NAD Press Releases

NAD Recommends Verizon Better Disclose Basis for Certain Claims following Cablevision Challenge

The NAD has recommended that Verizon Communications, Inc., modify certain advertising claims, including claims that are based on PC Magazine surveys, to better disclose the basis for the claims.

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NAD Finds P&G Can Support Certain Claims for Olay ‘Ultra Moisture Body Wash,’ But Recommends Company Discontinue ‘Lotion’ Claims

The NAD has determined that The Procter & Gamble Company can support claims that Olay Ultra Moisture Body Wash leaves more moisturizer on the skin than Dove Deep Moisture, a competing product made by Unilever United States, Inc.

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NAD Recommends Chobani Discontinue ‘Farmland’ Yogurt Commercial, Modify Facebook Ads

The NAD has recommended that Chobani, Inc., discontinue its “Farmland” commercials, the centerpiece of the company’s campaign to promote its “Simply 100” Greek yogurt, and modify certain online adverting. NAD noted, however, that the advertiser was entitled to promote its use of natural sweeteners as compared with the artificial sweeteners used by certain other yogurt brands.

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NAD Recommends eHarmony Discontinue Claims Challenged by Match.com

The NAD has recommended that eHarmony, Inc., discontinue certain "#1" advertising claims for the company's dating website, eHarmony.com, including "#1 Most Marriages," "#1 Most Enduring Marriages," and "#1 Most Satisfying Marriages."

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NAD Finds Chattem Can Support Challenged Claims for ‘Nasacort’ Following Merck Challenge

NAD has determined that sanofi-aventis, sanofi-aventis U.S. and Chattem, Inc., can support certain advertising claims for “Nasacort Allergy 24HR,” an over-the-counter allergy relief medication. The claims were challenged by MSD Consumer Care, Inc., a/k/a Merck Consumer Care.

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NAD Recommends Fiore Rx Discontinue Claims for Company’s ‘Antifungal’ Nail Polish

In response to an inquiry from the NAD, Fiore Rx, LLC – the maker of Fiore Rx “Antifungal Nail Lacquer” – said it has modified or discontinued certain claims that reference the antifungal effects of its product on nails, as well as claims that reference the FDA.

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