NAD

NAD Recommends Behavioral Technology Group Discontinue Advertising Claims for ‘Pavlok’ Aversion Therapy Wristband

NAD has recommended that Behavioral Technology Group, Inc., discontinue all challenged advertising claims for the company’s “Pavlok” device, a wristband that the company said was designed to help users break “bad habits” through the administration of an electric stimulus.

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NAD Recommends Lowe’s Discontinue 20% Savings Claim for Sale That Excluded Many Major Brands

NAD has recommended that Lowe’s Companies, Inc., discontinue the savings claim “Up to 20% Off Appliances $396 or More,” in part because the advertised sale excluded many leading brands.

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NAD Recommends BA Sports Nutrition Halt Certain Claims for ‘BodyArmor,’ Finds Certain Claims Supported; Advertiser Voluntarily Discontinues Certain Claims

NAD has recommended that BA Sports Nutrition, maker of BodyArmor sports drinks, discontinue certain advertising claims challenged by Stokely-Van Camp, Inc., the maker of competing Gatorade sports drinks. NAD determined that certain claims made by the advertising were supported and certain claims were voluntarily discontinued by the advertiser.

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NAD Finds BioPharmX can Support Certain Claims for ‘Violet’ Iodine Supplement, Recommends Advertiser Modify Certain Claims

The NAD has determined that BioPharmX, the maker of “Violet,” an iodine supplement promoted for breast health, can support certain claims for the product and recommended the advertiser modify certain claims.

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NAD Recommends Bausch & Lomb Discontinue Challenged Superiority Claims for ‘PeroxiClear Contact Lens Solution,’ Finds Company Can Support Certain Claims

NAD has recommended that Bausch & Lomb, Inc., maker of PeroxiClear Contact Lens Peroxide Solution, modify or discontinue certain advertising claims, including claims of superior comfort over Clear Care, a competing product manufactured by Alcon Laboratories, Inc.

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NAD Reviews Claims made by Nest Labs for its ‘Learning Thermostat,’ Finds Advertiser Can Support Claims at Issue

NAD had determined that Nest Labs, Inc., can support the claims made in a print ad that ran in the New York Times.

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