CARU Press Releases

CARU Reviews ‘Pottermore’ Site, Works with Operator to Address Certain Privacy Practices

Pottermore, Ltd., has revised the site’s privacy policy and added a session cookie to its registration process, following an inquiry from CARU.

Read More

CARU Refers Broadcast Advertising for PG-13-Rated ‘Ant-Man’ to MPAA for Further Review

CARU has referred advertising for the film “Ant-Man” to the Motion Picture Association of America (MPAA) for further review.

Read More

CARU Refers Broadcast Advertising for PG-13-Rated ‘Fantastic Four’ to MPAA for Further Review

CARU has referred advertising for the film “Fantastic Four” to the Motion Picture Association of America (MPAA) for further review.

Read More

Blip Toys to Revise TV Commercial for ‘Yummy Nummies’ to Better Disclose Need for Microwave, Depict Adult Supervision

Blip Toys has said it will revise broadcast advertising for certain of the company’s “Yummy Nummies” products to better disclose that some products require use of a microwave oven and to depict adult supervision, action that the Children’s Advertising Review Unit has determined was necessary.

Read More

CARU Recommends Hampton Direct Modify Advertising for ‘My Fun Fish Tank’ to Better Disclose Material Information

CARU has recommended that Hampton Direct modify advertising for the company’s “My Fun Fish Tank” to better assure that children understand that water added to the tank must be pre-conditioned and neither too hot nor too cold.

Read More

CARU Refers Advertising for ‘Jurassic World’ to MPAA for Review

The Children’s Advertising Review Unit referred advertising for Universal Pictures’ “Jurassic World” – rated PG-13 by the Motion Picture Association of America – to the MPAA for review.

Read More