NAD

NAD Finds EP Henry Violated NAD Procedures

NAD has determined that EP Henry, a maker of concrete landscaping pavers, violated the procedures that govern the advertising industry’s system of self-regulation. EP Henry promoted the outcome of a case decided by NAD directly to its customers and, in the process, mischaracterized NAD’s findings.

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NAD Recommends Institute for Vibrant Living Discontinue Joint-Pain Claims for ‘Alleviate’ Supplement

NAD has recommended that the Institute for Vibrant Living discontinue a wide range of express claims and testimonials for the company’s Alleviate dietary supplements.

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NAD Recommends TyraTech Discontinue Performance, Efficacy Claims for ‘Vamousse’ Lice Treatments, Finds Company Can Support ‘Pesticide-Free’ Claim

NAD has recommended that TyraTech, Inc. discontinue challenged performance and efficacy claims for the company’s homeopathic Vamousse Lice Treatment and Prevention products, including the claim that its lice treatment product “Kills 100% of lice and eggs in 15 minutes.” NAD determined, however, that advertiser provided a reasonable basis for its “pesticide free” and “No Synthetic Pesticides” claims.

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NAD Recommends Cosmederm Bioscience Discontinue Challenged Claims for TriCalm Anti-Itch Product; Company to Appeal

NAD has recommended that Cosmederm Bioscience, Inc., discontinue advertising claims for the company’s TriCalm over-the-counter (OTC) anti-itch product, following a challenge by Chattem, Inc., the maker of Cortizone-10, an external analgesic formulated with hydrocortisone 1%. Cosmederm has said it will appeal NAD’s decision to the National Advertising Review Board (NARB).

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NAD Finds T-Mobile’s Crowdsourced Data Can Serve as Support for Certain Advertising Claims; Recommends Company Discontinue One TV Commercial

NAD has determined that T-Mobile USA, Inc., can support certain express claims about its network and support through crowdsourced data the implied claim that the company’s customers experience more consistent LTE speeds than customers of competing providers. NAD recommended, however, that T-Mobile modify certain claims, discontinue “Data Rush Hour,” a television commercial set in a subway, and discontinue use of a data and coverage map that NAD found to be potentially confusing to consumers.

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NAD Finds Dollar Shave Club Commercials Don’t Imply Parity with Higher Priced Brands, Aren’t Falsely Disparaging; Claims at Issue Challenged by Schick

The NAD has determined that challenged broadcast and Internet advertising did not imply that razors purchased from Dollar Shave Club (DSC) perform at parity with higher-price competing products, nor did they convey a falsely denigrating message about competing products. Dollar Shave Club agreed during the course of the proceeding to discontinue certain claims.

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