CARU Press Releases

Bullying Includes Water Balloon! CARU Says ZURU Ads Violate Children’s Advertising Rules; Company Says Future Advertising Will Comply

New York, NY – January 31, 2019 – Children throwing water balloons at unsuspecting adults may seem like child’s play, but the Children’s Advertising Review Unit (CARU) has found that it violates the Core Principle 7 of CARU’s Self-Regulatory Program for Children’s Advertising.   CARU is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Television advertising for ZURU Toys Bunch of Balloons came to CARU’s attention through CARU’s routine monitoring practices.  Following its review,...

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Hey, Kids: “Wish Me Puppy” Isn’t Magic! CARU Recommends Jay at Play Modify Broadcast Ad for Hot Holiday Toy; Company Says It Will Do So

New York, NY – Dec. 19, 2018 – While hyperbole and puffery are OK in advertising aimed at adults, children cannot understand the distinction, says the Children’s Advertising Review Unit (CARU). The group has recommended that Jay at Play, the maker of Wish Me Puppy plush toys, modify its television advertising to better convey to children that their wishes will not magically come true if they play with the toy. The company has agreed to do so. CARU director Dona J. Fraser said the organization would let Santa Claus know that Jay at Play is still on the “nice” list. CARU is an...

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CARU Recommends Kano Computing Modify Privacy Practices, Sweepstakes Promotion

New York, NY – Oct. 10, 2018  – The Children’s Advertising Review Unit (CARU) has recommended that Kano Computing, Ltd., operator of the Kano.me website, modify its privacy practices to bring them into compliance with the Self-Regulatory Program for Children’s Advertising, including CARU’s guidelines on privacy, and the federal Children’s Online Privacy Protection Act (COPPA). The company has agreed to do so. CARU, an investigative unit of the advertising industry’s system of self-regulation, monitors advertising directed to children in all media and across all platforms. CARU...

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CARU Recommends Starmaker Interactive Modify Privacy Practices for StarMaker App

New York, NY – July 9, 2018  – The Children’s Advertising Review Unit (CARU) has recommended that Starmaker Interactive, administrator of the StarMaker mobile application, modify its privacy practices to bring them into compliance with the Self-Regulatory Program for Children’s Advertising, including CARU’s guidelines on privacy, and the federal Children’s Online Privacy Protection Act (COPPA). The company has agreed to do so. CARU, an investigative unit of the advertising industry’s system of self-regulation, monitors advertising directed to children in all media and across...

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CARU Recommends Anki Make Clear to Children that Racing Game Requires Smart Device for Play

New York, NY – May 9, 2018 – The Children’s Advertising Review Unit (CARU) has recommended that Anki add audio disclosure to future broadcast advertising for the company’s “Anki Overdrive: Fast and Furious Edition,” a mobile application-based racing game, to assure children understand that play with the race track and cars requires that users download the app to an iOS or Android device. CARU is an investigative unit of the advertising industry’s system of self-regulation. CARU monitors websites and mobile services for compliance with CARU’s Self-Regulatory Program for...

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CARU Recommends Kudos Modify Privacy Practices to Better Protect Children’s Privacy, Company Agrees to Do So

New York, NY –  April 26, 2018 – The Children’s Advertising Review Unit (CARU) has recommended that Kudos & Co., modify its privacy practices to bring them into compliance with CARU’s Self-Regulatory Program for Children’s Advertising – including CARU’s privacy guidelines – and the federal Children’s Online Privacy Protection Act (COPPA). The company has agreed to do so. The Kudos mobile application came to CARU’s attention through CARU’s routine monitoring practices. CARU is an investigative unit of the advertising industry’s system of self-regulation. It is...

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