ASRC Press Releases

CARU Recommends Bravo Sports Depict Safety Gear, Supervision in Future Scooter Ads Directed to Children Under 12

CARU has recommended that Bravo Sports discontinue advertising certain Pulse Electric Scooters, recommended for children ages 13 and older, to children under 12. CARU further recommended the advertiser depict appropriate adult supervision and safety gear in its advertising. The company has agreed to do so.

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CARU Recommends MGA Entertainment Depict Adult Supervision in Advertising for Lalaloopsy Baking Oven; Company Agrees to Do So

CARU has recommended that MGA Entertainment take steps to better depict adult supervision in future child-directed advertising for the “Lalaloopsy Baking Oven.” The company has said it will do so.

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NAD Reviews Advertising for P&G’s Crest ‘Sensi-Stop Strips’ following Challenge by GlaxoSmithKline

The NAD has determined that the Proctor & Gamble Co., can support certain claims for the company’s “Crest Sensi-Stop Strips” product, which is designed to address tooth sensitivity. However, NAD has recommended that the advertiser discontinue the claim “1 Strip, 10 minutes, 1 month” and modify product packaging to clearly disclose that a single strip may not provide complete relief to some consumers.

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NAD Finds Bayer Can Support Certain Claims for Claritin, Claritin-D; Recommends Advertiser Discontinue ‘Nothing Works Faster’ Claim – Bayer, Chattem to Appeal

The NAD has determined that Bayer Healthcare LLC can support a wide range of advertising claims for the company’s Claritin and Claritin-D products, including that Claritin-D begins to work in 30 minutes.

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NAD Recommends SquareTrade Modify, Discontinue Certain Claims; Finds Company Can Support Certain Modified Claims

The NAD has determined that determined that SquareTrade, Inc., can support certain revised savings claims for the company’s “SquareTrade Protection Plans,” but emphasized the company’s responsibility to monitor the marketplace to ensure that the savings claims remain accurate.

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StriVectin Revises Disclosure in Print Ad in Response to NAD Inquiry

In response to an inquiry from the NAD, StriVectin Operating Company, Inc., has modified print advertising for the company’s StriVectin Intensive Illuminating Serum to better disclose to consumers the basis for certain quantified performance claims.

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