Posts by Anderson

Advertising Claims for Parent’s Choice Probiotic Colic Drops Discontinued Following Challenge by Nestle Nutrition

New York, NY – Feb. 15, 2019 – BioAmicus Laboratories, Inc. has agreed to permanently discontinue certain challenged advertising claims for its Parent’s Choice Probiotic Colic Drops product, including claims that the drops are “Clinically shown to reduce crying time by 50%”  following a challenged filed with the National Advertising Division by Nestle Nutrition, maker of Gerber Soothe Probiotic Drops. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The challenged claims, which...

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NARB Recommends Dyson Discontinue Certain Claims Made for its V8 Cordless Vacuums Following SharkNinja Challenge

New York, NY – Feb. 12, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Dyson clearly and conspicuously disclose that its “most powerful suction” claim for its V8 cordless vacuums is being made in comparison to other cordless vacuums but disagreed with NAD’s other proposed  modifications to the claim. The panel also recommended that Dyson discontinue unqualified claims that its V8 cordless vacuums provide 40 minutes of runtime. The panel also recommended that Dyson modify (but not discontinue) claims that its V8 cordless vacuums provide “up to...

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NARB Recommends Kimberly-Clark Discontinue Certain Claims Made for Huggies Following P&G Challenge

New York, NY – Feb. 6, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Kimberly-Clark discontinue its “fastest growing brand in hospitals” claim unless that claim is supported by recent data that includes Kimberly-Clark’s sales data in addition to reliable third-party sales or market share data for the hospital diaper market as a whole. The panel also recommended that any such claim be qualified to exclude smaller competitors that have grown at a faster rate (e.g., the “fastest growing brand” claim could indicate that it is being made against...

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NAD Finds Arthur Andrews Medical has Reasonable Basis for Certain Claims for its Aminolase TPA Dietary Supplement; Recommends Discontinuance of Other Claims.

New York, NY – Feb. 5, 2019 – The National Advertising Division concluded that Arthur Andrews Medical, Inc. provided a reasonable basis for certain claims for its Aminolase TPA Dietary Supplement, a protein digesting enzyme designed to improve amino acid conversion when used in conjunction with protein-rich meals and/or supplements. NAD recommended, however, that other claims be discontinued. NAD is an investigative unit of the advertising industry system of self-regulation. It is administered by the Council of Better Business Bureaus. As part of an ongoing initiative with the Council for...

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NAD Finds APEC Not Responsible for “Made in USA” Claims in Customer Reviews

New York, NY – Feb. 4, 2019 – The National Advertising Division determined that Advanced Purification Engineering Corporation (APEC) is not responsible for substantiating online customer reviews on third-party websites which state that its products were “Made in the USA.” APEC makes residential reverse osmosis (RO) drinking water filtration systems and its claims were challenged by Aquasana, Inc., a competing manufacturer of water filtration products.  NAD also found that APEC provided a reasonable basis for its claim made via search engine results that it is a “U.S....

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