NARB

National Advertising Review Board

NARB Panel Recommends BP Lubricants Discontinue ‘Stronger’ Claims Based on Company’s ‘Torture’ Test

NARB has recommended that BP Lubricants USA, Inc., discontinue challenged “stronger” claims, made for the company’s Castrol EDGE motor oil, that were based on a “torture test” that did not measure “strength” under normal driving conditions.

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NARB Panel Recommends Zero Technologies Discontinue Broadcast Ad Challenged by Clorox, Finds Advertiser Can Support Filter Claim made for ZeroWater Pitcher

A five-member panel of NARB has recommended that Zero Technologies, the maker of the ZeroWater Z-Pitcher, discontinue a broadcast advertisement that implies a competing product is not effective at filtering contaminants from drinking water.

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NARB Panel Recommends Neutrogena Discontinue ‘Water + Sun Barrier’ Claim for Its ‘Beach Defense Sunscreen’

A five-member panel of NARB has recommended that Neutrogena Corporation discontinue claims that the company’s Neutrogena Beach Defense Sunscreen provides a “water + sun barrier.”

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NARB Panel Recommends Honeywell Discontinue ‘Universal’ Compatibility Claims For Programmable Thermostats

A five-member panel of NARB has recommended that Honeywell International, Inc., discontinue two claims for the company’s programmable thermostats – “Universally Compatible” and “Universal Compatibility – works with virtually any system type.”

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NARB Panel Finds Mascara Ad is Not ‘Literally False’ if Use of Lash Inserts is Appropriately Disclosed; Recommends L’Oreal Modify Disclaimer for ‘Rocket’ Mascara

A five-member panel of NARB has determined that photographs accompanying mascara advertising by L’Oréal USA, Inc., are not “literally false” if the model’s use of lash inserts is appropriately disclosed to consumers and the photograph accurately shows the effect of the advertised mascara on the model’s eyelashes – both real and inserted.

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NARB Panel Recommends Unilever Discontinues Certain Claims, Barbed-Wire Imagery for ‘Dove Deep Moisture Body Wash’

A five-member panel of NARB has recommended that Unilever United States, Inc., discontinue certain advertising claims for the company’s “Dove Deep Moisture Body Wash,” and discontinue the use of barbed wire in imagery of competing products.

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