ASRC Press Releases

NAD Finds Hellmann’s Claim, “Upgrade Your Mayonnaise” on Displays is Puffery When Used to Attract Attention to its Own Product But Not in Comparative Setting

New York, NY – Jan. 16, 2019 – The National Advertising Division has determined that Kraft Heinz’ claim “Upgrade Your Mayonnaise” on point-of-purchase (“POS) displays for its Heinz Real Mayonnaise is puffery in the context of placement locations in front of its products following a challenge by Unilever United States, Inc., maker of Hellman’s mayonnaise. However, NAD cautioned that this determination is limited to its use in attracting consumers’ attention to Kraft Heinz products and does not extend to any placement where it may reasonably be interpreted as making an...

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NAD FINDS “NO HIGH FRUCTOSE CORN SYRUP” CLAIM ALONGSIDE “HELLMANN’S REAL KETCHUP” ON LABEL NOT MISLEADING; RECOMMENDS OTHER CHANGES.

New York, NY – Jan. 16, 2019 – The National Advertising Division has found that Unilever United States, Inc.’s  claim “No High Fructose Corn Syrup” for its Hellmann’s REAL Ketchup product and the product name were sufficiently separated on the product label and did not convey the misleading message that the products containing high fructose corn syrup are not real, following a challenge by Kraft Heinz Foods Company, maker of Heinz Ketchup. However, NAD recommended modification of other claims. NAD is an investigative unit of the advertising industry’s system of self-regulation...

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NAD RECOMMENDS T-MOBILE DISCONTINUE ITS “100%” COVERAGE CLAIM AND CLAIM THAT IT COVERS MORE OF CERTAIN CITIES THAN AT&T.

New York, NY – Jan. 15, 2019 – The National Advertising Division has recommended that T-Mobile USA, Inc. discontinue its claims, “[CITY], You’re 100% Covered,” “we now cover more of [City] than Verizon and AT&T. In fact, we cover all of it,” following a challenge by AT&T Services, Inc., provider of a competing wireless service. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. AT&T also challenged certain tweets promoting T-Mobile wireless services including: “Just...

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NAD Finds Certain PayPal Advertising Claims Substantiated But Recommends It Discontinue Its “No Purchase Fee” Claim

New York, NY – Jan. 11, 2019 – As part of its routine monitoring program, NAD challenged claims made by PayPal, Inc. on its PayPal Prepaid Mastercard website. NAD found certain claims substantiated but recommended that its “no purchase fee” claim be modified or discontinued. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The challenged claims included: “no purchase fee”. “no cost direct deposit” “227 million active PayPal accounts.” The implied claim that there are 227...

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Direct Selling Self-Regulatory Council Established to Proactively Increase Oversight of Direct Sellers Program created by Direct Selling Association will be administered by the Council of Better Business Bureaus

New York, NY – (January 9, 2019) – A new industry self-regulatory program will actively monitor the direct-selling marketplace to help “ensure high standards of integrity and business ethics as the guiding principles for all direct selling companies in the marketplace.” The Direct Selling Self-Regulatory Council (DS-SRC) was created by the Direct Selling Association (DSA) and will administered by the Council of Better Business Bureaus (CBBB). The board of directors of DSA, the national trade association for direct sellers, unanimously approved the establishment of a third party...

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Advertising Claims About Insulin Sensitivity, Other Health Benefits of AstraGin Dietary Supplement Permanently Discontinued Following NAD Inquiry.

New York, NY – Dec. 20, 2018 – Following an inquiry by the National Advertising Division, NuLiv Science has permanently discontinued certain challenged advertising claims for the company’s AstraGin dietary supplement product, including claims that AstraGin “increased the insulin sensitivity by 38%” and other health-related claims. These claims were challenged by NAD as part of its routine monitoring program. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. In addition to claims made...

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