NAD Recommends Internet Order Modify, Discontinue Certain Advertising Claims for ‘Pimsleur Quick & Simple’ Foreign Language Program; Finds Company Can Support Certain Claims
NAD has recommended that Internet Order, LLC, modify or discontinue certain advertising claims for the “Pimsleur Quick & Simple Language Courses,” including claims that may have conveyed the inaccurate message that consumers who use the courses will be able to speak a foreign language fluently in 10 days.
Read MorePrestige Brands Halts Certain Comparative Claims for Efferdent Power Clean Crystals; NAD Finds Company Took Necessary Action in Doing So
Prestige Brands, Inc. has said it will discontinue certain comparative advertising claims made in broadcast, print and Internet advertising for its Efferdent Power Clean Crystals. The claims at issue were challenged before NAD by GlaxoSmithKline Consumer Healthcare L.P., the maker of the Polident line of denture cleaners.
Read MoreCARU Recommends Build-A-Bear Modify Website to Address Privacy Concerns; Company Does So
CARU recommended that Build-a-Bear Inc., operator of Buildabear.com, install a neutral age-screening mechanism at the site and eliminate links to the adult-directed sites Pinterest and Twitter that do not age screen. The company said it will do so.
Read MoreNAD Recommends Progressive Discontinue Certain Advertising Claims Made in Comparative Context, Following Challenge from Allstate
NAD has recommended that Progressive Casualty Insurance Company discontinue certain advertising claims made in a comparative context in broadcast advertising. However, NAD found, some of the same claims – made in a stand-alone context – are truthful and accurate.
Read MoreNARB Recommends Healthy Directions Discontinue Certain Claims at Issue for ‘Joint Advantage Gold’ Supplement
NARB has recommended that Healthy Directions, LLC, discontinue certain advertising claims for the company’s Joint Advantage Gold dietary supplement, including claims that the product eases pain in seven days and is made with ingredients traditionally used by the Aboriginal people of Australia.
Read MoreERSP Refers Advertising for Richatlast.com to FTC for Further Review After Marketer Fails to Respond to ERSP Inquiry
ERSP will refer direct response advertising for Richatlast.com Affiliate Marketing Program to the FTC after the marketer, Richatlast.com, failed to respond to an ERSP inquiry.
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