Children’s Advertising Review Unit

CARU Recommends Maya Group Modify Broadcast Advertising; Company Agrees to Do So

CARU has recommended that the Maya Group, which markets the “Make Your Case” phone case maker, modify broadcast advertising to better disclose the items included with initial purchase.

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CARU Recommends BSA Modify Website to Better Protect Children’s Privacy; BSA Agrees to Do So

CARU has recommended that Boys Scouts of America modify its website,, to assure that information collection practices are in compliance with CARU guidelines and the Children’s Online Privacy Protection Act (COPPA).

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Playmates Discontinues Spot Featuring Supervised Stunts in Response to CARU Inquiry

CARU has recommended that Playmates Toys, Inc., discontinue television advertising for Teenage Mutant Ninja Turtles Action Accessories that features potentially dangerous stunts performed by children.

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CARU Recommends JAKKS Modify Broadcast Ad for ‘Sky High Tink’ Toy

CARU has recommended that JAKKS Pacific Inc., modify broadcast advertising for the company’s “Disney Fairies Sky High Tink” to more accurately demonstrate the toy’s capabilities.

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Viacom International to Review Privacy Policy for Spanish-Language ‘Mundonick’ Following CARU Inquiry

Viacom International Media Networks, operator of the Spanish-language website Mundonick, said it would review the sites privacy policy, following an inquiry from CARU.

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CARU Finds Telebrands’ ‘Phantom Saucer’ Ad Accurately Depicts Toy’s Capabilities, Recommends Additional Disclosure

CARU has determined that advertising for Telebrands’ Phantom Saucer accurately depicts the toy’s capabilities. CARU has also recommended that the advertiser add an audio disclosure to broadcast advertising for the toy, to better assure that children understand there’s an additional fee for shipping and handling.

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