ERSP

Electronic Retailing Self-Regulation Program

Investing Daily Agrees to Modify Advertised Claims for Personal Finance Program Following Recommendations of Electronic Retail Self-Regulation Program (ERSP)

New York, NY – Feb. 19, 2019– The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Investing Daily, a division of Capitol Information Group, Inc., modify or discontinue certain claims for the Personal Finance program, the company’s subscription service for investment recommendations. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP through an anonymous competitive challenge. The Marketer explained that...

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Hormone Gel Cannot Make Health Benefit Claims; Somaderm Agrees to Modify, Discontinue Certain Claims After ERSP Review of Its Advertising

New York, NY – Jan. 23, 2019 – New U Life, Inc., the makers of Somaderm Gel, have agreed to modify or discontinue certain health benefit claims in its online advertising of the product, following recommendations from the Electronic Retailing Self-Regulation Program. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous challenge. According to the marketer, Somaderm Gel is a transdermal human growth hormone...

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ERSP Reviews Advertising for “KollaJell” Dietary Supplement And Recommends Marketer Modify, Discontinue Certain Claims

New York, NY – Nov. 27, 2018– The Electronic Retailing Self-Regulation Program (ERSP) has recommended Certified Nutraceuticals Inc., modify or discontinue claims made in online advertising for its KollaJell dietary supplement. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous challenge. KollaJell is a dietary supplement composed of jellyfish collagen hydolysate which purports to have a variety of health...

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ERSP Recommends VitaminVape Modify, Discontinue Certain Claims for ‘VitaminVape Vitamin B12 Vaporizer’

New York, NY – October 29, 2018– The Electronic Retailing Self-Regulation Program (ERSP) has recommended VitaminVape, Inc. modify or discontinue claims made in online advertising for VitaminVape Vitamin B12 Vaporizer. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to its ongoing monitoring program. VitaminVape is a small, personal vaporizer which purports to administer vitamin B12 to consumers through inhalation. ERSP...

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ERSP Refers Advertising for Alo Yoga to FTC for Further Review

New York, NY – Oct. 18, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has referred direct response advertising for Alo Yoga to the Federal Trade Commission (FTC) after the marketer declined to state whether it would comply with ERSP’s recommendations to modify or discontinue certain advertisements. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring program. The claims at issue...

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ERSP Refers Advertising Claims for Automation Riches to FTC After Marketer Fails to Respond to ERSP Inquiry

New York, NY – Oct. 12, 2018 – The Electronic Retailing Self-Regulation Program has referred direct-response advertising for Automation Riches to the Federal Trade Commission (FTC) after the marketer declined to participate in the ERSP inquiry. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to an anonymous competitor challenge. The core advertising claims identified by ERSP included earnings claims (“If I showed you a...

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