NARB

National Advertising Review Board

NARB Recommends Telebrands Modify “Double Offer” Claims for its Atomic Beam Lighting Products Following Energizer Challenge

New York, NY – Mar. 13, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Telebrands, Corp. modify its “double offer” and “Buy One Get One” claims to clearly and conspicuously disclose the discount or price offered for the second flashlight and any associated charges and fees. The advertising at issue was challenged by Energizer Brands, LLC before the National Advertising Division (NAD), an investigative unit of the advertising industry’s system of self-regulation. In its decision, NAD had recommended that the advertiser modify its “Buy...

Read More

ASRC Announces New Leadership for National Advertising Review Board

Kenneth A. Plevan will chair the appellate body   For Immediate Release Contact: Lee Peeler, CEO, ASRC 212.705.0100   New York, NY – Feb. 28, 2019 – The Advertising Self-Regulatory Council (ASRC) announced the appointment of Kenneth A. Plevan as chair of the National Advertising Review Board (NARB), effective March 1, 2019. Plevan succeeds Wally Snyder and Alan Cohen who have served as chair and vice chair since 2015. Plevan will become the ninth chair since the creation of NARB in 1971. NARB serves as the court of appeals for the advertising industry’s self-regulatory...

Read More

NARB Recommends Mahindra Modify and Discontinue Certain Claims Made for its Tractors Following Deere & Company Challenge

New York, NY – Feb. 25, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Mahindra modify its “#1 Selling Tractor” and “Over [2.1] million Mahindra tractors sold worldwide to date” claims.  The panel also recommended that Mahindra discontinue its best warranty and superior oil protection claims. The advertising at issue was challenged by Deere & Company before the National Advertising Division (NAD), an investigative unit of the advertising industry’s system of self-regulation. In its decision, NAD determined that the advertiser had a...

Read More

NARB Recommends Dyson Discontinue Certain Claims Made for its V8 Cordless Vacuums Following SharkNinja Challenge

New York, NY – Feb. 12, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Dyson clearly and conspicuously disclose that its “most powerful suction” claim for its V8 cordless vacuums is being made in comparison to other cordless vacuums but disagreed with NAD’s other proposed  modifications to the claim. The panel also recommended that Dyson discontinue unqualified claims that its V8 cordless vacuums provide 40 minutes of runtime. The panel also recommended that Dyson modify (but not discontinue) claims that its V8 cordless vacuums provide “up to...

Read More

NARB Recommends Kimberly-Clark Discontinue Certain Claims Made for Huggies Following P&G Challenge

New York, NY – Feb. 6, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Kimberly-Clark discontinue its “fastest growing brand in hospitals” claim unless that claim is supported by recent data that includes Kimberly-Clark’s sales data in addition to reliable third-party sales or market share data for the hospital diaper market as a whole. The panel also recommended that any such claim be qualified to exclude smaller competitors that have grown at a faster rate (e.g., the “fastest growing brand” claim could indicate that it is being made against...

Read More

NARB Recommends DirecTV Discontinue ‘Worry-Free’ Reliability Claim

New York, NY – Sept.  13, 2018 – A panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, discontinue the advertising claim that its service provides “worry-free” signal reliability. The panel also determined that the advertising at issue did not reasonably convey a message that a DirecTV “signal will never go out.” NARB is the appellate unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The advertising at issue was initially challenged by Charter Communications, Inc.,...

Read More