NAD Press Releases

NAD Reviews Advertising Claims for Point-of-Use Water Filters; Recommends Sawyer Discontinue Certain Claims

NAD has recommended that Sawyer Products, Inc., discontinue certain claims for the company’s point-of-use water filter products, although NAD determined the company could support the claim that its product “exceeds EPA recommendations for removal rates” of bacteria and protozoa

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NAD Recommends P&G Discontinue Claims Made for Swiffer Sweeper Following Challenge by Libman Broom Maker

NAD has recommended that The Procter & Gamble Company, maker of Swiffer Sweeper products, discontinue superior performance claims challenged by The Libman Company, maker of Libman brooms.

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NAD Examines Implied Claims for FIOS Quantum Following Cablevision Challenge

NAD has determined that Verizon Communications, Inc., has provided a reasonable basis for advertising claims that FiOS Quantum TV subscribers can record up to 12 shows at once, watch TV “on the go,” store up to 200 hours of HD programming, and watch recorded programming in other rooms.

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NAD Finds Lifes2Good Can Support Certain Claims for the Company’s Viviscal Supplement; Recommends Advertiser Discontinue One Claim

NAD has determined that Lifes2Good, Inc., can support certain claims for the company’s Viviscal dietary supplement, a product promoted to women with thinning hair.

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NAD Recommends Terra Novo Modify, Discontinue Certain Claims for Erosion Product; Finds Advertiser Can Support Certain Claims

The NAD has recommended that Terra Novo, Inc., modify or discontinue certain advertising claims for the company’s erosion control products. NAD determined, however, that the advertiser’s evidence served to support certain advertising claims.

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NAD Recommends Novartis Discontinue Onset-of-Action Claim for Theraflu, following Pfizer Challenge

The NAD has recommended that Novartis Consumer Health Inc., discontinue the advertising claim that “Theraflu Multi-Symptom Severe Cold” “starts to get to work in your body in 5 minutes.” The claim was challenged by Pfizer Consumer Healthcare, a competing manufacturer of cold and cough relief products.

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