NAD Press Releases

NAD Recommends Sanderson Farms Discontinue Claims About ‘Tricks,’ ‘Gimmicks’; Finds Company can Support Certain Claims Referencing Federal Law

NAD has recommended that Sanderson Farms discontinue from its advertising claims that characterize “raised without antibiotics” labels on competing products as a marketing gimmick or trick.

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NAD Recommends Rubbermaid Discontinue Certain Claims for Company’s ‘FreshWorks’ Produce Containers, Finds Company can Support Certain Claims; Advertiser to Appeal to NARB

NAD has determined that Rubbermaid Inc. can support certain claims made for the company’s FreshWorks’ Produce Saver Containers, but recommended the advertiser discontinue certain claims that specify how much longer produce remains fresh.

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NAD Recommends Neurocore Discontinue Advertising Claims for ‘Brain Training Centers,’ Including Autism, ADHD Claims; Advertiser to Appeal

NAD has recommended that Neurocore, LLC, discontinue challenged advertising claims for the company’s “Brain Training Centers,” including claims related to Attention Deficit/Hyperactivity Disorder (ADHD), autism, migraines, memory issues, sleep disorders and stress. The company said it will appeal NAD’s decision to NARB.

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Laura Brett named Director, National Advertising Division

The Advertising Self-Regulatory Council (ASRC) and Council of Better Business Bureaus (CBBB) have announced that Laura Ulrich Brett has been named Director, National Advertising Division (NAD).

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NAD Recommends Kimberly-Clark Discontinue Use of Enhanced Photos in Advertising for Adult Underwear Following P&G Challenge

NAD has recommended that Kimberly-Clark Worldwide, Inc. discontinue the use of photographs that have been edited in advertising for the company’s adult incontinence underwear as well as certain claims made by the advertiser on product packaging, on its website, in free-standing inserts and online advertisements challenged by the Procter & Gamble Company, the maker of competing products.

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NAD Recommends Reckitt Benckiser Discontinue Certain Claims for ‘AW Pure,’ Air Freshener, Found RB Could Support Certain Claims

NAD has recommended that Reckitt Benckiser LLC discontinue certain claims for the company’s Air Wick AW Pure products, along with the exaggerate depiction of a woman whose straight hair turns to frizz from when she uses a “traditional aerosol” air freshener.

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