NAD Press Releases

NAD Recommends Prestige Discontinue Claim for Monistat ‘Stay Fresh’ Following Challenge by Church & Dwight

NAD has recommended that Prestige Brands, Inc., the maker of Monistat Stay Fresh Gel, discontinue claims that the product eliminates vaginal odor “for 3 days with just one use.” The claims at issue were challenged by Church & Dwight Co., Inc., the maker of RepHresh Vaginal Gel, a competing product.

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In Response to NAD Inquiry, Maker of ‘Anti-Aging’ Gin Says Product has Been Discontinued

Bompas & Parr, producer of “Anti-AGin Gin” for Warner Leisure Hotels, has advised NAD that the product – promoted as providing a host of anti-aging benefits – has been discontinued and will not be re-issued.

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Native Advertising: NAD Reviews Joyus’ Product Videos at Magazine’s Online Edition, Recommends Modifications

NAD has recommended that Joyus, Inc. – which sells certain products in partnership with an online magazine – modify content to better assure that consumers who click through to a Joyus video know they will be clicking on an ad.

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Beiersdorf Says it Will Discontinue Six-Hour Claim for ‘Aquaphor’ Diaper Rash Cream Following NAD Inquiry

Beiersdorf, Inc., the maker of “Aquaphor Baby Diaper Rash Cream” said it has launched a new advertising campaign and is permanently discontinuing express claims that the product relieves diaper rash in six hours. The company’s statement came in response to an inquiry by NAD.

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NAD Recommends Intraceuticals Discontinue Challenged Claims for ‘Atoxelene’ Products

NAD has recommended that Intraceuticals LLC discontinue certain express and implied claims for the company’s Atoxelene Skin Care Products and Atoxelene Line Wand, including claims that the products work “instantly.” Meanwhile, the advertiser has said it will work to have certain other claims for its products removed from a third-party website that it does not control.

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NAD Recommends Mega-T Discontinue ‘Burns Fat’ Claim; Company Voluntarily Discontinues Certain Other Claims Challenged by CRN

Mega-T, LLC, the maker of “Mega-T Green Tea Fat Burning Supplements,” has said it will permanently discontinue certain advertising claims challenged by the Council for Responsible Nutrition and comply with the recommendations of the National Advertising Division.

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