CARU

Children’s Advertising Review Unit

CARU Finds Telebrands’ ‘Phantom Saucer’ Ad Accurately Depicts Toy’s Capabilities, Recommends Additional Disclosure

CARU has determined that advertising for Telebrands’ Phantom Saucer accurately depicts the toy’s capabilities. CARU has also recommended that the advertiser add an audio disclosure to broadcast advertising for the toy, to better assure that children understand there’s an additional fee for shipping and handling.

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CARU Recommends Allstar Marketing Modify ‘Party in the Tub’ Commercial

CARU has recommended that Allstar Marketing Group modify broadcast advertising to clearly disclose that batteries are not included with purchase of the company’s “Party in the Tub.” The company has agreed to do so.

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CARU Recommends Hampton Direct Modify Broadcast Ad for ‘Lumi Dough,’ Company Agrees to Do So

CARU has recommended that Hampton Direct modify broadcast advertising for the company’s “Lumi Dough” product to better disclose to children the products included in an initial purchase. The company has agreed to do so.

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CARU Recommends CDE Modify Website to Better Protect Children’s Privacy; Company Agrees to Do So

CARU has recommended that Cartoondollemporium.com modify its website to better protect children’s privacy. The company has agreed to do so.

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CARU Recommends CEC Modify Advertising for Chuck E. Cheese Sweepstakes

CARU has recommended that that CEC modify sweepstakes advertising for “Chuck E. Cheese’s Rip It, Sip It, Win It Sweepstakes,” which appeared during children’s programming.

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CARU Recommends Telebrands Add Audio Disclosure to ‘Wow Cup’ Advertising

CARU has recommended that that Telebrands, Inc. modify advertising for the company’s “Wow Cup” to better disclose the full cost of the product. The company has agreed to do so.

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