National Advertising Review Board

NARB Recommends Too Faced Cosmetics Discontinue ‘1,944% More Volume’ Claim for Better Than Sex Mascara

New York, NY – April 20, 2018 – A panel of the National Advertising Review Board has recommended that Too Faced Cosmetics, LLC, discontinue the “1,944% more volume” claim – and before and after photographs – made on product packaging and online videos for the company’s Better Than Sex original and waterproof mascara. RB is the appellate unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue were challenged by Benefit Cosmetics, LLC, the maker of They’re Real! Mascara, before the...

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NARB Recommends Shell Modify, Discontinue Certain Claims for Shell V-Power NiTRO+ Premium Gasoline

A panel of NARB has recommended that Shell Oil Company modify or discontinue certain challenged claims for the company’s Shell V-Power NiTRO+ Premium Gasoline (SVPN+), including claims that SVPN+ provides the best total engine protection consumers can get.

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NARB Recommends Unilever Discontinue Claims Made in Video, Packaging that Reference Bath & Body Works Products

A panel of NARB has recommended that Unilever United States Inc., discontinue preference and parity claims made in advertising for Suave body wash that reference Bath & Body Works products.

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NARB Recommends Reynolds Discontinue ‘Costs Less Than Glad’ Claim in Two Television Commercials

A panel of NARB has recommended that Reynolds Consumer Products, LLC, maker of Hefty Ultra Strong trash bags, discontinue claims that its product “Costs less than Glad.”

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NARB Recommends Coty Discontinue Claims that Sally Hansen Miracle Gel Nail Polish Provides Up to 14 Days of Color and Shine

A panel of NARB has recommended that Coty Inc., discontinue claims that Sally Hansen Miracle Gel Nail Polish provides “up to 14 days of color & shine.” The panel also recommended that Coty, Inc. discontinue use of the terms “no light gel” and “gel without the light” in in certain advertising contexts.

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NARB Panel Recommends P&G Discontinue Claim that ‘Easy Ups’ Training Pants are ‘The Easiest Way to Underwear’

A panel of NARB has recommended that The Procter & Gamble Company discontinue the challenged advertising claim that “Easy Ups” training pants represent “the easiest way to underwear.”

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