CARU Press Releases

CARU Recommends Rovio Modify Privacy Policy to Better Disclose Actual Practices, Company Said It Will Do So

CARU has recommended that Rovio, developer of The Star Wars Angry Birds App I and II and Angry Birds Rio App, modify its privacy policy to better disclose the company’s actual privacy practices. The company said it will do so.

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CARU Recommends Wicked Cool Toys Modify TV Ad that Doesn’t Adequately Depict Adult Supervision; Company Agrees to Do So

CARU has recommended that Wicked Cool Toys modify broadcast advertising for the “Girl Scouts Cookie Oven” to depict adult supervision of children using the product. The company has agreed to do so.

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CARU Recommends DorkDiaries.com Modify Website to Better Comply with Guidelines, COPPA

Rachel Renée Russell, author and operator of the website DorkDiaries.com, said the site has revised its privacy practices following an inquiry from CARU.

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CARU Recommends Skechers Discontinue Implied Claim for ‘Skech-Air’ Shoes’

CARU has recommended that Skechers USA modify broadcast advertising for the company’s Skech-Air shoes to avoid suggesting wearing the shoes will allow a child to bounce or jump high.

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CARU Recommends JAKKS Modify Broadcast Ad for Mario Kart to Better Disclose Toy’s Capabilities

CARU has recommended that JAKKS Pacific, Inc., modify television advertising for its Mario Kart 8 Anti-Gravity RC Racer to better disclose that the toy does not make racecar sounds.

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CARU Recommends Kraft Modify TV Ad that Doesn’t Adequately Depict Adult Supervision; Company Agrees to Do So

New York, NY –  Dec. 17, 2015  – The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that Kraft Food Group, Inc., modify broadcast advertising for the company’s “Capri Sun Roarin’ Waters” beverage that doesn’t depict adult supervision of children in a swimming pool. CARU is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The advertising at issue came to the attention of CARU through CARU’s routine monitoring practices. In this...

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