NARB

National Advertising Review Board

NARB Panel Recommends Neutrogena Discontinue ‘Water + Sun Barrier’ Claim for Its ‘Beach Defense Sunscreen’

A five-member panel of NARB has recommended that Neutrogena Corporation discontinue claims that the company’s Neutrogena Beach Defense Sunscreen provides a “water + sun barrier.”

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NARB Panel Recommends Honeywell Discontinue ‘Universal’ Compatibility Claims For Programmable Thermostats

A five-member panel of NARB has recommended that Honeywell International, Inc., discontinue two claims for the company’s programmable thermostats – “Universally Compatible” and “Universal Compatibility – works with virtually any system type.”

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NARB Panel Finds Mascara Ad is Not ‘Literally False’ if Use of Lash Inserts is Appropriately Disclosed; Recommends L’Oreal Modify Disclaimer for ‘Rocket’ Mascara

A five-member panel of NARB has determined that photographs accompanying mascara advertising by L’Oréal USA, Inc., are not “literally false” if the model’s use of lash inserts is appropriately disclosed to consumers and the photograph accurately shows the effect of the advertised mascara on the model’s eyelashes – both real and inserted.

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NARB Panel Recommends Unilever Discontinues Certain Claims, Barbed-Wire Imagery for ‘Dove Deep Moisture Body Wash’

A five-member panel of NARB has recommended that Unilever United States, Inc., discontinue certain advertising claims for the company’s “Dove Deep Moisture Body Wash,” and discontinue the use of barbed wire in imagery of competing products.

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NARB Panel Finds ASPCA Can Support Claims Made in Charitable Solicitations; Claims Challenged by State Humane Association of California

A five-member panel of the National Advertising Review Board (NARB) has determined that the American Society for the Prevention of Cruelty to Animals (ASPCA) can support challenged claims made in charitable solicitations.

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NARB Panel Finds Meda Can Support ‘Faster’ Sleep Claims for MidNitePM, but Recommends Company Discontinue Pain-Relief Claims

A five-member panel of NARB has determined that that Meda Consumer Healthcare, Inc., maker of the dietary supplement “MidNite PM,” provided a reasonable basis in support of claims that the product promotes faster sleep and lets users wake without grogginess. The NARB panel recommended, however, that Meda discontinue claims that the product promotes “fast” sleep or can be used to manage pain.

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