NAD

NAD Refers Advertising for ‘Steuart’s Pain Formula’ To FTC, Following Advertiser’s Failure to Provide Substantiation for Pain-Relief Claims

NAD has referred advertising claims made by Steuart Laboratories, Inc., for its Steuart’s Pain Formula, to the Federal Trade Commission (FTC) for the second time, following the company’s repeated failures to provide substantiation for challenged advertising claims.

Read More

NAD Recommends Bausch & Lomb Discontinue Certain Challenged Claims for Ultra Contact Lenses Following Challenge by J&J Vision Care

NAD has determined that Bausch & Lomb Incorporated can support advertising claims that promote the presence of polyvinylpyrrolidone (PVP), a long-chain polymer with a high molecular weight that attracts and maintains moisture, in the company’s Ultra contact lenses with MoistureSeal Technology.

Read More

NARB Recommends Clarion Brands Modify, Discontinue Claims That Dietary Supplement ‘Lipo-Flavonoid Plus’ Substantially Reduces, Eliminates Tinnitus

A five-member panel of NARB has recommended that Clarion Brands LLC modify or discontinue certain claims for the company’s Lipo-Flavonoid Plus dietary supplement, including claims made through testimonials, that state or imply that the product substantially reduces or eliminates tinnitus and the symptoms of Ménière’s Disease, a disorder of the inner ear.

Read More

Reckitt Benckiser to Discontinue Challenged ‘Best Buy’ for Finish Powerball following NAD Inquiry

Reckitt Benckiser LLC said it will permanently discontinue the advertising claim “Rated Best Buy 3 Years in a row*” (*Finish Powerball All in 1 was rated Best Buy by a leading Consumer Magazine in 2011, 2012 and 2013) following a challenge before NAD.

Read More

NAD Recommends General Mills Modify or Discontinue Certain Broadcast Spots for ‘Progresso’ Soups, Following Challenge by Campbell

The NAD has recommended that General Mills, Inc., modify or discontinue certain broadcast advertisements for the company’s Progresso-brand soups, finding that the advertising conveyed the unsupported message that most or all of the ingredients are sourced from farms in rural, southern New Jersey. NAD determined, however, that the advertising did not convey a “small company” message and found that the advertiser provided a reasonable basis for the claim “Vineland, NJ: Home of Progresso.”

Read More

NAD Refers Claims Made by LEI, Maker of Eco Alkaline Batteries, to FTC for Further Review

NAD has referred certain advertising claims made by LEI Electronics Inc., the maker of Eco Alkalines brand batteries, to the Federal Trade Commission (FTC) for further review, following the advertiser’s assertion that it would not comply with certain of NAD’s recommendations.

Read More