NAD Press Releases

NAD Reviews Claims for Neuracel; Reminds Advertisers that They are Responsible for Claims Appearing at Third-Party Sites

NAD has recommended that Neuracel LLC, discontinue claims and testimonials for Neuracel Nerve Pain Relief that state or suggest the product eliminates nerve pain and work to assure that such claims do not appear on third-party websites.

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NAD Finds Saputo Can Support Challenged Claims for String Cheese Products

The NAD has determined that Saputo Cheese, USA, Inc., maker of string cheese products, can support the advertising claims challenged by competitor Lactalis American Group.

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NAD Recommends DIRECTV Modify, Discontinue 4K Claims, Pricing Claim, Wireless Claim; Advertiser to Appeal Decision to NARB

The NAD has recommended that DIRECTV, Inc. modify or discontinue certain advertising claims challenged by Charter Communications, Inc., including pricing claims, wireless claims and claims that suggest that all of DIRECTV’s programming is available via 4K technology. DIRECTV has said it will appeal NAD’s findings to NARB.

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NAD Recommends Brock Beauty Discontinue Certain Claims for ‘Hairfinity’ Dietary Supplement

The NAD has recommended that Brock Beauty, Inc., discontinue certain advertising claims for its Hairfinity Hair Vitamin dietary supplement, including claims that the product “promote[s] faster growing, longer, thicker, stronger hair.”

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NAD Refers Claims for Reynolds’ ‘Hefty Slider Bags’ to FTC for Further Review

The NAD has referred advertising claims made by Reynolds Consumer Products for the company’s Hefty Slider Bags to the Federal Trade Commission for further review, following NAD’s fourth review of the advertiser’s claims.

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NAD Finds WinCup Can Support Biodegradability Claims for ‘Vio’ Cups, Recommends Revisions to Disclosures

The NAD has determined that New WinCup Holdings, Inc., can support biodegradability claims for the company’s Vio expandable polystyrene cups, a single-use product for the food-service industry. NAD recommended that the advertiser add qualifying language to its disclosure regarding the availability of wetter and biologically active landfills.

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