NAD

NAD Recommends P&G Discontinue ‘100% Odor Protection’ Claim for Secret ‘Clinical Strength,’ Finds Certain Claims Supported

The NAD has recommended that The Procter & Gamble Company discontinue certain claims for the company’s “Secret Clinical Strength” antiperspirant/deodorant products, including claims of “100% odor protection.”

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NAD Finds Church & Dwight Can Support Performance Claims for OxiClean White Revive, But Recommends Advertiser Modify Certain Claims, Disclosures

The NAD has determined that Church & Dwight Co., Inc., maker of OxiClean White Revive Laundry Stain Remover, can support performance claims challenged by The Clorox Company, the maker of competing laundry products. However, NAD recommended that Church & Dwight modify disclosures to better inform consumers that the promised whitening performance requires a six-hour pre-soak in the OxiClean WR product.

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NAD Recommends Neogenesis Discontinue Certain Claims for Neo40 Dietary Supplement; Company to Appeal

The NAD has recommended that by Neogenesis Laboratories, LLC, maker of the Neo40 Daily dietary supplement, discontinue certain claims challenged by the Council for Responsible Nutrition (CRN). The company has said it will appeal NAD’s findings to the National Advertising Review Board (NARB).

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NAD Recommends Euro-Pro Modify, Discontinue Certain Claims, Finds Certain Claims Supported

The NAD has recommended that Euro-Pro Operating, LLC modify or discontinue certain claims for the company’s Ninja Ultima blender, including claims that the Ninja Ultima is the “#1 Most Powerful Blender.” NAD determined, however, that the company could support certain claims.

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NAD Refers BODYARMOR Nutrition to FTC After Company Fails to Comply with NAD Recommendations to Modify, Discontinue Certain Advertising Claims

The NAD referred advertising claims made by BODYARMOR Nutrition LLC for its BODYARMOR SuperDrink to the Federal Trade Commission (FTC) after a compliance review indicated that the company had not complied with the terms of an earlier NAD decision.

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NAD Finds Euro-Pro Could Support Superior Performance Claim for ‘Shark Rocket,’ Recommends Company Discontinue Claims or Modify Disclosures Following Dyson Challenge

The NAD has recommended that Euro-Pro Operating LLC discontinue advertising claims that imply the company’s “Shark Rocket” vacuum cleaner is superior to all other upright vacuums – including vacuums made by Dyson, Inc. – or modify the claim with more clear and conspicuous disclosures.

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