NAD Press Releases

NAD Finds Blue Buffalo Commercials Do Not Falsely Denigrate Competing Pet Foods; Recommends Some Modifications to Broadcast Ads

New York, NY – Feb. 14,  2018 – The National Advertising Division has determined that commercials for Blue Buffalo Company, Ltd., dog food did not falsely denigrate competing products made by Mars Petcare US, but did recommend certain modifications to the challenged advertising. NAD further determined that challenged print and internet advertising reasonably conveyed the truthful and accurate message that consumers should compare the ingredients in competing products and decide which one is best for their pets. NAD is an investigative unit of the advertising industry’s system of...

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NAD Recommends Reckitt Benckiser Modify, Discontinue Commercial for ‘Mucinex Fast Max Cold, Flu, and Sore Throat’

New York, NY – Feb. 8, 2018 – The National Advertising Division has recommended that Reckitt Benckiser, Inc., discontinue a commercial for the company’s Mucinex Fast Max Cold, Flu, and Sore Throat product or modify the advertising to remove language that that Mucinex Fast Max Cold, Flu and Sore Throat treats “pretty much every symptom,” of colds and flu. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The claims at issue were challenged by The Procter & Gamble Company, a maker...

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NAD Recommends that SharkNinja Modify Certain Claims for SharkNinja IONFlex Cordless Vacuums, Finds Certain Claims Supported

New York, NY – Feb. 8, 2018 – The National Advertising Division has determined that SharkNinja Operating LLC can support certain challenged claims for the company’s IONFlex vacuum cleaner, but recommended SharkNinja modify certain advertising. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Shark launched IONFlex DuoClean Cordless Ultra-Light Vacuum to compete with the Dyson V8 Absolute cordless vacuum.  Both products are powered by rechargeable batteries and both have two operating...

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NAD Recommend Guardian Technologies Discontinue Challenged Claims for Germ Guardian Air Purifiers and Replacement Filters, Company to Appeal

New York, NY – Feb. 8, 2018 – The National Advertising Division has recommended Guardian Technologies, LLC, the maker of GermGuardian Air Purifiers and Replacement Filters, discontinue certain advertising claims for the products, including claims that are based on the results of proprietary testing. Guardian said it will appeal that finding to the National Advertising Review Board. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The claims at issue were challenged by Dyson, Inc., a...

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NAD Refers Advertising Claims for Pharmavite’s NatureMade Omega-3 Xtra Blend Dietary Supplement After Advertiser Declines to Comply with Recommendation

New York, NY – Feb. 5, 2018 – The National Advertising Division has referred an absorption claim made by Pharmavite, LLC for its NatureMade Omega-3 Xtra Blend Dietary Supplement to the Federal Trade Commission (FTC) for further review, after the advertiser said it would not comply with NAD recommendations. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. NAD recommended that Pharmavite discontinue the claim “Nearly 4X Better Absorption* *than standard fish oil concentrate, following a...

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Shenzhen ZhiYi Technology Modifies, Discontinues Claims for ILife Robotic Vacuum Following NAD Inquiry

New York, NY – Feb. 1, 2018 – Shenzhen ZhiYi Technology Co., Ltd., the maker of the iLife A4s robotic vacuum cleaner said it has permanently discontinued certain claims for the product made in advertising on Facebook and at Amazon.com. The advertising at issue was challenged before NAD by iRobot Corporation. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. In response to NAD’s inquiry, the advertiser said it had elected to permanently discontinue the following express and implied...

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