NAD Recommends ‘LifeCaps’ Discontinue all Claims Challenged by CRN

The National Advertising Division has recommended that LifeCaps Neutraceuticals, LLC, discontinue all challenged advertising claims for the company’s “LifeCaps,” a dietary supplement promoted as a “survival pill.”

Read More Commits to Discontinue Claim that Garcinia Cambogia Product May Fight Ebola, contacted by the NAD in the course of a challenge to certain advertising claims for the company’s “Garcinia Cambogia Powder with 50% HCA Dietary Supplements” has advised NAD that it is permanently discontinuing challenged claims for the product, including: “Some of the possible health benefits of Garcinia Cambogia [are that it]… fights… [the] ebola virus.”

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NAD Reviews ‘Geomean’ Evidence: Recommends Dyson Modify, Discontinue Claims for 2 Vacuum Cleaners; Finds Certain Claims Supported

The NAD has recommended that Dyson, Inc., modify or discontinue certain advertising claims for the company’s DC65 corded upright vacuum cleaner and its DC59, a cordless stick vacuum.

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NAD Recommends MOM Brands Discontinue Taste-Test Claims Challenged by Post; Advertiser to Appeal

The NAD has recommended that MOM Brands Company discontinue certain taste-test based claims for the company’s Malt-O-Meal brand cereals, following NAD’s finding that the testing was flawed. MOM has said it will appeal the finding to the National Advertising Review Board (NARB).

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NAD Examines Test Soil in Review of SC Johnson Claims; Recommends Advertiser Discontinue Claims

NAD has recommended that S.C. Johnson & Son, Inc., discontinue claims that two “Scrubbing Bubbles” products clean “2X times better” and “better than” Clorox Clean-up. Key issue: What constitutes "greasy kitchen soils," "tough" grease.

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NAD Reviews Verizon 4G LTE Ads: Finds Web, Print Comparative Map Claims are Not Misleading, Recommends Verizon Discontinue TV Spot with Claim ‘2x Bandwidth in Cities Coast to Coast’

NAD has determined that website advertising featuring comparative maps of the 4G LTE service offered by Verizon Wireless and certain competitors is not likely to mislead consumers. However, NAD has recommended that Verizon Wireless discontinue a television commercial that features the maps, and the claim that Verizon has “2x Bandwidth in Cities Coast to Coast.”

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