NAD

NAD Recommends Euro-Pro Modify, Discontinue Certain Claims, Finds Certain Claims Supported

The NAD has recommended that Euro-Pro Operating, LLC modify or discontinue certain claims for the company’s Ninja Ultima blender, including claims that the Ninja Ultima is the “#1 Most Powerful Blender.” NAD determined, however, that the company could support certain claims.

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NAD Refers BODYARMOR Nutrition to FTC After Company Fails to Comply with NAD Recommendations to Modify, Discontinue Certain Advertising Claims

The NAD referred advertising claims made by BODYARMOR Nutrition LLC for its BODYARMOR SuperDrink to the Federal Trade Commission (FTC) after a compliance review indicated that the company had not complied with the terms of an earlier NAD decision.

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NAD Finds Euro-Pro Could Support Superior Performance Claim for ‘Shark Rocket,’ Recommends Company Discontinue Claims or Modify Disclosures Following Dyson Challenge

The NAD has recommended that Euro-Pro Operating LLC discontinue advertising claims that imply the company’s “Shark Rocket” vacuum cleaner is superior to all other upright vacuums – including vacuums made by Dyson, Inc. – or modify the claim with more clear and conspicuous disclosures.

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NAD Recommends Verizon Modify Certain Claims Challenged by Comcast, Finds Certain Claims Supported

The NAD has recommended that Verizon Communications, Inc. modify certain advertising claims for the company’s FiOS internet and television service and better disclose the basis of a “Rated #1” claim.

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NAD Finds P&G Can Support Certain Claims for ‘Luvs with Nightlock’ Diapers, but Recommends Advertiser Discontinue Weighted Ducky Demonstration

The NAD has determined that evidence offered by The Procter & Gamble Company was sufficient to support claims that the company’s Luvs with Nightlock diapers “locks away wetness better than Huggies, even overnight.”

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NAD Recommends Philosophy Discontinue Challenged Claims for ‘Time in a Bottle,’ Company to Appeal

The National Advertising Division has recommended that Philosophy, Inc. discontinue certain advertising claims for the company’s “Time in a Bottle Age-Defying Serum.” The advertiser has said it will appeal NAD’s determination to the National Advertising Review Board.

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