NAD Press Releases

NAD Refers BODYARMOR Nutrition to FTC After Company Fails to Comply with NAD Recommendations to Modify, Discontinue Certain Advertising Claims

The NAD referred advertising claims made by BODYARMOR Nutrition LLC for its BODYARMOR SuperDrink to the Federal Trade Commission (FTC) after a compliance review indicated that the company had not complied with the terms of an earlier NAD decision.

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NAD Finds Euro-Pro Could Support Superior Performance Claim for ‘Shark Rocket,’ Recommends Company Discontinue Claims or Modify Disclosures Following Dyson Challenge

The NAD has recommended that Euro-Pro Operating LLC discontinue advertising claims that imply the company’s “Shark Rocket” vacuum cleaner is superior to all other upright vacuums – including vacuums made by Dyson, Inc. – or modify the claim with more clear and conspicuous disclosures.

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NAD Recommends Verizon Modify Certain Claims Challenged by Comcast, Finds Certain Claims Supported

The NAD has recommended that Verizon Communications, Inc. modify certain advertising claims for the company’s FiOS internet and television service and better disclose the basis of a “Rated #1” claim.

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NAD Finds P&G Can Support Certain Claims for ‘Luvs with Nightlock’ Diapers, but Recommends Advertiser Discontinue Weighted Ducky Demonstration

The NAD has determined that evidence offered by The Procter & Gamble Company was sufficient to support claims that the company’s Luvs with Nightlock diapers “locks away wetness better than Huggies, even overnight.”

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NAD Recommends Philosophy Discontinue Challenged Claims for ‘Time in a Bottle,’ Company to Appeal

The National Advertising Division has recommended that Philosophy, Inc. discontinue certain advertising claims for the company’s “Time in a Bottle Age-Defying Serum.” The advertiser has said it will appeal NAD’s determination to the National Advertising Review Board.

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NAD Recommends CenturyLink Modify Certain Speed Claims to Better Assure Consumers Understand Basis for Comparison

The NAD has recommended that Internet service provider CenturyLink, Inc., modify certain comparative advertising claims to better assure that consumers understand that the claims compare the fastest speed offered by CenturyLink to the slowest speed offered by Comcast Cable Communications, LLC, a competing ISP.

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