NAD

NAD Recommends Goya Discontinue Claim that Excelsior Pasta is “Puerto Rico’s Favorite Pasta;” Goya to Appeal

New York, NY –April 11, 2019– The National Advertising Division has recommended that Goya Foods, Inc. discontinue its claim that Excelsior brand pasta is “Puerto Rico’s Favorite Pasta.”  The decision followed a challenge by Riviana Foods Inc., maker of the competing Ronzoni pasta brand.  Goya has stated that it will appeal NAD’s decision. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The claim that Excelsior is “Puerto Rico’s Favorite Pasta” appeared in Spanish-language...

Read More

NAD Finds Two Frontier Communications Commercials Falsely Disparage Spectrum and Recommends They Be Discontinued.

New York, NY – April 9, 2019 – Following a challenge by Charter Communications, the National Advertising Division recommended that Frontier Communications discontinue two television commercials for its FiOS internet service, having found that they reasonably convey the unsupported and falsely disparaging message that Spectrum’s upload or download speeds are insufficient for the routine consumer tasks portrayed.  During the course of the proceeding, the advertiser had agreed to discontinue a separate radio advertisement that Charter argued falsely disparaged cable companies. NAD is an...

Read More

NARB Recommends Dyson Modify or Discontinue Certain Claims, Approves Others, For Dyson Purifier Fans, Following Guardian Technologies Challenge

New York, NY – April 08, 2019 – A panel of the National Advertising Review Board (“NARB”) has found that Dyson, Inc. did not provide a reasonable basis for two advertising claims for Dyson’s purifier fans Pure Hot & Cool Link and Pure Cool Link (the “Dyson Fans”), and recommended that they be modified or discontinued.  In the same proceeding, NARB found in favor of Dyson on three other issues. The advertising at issue had been challenged by Guardian Technologies, LLC (“Guardian”) before the National Advertising Division (“NAD”), an investigative unit of the...

Read More

NAD Finds BISSELL’s “#1 Carpet Cleaning Brand” Claim Unsupported; Recommends Discontinuance Of Claim.

New York, NY – April 4, 2019 – The National Advertising Division has recommended that BISSELL Homecare Inc. discontinue its claim, “#1 Carpet Cleaning Brand” following a challenge by Reckitt Benckiser, maker of Resolve Carpet Cleaner products. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. BISSELL contended, among other things, that, its “#1” claim is supported by unit sales of its manual carpet formula, carpet cleaning machines, carpet cleaning formula for use in its machines...

Read More

NAD Finds Certain Claims For Enfamil Neuropro MFGM-Supplemented Infant Formulas Supported, Requests Modification Of Other Claims

New York, NY – April 3, 2019 – The National Advertising Division has concluded that Mead Johnson provided a reasonable basis for its compositional claims for its Enfamil NeuroPro  MFGM (Milk Fat Globule Membrane)-Supplemented Infant formulas but recommended modification of other claims in both consumer and healthcare professional advertisements, and discontinuance of its use of a certain bar graph in its consumer-directed commercial, following a challenge by Abbott Nutrition, maker of Similac Infant Formulas. NAD is an investigative unit of the advertising industry’s system of...

Read More

NAD Recommends Discontinuance Of Health And Doctor Recommended Advertising Claims For Mommy’s Bliss Cough Syrups & Probiotics Drops

New York, NY – March 27, 2019 – The National Advertising Division has recommended that Mommy’s Bliss, Inc. discontinue various health and doctor-recommended claims on product packaging, and in website, social media and third-party advertising for Mommy’s Bliss’ Cough Syrups, Organic Kids Cough Syrup & Mucus Relief (Day and Nighttime), Infant Organic Cough Syrup & Mucus Relief (Day and Nighttime Versions), Probiotic Drops Everyday, Probiotic Drops + Vitamin D, and Probiotic Drops + 15 Day Boost, following a challenge by Johnson & Johnson Consumer Inc. The products at...

Read More