NARB

National Advertising Review Board

NARB Recommends Doskocil Discontinue Implied Odor Reduction Claims for Cat Litter Pans, Following Van Ness Challenge

New York, NY – May 20, 2019 – A panel of the National Advertising Review Board (NARB) has found that Doskocil Manufacturing Company, Inc., doing business as Petmate, did not provide proper support for an implied odor-reduction benefit communicated by its antimicrobial protection claims for Petmate Cat Litter Pans, and recommended that such claims be discontinued.  The advertising at issue had been challenged by Van Ness Plastic Molding Company, a manufacturer of competing cat litter pans, before the National Advertising Division (NAD). The NAD is an investigative unit of the advertising...

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NARB Recommends Eli Nutrition Discontinue Certain Antacid Claims Made for TummyZen Dietary Supplement, Approves Other Claims

New York, NY – May 9, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Eli Nutrition, Inc. discontinue certain advertising claims (while also approving others) made on product packaging and in online advertising for Eli Nutrition’s TummyZen  dietary supplement.  TummyZen is an antacid containing calcium carbonate and zinc.  The advertising at issue had been challenged by GlaxoSmithKline Consumer Healthcare, L.P., which sells Tums,  before the National Advertising Division (NAD).  The NAD is an investigative unit of the advertising industry’s...

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NARB Recommends Comcast Modify Comparative Claims For Xfinity Service Following Challenge By DirecTV

New York, NY – April 23, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Comcast Communications, LLC modify its advertising to avoid making unsupported implied superiority claims. The advertising claims that were the subject of the panel’s review related to the comparison of Comcast’s Xfinity Television Service, a cable service with features of DirecTV, a competing satellite service operated by DirecTV, LLC. NARB is the appellate unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business...

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NARB Recommends Comcast Discontinue Implied Claims That AT&T “Deceives” Customers, But Can Continue Its “The Most Reliable Network” Claims

New York, NY – April 01, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Comcast Cable Communications, Inc. modify its advertising to avoid conveying the message that AT&T does not deliver the speed tier to which its customers subscribe or that AT&T deceives its customers as to said speed tier, the speed or reliability of its Internet service and the availability of AT&T Fiber.  However, NARB noted that Comcast could continue to comment in advertising on any limited availability of AT&T Fiber.  NARB also found that Comcast could...

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NARB Recommends Telebrands Modify “Double Offer” Claims for its Atomic Beam Lighting Products Following Energizer Challenge

New York, NY – Mar. 13, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Telebrands, Corp. modify its “double offer” and “Buy One Get One” claims to clearly and conspicuously disclose the discount or price offered for the second flashlight and any associated charges and fees. The advertising at issue was challenged by Energizer Brands, LLC before the National Advertising Division (NAD), an investigative unit of the advertising industry’s system of self-regulation. In its decision, NAD had recommended that the advertiser modify its “Buy...

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ASRC Announces New Leadership for National Advertising Review Board

Kenneth A. Plevan will chair the appellate body   For Immediate Release Contact: Lee Peeler, CEO, ASRC 212.705.0100   New York, NY – Feb. 28, 2019 – The Advertising Self-Regulatory Council (ASRC) announced the appointment of Kenneth A. Plevan as chair of the National Advertising Review Board (NARB), effective March 1, 2019. Plevan succeeds Wally Snyder and Alan Cohen who have served as chair and vice chair since 2015. Plevan will become the ninth chair since the creation of NARB in 1971. NARB serves as the court of appeals for the advertising industry’s self-regulatory...

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