NAD Press Releases

NAD Recommends Gtech Discontinue Challenged Claims for ‘AirRAM’ Cordless Vacuum; Finds International Test Methodology Didn’t Reflect U.S. Homes

NAD has recommended that Gtech USA, Inc., discontinue a wide range of advertising claims for the company’s “AirRAM Cordless Stick Vacuum.”

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NAD Recommends Bodyarmor Modify, Discontinue Certain Claims for ‘SuperDrink’

NAD has determined that Bodyarmor Nutrition LLC can support certain claims for “BODYARMOR SuperDrink” when those claims are made in a standalone context, but has recommended the company modify or discontinue the use of such claims in other contexts.

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NAD Finds B’Iota can Support Certain Claims for Shampoo, Serum; Recommends Certain Modifications Following Lifes2Good Challenge

NAD has determined that B’Iota Botanicals can support certain advertising claims for the company’s “Advanced Shampoo & Serum for Thinning and Damaged Hair,” including claims that the products are proven to help in cases where thinning hair is related to changes in the physiology of hair follicles.

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NAD Recommends Ontel Discontinue ‘Before-and-After’ Shots for ‘Pink Armor’ Nail Gel; Finds Some Challenged Claims are Puffery

NAD has recommended that Ontel Products Corporation discontinue the use of challenged before-and-after images used in advertising for the company’s Pink Armor nail gel product. NAD also determined that certain challenged claims were permissible puffery.

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NAD Reviews Claims Made in B2B Emails; Recommends Cortec Discontinue Certain Claims Challenged by Northern Technologies’ International

NAD has recommended that Cortec Corporation, the maker of vapor corrosion inhibiting (VCI) products, discontinue claims, made in business-to-business email advertising, that were challenged by Northern Technologies’ International Corporation, the maker of Zerust films, competing VCI products.

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NAD Recommends P&G Modify Disclosure Language for ‘Pro-V’ Ad Claim; Company Agrees to Do So

NAD has recommended that The Procter & Gamble Company modify a disclosure in advertising claims made for the company’s Pantene Pro-V antioxidant shampoo products. The company has agreed to do so.

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