NAD

NAD Recommends AT&T Modify, Discontinue Certain Claims in ‘More for Your Thing’ Campaign; Advertiser to Appeal Adverse Findings

New York, NY – Oct. 10, 2018 – The National Advertising Division has recommended that AT&T Services Inc., modify or discontinue certain claims made as part of the company’s “More for Your Thing,” advertising campaign. AT&T said it will appeal those adverse findings to the National Advertising Review Board (NARB). NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue were challenged by T-Mobile USA, Inc., and included: “More for your thing.  That’s our...

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NAD Recommends Comcast Discontinue Implied Claim About DirecTV’s Reliability, Availability of Free Shows; Both Parties to Appeal Certain NAD Findings

New York, NY – Oct. 2, 2018 – The National Advertising Division has recommended that Comcast Cable Communications, LLC, discontinue the implied claim, featured in a broadcast advertisement, that DirecTV is highly unreliable in bad weather and modify its advertising to avoid conveying the message that DirecTV offers no free shows or movies on the go. Comcast is appealing, and DirecTV is cross-appealing, certain NAD’s findings. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The...

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NAD Recommends Philips Oral Healthcare Modify Certain Claims for ‘Sonicare DiamondClean’ Toothbrush

New York, NY – Sept. 21, 2018 – The National Advertising Division has recommended that that Philips Oral Healthcare, Inc., modify certain advertising claims for the company’s Sonicare DiamondClean toothbrush, following a challenge by The Procter & Gamble Company, maker of Oral-B oral health products. Philips said it would appeal NAD’s recommendations to the National Advertising Review Board (NARB.) P&G, meanwhile, has filed a cross-appeal with NARB. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of...

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NAD Refers Advertising Claims for Cross Brands ‘Sea & Ski’ Sun Care Products to FTC, FDA for Further Review

New York, NY – Sept. 17, 2018 – The National Advertising Division has referred advertising claims made by Cross Brands Manufacturing, LLC, for the company’s Sea & Ski brand sun care products, to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) after the company declined to state whether it would comply with NAD’s recommendations to discontinue certain advertising claims. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue were challenged by...

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NAD Refers Claims for Aubio’s Cold Sore Treatment Gel to FDA, FTC for Further Review Following GSK Challenge

New York, NY – Aug. 23, 2018 – The National Advertising Division has referred to the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) advertising claims made by Aubio Life Sciences for its Cold Sore Treatment Gel that communicate the product provides relief at the “first sign” of a cold sore or during the “tingling” phase of an outbreak. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue were challenged before NAD by GlaxoSmithKline Consumer...

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NAD Recommends Chattem Discontinue Certain Claims for ACT ‘Dry Mouth’ Products, Finds Certain Claims Supported; Chattem, GSK to Appeal

New York, NY – Aug. 22, 2018 – The National Advertising Division has recommended that Chattem, Inc., manufacturer of the ACT brand of oral care products, discontinue certain advertising claims for the company’s ACT “Dry Mouth” products, including claims that ACT Dry Mouth Mouthwash “provides immediate, long-lasting relief” and “soothes dry mouth” and that ACT Dry Mouth Lozenges are uniquely formulated to stimulate saliva flow and soothe and moisturize dry mouth. Chattem said it will appeal those findings. NAD also determined that the advertiser could support the claim...

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