ASRC Press Releases

NAD Recommends ANTECH Discontinue Challenged Claims for Veterinary Diagnostic Test Following a Challenge by IDEXX

NAD has recommended that ANTECH Diagnostics, Inc., the maker of the AccuPlex4 screening test for canine heartworm and tick-borne illnesses, discontinue advertising claims challenged by IDEXX Laboratories, Inc., the maker of the competing SNAP 4Dx Plus diagnostic test.

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NAD Recommends Nature’s Way Discontinue ’26 Fruits, Vegetables’ Claim; Finds Advertiser can Support Potency Claim

NAD has recommended that Nature’s Way Brands, LLC, discontinue the claim that its “Alive!” vitamin products, including “Alive! Women’s Energy,” “Alive! Men’s Energy,” “Alive! Women’s 50+,” and “Alive! Men’s 50+ Multivitamins,” are made with “26 fruits and vegetables.”

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CARU Recommends Telebrands Add Audio Disclosure to ‘Wow Cup’ Advertising

CARU has recommended that that Telebrands, Inc. modify advertising for the company’s “Wow Cup” to better disclose the full cost of the product. The company has agreed to do so.

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Living Essentials Says Ad for Energy Drink was Inadvertently Placed in Children’s Programming on Hulu.com

Living Essentials, LLC, the maker of the beverage “5-Hour Energy,” has stated in writing that the placement of advertising for the product – during children’s programming on Hulu.com – was inadvertent.

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NAD Finds Talking Rain Can Support Certain Claims, Recommends Company Discontinue Certain Claims for ‘Sparkling Ice’ Products Following Nestle Challenge

NAD has determined that Talking Rain Beverage Company did not mislead consumers by referring to its “Sparkling ICE” drinks as “naturally flavored sparking mountain spring water.” However, NAD recommended that, particularly where the consumer cannot examine the product, the company discontinue claims that might imply it contains nothing but water.

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CARU Refers Advertising for PG-13 Film to MPAA for Further Review

CARU has referred advertising for the film “Edge of Tomorrow” to the Motion Picture Association of America for further review.

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