NAD Recommends Internet Order Modify, Discontinue Certain Advertising Claims for ‘Pimsleur Quick & Simple’ Foreign Language Program; Finds Company Can Support Certain Claims
NAD has recommended that Internet Order, LLC, modify or discontinue certain advertising claims for the “Pimsleur Quick & Simple Language Courses,” including claims that may have conveyed the inaccurate message that consumers who use the courses will be able to speak a foreign language fluently in 10 days.
Read MorePrestige Brands Halts Certain Comparative Claims for Efferdent Power Clean Crystals; NAD Finds Company Took Necessary Action in Doing So
Prestige Brands, Inc. has said it will discontinue certain comparative advertising claims made in broadcast, print and Internet advertising for its Efferdent Power Clean Crystals. The claims at issue were challenged before NAD by GlaxoSmithKline Consumer Healthcare L.P., the maker of the Polident line of denture cleaners.
Read MoreNAD Recommends Progressive Discontinue Certain Advertising Claims Made in Comparative Context, Following Challenge from Allstate
NAD has recommended that Progressive Casualty Insurance Company discontinue certain advertising claims made in a comparative context in broadcast advertising. However, NAD found, some of the same claims – made in a stand-alone context – are truthful and accurate.
Read MoreNAD Recommends USPLabs Discontinue All Claims Reviewed for ‘Jack3d’ Products
NAD recommended that UPSLabs discontinue all claims reviewed by NAD for the company’s Jacked3d and Jack3d Micro dietary supplements. The company has agreed to discontinue the claims.
Read MoreNAD Refers Advertising Claims for ‘eHeat’ Products tof FTC for Further Review
NAD has referred advertising for “eHeat,” a wall-mounted convection heater, to the Federal Trade Commission for further review, after the company failed to respond to an inquiry from the NAD.
Read MoreNAD Recommends Morton Discontinue Certain Advertising Claims for System Saver II Water Softening Salt Pellets
NAD has recommended that Morton Salt, Inc., discontinue certain advertising claims for the company’s System Saver II water softening salt pellets. The claims at issue, published on packaging and in broadcast, print and Internet advertising, were challenged by Cargill, Incorporated, the maker of competing water softening salt pellets under the Diamond Crystal brand.
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