ASRC Press Releases

ERSP Recommends Universal Commerce Modify Advertising for ‘Senior Mobile’ Cell Phone to Better Disclose Activation Fee

ERSP has recommended that Universal Commerce modify certain advertising claims for Senior Mobile, a cell phone designed for seniors, to better disclose that the free phone carries a $97 activation fee.

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CARU Recommends BSA Modify Website to Better Protect Children’s Privacy; BSA Agrees to Do So

CARU has recommended that Boys Scouts of America modify its website, Boyslife.org, to assure that information collection practices are in compliance with CARU guidelines and the Children’s Online Privacy Protection Act (COPPA).

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NAD Recommends ‘LifeCaps’ Discontinue all Claims Challenged by CRN

The National Advertising Division has recommended that LifeCaps Neutraceuticals, LLC, discontinue all challenged advertising claims for the company’s “LifeCaps,” a dietary supplement promoted as a “survival pill.”

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iMNatural.com Commits to Discontinue Claim that Garcinia Cambogia Product May Fight Ebola

iMNatural.com, contacted by the NAD in the course of a challenge to certain advertising claims for the company’s “Garcinia Cambogia Powder with 50% HCA Dietary Supplements” has advised NAD that it is permanently discontinuing challenged claims for the product, including: “Some of the possible health benefits of Garcinia Cambogia [are that it]… fights… [the] ebola virus.”

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NAD Reviews ‘Geomean’ Evidence: Recommends Dyson Modify, Discontinue Claims for 2 Vacuum Cleaners; Finds Certain Claims Supported

The NAD has recommended that Dyson, Inc., modify or discontinue certain advertising claims for the company’s DC65 corded upright vacuum cleaner and its DC59, a cordless stick vacuum.

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NAD Recommends MOM Brands Discontinue Taste-Test Claims Challenged by Post; Advertiser to Appeal

The NAD has recommended that MOM Brands Company discontinue certain taste-test based claims for the company’s Malt-O-Meal brand cereals, following NAD’s finding that the testing was flawed. MOM has said it will appeal the finding to the National Advertising Review Board (NARB).

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