NAD Press Releases

NAD Recommends Nature’s Way Discontinue ’26 Fruits, Vegetables’ Claim; Finds Advertiser can Support Potency Claim

NAD has recommended that Nature’s Way Brands, LLC, discontinue the claim that its “Alive!” vitamin products, including “Alive! Women’s Energy,” “Alive! Men’s Energy,” “Alive! Women’s 50+,” and “Alive! Men’s 50+ Multivitamins,” are made with “26 fruits and vegetables.”

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NAD Finds Talking Rain Can Support Certain Claims, Recommends Company Discontinue Certain Claims for ‘Sparkling Ice’ Products Following Nestle Challenge

NAD has determined that Talking Rain Beverage Company did not mislead consumers by referring to its “Sparkling ICE” drinks as “naturally flavored sparking mountain spring water.” However, NAD recommended that, particularly where the consumer cannot examine the product, the company discontinue claims that might imply it contains nothing but water.

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NAD Refers Advertising from Colgate to FTC for Further Review

NAD has referred to the FTC advertising claims made by the Colgate-Palmolive Company for its Colgate Optic White Toothpaste, following a finding that the company did not comply with NAD’s recommendations.

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NAD Finds ‘Humorous Vignette’ in Broadcast Ad was not Falsely Disparaging; Recommends Comcast Discontinue Claim that Disparages U-Verse Wireless Receiver

NAD has determined that a television commercial depicting a hapless and clumsy AT&T Services, Inc. technician featured a “humorous vignette” and “did not falsely disparage the performance capability of wireless receiver product.”

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NAD Refers Advertising from RDK Global to FTC for Further Review

The National Advertising Division has referred to the Federal Trade Commission advertising claims made by RDK Global for the company’s Provailen dietary supplement after the company failed to provide a substantive response to an inquiry from NAD.

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NAD Recommends Clorox Modify, Discontinue Certain Claims for Disinfecting Wipes Following Reckitt Benckiser Challenge

The National Advertising Division has recommended that The Clorox Company discontinue claims made for Clorox Disinfecting Wipes in broadcast and website advertising, in-store materials, and a Spanish-language radio commercial following a challenge by competitor Reckitt Benckiser, LLC.

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