NAD

NAD Examines Test Soil in Review of SC Johnson Claims; Recommends Advertiser Discontinue Claims

NAD has recommended that S.C. Johnson & Son, Inc., discontinue claims that two “Scrubbing Bubbles” products clean “2X times better” and “better than” Clorox Clean-up. Key issue: What constitutes "greasy kitchen soils," "tough" grease.

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NAD Reviews Verizon 4G LTE Ads: Finds Web, Print Comparative Map Claims are Not Misleading, Recommends Verizon Discontinue TV Spot with Claim ‘2x Bandwidth in Cities Coast to Coast’

NAD has determined that website advertising featuring comparative maps of the 4G LTE service offered by Verizon Wireless and certain competitors is not likely to mislead consumers. However, NAD has recommended that Verizon Wireless discontinue a television commercial that features the maps, and the claim that Verizon has “2x Bandwidth in Cities Coast to Coast.”

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Fuhu, Maker of Child-Directed Tablet, Voluntarily Discontinues Certain Claims; NAD Recommends Additional Modifications

Fuhu, Inc., maker of the child-directed “Nabi Jr.” tablet, has voluntarily agreed to permanently discontinue certain product superiority claims following an inquiry by the National Advertising Division. NAD has further recommended that the advertiser modify claims related to its TRUSTe certification and “Kid Safe” seal.

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Bedrock Brands Discontinues Claims for St. Joseph’s ‘Low-Dose’ Aspirin

Bedrock Brands LLC, contacted by the NAD in the course of a challenge to certain advertising claims for St. Joseph “Rapid Dissolving Melts,” has advised NAD that it is permanently discontinuing challenged claims for the low-dose aspirin product.

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NAD Recommends P&G Discontinue ‘100% Odor Protection’ Claim for Secret ‘Clinical Strength,’ Finds Certain Claims Supported

The NAD has recommended that The Procter & Gamble Company discontinue certain claims for the company’s “Secret Clinical Strength” antiperspirant/deodorant products, including claims of “100% odor protection.”

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NAD Finds Church & Dwight Can Support Performance Claims for OxiClean White Revive, But Recommends Advertiser Modify Certain Claims, Disclosures

The NAD has determined that Church & Dwight Co., Inc., maker of OxiClean White Revive Laundry Stain Remover, can support performance claims challenged by The Clorox Company, the maker of competing laundry products. However, NAD recommended that Church & Dwight modify disclosures to better inform consumers that the promised whitening performance requires a six-hour pre-soak in the OxiClean WR product.

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