The National Advertising Division (NAD), flagship program of the U.S. advertising industry’s system of self-regulation, has served national advertisers and the public for more than 40 years.
In April 2015, a Working Group made up of attorneys from the American Bar Association’s Anti-Trust Section subcommittees on Consumer Protection and Private Advertising Dispute Resolution concluded a review of the NAD process. The Working Group expressed its strong support for NAD’s robust system of self-regulation and the value it provides to the advertising industry and to consumers. The review provided the Board of the Advertising Self-Regulatory Council with a series of thoughtful recommendations on possible improvements to the NAD process.
Following review and discussion, the NAD/CARU/NARB Procedures have been revised to reflect certain recommendations of the Working Group. On this page, you will find a link to the revised Procedures, effective Nov. 1, 2015. There also is a link to the revised Procedures, highlighted – a document that allows readers to quickly identify revisions.