CARU

Children’s Advertising Review Unit

CARU Recommends Telebrands Add Audio Disclosure to ‘Wow Cup’ Advertising

CARU has recommended that that Telebrands, Inc. modify advertising for the company’s “Wow Cup” to better disclose the full cost of the product. The company has agreed to do so.

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Living Essentials Says Ad for Energy Drink was Inadvertently Placed in Children’s Programming on Hulu.com

Living Essentials, LLC, the maker of the beverage “5-Hour Energy,” has stated in writing that the placement of advertising for the product – during children’s programming on Hulu.com – was inadvertent.

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CARU Refers Advertising for PG-13 Film to MPAA for Further Review

CARU has referred advertising for the film “Edge of Tomorrow” to the Motion Picture Association of America for further review.

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CARU Recommends Time, Inc., Modify Child-Directed Sweepstakes Advertising

CARU has recommended that TIME Inc., publisher of Sports Illustrated Kids, modify sweepstakes advertising to assure that children better understand the odds of winning

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CARU Recommends Moose Add Audio Disclosure to ‘Zelfs’ Commercial

CARU has recommended that Moose Enterprises modify broadcast advertising to better assure that children understand that the company’s “Zelf” figurines to not light up.

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CARU Recommends Maya Group Modify ‘Orbeez’ Playset Commercial

CARU has recommended that The Maya Group, Inc., modify broadcast advertising for the company’s “Planet Orbeez Adventure Park” playset to adequately disclose that batteries are not included and to make clear that the products do not move on their own.

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