NAD

NAD Recommends SquareTrade Modify, Discontinue Certain Claims; Finds Company Can Support Certain Modified Claims

The NAD has determined that determined that SquareTrade, Inc., can support certain revised savings claims for the company’s “SquareTrade Protection Plans,” but emphasized the company’s responsibility to monitor the marketplace to ensure that the savings claims remain accurate.

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StriVectin Revises Disclosure in Print Ad in Response to NAD Inquiry

In response to an inquiry from the NAD, StriVectin Operating Company, Inc., has modified print advertising for the company’s StriVectin Intensive Illuminating Serum to better disclose to consumers the basis for certain quantified performance claims.

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NAD Reviews Advertising for ‘Danish’ Butter Cookie Made in Indonesia; Recommends Distributor Discontinue Claims

The NAD has recommended that Takari International, Inc., distributor of Danisa “Traditional Butter Cookies,” discontinue certain advertising claims for the product. The claims at issue were challenged by Campbell Soup Company, on behalf of its subsidiary Kelsen, Inc., a maker of premium Danish butter cookies.

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NAD Examines Claims for Kimberly-Clark’s ‘Huggies Little Snugglers’ Following Challenge by P&G

The NAD has determined that Kimberly-Clark can support certain claims for the company’s “Huggies Little Snugglers” diapers, but recommended the advertiser discontinue its “unbeatable skin care” claim.

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NAD Recommends DirecTV Discontinue Certain Claims in ‘Rob Lowe’ Ads Following Comcast Challenge; DirecTV to Appeal

The NAD has recommended that DirecTV, LLC, discontinue certain advertising claims made in a series of television commercials that feature actor Rob Lowe and one of several odd or awkward alter-ego characters. DirecTV has said it will appeal NAD’s findings.

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NAD Recommends Unilever Discontinue Certain Claims for ‘Degree MotionSense’, ’Clinical Protection’ Products Following P&G Challenge

The NAD has recommended that Unilever United States, Inc. discontinue certain comparative performance claims for the company’s Degree MotionSense and Degree Clinical Protection antiperspirants. The claims at issue were made in broadcast advertising and challenged by The Procter & Gamble Company, the maker of Old Spice and Secret antiperspirants.

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