NAD

NAD Recommends AT&T Modify Certain ‘U-Verse’ Ads to Better Disclose Limitations of Service, Discontinue TV Spots; Finds Advertiser Provided ‘Reasonable Basis’ for Speed Claim

The NAD has recommended that AT&T Services, Inc., modify disclosures that accompany certain advertised Internet speed claims made for the company’s U-verse service.

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NAD Recommends ‘LifeCaps’ Discontinue all Claims Challenged by CRN

The National Advertising Division has recommended that LifeCaps Neutraceuticals, LLC, discontinue all challenged advertising claims for the company’s “LifeCaps,” a dietary supplement promoted as a “survival pill.”

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iMNatural.com Commits to Discontinue Claim that Garcinia Cambogia Product May Fight Ebola

iMNatural.com, contacted by the NAD in the course of a challenge to certain advertising claims for the company’s “Garcinia Cambogia Powder with 50% HCA Dietary Supplements” has advised NAD that it is permanently discontinuing challenged claims for the product, including: “Some of the possible health benefits of Garcinia Cambogia [are that it]… fights… [the] ebola virus.”

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NAD Reviews ‘Geomean’ Evidence: Recommends Dyson Modify, Discontinue Claims for 2 Vacuum Cleaners; Finds Certain Claims Supported

The NAD has recommended that Dyson, Inc., modify or discontinue certain advertising claims for the company’s DC65 corded upright vacuum cleaner and its DC59, a cordless stick vacuum.

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NAD Recommends MOM Brands Discontinue Taste-Test Claims Challenged by Post; Advertiser to Appeal

The NAD has recommended that MOM Brands Company discontinue certain taste-test based claims for the company’s Malt-O-Meal brand cereals, following NAD’s finding that the testing was flawed. MOM has said it will appeal the finding to the National Advertising Review Board (NARB).

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NAD Examines Test Soil in Review of SC Johnson Claims; Recommends Advertiser Discontinue Claims

NAD has recommended that S.C. Johnson & Son, Inc., discontinue claims that two “Scrubbing Bubbles” products clean “2X times better” and “better than” Clorox Clean-up. Key issue: What constitutes "greasy kitchen soils," "tough" grease.

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