NAD

NAD Recommends Applegate Discontinue Certain Claims for Cellulose Insulation; Finds Company can Support Certain Claims

NAD has recommended that Applegate Insulation discontinue certain claims for the company’s cellulose insulation products, but found the company could support its “R-value per inch” claims.

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NAD Recommends P&G Discontinue Certain Claims for Charmin ‘Ultra’ Products Following Kimberly-Clark Challenge; Can Support Certain Claims

NAD has determined that The Procter & Gamble Company can support claims that consumers of its Charmin Ultra Strong and Charmin Ultra Soft products may “Use Up To 4x Less.”

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NAD Recommends Advanced Nutritional Innovation Discontinue Health Benefits Claims for ‘ionDEFENDER’ Dietary Supplement

NAD has recommended that Advanced Nutritional Innovation, Inc., modify or discontinue a wide range of claims made in Internet advertising for the company’s ionDEFENDER dietary supplement.

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NAD Recommends Sprint Discontinue Challenged TV Ads Offering ‘50% Off,’ Modify Claims in Internet, In-Store Advertising Following T-Mobile Challenge

NAD has recommended that Sprint Corporation discontinue challenged broadcast advertising that promises savings of 50 percent to consumers who switch to Sprint from competing wireless service providers. NAD also recommended that Sprint modify challenged Internet and in-store advertising to clarify the basis for price comparisons and better disclose its $36-per-line activation fee.

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Register now! National Advertising Division Annual Conference 2016

Join us Sept. 26-27 for the annual NAD Conference, Ritz-Carlton New York, Battery Park, NYC.

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NAD Recommends Prestige Discontinue Claim for Monistat ‘Stay Fresh’ Following Challenge by Church & Dwight

NAD has recommended that Prestige Brands, Inc., the maker of Monistat Stay Fresh Gel, discontinue claims that the product eliminates vaginal odor “for 3 days with just one use.” The claims at issue were challenged by Church & Dwight Co., Inc., the maker of RepHresh Vaginal Gel, a competing product.

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