ASRC Press Releases

ERSP Refers Advertising Claims for Automation Riches to FTC After Marketer Fails to Respond to ERSP Inquiry

New York, NY – Oct. 12, 2018 – The Electronic Retailing Self-Regulation Program has referred direct-response advertising for Automation Riches to the Federal Trade Commission (FTC) after the marketer declined to participate in the ERSP inquiry. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to an anonymous competitor challenge. The core advertising claims identified by ERSP included earnings claims (“If I showed you a...

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CARU Recommends Kano Computing Modify Privacy Practices, Sweepstakes Promotion

New York, NY – Oct. 10, 2018  – The Children’s Advertising Review Unit (CARU) has recommended that Kano Computing, Ltd., operator of the Kano.me website, modify its privacy practices to bring them into compliance with the Self-Regulatory Program for Children’s Advertising, including CARU’s guidelines on privacy, and the federal Children’s Online Privacy Protection Act (COPPA). The company has agreed to do so. CARU, an investigative unit of the advertising industry’s system of self-regulation, monitors advertising directed to children in all media and across all platforms. CARU...

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NAD Recommends AT&T Modify, Discontinue Certain Claims in ‘More for Your Thing’ Campaign; Advertiser to Appeal Adverse Findings

New York, NY – Oct. 10, 2018 – The National Advertising Division has recommended that AT&T Services Inc., modify or discontinue certain claims made as part of the company’s “More for Your Thing,” advertising campaign. AT&T said it will appeal those adverse findings to the National Advertising Review Board (NARB). NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue were challenged by T-Mobile USA, Inc., and included: “More for your thing.  That’s our...

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NAD Recommends Comcast Discontinue Implied Claim About DirecTV’s Reliability, Availability of Free Shows; Both Parties to Appeal Certain NAD Findings

New York, NY – Oct. 2, 2018 – The National Advertising Division has recommended that Comcast Cable Communications, LLC, discontinue the implied claim, featured in a broadcast advertisement, that DirecTV is highly unreliable in bad weather and modify its advertising to avoid conveying the message that DirecTV offers no free shows or movies on the go. Comcast is appealing, and DirecTV is cross-appealing, certain NAD’s findings. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The...

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NAD Recommends Philips Oral Healthcare Modify Certain Claims for ‘Sonicare DiamondClean’ Toothbrush

New York, NY – Sept. 21, 2018 – The National Advertising Division has recommended that that Philips Oral Healthcare, Inc., modify certain advertising claims for the company’s Sonicare DiamondClean toothbrush, following a challenge by The Procter & Gamble Company, maker of Oral-B oral health products. Philips said it would appeal NAD’s recommendations to the National Advertising Review Board (NARB.) P&G, meanwhile, has filed a cross-appeal with NARB. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of...

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ERSP Finds Green Chef Can Support Certain Claims for its Meal Delivery Service, Recommends Marketer Modify or Discontinue Other Claims

New York, NY – Sept. 19, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has determined that Green Chef, Inc. can support certain claims for its meal delivery service, but recommended the marketer modify or discontinue other claims. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous competitor challenge. ERSP reviewed online advertising claims that included: “Organic Meal Kits” “Green...

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