CARU

Children’s Advertising Review Unit

Bullying Includes Water Balloon! CARU Says ZURU Ads Violate Children’s Advertising Rules; Company Says Future Advertising Will Comply

New York, NY – January 31, 2019 – Children throwing water balloons at unsuspecting adults may seem like child’s play, but the Children’s Advertising Review Unit (CARU) has found that it violates the Core Principle 7 of CARU’s Self-Regulatory Program for Children’s Advertising.   CARU is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Television advertising for ZURU Toys Bunch of Balloons came to CARU’s attention through CARU’s routine monitoring practices.  Following its review,...

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Hey, Kids: “Wish Me Puppy” Isn’t Magic! CARU Recommends Jay at Play Modify Broadcast Ad for Hot Holiday Toy; Company Says It Will Do So

New York, NY – Dec. 19, 2018 – While hyperbole and puffery are OK in advertising aimed at adults, children cannot understand the distinction, says the Children’s Advertising Review Unit (CARU). The group has recommended that Jay at Play, the maker of Wish Me Puppy plush toys, modify its television advertising to better convey to children that their wishes will not magically come true if they play with the toy. The company has agreed to do so. CARU director Dona J. Fraser said the organization would let Santa Claus know that Jay at Play is still on the “nice” list. CARU is an...

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CARU Recommends Kano Computing Modify Privacy Practices, Sweepstakes Promotion

New York, NY – Oct. 10, 2018  – The Children’s Advertising Review Unit (CARU) has recommended that Kano Computing, Ltd., operator of the Kano.me website, modify its privacy practices to bring them into compliance with the Self-Regulatory Program for Children’s Advertising, including CARU’s guidelines on privacy, and the federal Children’s Online Privacy Protection Act (COPPA). The company has agreed to do so. CARU, an investigative unit of the advertising industry’s system of self-regulation, monitors advertising directed to children in all media and across all platforms. CARU...

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Angela Tiffin

Angela Tiffin Senior Staff Attorney Angela Tiffin is a senior staff attorney at the Children’s Advertising Review Unit.  Her responsibilities at CARU include evaluating child-directed advertising in all media and working with advertisers to ensure compliance with CARU’s Guidelines. Angela has written many case decisions on issues including online privacy, native advertising and deception.  She assesses websites and apps for compliance with COPPA and other regulatory requirements.  She manages CARU’s COPPA Safe Harbor Program and is CIPP/US certified.   112 Madison Avenue, 3rd...

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Christina “Tina” Poturica-O’Neill, JD

Christina “Tina” Poturica-O’Neill, JD Senior Legal Associate Tina Poturica joined the Children’s Advertising Review Unit (CARU) in 1996. Tina is responsible for evaluating child-directed advertising in all media, preclearing advertising in various stages of development, as well as drafting case decisions. During her tenure at CARU, Tina’s decisions have dealt with a myriad of issues including responsible advertising practices for mobile marketers, children’s online privacy, representations of proper portion-size in food advertising, in addition to truthfulness and accuracy. In...

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Katie Goldstein

Katie Goldstein Senior Staff Attorney Katie Goldstein joined CARU in 2008 and is a leading privacy and advertising expert. Katie has a deep understanding of the challenges that face children’s advertisers and is responsible for collaborating with companies to ensure compliance with CARU’s Guidelines. Katie has a thorough knowledge of the complex privacy landscape and has an extensive background in the Children’s Online Privacy Protection Act (COPPA). Katie speaks on these issues at various industry conferences. In addition, Katie oversees CARU’s conferences and event planning. Katie...

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