NAD

NAD Considers Jurisdictional Issue, Recommends Beech-Nut Discontinue Certain Claims, Finds Certain Claims Supported After Gerber Challenge

NAD reviewed claims made as part of Beech-Nut Nutrition Company’s “Real Food for Real Babies” advertising campaign, following a challenge by Nestlé Nutrition USA, Inc., the competing maker of Gerber baby foods. NAD recommended the advertiser discontinue certain challenged claims, but found certain claims supported. NAD also considered a jurisdictional issues raised by Beech-Nut.

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NAD Reviews Discover Comparison Chart Following Challenge by Capital One; Finds One Claim Substantiated, Recommends One Claim be Modified, Discontinued

NAD has recommended that Discover Financial Services modify or discontinue one claim featured in a comparison chart aimed at highlighting key differences in credit-card reward programs, but determined that the advertiser could support another claim. Discover also voluntarily and permanently discontinued certain claims. The claims at issue were challenged by Capital One Bank (USA), N.A.

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NAD Recommends Comcast Discontinue Claims Challenged by DIRECTV, Including ‘Kiss Your Shows Goodbye’

NAD has recommended that Comcast Cable Communications LLC discontinue the claims challenged by DIRECTV LLC, including the express claims: “If it rains or it storms, you might lose TV … no shows tonight” and “When there’s snow or high winds, or even hail … kiss your shows goodbye.”

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NAD Finds Olly Public Benefit Co. Can Support Challenged Claims for ‘Kids Mighty Immunity Supplement’

NAD has determined that Olly Public Benefit Company can support challenged claims for the company’s “Kids Mighty Immunity Supplement,” including the claim “formulated to help support little immune systems in the biggest way to help keep kids healthy and happy year-round.”

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NAD Refers Advertising for Prestige Brands’ Nix Ultra Lice Removal System to FTC After Advertiser Declines to Discontinue ‘Kill’ Claims

NAD has referred advertising claims made by Prestige Brands for its Nix Ultra Lice Removal System to the FTC for further review after the company said it would not comply with NAD recommendations to discontinue claims that the product “kills” lice.

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NAD Recommends National Media Group Discontinue Challenged Claims for Neurocet Supplement, Including All Pain-Relief Claims

NAD has recommended that National Media Group discontinue pain relief claims made for the company’s Neurocet dietary supplement, including the claim “Pain relief 48 time stronger than morphine.”

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