ERSP

Electronic Retailing Self-Regulation Program

ERSP Reviews Advertising for “KollaJell” Dietary Supplement And Recommends Marketer Modify, Discontinue Certain Claims

New York, NY – Nov. 27, 2018– The Electronic Retailing Self-Regulation Program (ERSP) has recommended Certified Nutraceuticals Inc., modify or discontinue claims made in online advertising for its KollaJell dietary supplement. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous challenge. KollaJell is a dietary supplement composed of jellyfish collagen hydolysate which purports to have a variety of health...

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ERSP Recommends VitaminVape Modify, Discontinue Certain Claims for ‘VitaminVape Vitamin B12 Vaporizer’

New York, NY – October 29, 2018– The Electronic Retailing Self-Regulation Program (ERSP) has recommended VitaminVape, Inc. modify or discontinue claims made in online advertising for VitaminVape Vitamin B12 Vaporizer. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to its ongoing monitoring program. VitaminVape is a small, personal vaporizer which purports to administer vitamin B12 to consumers through inhalation. ERSP...

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ERSP Refers Advertising for Alo Yoga to FTC for Further Review

New York, NY – Oct. 18, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has referred direct response advertising for Alo Yoga to the Federal Trade Commission (FTC) after the marketer declined to state whether it would comply with ERSP’s recommendations to modify or discontinue certain advertisements. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring program. The claims at issue...

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ERSP Refers Advertising Claims for Automation Riches to FTC After Marketer Fails to Respond to ERSP Inquiry

New York, NY – Oct. 12, 2018 – The Electronic Retailing Self-Regulation Program has referred direct-response advertising for Automation Riches to the Federal Trade Commission (FTC) after the marketer declined to participate in the ERSP inquiry. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to an anonymous competitor challenge. The core advertising claims identified by ERSP included earnings claims (“If I showed you a...

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ERSP Finds Green Chef Can Support Certain Claims for its Meal Delivery Service, Recommends Marketer Modify or Discontinue Other Claims

New York, NY – Sept. 19, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has determined that Green Chef, Inc. can support certain claims for its meal delivery service, but recommended the marketer modify or discontinue other claims. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous competitor challenge. ERSP reviewed online advertising claims that included: “Organic Meal Kits” “Green...

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ERSP Finds Purple Innovation, LLC Can Support Certain Claims for Purple Mattresses; Recommends Marketer Modify, Discontinue Other Claims

New York, NY – August 30, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has found that Purple Innovation, LLC can support certain claims for Purple Mattresses, but recommended the marketer modify or discontinue other claims. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous challenge. ERSP reviewed website and online video advertising claims for Purple and identified several claims for...

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