ASRC Press Releases

CARU Recommends Telebrands Add Audio Disclosure to ‘Wow Cup’ Advertising

CARU has recommended that that Telebrands, Inc. modify advertising for the company’s “Wow Cup” to better disclose the full cost of the product. The company has agreed to do so.

Read More

Living Essentials Says Ad for Energy Drink was Inadvertently Placed in Children’s Programming on Hulu.com

Living Essentials, LLC, the maker of the beverage “5-Hour Energy,” has stated in writing that the placement of advertising for the product – during children’s programming on Hulu.com – was inadvertent.

Read More

NAD Finds Talking Rain Can Support Certain Claims, Recommends Company Discontinue Certain Claims for ‘Sparkling Ice’ Products Following Nestle Challenge

NAD has determined that Talking Rain Beverage Company did not mislead consumers by referring to its “Sparkling ICE” drinks as “naturally flavored sparking mountain spring water.” However, NAD recommended that, particularly where the consumer cannot examine the product, the company discontinue claims that might imply it contains nothing but water.

Read More

CARU Refers Advertising for PG-13 Film to MPAA for Further Review

CARU has referred advertising for the film “Edge of Tomorrow” to the Motion Picture Association of America for further review.

Read More

NAD Refers Advertising from Colgate to FTC for Further Review

NAD has referred to the FTC advertising claims made by the Colgate-Palmolive Company for its Colgate Optic White Toothpaste, following a finding that the company did not comply with NAD’s recommendations.

Read More

NAD Finds ‘Humorous Vignette’ in Broadcast Ad was not Falsely Disparaging; Recommends Comcast Discontinue Claim that Disparages U-Verse Wireless Receiver

NAD has determined that a television commercial depicting a hapless and clumsy AT&T Services, Inc. technician featured a “humorous vignette” and “did not falsely disparage the performance capability of wireless receiver product.”

Read More