Electronic Retailing Self-Regulation Program

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Self-Regulation in the changing world of direct-response advertising.

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ERSP Recommends Rush Capital Fund Modify Certain Claims for Real Estate Education Program; Company Agrees to Do So

ERSP has recommended that Rush Capital Fund, LLC modify or discontinue certain claims for its Kenny Rushing’s Quick Cash Flip System.

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ERSP Refers Advertising for Marco Kozlowski to FTC; Marketer Fails to Respond to ERSP Inquiry

New York, NY – Dec. 17, 2015 – The Electronic Retailing Self-Regulation Program (ERSP) will refer direct-response advertising for Marco Kozlowski, marketed by At Will Events, LLC, to the Federal Trade Commission (FTC) after the marketer failed to respond to an ERSP inquiry. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to an anonymous challenge. Claims at issue in the initial inquiry included: “…build you up with...

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ERSP Finds Institute for Better Bone Health Can Support Certain Claims for ‘Silical,’ Recommends Marketer Modify Certain Claims

ERSP has determined that Institute for Better Bone Health (IBBH) can support general performance claims for Silical, a dietary supplement intended to improve bone health, but recommended the marketer modify or discontinue certain claims.

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ERSP Reviews Advertising for ‘Amacari,’ Recommends Marketer Modify or Discontinue Certain Claims

ERSP has recommended that Amazon Origins modify or discontinue certain advertising claims for Amacari, a dietary supplement.

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ERSP Recommends Square One Entertainment Modify Certain Claims for ‘Invinceable’ Stain Remover

ERSP has determined that Square One Entertainment, Inc. can support general performance claims for Invinceable, a stain remover. However, ERSP recommended that the marketer modify its demonstrations to reflect product performance and third-party testing.

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