CARU

Children’s Advertising Review Unit

Angela Tiffin

Angela Tiffin Senior Staff Attorney Ms. Tiffin joined the Children’s Advertising Review Unit as a staff attorney in June 2006. She is responsible for evaluating child-directed advertising in all media, working with advertisers to ensure compliance with CARU’s Guidelines, and writing case decisions. Prior to joining CARU, Ms. Tiffin practiced for five years as a law guardian in the New York State Family Court representing children of all ages in child protection, custody and delinquency cases for The Legal Aid Society. Ms. Tiffin graduated with a B.F.A. from Concordia University in...

Read More

Jay G. Black

Jay G. Black Manager, Business Development & Marketing Jay G. Black, Manager, Business Development & Marketing, joined the Children’s Advertising Review Unit in October 1991. Mr. Black is responsible for the research and development of new business opportunities to achieve financial growth. He markets CARU’s programs and services globally, including the children’s privacy Safe Harbor program, CARU’s advertising pre-clearance program as well its other supporter based programs. He also manages financial support and partner contract negotiations for CARU. He is the “go-to”...

Read More

Christina “Tina” Poturica-O’Neill, JD

Christina “Tina” Poturica-O’Neill, JD Senior Legal Associate Tina Poturica joined the Children’s Advertising Review Unit (CARU) in 1996. Tina is responsible for evaluating child-directed advertising in all media, preclearing advertising in various stages of development, as well as drafting case decisions. During her tenure at CARU, Tina’s decisions have dealt with a myriad of issues including responsible advertising practices for mobile marketers, children’s online privacy, representations of proper portion-size in food advertising, in addition to truthfulness and accuracy. In...

Read More

Katie Goldstein

Katie Goldstein Senior Staff Attorney Katie Goldstein joined CARU in 2008 and is a leading privacy and advertising expert. Katie has a deep understanding of the challenges that face children’s advertisers and is responsible for collaborating with companies to ensure compliance with CARU’s Guidelines. Katie has a thorough knowledge of the complex privacy landscape and has an extensive background in the Children’s Online Privacy Protection Act (COPPA). Katie speaks on these issues at various industry conferences. In addition, Katie oversees CARU’s conferences and event planning. Katie...

Read More

Dona J. Fraser

Dona J. Fraser Director Dona J. Fraser is CARU Director. Dona, a leading privacy expert, comes to CARU from the Entertainment Software Rating Board (ESRB), a self-regulatory program developed by the video game industry. Dona brings to CARU a strong understanding of the marketplace challenges facing children’s advertisers, the complexities of children’s privacy issues and extensive experience with self-regulation. Dona has spoken on these issues both in the U.S. and abroad. At ESRB, she served as Vice President, Privacy Certified, starting in 2012. Prior to that, she was the ESRB...

Read More

CARU Recommends Starmaker Interactive Modify Privacy Practices for StarMaker App

New York, NY – July 9, 2018  – The Children’s Advertising Review Unit (CARU) has recommended that Starmaker Interactive, administrator of the StarMaker mobile application, modify its privacy practices to bring them into compliance with the Self-Regulatory Program for Children’s Advertising, including CARU’s guidelines on privacy, and the federal Children’s Online Privacy Protection Act (COPPA). The company has agreed to do so. CARU, an investigative unit of the advertising industry’s system of self-regulation, monitors advertising directed to children in all media and across...

Read More