NAD Press Releases

NAD Recommends Bobsweep USA Discontinue Certain Claims for Bob PetHair Robotic Vacuum Following iRobot Challenge

New York, NY – May 29, 2018 – The National Advertising Division has recommended that Bobsweep USA, maker of the Bob PetHair robotic vacuum, discontinue the advertising claims challenged by iRobot, Corp., a competing maker of robotic vacuums. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue appeared on product packaging, at Amazon.com, and in website advertising for the Bob PetHair vacuum. NAD examined express claims that included: The Bob PetHair vacuum contains a HEPA...

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NAD Recommends Epson America Discontinue Certain Claims for 3LCD Digital Projectors, Finds Certain Claims Supported

New York, NY – May 22, 2018 – The National Advertising Division has recommended that Epson America, Inc., discontinue claims that its 3LCD digital projectors are “3x Brighter,” but determined that Epson could continue to promote color brightness based on “Color Light Output” or CLO. The claims at issue, which appeared in website advertising, online videos, and native advertising websites, were challenged by Texas Instruments, Inc., maker of Digital Light Processing imagers that are the defining component of competing 1-chip DLP digital projectors. NAD is an investigative unit of...

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NAD Recommends T-Mobile Discontinue ‘Best Unlimited Network’ Claim; Advertiser to Appeal

New York, NY – May 21, 2018 – The National Advertising Division has recommended that T-Mobile USA, Inc., discontinue its “Best Unlimited Network” advertising claims. T-Mobile said it will appeal NAD’s decision to the National Advertising Review Board. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claim at issue in this case, which appeared in internet, television and radio advertising for T-Mobile wireless service was challenged by AT&T Services, Inc., a competing provider...

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NAD Refers Conair’s ‘Most Trusted’ Claim to FTC After Company Declines to Participate in a Review of Challenged Advertising

New York, NY – May 21, 2018 – The National Advertising Division has referred to the Federal Trade Commission (FTC) the advertising claim made by Conair Corporation that its Cuisinart brand is “The Most Trusted Name in the Kitchen.” The claim was challenged by Whirlpool Corporation, maker of KitchenAid kitchen appliances, and Conair declined to participate in NAD’s review of the claim. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claim at issue appears on product packaging for...

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NAD Recommends Diversey Discontinue Certain Claims for Cryovac Resealable Storage Bags Following Challenge by S.C. Johnson & Son, Inc.

New York, NY – May 16, 2018 – The National Advertising Division has recommended that Diversey, Inc., discontinue certain challenged advertising claims for the company’s Cryovac reusable storage bags. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue, made by Diversey in a press release, print media, a YouTube video, and at the cryovacbags.com and amazon.com websites were challenged by S.C. Johnson & Son, Inc., the maker of competing Ziploc resealable plastic...

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NAD Recommends Colgate-Palmolive Discontinue ‘100%’ Grease Removal Claim for Ajax Ultra after P&G Challenge, but Won’t Recommend Product Name Change

New York, NY – May 15, 2018 – The National Advertising Division has recommended that Colgate-Palmolive Company discontinue claims that Ajax Ultra Dish Liquid provides “100% Grease Removal.” NAD found, though, the company could support the claim that Ajax Ultra Dish Liquid contains “100% Real Citrus Extract, and NAD declined, in the absence of extrinsic evidence that consumers have been confused or misled, to recommend that Colgate change the product’s name. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of...

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