ASRC Press Releases

Privacy watchdog sniffs out websites’ compliance violations

Accountability Program brings companies into compliance with Principles Arlington, VA – September 22, 2016 The Online Interest-Based Advertising Accountability Program continues to enforce industry best practices for privacy, releasing three new decisions today that are the results of consumer complaints. The cases, Dropbox, Harte Hanks, and Panasonic, concerned websites’ compliance under the desktop-focused Self-Regulatory Principles for Online Behavioral Advertising. As part of its enforcement efforts, the Accountability Program responds to complaints from consumers who are concerned...

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NAD Recommends Comcast Discontinue Certain Claims Challenged by DirecTV

NAD has recommended that Comcast Cable Communications, LLC, discontinue the unsupported claims made in two separate television advertisements, including the claim made in one commercial that Comcast subscribers have access to four times more unique TV show and movie titles on demand than DirecTV subscribers.

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NAD Recommends DISH Discontinue Certain Claims Challenged by DirecTV; Finds DISH Can Support ‘Local Fee’ Claim

DISH Network said it has voluntarily and permanently discontinued certain advertising claims challenged before NAD by DirecTV, LLC. NAD has determined that Dish provided adequate support for claim related to fees charged by some service providers to view local channels.

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CARU Examines Ad for Dirty South Bat’s W.A.R. Product; Recommends Advertiser Modify, Discontinue Claims

CARU has determined that claims made in testimonials for Dirty South Bat’s W.A.R. baseball bats should be modified or discontinued.

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NARB Recommends Rust-Oleum Discontinue Use of 2X Ultra Cover Product Name

A panel of the NARB has recommended that Rust-Oleum Corporation discontinue use of “2X” as part of the Painter’s Touch Ultra Cover product name.

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NAD Recommends Colgate Palmolive Discontinue ‘Natural,’ ‘Naturally’ Claims for ‘Tom’s of Maine Naturally Dry Antiperspirant;’ Advertiser Appeals NAD’s Jurisdiction

NAD has recommended that The Colgate Palmolive Company discontinue “Natural” and “Naturally” claims for the its Tom’s of Maine “Naturally Dry” Antiperspirants. The company has said it will appeal the matter of NAD’s jurisdiction to the National Advertising Review Board, the self-regulatory system’s appellate unit.

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