NAD Press Releases

NAD Recommends Comcast Discontinue One Commercial Regarding DirecTV Signal Reliability, But Finds Support for Another

NAD has recommended Comcast Cable Communications, LLC, provider of Xfinity Cable Television Service, discontinue one broadcast spot challenged by satellite television service provider DirecTV, LLC, following NAD’s finding that the commercial conveyed the message that DirecTV’s service doesn’t function during any wet weather.

Read More

NAD Recommends Charter Communications Discontinue Broadcast Spot, Certain Advertising Claims Challenged by DirecTV

NAD has recommended Charter Communications, Inc., discontinue one broadcast commercial and certain advertising claims made in two other broadcast spots that all convey the message that DirecTV LLC’s satellite service doesn’t work when precipitation is present.

Read More

NAD Finds Reckitt Benckiser Ad for ‘Mucinex Fast-Max Liquid Gels’ Doesn’t Disparage P&G Product, but Recommends Modification to Spot

NAD has recommended that Reckitt Benckiser, Inc., modify broadcast advertising for the company’s Mucinex Fast-Max Liquid Gels product to more clearly indicate to consumers that the company is comparing its product to other name-brand products. NAD found, however, that the advertising at issue, challenged by the Procter & Gamble Co., was otherwise substantiated and did not disparage P&G’s DayQuil LiquiCaps.

Read More

Coming Right Up — Social Media Week NYC

Join us for two great panels on Monday, Feb. 22, 2016, a terrific kick-off to Social Media Week 2016 NYC!

Read More

NAD Recommends Church & Dwight Discontinue ‘Scary Bleach’ Commercial, Noting Need for Independent Substantiation of Ad Claims

NAD has recommended that Church & Dwight Co., Inc., the maker of OxiClean White Revive, discontinue a commercial entitled “Scary Bleach,” that featured advertising claims based on the content of federally mandated garment care labels. NAD also recommended that C&D modify a second commercial to remove words like “worry” and “warning” when referring to garment care labels and avoid conveying a message that chlorine bleach is damaging to white garments.

Read More

NAD Refers Claims Made by ‘Nature Works Best Cancer Clinic’ to FTC, FDA for Review after Advertiser Declines to Participate

The NAD has referred advertising claims made by Nature Works Best Cancer Clinic to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) after the advertiser declined to participate in the NAD process.

Read More