NAD

NAD Recommends Helen of Troy Discontinue Certain Claims for PUR Water Filter Pitcher, Finds Certain Claims Supported Following Clorox Challenge

NAD has determined that Helen of Troy Limited can support certain claims for the company’s PUR water filter pitcher, but recommended the company discontinue certain claims made on its website and in television commercials. The claims at issue were challenged by The Clorox Company, the maker of competing Brita water filter pitchers.

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NAD Refers Advertising Claims Made By Terra Novo to FTC Following Compliance Review

NAD has referred advertising claims made by Terra Novo, Inc., to the Federal Trade Commission, following a compliance review.

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NAD Reviews Advertising for P&G’s Crest ‘Sensi-Stop Strips’ following Challenge by GlaxoSmithKline

The NAD has determined that the Proctor & Gamble Co., can support certain claims for the company’s “Crest Sensi-Stop Strips” product, which is designed to address tooth sensitivity. However, NAD has recommended that the advertiser discontinue the claim “1 Strip, 10 minutes, 1 month” and modify product packaging to clearly disclose that a single strip may not provide complete relief to some consumers.

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NAD Finds Bayer Can Support Certain Claims for Claritin, Claritin-D; Recommends Advertiser Discontinue ‘Nothing Works Faster’ Claim – Bayer, Chattem to Appeal

The NAD has determined that Bayer Healthcare LLC can support a wide range of advertising claims for the company’s Claritin and Claritin-D products, including that Claritin-D begins to work in 30 minutes.

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NAD Recommends SquareTrade Modify, Discontinue Certain Claims; Finds Company Can Support Certain Modified Claims

The NAD has determined that determined that SquareTrade, Inc., can support certain revised savings claims for the company’s “SquareTrade Protection Plans,” but emphasized the company’s responsibility to monitor the marketplace to ensure that the savings claims remain accurate.

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StriVectin Revises Disclosure in Print Ad in Response to NAD Inquiry

In response to an inquiry from the NAD, StriVectin Operating Company, Inc., has modified print advertising for the company’s StriVectin Intensive Illuminating Serum to better disclose to consumers the basis for certain quantified performance claims.

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