Posts by Anderson

NAD Recommends Goya Discontinue Claim that Excelsior Pasta is “Puerto Rico’s Favorite Pasta;” Goya to Appeal

New York, NY –April 11, 2019– The National Advertising Division has recommended that Goya Foods, Inc. discontinue its claim that Excelsior brand pasta is “Puerto Rico’s Favorite Pasta.”  The decision followed a challenge by Riviana Foods Inc., maker of the competing Ronzoni pasta brand.  Goya has stated that it will appeal NAD’s decision. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The claim that Excelsior is “Puerto Rico’s Favorite Pasta” appeared in Spanish-language...

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National Advertising Division Refers Matter of Pyle Audio, Inc.’s NutriChef Vacuum Sealer Review Claims to Government Agencies for Possible Enforcement Action

New York, NY – April 10, 2019 – The National Advertising Division has referred advertising by Pyle Audio, Inc. involving customer reviews for its NutriChef Vacuum Sealers to the appropriate government agencies for further review following the advertiser’s failure to respond to NAD’s inquiry. The challenge was brought to the attention of the NAD by Newell Brands, Inc., a maker of competing vacuum sealers. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. Newell Brands alleged that Pyle...

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NAD Finds Two Frontier Communications Commercials Falsely Disparage Spectrum and Recommends They Be Discontinued.

New York, NY – April 9, 2019 – Following a challenge by Charter Communications, the National Advertising Division recommended that Frontier Communications discontinue two television commercials for its FiOS internet service, having found that they reasonably convey the unsupported and falsely disparaging message that Spectrum’s upload or download speeds are insufficient for the routine consumer tasks portrayed.  During the course of the proceeding, the advertiser had agreed to discontinue a separate radio advertisement that Charter argued falsely disparaged cable companies. NAD is an...

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NARB Recommends Dyson Modify or Discontinue Certain Claims, Approves Others, For Dyson Purifier Fans, Following Guardian Technologies Challenge

New York, NY – April 08, 2019 – A panel of the National Advertising Review Board (“NARB”) has found that Dyson, Inc. did not provide a reasonable basis for two advertising claims for Dyson’s purifier fans Pure Hot & Cool Link and Pure Cool Link (the “Dyson Fans”), and recommended that they be modified or discontinued.  In the same proceeding, NARB found in favor of Dyson on three other issues. The advertising at issue had been challenged by Guardian Technologies, LLC (“Guardian”) before the National Advertising Division (“NAD”), an investigative unit of the...

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NAD Finds BISSELL’s “#1 Carpet Cleaning Brand” Claim Unsupported; Recommends Discontinuance Of Claim.

New York, NY – April 4, 2019 – The National Advertising Division has recommended that BISSELL Homecare Inc. discontinue its claim, “#1 Carpet Cleaning Brand” following a challenge by Reckitt Benckiser, maker of Resolve Carpet Cleaner products. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. BISSELL contended, among other things, that, its “#1” claim is supported by unit sales of its manual carpet formula, carpet cleaning machines, carpet cleaning formula for use in its machines...

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