NARB

National Advertising Review Board

NARB Panel Hears DirecTV Appeal: Even ‘Very Funny’ Advertising May Include Claims That Require Substantiation

A five-member panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, discontinue comparative claims in certain broadcast advertising that implied DirecTV is superior to cable with respect to signal reliability, service wait times, picture/sound quality, and sports programming. The panel also determined that certain customer-satisfaction claims made by DirecTV did not require any additional disclosures, beyond a more prominent reference to the basis of the claim to be #1 in customer satisfaction over all cable TV providers.

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National Advertising Review Board Recommends Philosophy Modify or Discontinue Certain Claims for ‘Time in a Bottle’

A panel of the National Advertising Review Board (NARB) has recommended that Philosophy, Inc., modify or discontinue certain advertising claims for the company’s “Time in a Bottle Age-Defying Serum.”

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NARB Panel Recommends Neogenis Laboratories Discontinue Certain Claims for Neo40 Daily Supplement

A five-member panel of the National Advertising Review Board (NARB) has recommended that Neogenis Laboratories, Inc., discontinue certain advertising claims for the company’s Neo40 Daily dietary supplement

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NARB Panel Recommends Reckitt Benckiser Discontinue Challenged ‘8-Minute’ Relief Claims for Mucinex, Maximum Strength Mucinex

A NARB panel has recommended that Reckitt Benckiser, LLC (RB) discontinue challenged advertising claims for the company’s Mucinex and Maximum Strength Mucinex bi-layer tablet products.

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NARB Finds Aggregated Reviews Across Retail Sites Do Not Serve to Support Claim that Euro-Pro’s Shark Vacuums Are ‘America’s Most Recommended’

A five-member panel of the National Advertising Review Board (NARB) has recommended that Euro-Pro Operating LLC, discontinue challenged claims for the company’s Shark brand vacuum cleaners.

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Howard Bell, Advertising Industry Icon, Retires from National Advertising Review Board

Howard H. Bell is retiring from his 14-year role as Chairman of the National Advertising Review Board (NARB). Wallace S. Snyder, President Emeritus of the American Advertising Federation, succeeds Mr. Bell as NARB Chairman.

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