NAD Press Releases

NAD Recommends SharkNinja Discontinue Certain Claims Challenged by Dyson

NAD has recommended that SharkNinja Operating LLC discontinue certain advertising claims for the company’s Shark Rocket DeluxePro Vacuum. The claims at issue were challenged by Dyson, Inc.

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NAD Recommends 3M Modify, Discontinue Certain Claims for ‘EARfit’ Products Following Honeywell Challenge

NAD has recommended that the 3M Company modify or discontinue certain claims for its hearing protection fit-testing products, the EARfit and EARfit Dual Ear Validation Systems.

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NAD Recommends Reckitt Benckiser Discontinue Certain Germ-Fighting Claims for Lysol Disinfecting Spray, Wipes Products Following Clorox Challenge

The NAD has recommended that Reckitt Benckiser, Inc., discontinue certain claims made in print and television advertising for the company’s Lysol Disinfecting Wipes and Spray products. The claims at issue were challenged by The Clorox Company, maker of Clorox Disinfecting Wipes and Spray products. Reckitt Benckiser said it will appeal NAD’s findings to the National Advertising Review Board (NARB).

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NAD Recommends Comcast Discontinue One Commercial Regarding DirecTV Signal Reliability, But Finds Support for Another

NAD has recommended Comcast Cable Communications, LLC, provider of Xfinity Cable Television Service, discontinue one broadcast spot challenged by satellite television service provider DirecTV, LLC, following NAD’s finding that the commercial conveyed the message that DirecTV’s service doesn’t function during any wet weather.

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NAD Recommends Charter Communications Discontinue Broadcast Spot, Certain Advertising Claims Challenged by DirecTV

NAD has recommended Charter Communications, Inc., discontinue one broadcast commercial and certain advertising claims made in two other broadcast spots that all convey the message that DirecTV LLC’s satellite service doesn’t work when precipitation is present.

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NAD Finds Reckitt Benckiser Ad for ‘Mucinex Fast-Max Liquid Gels’ Doesn’t Disparage P&G Product, but Recommends Modification to Spot

NAD has recommended that Reckitt Benckiser, Inc., modify broadcast advertising for the company’s Mucinex Fast-Max Liquid Gels product to more clearly indicate to consumers that the company is comparing its product to other name-brand products. NAD found, however, that the advertising at issue, challenged by the Procter & Gamble Co., was otherwise substantiated and did not disparage P&G’s DayQuil LiquiCaps.

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