ERSP

Electronic Retailing Self-Regulation Program

ERSP Refers Advertising Claims for Automation Riches to FTC After Marketer Fails to Respond to ERSP Inquiry

New York, NY – Oct. 12, 2018 – The Electronic Retailing Self-Regulation Program has referred direct-response advertising for Automation Riches to the Federal Trade Commission (FTC) after the marketer declined to participate in the ERSP inquiry. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to an anonymous competitor challenge. The core advertising claims identified by ERSP included earnings claims (“If I showed you a...

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ERSP Finds Green Chef Can Support Certain Claims for its Meal Delivery Service, Recommends Marketer Modify or Discontinue Other Claims

New York, NY – Sept. 19, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has determined that Green Chef, Inc. can support certain claims for its meal delivery service, but recommended the marketer modify or discontinue other claims. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous competitor challenge. ERSP reviewed online advertising claims that included: “Organic Meal Kits” “Green...

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ERSP Finds Purple Innovation, LLC Can Support Certain Claims for Purple Mattresses; Recommends Marketer Modify, Discontinue Other Claims

New York, NY – August 30, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has found that Purple Innovation, LLC can support certain claims for Purple Mattresses, but recommended the marketer modify or discontinue other claims. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous challenge. ERSP reviewed website and online video advertising claims for Purple and identified several claims for...

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ERSP Finds Reliefband Can Support Certain Claims for Anti-Nausea Product; Recommends Marketer Modify, Discontinue Other Claims

New York, NY – July 20, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has found that Reliefband Technologies, LLC can support certain claims for Reliefband, wearable technology designed to alleviate symptoms primarily associated with motion sickness, but recommended the marketer modify or discontinue other claims. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to its ongoing monitoring program. ERSP...

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Peter C. Marinello

Peter C. Marinello Director Peter C. Marinello is the Director of the Electronic Retailing Self Regulation Program  and a Vice President of the Council of Better Business Bureaus, Inc. Before joining NARC in July 2004, Peter had been the Associate Director at the National Advertising Division of the CBBB  since 2000 and a Senior Staff Attorney with NAD since March of 1993. Peter has written over 750 self-regulatory decisions on various advertising topics and products involving traditional and direct response advertising. In the course of his work, Peter has addressed issues pertaining to...

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Jessica Grodzki

Jessica Grodzki Advertising Review Specialist Jessica Grodzki is the Advertising Review Specialist for the Electronic Retailing Self-Regulation Program (“ERSP”). She assists with ERSP’s ongoing monitoring program along with ERSP’s day to day activities. Before joining ERSP, Jessica worked at the Better Business Bureau Serving Metropolitan New York where she managed the Information & Investigations Department. As manager, she reviewed advertising, conducted investigations of local businesses, and helped organize the annual Top Ten Consumer Frauds and Complaints press conference....

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