Press Releases

Strong Signal to the Mobile Industry: the Accountability Program’s Enforcement is Underway

Arlington, VA — September 3, 2015 – The Online Interest-Based Advertising Accountability Program is alerting mobile apps, marketers, browsers, and others in the mobile advertising chain, that enforcement of longstanding industry privacy standards is now underway. These standards, known as the Digital Advertising Alliance Self-Regulatory Principles, provide consumers with transparency and choice about interest-based advertising and forbid the use of multi-site data for making important eligibility decisions such as employment or credit. Now, the Accountability Program will enforce...

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Accountability Program Continues Compliance Sweep: Websites Take Responsibility for Informing Consumers about Data Collection

Arlington, VA — May 14, 2015 – In decisions released today, the Online Interest-Based Advertising Accountability Program (Accountability Program) brought consumers enhanced notice and choice about interest-based advertising (IBA) on four more popular websites: Etsy, Imgur, TWiT.tv, and 247 Sports. These actions continue the Accountability Program’s campaign to bring website publishers into compliance with their enhanced notice responsibilities. Websites must provide their visitors with enhanced notice when third parties are collecting information to learn more about what sorts...

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Native or Not, Interest-Based Ads Must Comply with Self-Regulation

Arlington, VA – Tuesday, December 9, 2014 – Online interest-based advertising (IBA) has gone native. But an interest-based ad by any other name must still comply with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles). Today, the Online Interest-Based Advertising Accountability Program (Accountability Program) issued a compliance warning concerning native advertisements that are tailored to consumers based on their prior surfing across the web. Companies combining IBA with native ads must provide consumers with...

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Compliance Warning Enforcement Rollout Begins: Websites Must Give Consumers Real-Time Notice When Third Parties are Collecting Their Data for Personalized Ads

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released five decisions re: Answers Corporation, Best Buy, BuzzFeed, Go.com, and Yelp.

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“Cookie-less” Technologies Subject to Accountability Program Enforcement: Companies Using Alternative Identification Technologies for Interest-Based Advertising Must Provide Transparency, Choice to Consumers or Risk Inquiry

Arlington, VA – August 21, 2014 – The Online Interest-Based Advertising Accountability Program (Accountability Program) released its second Compliance Warning today, clarifying that the Digital Advertising Alliance’s Self-Regulatory Principles apply to all technologies companies employ to collect data about consumers’ web-surfing activity in order to serve them ads based on interests inferred from that activity. The Accountability Program uses Compliance Warnings to provide insight into and clarification of companies’ obligations under these cross-industry Principles—the...

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Accountability Program Catches Dropped Ball in LifeLock OBA Campaign: Requires All Players in Ad Ecosystem to Work as a Team to Ensure Compliance

The Online Interest-Based Advertising Accountability Program (Accountability Program) has determined that a communications failure among LifeLock, Inc., Initiative and AOL Advertising, Inc., allowed some personalized LifeLock ads to be served to consumers without the Digital Advertising Alliance’s Advertising Option Icon (AdChoices Icon).

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