NAD

Henkel Consumer Goods Discontinues Challenged Claims for Persil Following NAD Inquiry

Henkel Consumer Goods, Inc., said it has voluntarily and permanently discontinued claims that were made in television, online and social media advertisements for its Persil ProClean Original laundry detergent and challenged before the NAD by The Procter & Gamble Company, maker of competing Tide Original laundry detergent.

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NAD Recommends Kauai Coffee Modify, Discontinue Certain Environmental-Benefits Claims for Coffee Pods, Finds Certain Claims Supported

NAD has recommended that Kauai Coffee Company, LLC, discontinue certain environmental-benefits claims for the company’s single-serve coffee pods, but determined that the company can support certain claims.

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NAD Finds Certain of Blue Diamond’s Claims for ‘Almond Breeze’ to be Puffery, Recommends Advertiser Discontinue Exclusivity Claim

NAD has determined that certain challenged advertising claims made by Blue Diamond Growers for its Almond Breeze almond milk are puffery and don’t require substantiation. However, NAD recommended the advertiser discontinue claims that Almond Breeze is the only almond milk made with Blue Diamond almonds.

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NAD Refers Advertising for BA Sports Nutrition’s ‘BodyArmor’ Sports Drinks to FTC After Compliance Review

NAD has referred advertising claims made by BA Sports Nutrition, maker of BodyArmor sports drinks, to the FTC following a review of the advertiser’s compliance with an earlier NAD decision.

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NAD Finds NAIMA Violated NAD Procedures that Prohibit Use of Decisions for Promotional Purposes

NAD has determined that the North American Insulation Manufacturers’ Association (NAIMA) violated the procedures that govern the advertising industry’s system of self-regulation by directly promoting the outcome of an advertising challenge case decided by NAD.

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NAD Reviews Advertising for Sherwin-Williams ‘CoverMaxx,’ Finds Claims Don’t Require Substantiation

NAD has determined that challenged advertising for Sherwin-Williams Company “CoverMaxx” spray paints did not communicate a message of superior paint coverage requiring substantiation. Further, NAD found that the product name did not require revision.

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