Buy One Get One” claims to clearly and conspicuously disclose the discount or price offered for the second flashlight and any associated charges and fees. The advertising at issue was challenged by Energizer Brands, LLC before the National Advertising Division (NAD), an investigative unit of the advertising industry’s system of self-regulation. In its decision, NAD had recommended that the advertiser modify its “Buy...

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CARU’s Not Kitten Around During Review of Outfit7’s ‘My Talking Tom’ App, Recommends Modifications; Company Says It Will Do So

New York, NY –March 6, 2019– The Children’s Advertising Review Unit has recommended that Outfit7 Ltd. modify its “My Talking Tom” app to better disclose advertising content, prevent inappropriate ads from displaying, and remove advertising content from its privacy policy. The company has agreed and will do so. “The mobile app environment is constantly changing and creators of apps directed to children need to be mindful that new advertising techniques may not comply with CARU’s guidelines” said CARU director Dona J. Fraser. CARU is an investigative unit of the advertising...

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NAD Recommends AT&T Modify, Discontinue Certain Reliability Claims for its Services, Finds Certain Claims Supported; AT&T to Appeal

New York, NY –March 4, 2019– The National Advertising Division has recommended that AT&T Services, Inc. modify or discontinue claims that its services deliver 99% reliability following a challenge by Charter Communications, Inc. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The challenged claims included, but were not limited to: Express Claims: “Life is too short for unreliable entertainment. Get AT&T Internet and DIRECTV with over 99% reliability for $65 a month for one...

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ASRC Announces New Leadership for National Advertising Review Board

Kenneth A. Plevan will chair the appellate body   For Immediate Release Contact: Lee Peeler, CEO, ASRC 212.705.0100   New York, NY – Feb. 28, 2019 – The Advertising Self-Regulatory Council (ASRC) announced the appointment of Kenneth A. Plevan as chair of the National Advertising Review Board (NARB), effective March 1, 2019. Plevan succeeds Wally Snyder and Alan Cohen who have served as chair and vice chair since 2015. Plevan will become the ninth chair since the creation of NARB in 1971. NARB serves as the court of appeals for the advertising industry’s self-regulatory...

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Procter & Gamble Agrees to Discontinue Claim That Gain Ultra Dish Soap Has “30% More Degreasers vs. Ajax” Following Challenge By Colgate-Palmolive.

New York, NY – Feb. 25, 2019 – The Procter & Gamble Company has agreed to discontinue its claim that its Gain Ultra Dish Soap has “30% More Degreasers vs. Ajax” following a challenge by Colgate-Palmolive Company before the National Advertising Division. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Colgate-Palmolive contended that the claim that Gain Ultra Dish Soap has “30% more degreasers vs. Ajax,” made on product packaging and the advertiser’s website, necessarily...

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