NAD

In Infant Formula Case, NAD Recommends Abbott Nutrition Discontinue Claims Challenged by Mead Johnson, Finds Company Can Support ‘pH’ Claim

NAD has recommended that Abbott Nutrition, maker of Similac infant formula products, discontinue certain advertising claims challenged by Mead Johnson & Company, LLC, the maker of "Enfamil Human Milk Fortifier Acidified Liquid Formula."

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Arthri-D Says it Will Discontinue Challenged Testimonials; NAD Finds no Basis for Recommending Product Name Change

New York, NY – Aug. 20, 2015 – Arthri-D, LLC, maker of the dietary supplement “Arthri-D3,” has said it will permanently discontinue challenged testimonials and an endorsement for the product that appeared at the company’s website, on YouTube and in a one-minute video endorsement spot located on both its website and YouTube channels. The claims at issue were challenged before NAD by the Council for Responsible Nutrition (CRN). NAD is an investigative unit of the advertising industry’s system of self-regulation and administered by the Council of Better Business Bureaus. CRN files...

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NARB Panel Hears DirecTV Appeal: Even ‘Very Funny’ Advertising May Include Claims That Require Substantiation

A five-member panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, discontinue comparative claims in certain broadcast advertising that implied DirecTV is superior to cable with respect to signal reliability, service wait times, picture/sound quality, and sports programming. The panel also determined that certain customer-satisfaction claims made by DirecTV did not require any additional disclosures, beyond a more prominent reference to the basis of the claim to be #1 in customer satisfaction over all cable TV providers.

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NAD Recommends Inspired Nutrition Discontinue All Challenged Claims for ‘Ultimate Bio-Fibrin’ Supplement

NAD has recommended that Inspired Nutrition, LLC, discontinue all challenged claims for the company’s “Ultimate Bio-Fibrin” Dietary Supplement, including claims that the product offers “new hope for conquering chronic diseases like MRSA staph, Lyme disease, HIV, Hepatitis, Shingles, Herpes.”

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NAD Recommends Great HealthWorks Modify, Discontinue Certain Claims for ‘Omega XL,’ Finds Advertiser Can Support Certain Claims

The NAD has recommended that Great HealthWorks, Inc., discontinue or modify certain claims for the company’s Omega XL dietary supplements, including claims that a shellfish oil product, on the market for 30 years, is a “breakthrough secret.” NAD also determined that the advertiser provided sufficient support for certain of its advertising claims.

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NAD Finds Dole Commercial Doesn’t Disparage Competing ‘Fruit Bowl’ Products; Recommends Advertiser Modify or Discontinue Line Claim

The NAD has determined that a commercial for “Dole Fruit Bowls,” a product of Dole Packaged Foods, LLC, doesn’t disparage competing products. NAD has also recommended that Dole either discontinue the implied claim that all of its “Dole Fruit Bowl” products are packed in 100 percent fruit juice, or modify the claim to clearly identify which products are packed in juice and which are packed in light syrup. Advertising claims made by Dole were challenged by Del Monte Foods, Inc.

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