ASRC Press Releases

In Infant Formula Case, NAD Recommends Abbott Nutrition Discontinue Claims Challenged by Mead Johnson, Finds Company Can Support ‘pH’ Claim

NAD has recommended that Abbott Nutrition, maker of Similac infant formula products, discontinue certain advertising claims challenged by Mead Johnson & Company, LLC, the maker of "Enfamil Human Milk Fortifier Acidified Liquid Formula."

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Blip Toys to Revise TV Commercial for ‘Yummy Nummies’ to Better Disclose Need for Microwave, Depict Adult Supervision

Blip Toys has said it will revise broadcast advertising for certain of the company’s “Yummy Nummies” products to better disclose that some products require use of a microwave oven and to depict adult supervision, action that the Children’s Advertising Review Unit has determined was necessary.

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Arthri-D Says it Will Discontinue Challenged Testimonials; NAD Finds no Basis for Recommending Product Name Change

New York, NY – Aug. 20, 2015 – Arthri-D, LLC, maker of the dietary supplement “Arthri-D3,” has said it will permanently discontinue challenged testimonials and an endorsement for the product that appeared at the company’s website, on YouTube and in a one-minute video endorsement spot located on both its website and YouTube channels. The claims at issue were challenged before NAD by the Council for Responsible Nutrition (CRN). NAD is an investigative unit of the advertising industry’s system of self-regulation and administered by the Council of Better Business Bureaus. CRN files...

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NARB Panel Hears DirecTV Appeal: Even ‘Very Funny’ Advertising May Include Claims That Require Substantiation

A five-member panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, discontinue comparative claims in certain broadcast advertising that implied DirecTV is superior to cable with respect to signal reliability, service wait times, picture/sound quality, and sports programming. The panel also determined that certain customer-satisfaction claims made by DirecTV did not require any additional disclosures, beyond a more prominent reference to the basis of the claim to be #1 in customer satisfaction over all cable TV providers.

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CARU Recommends Hampton Direct Modify Advertising for ‘My Fun Fish Tank’ to Better Disclose Material Information

CARU has recommended that Hampton Direct modify advertising for the company’s “My Fun Fish Tank” to better assure that children understand that water added to the tank must be pre-conditioned and neither too hot nor too cold.

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NAD Recommends Inspired Nutrition Discontinue All Challenged Claims for ‘Ultimate Bio-Fibrin’ Supplement

NAD has recommended that Inspired Nutrition, LLC, discontinue all challenged claims for the company’s “Ultimate Bio-Fibrin” Dietary Supplement, including claims that the product offers “new hope for conquering chronic diseases like MRSA staph, Lyme disease, HIV, Hepatitis, Shingles, Herpes.”

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