NAD Press Releases

Beech-Nut Says It Has Permanently Discontinued Claims Challenged by Nestle, Maker of Gerber Products

The Beech-Nut Nutrition Company has said it will discontinue all advertising claims challenged by Nestle Nutrition U.S. before the NAD. Nestle, maker of Gerber infant foods, challenged claims made in advertising for Beech-Nut infant cereal products.

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NAD Refers Claims Made by Synergy to FTC After Pharma Company Declines to Participate; Claims Challenged by Allergan

NAD has referred advertising claims made Synergy Pharmaceuticals, Inc., to the Federal Trade Commission after the advertiser declined to participate in a proceeding before NAD.

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NAD Recommends Too Faced Cosmetics Discontinue ‘1,944% More Volume’ Claim for Better Than Sex Mascara, Advertiser to Appeal

NAD has recommended that Too Faced Cosmetics, LLC, discontinue the “1,944% more volume” claim – and before and after photographs – made on product packaging and online videos for the company’s Better Than Sex original and waterproof mascara. The company said it will appeal NAD’s decision.

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‘Opiate Freedom Center’ Fails to Respond to NAD Inquiry, Ad Claims for ‘Detox,’ ‘Withdrawl’ Referred to FTC

NAD has referred advertising claims made by the “Opiate Freedom Center,” which markets “Opiate Freedom Center Dietary Supplement Systems,” to the FTC after the company failed to respond to an inquiry from NAD.

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‘Balance of Nature, Inc.,’ Fails to Respond to NAD Inquiry into Ad Claims for ‘Balance of Nature’ Dietary Supplement, Claims Referred to FTC

NAD has referred advertising claims made by Balance of Nature, Inc., which markets the Balance of Nature Dietary Supplement, to the FTC after the company failed to respond to an inquiry from NAD.

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NAD Recommends Schmidt‘s Deodorant Co. Discontinue Certain Claims Challenged by Tom’s of Maine; Finds Schmidt’s Can Support Crowd-Sourced Claim

NAD has recommended that Schmidt‘s Deodorant Company discontinue claims, including consumer testimonials, that its Natural Deodorant Products “absorb” or “help absorb” wetness and moisture. The advertiser has said it will appeal that adverse finding to the National Advertising Board.

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