ASRC Press Releases

CARU Finds Telebrands’ ‘Phantom Saucer’ Ad Accurately Depicts Toy’s Capabilities, Recommends Additional Disclosure

CARU has determined that advertising for Telebrands’ Phantom Saucer accurately depicts the toy’s capabilities. CARU has also recommended that the advertiser add an audio disclosure to broadcast advertising for the toy, to better assure that children understand there’s an additional fee for shipping and handling.

Read More

NAD Recommends eHarmony Discontinue Claims Challenged by Match.com

The NAD has recommended that eHarmony, Inc., discontinue certain "#1" advertising claims for the company's dating website, eHarmony.com, including "#1 Most Marriages," "#1 Most Enduring Marriages," and "#1 Most Satisfying Marriages."

Read More

NAD Recommends ConAgra Modify or Discontinue ‘Steam, Not Lye’ Claim Challenged by Red Gold

The NAD has recommended that ConAgra Foods discontinue the claim “We peel our tomatoes with steam, not lye,” or modify the claim to make clear that lye-peeled tomatoes are neither unsafe nor unhealthy.

Read More

CARU Recommends Allstar Marketing Modify ‘Party in the Tub’ Commercial

CARU has recommended that Allstar Marketing Group modify broadcast advertising to clearly disclose that batteries are not included with purchase of the company’s “Party in the Tub.” The company has agreed to do so.

Read More

CARU Recommends Hampton Direct Modify Broadcast Ad for ‘Lumi Dough,’ Company Agrees to Do So

CARU has recommended that Hampton Direct modify broadcast advertising for the company’s “Lumi Dough” product to better disclose to children the products included in an initial purchase. The company has agreed to do so.

Read More

NAD Finds Chattem Can Support Challenged Claims for ‘Nasacort’ Following Merck Challenge

NAD has determined that sanofi-aventis, sanofi-aventis U.S. and Chattem, Inc., can support certain advertising claims for “Nasacort Allergy 24HR,” an over-the-counter allergy relief medication. The claims were challenged by MSD Consumer Care, Inc., a/k/a Merck Consumer Care.

Read More