CARU

Children’s Advertising Review Unit

CARU Recommends Stride Rite Discontinue Claims that State, Imply ‘Leepz’ Shoes Help Children Jump Higher

CARU has recommended that Stride Rite Children’s Group LLC, the maker of children’s “Leepz” footwear, discontinue advertising claims that imply wearing the shoes allows children to jump inordinately high or state that the shoes are made with “sky-high” technology.

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CARU Recommends Subway Better Disclose Material Information in Advertising Sweepstakes to Children; Company Agrees to Do So

CARU has recommended that Subway, when advertising sweepstakes to children, more clearly disclose material information and avoid undue sales pressure.

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CARU Refers Dave & Buster’s to FTC After Company Declines to Participate in CARU Process

CARU has referred advertising claims made by Dave & Busters Entertainment, Inc. to the FTC after the company failed to respond to CARU’s inquiry concerning broadcast advertising that promoted the company’s “free video game play.”

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CARU Recommends WhatNot Toys, Featured at Ryan Toys Review, Take Steps to Better Protect Children’s Privacy, Company Agrees to Do So

CARU has recommended that WhatNot Toys, Inc., which advertises at the YouTube channel “Ryan Toys Review,” put in place privacy practices that are compliant with CARU’s guidelines and federal law.

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CARU Examines YouTube Channel ‘Ryan Toys Review,’ Recommends More Prominent Disclosures of Ad Content

CARU has determined that certain content featured on at “Ryan Toys Review,” a popular YouTube Channel aimed at children, is advertising and that such content should be clearly identified as advertising to the child audience.

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CARU Refers Game Publisher UCool to FTC After Company Declines to Participate in CARU Process

CARU has referred video game publisher UCool to the Federal Trade Commission after the company failed to respond to CARU’s inquiry concerning UCool’s “Heroes Arena” mobile application.

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