NAD Press Releases

NAD Recommends Unilever Discontinue Certain Claims for Suave Essentials Body Wash; Advertiser to Appeal

NAD has recommended that Unilever United States, Inc., discontinue certain claims for the company’s Suave Essentials Body Wash products.

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American Media Says Star Magazine Will No Longer Run Ads in Format Challenged by NAD

American Media, Inc., has advised the NAD that the company’s Star Magazine will no longer run advertisements in a format that NAD has determined blurs the line between advertising copy and editorial content.

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NAD Recommends Mane Choice Modify Product Name, Discontinue Hair-Growth Claims for Scalp Nourishing Oil

NAD has recommended that Mane Choice, LLC, modify the name of the company’s “Manetabolism Plus, Laid Back Effortless Growth Stimulant Edge Control & The Multi-Vitamin Scalp Nourishing Oil” and discontinue claims that state or suggest the product helps users grow hair.

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NAD Recommends Ragu Maker Mizkan Discontinue Taste-Preference Claim, Following Challenge by Campbell Soup

NAD has recommended that Mizkan America, Inc., discontinue consumer preference claims made in broadcast, print and internet advertising for the company’s Ragu Homestyle Traditional Pasta Sauce. NAD determined that the advertiser’s preference testing evidence wasn’t a good fit for the claims at issue. NAD also determined that the advertiser’s taste preference claim was limited to the specific products tested and did not convey a line claim.

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NAD Finds Kraft Heinz can Support Certain Claims for Salad Dressings, Recommends Advertiser Discontinue Certain Broadcast Ads

NAD has determined that Kraft Heinz can support challenged claims that its Ranch, Caesar, and Italian salad dressings do not contain artificial flavors. NAD has recommended, however, that the company discontinue two television commercials that convey an implied “artificial colors” message about competing products.

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Frontier Communications Voluntarily Discontinues Certain Claims for FiOS Service; NAD Recommends Company Discontinue Certain Performance Claims

Frontier Communications, Inc., said it has permanently and voluntarily discontinued challenged advertising claims for its Internet service, which is delivered via DSL copper-wire technology or through FiOS Internet networks purchased from Verizon. The NAD has recommended Frontier discontinue certain performance claims. The claims at issue, made in print and Internet advertising, were challenged before NAD by Charter Communications, Inc.

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