CARU

Children’s Advertising Review Unit

CARU to Facebook: Improve Mechanisms for Blocking Under-13 Users; Facebook Agrees to Place Age-Gating Mechanisms in Mobile App to Prevent Children from Falsifying Age

New York, NY – May 1, 2019 – The Children’s Advertising Review Unit (CARU) recommended that Facebook, Inc. modify its mobile app to improve its mechanism to prevent underage users from circumventing the age screen. Facebook immediately implemented CARU’s recommendations. “We are pleased that Facebook now becomes the first company working with CARU to implement this requirement in the mobile environment,” said CARU Director, Dona J. Fraser. “CARU works with companies to ensure advertising and data collection practices comply with all relevant laws and our self-regulatory...

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CARU to Facebook: Improve Mechanisms for Blocking Under-13 Users

Facebook Agrees to Place Age-Gating Mechanisms in Mobile App to Prevent Children from Falsifying Age   New York, NY – May 1, 2019 – The Children’s Advertising Review Unit (CARU) recommended that Facebook, Inc. modify its mobile app to improve its mechanism to prevent underage users from circumventing the age screen. Facebook immediately implemented CARU’s recommendations. “We are pleased that Facebook now becomes the first company working with CARU to implement this requirement in the mobile environment,” said CARU Director, Dona J. Fraser. “CARU works with companies to...

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CARU’s Not Kitten Around During Review of Outfit7’s ‘My Talking Tom’ App, Recommends Modifications; Company Says It Will Do So

New York, NY –March 6, 2019–The Children’s Advertising Review Unit has recommended that Outfit7 Ltd. modify its “My Talking Tom” app to better disclose advertising content, prevent inappropriate ads from displaying. The company has agreed and will do so. “The mobile app environment is constantly changing and creators of apps directed to children need to be mindful that new advertising techniques may not comply with CARU’s guidelines” said CARU director Dona J. Fraser. CARU is an investigative unit of the advertising industry’s system of self-regulation. It is...

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Self-Regulatory Watchdogs Refer App Developer HyperBeard to Federal Trade Commission

Company failed to participate in self-regulation Arlington, VA – March 5, 2019 – Two industry self-regulatory units of the Council of Better Business Bureaus today referred the mobile app developer HyperBeard to the Federal Trade Commission (FTC) for failure to participate in a self-regulatory review process looking into data privacy practices related to children and advertising. The referral follows a joint inquiry by the Online Interest-Based Advertising Accountability Program and the Children’s Advertising Review Unit (CARU) into HyperBeard’s compliance with the Digital Advertising...

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Bullying Includes Water Balloon! CARU Says ZURU Ads Violate Children’s Advertising Rules; Company Says Future Advertising Will Comply

New York, NY – January 31, 2019 – Children throwing water balloons at unsuspecting adults may seem like child’s play, but the Children’s Advertising Review Unit (CARU) has found that it violates the Core Principle 7 of CARU’s Self-Regulatory Program for Children’s Advertising.   CARU is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Television advertising for ZURU Toys Bunch of Balloons came to CARU’s attention through CARU’s routine monitoring practices.  Following its review,...

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Hey, Kids: “Wish Me Puppy” Isn’t Magic! CARU Recommends Jay at Play Modify Broadcast Ad for Hot Holiday Toy; Company Says It Will Do So

New York, NY – Dec. 19, 2018 – While hyperbole and puffery are OK in advertising aimed at adults, children cannot understand the distinction, says the Children’s Advertising Review Unit (CARU). The group has recommended that Jay at Play, the maker of Wish Me Puppy plush toys, modify its television advertising to better convey to children that their wishes will not magically come true if they play with the toy. The company has agreed to do so. CARU director Dona J. Fraser said the organization would let Santa Claus know that Jay at Play is still on the “nice” list. CARU is an...

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