NAD

NAD Reviews Claims for Nautilus’ Bowflex TreadClimber, Recommends Advertiser Discontinue ‘All You Have To Do Is Walk’ Claims

NAD has recommended that Nautilus, Inc. discontinue certain claims that state or suggest use of the company’s Bowflex TreadClimber will result in dramatic weight loss.

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NAD Examines Pricing Claims at Wegmans Following Costco Challenge; Recommends Certain Modifications to Comparative Price Displays

NAD has recommended Wegmans Food Markets, Inc., a mid-Atlantic grocery store chain, modify certain in-store comparison pricing displays following a challenge by Costco Wholesale Corporation.

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NAD Recommends UltraBotanica Discontinue Challenged Claims for ‘UltraCur’ Curcumin Dietary Supplements, Including Bioavailability Claims

NAD has recommended that UltraBotanica, LLC, the maker of UltraCur Dietary Supplements, discontinue all of the advertising claims challenged by Europharma, Inc., the maker of competing products, with the exception of a claim that notes curcumin, a key ingredient in UltraCur, is extracted from turmeric.

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NAD Recommends Reynolds Discontinue Certain Claims for Hefty Bags Following Clorox Challenge; Advertiser to Appeal Certain Findings to NARB

NAD has recommended that Reynolds Consumer Products, LLC, discontinue advertising that conveyed certain comparative performance claims for the company’s Hefty brand trash bags, following a challenge by The Clorox Company, the maker of Glad trash bags. NAD further recommended that Reynolds discontinue its “Costs Less Than Glad” claim, a finding that Reynolds said it would appeal to the National Advertising Review Board (NARB).

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NAD Finds Jelly Belly can Support ‘Clinically Proven’ Claims for ‘Sports Beans,’ Recommends Company Discontinue a Formulation Claim

NAD has recommended that the Jelly Belly Candy Company discontinue claims that the company’s Jelly Belly Sports Bean Energizing Jelly Beans are “Scientifically Formulated to Maximize Sports Performance.”

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NAD Refers Comparative Pricing Claims made by “Total Wine” to FTC for Further Review After Advertiser Declines to Participate in NAD Proceeding

Comparative pricing claims made by Total Wine & More have been referred to the FTC for further review after the company declined to participate in a proceeding before the NAD.

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