ASRC Press Releases

NAD Recommends Comcast Commercial Be Discontinued Following Challenge by AT&T Services, Inc.

New York, NY – Dec. 10, 2018 – The National Advertising Division has determined that Comcast Cable Communications Inc.’s “Funktastic Video” commercial promoting multiple aspects of its internet and mobile services and the savings Comcast services provides to consumers switching from competing services including the challenger’s AT&T’s services. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The challenger contended that Comcast’s advertisements reasonably convey the...

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NAD Finds T-Mobile’s Claim “Best Network for Streaming Baseball” Supported By Evidence Following Challenge by AT&T Services, Inc.

New York, NY – Dec. 10, 2018 – The National Advertising Division concluded that T-Mobile USA, Inc. had substantiated its claims that it offers a combination of baseball benefits and streaming video capabilities to support its “Best Network for Streaming Baseball” claim.  NAD also concluded that the challenged advertisements did not convey the implied message that T-Mobile has the best network for streaming video or that its plans include a free subscription to MLB.TV. AT&T Services, Inc. challenged express claims made by T-Mobile USA, Inc. in radio, television, and internet...

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NAD Finds Unilever’s Claim That Suave Essentials Products Offer “Fragrances as Beautiful As Bath & Body Works” Constitutes Mere Puffery.

New York, NY – Dec. 6, 2018 – The National Advertising Division has concluded that express claims made by Unilever United States, Inc. on product packaging and in online advertising for its Suave Essentials Body Washes constituted puffery and did not require substantiation. L Brands, Inc., maker of competing body washes and lotions, challenged Unilever’s claims including that its Suave Essentials Body Washes and Body Lotions offered: “Fragrances as beautiful as Bath & Body Works” “same great fragrance as” the fragrances in Bath & Body Works Body Lotion variants. In an...

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NAD Refers Advertising Claims by Capillus, Inc. to FTC and FDA for Further Review After Company Fails to Comply NAD’s Recommendations to Discontinue Claims

New York, NY – Dec. 5, 2018  – The National Advertising Division has referred Capillus Inc. to the Federal Trade Commission for possible enforcement action after the company failed to comply with NAD’s recommendations to discontinue certain claims for its laser device, including “clinically proven” and “physician recommended” claims. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. As part of its routine monitoring program, NAD requested that Capillus provide substantiation for...

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NAD Finds Nothing Spooky about AT&T Services’ Commercial Promoting its DIRECTV Service Following Challenge by Comcast Communications, Inc.

New York, NY – Nov. 28, 2018 – The National Advertising Division has determined that AT&T Services, Inc.’s “Signs” commercial promoting its DirecTV service did not convey any messages that Comcast or cable television service providers (or their customers) are associated with the occult, that consumers should switch to DirecTV because Comcast is an evil or disreputable company, or that Comcast service is inferior to DirecTV. The commercial advertisement was challenged by Comcast Communications, Inc. NAD is an investigative unit of the advertising industry’s system of...

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NAD Recommends Eli Nutrition Discontinue Certain Challenged Claims for TummyZen Dietary Supplement; Advertiser to Appeal to NARB

New York, NY – Nov. 27, 2018 – The National Advertising Division has recommended that Eli Nutrition discontinue certain claims for the company’s TummyZen dietary supplement. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. GlaxoSmithKline Consumer Healthcare, L.P., maker of Tums antacids, challenged express claims made by Eli Nutrition for its TummyZen dietary supplement on product packaging...

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