NAD Press Releases

NAD Recommends Kimberly-Clark Discontinue Use of Enhanced Photos in Advertising for Adult Underwear Following P&G Challenge

NAD has recommended that Kimberly-Clark Worldwide, Inc. discontinue the use of photographs that have been edited in advertising for the company’s adult incontinence underwear as well as certain claims made by the advertiser on product packaging, on its website, in free-standing inserts and online advertisements challenged by the Procter & Gamble Company, the maker of competing products.

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NAD Recommends Reckitt Benckiser Discontinue Certain Claims for ‘AW Pure,’ Air Freshener, Found RB Could Support Certain Claims

NAD has recommended that Reckitt Benckiser LLC discontinue certain claims for the company’s Air Wick AW Pure products, along with the exaggerate depiction of a woman whose straight hair turns to frizz from when she uses a “traditional aerosol” air freshener.

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NAD Recommends P&G Discontinue ‘4=1’ Claims for Febreze Plug-In Air Fresheners

NAD has recommended that the Procter & Gamble Company discontinue claims that “4 = 1” and “Why buy 4?,” featured in advertising for the company’s Plug-In Air Fresheners. The claims were challenged by the Reckitt Benckiser LLC, a competing maker of air freshener products.

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NAD Recommends Reckitt Benckiser Discontinue Certain Claims for the Company’s Amopé GelActiv Insoles; Finds Certain Claims Supported

NAD has recommended that Reckitt Benckiser LLC discontinue claims that the company’s Amopé GelActiv Insoles offer “improved comfort” to women wearing high heels, but found that the claims “Heels Hurt. Amopé turns heels into sneakers,” and “Almost invisible” were non-actionable puffery.

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NAD Recommends JustFab Modify Advertising for VIP Membership Discount to Better Disclose Terms

NAD has recommended that JustFab, Inc., modify advertising for the “VIP offers” made for its “Fabletics” activewear to clearly and conspicuously disclose the material terms and limitations of the advertiser’s VIP membership program.

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NAD Recommends Shark Discontinue Preference Claims for ‘Rotator Powered Lift-Away’ Vacuum Challenged by Dyson

NAD has recommended that Sharkninja Operating LLC discontinue the following claims for the company’s Shark Rotator Powered Lift-Away vacuum cleaner: • “2 out of 3 preferred the Shark” • “America preferred … Shark”

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