NAD

Advertising Claims for Parent’s Choice Probiotic Colic Drops Discontinued Following Challenge by Nestle Nutrition

New York, NY – Feb. 15, 2019 – BioAmicus Laboratories, Inc. has agreed to permanently discontinue certain challenged advertising claims for its Parent’s Choice Probiotic Colic Drops product, including claims that the drops are “Clinically shown to reduce crying time by 50%”  following a challenged filed with the National Advertising Division by Nestle Nutrition, maker of Gerber Soothe Probiotic Drops. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The challenged claims, which...

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NAD Finds Arthur Andrews Medical has Reasonable Basis for Certain Claims for its Aminolase TPA Dietary Supplement; Recommends Discontinuance of Other Claims.

New York, NY – Feb. 5, 2019 – The National Advertising Division concluded that Arthur Andrews Medical, Inc. provided a reasonable basis for certain claims for its Aminolase TPA Dietary Supplement, a protein digesting enzyme designed to improve amino acid conversion when used in conjunction with protein-rich meals and/or supplements. NAD recommended, however, that other claims be discontinued. NAD is an investigative unit of the advertising industry system of self-regulation. It is administered by the Council of Better Business Bureaus. As part of an ongoing initiative with the Council for...

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NAD Finds APEC Not Responsible for “Made in USA” Claims in Customer Reviews

New York, NY – Feb. 4, 2019 – The National Advertising Division determined that Advanced Purification Engineering Corporation (APEC) is not responsible for substantiating online customer reviews on third-party websites which state that its products were “Made in the USA.” APEC makes residential reverse osmosis (RO) drinking water filtration systems and its claims were challenged by Aquasana, Inc., a competing manufacturer of water filtration products.  NAD also found that APEC provided a reasonable basis for its claim made via search engine results that it is a “U.S....

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NAD Finds “Best. TV. Ever.” Is Puffery; Recommends LG Discontinue “Perfect Color” Claim

New York, NY – Feb. 1, 2019–Following a challenge by Samsung, the National Advertising Division recommended that LG discontinue its claims that its OLED televisions have “Perfect Color” but found that other claims were either supported or puffery. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Samsung argued that LG made a series of unsupported comparative claims about its televisions’ color performance in various advertising materials, including point-of-purchase retail displays...

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NAD Recommends J-B Weld Company Discontinue Certain “Made in USA” Claims; Advertiser to Appeal

New York, NY – Jan. 17, 2019 – The National Advertising Division has recommended that J-B Weld Company, LLC discontinue advertising claims made on certain product packaging and in online advertisements that its products are “Made in USA” and “they have always been made in the USA.” The claims were challenged by Illinois Tool Works Inc., maker of competing epoxy and adhesive products. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The challenger argued that because the advertised...

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NAD FINDS CERTAIN CLAIMS FOR ABBOTT NUTRITION’S HUMAN MILK FORTIFIER SUPPORTED BY EVIDENCE; RECOMMENDS CHANGES TO OTHER CLAIMS.

New York, NY – Jan. 17, 2019 – The National Advertising Division has concluded that certain claims made by Abbott Nutrition for its Human Milk Fortifier in a healthcare professional-directed sales brochure and a related poster were supported by the two studies discussed and promoted in these advertising pieces but recommended modifications to other claims, following a challenge by RB LLC, maker of competing infant nutritional products such as Enfamil Human Milk Fortifier. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the...

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