ASRC Contact Us

We are located at:

112 Madison Avenue
3rd Floor
New York, NY
10016

Immediate Assistance:

  • Anderson Calixte, 212.705.0104 or acalixte (at) asrc.bbb.org
  • Saveeta Dhanai, 212.705.0115 or sdhanai (at) asrc.bbb.org

Media Inquiries:

  • Linda Bean, Director, Communications & Stakeholder Engagement,  212.705.0129, lbean (at) asrc.bbb.org.

 Staff Directory

Advertising Self-Regulatory Council

  • C. Lee Peeler
    President & CEO
    112 Madison Avenue, 3rd fl., New York, NY 10016
    Call: 212-705-0100
    Fax: 212-705-0134
    lpeeler(at)asrc.bbb.org
  • Linda Bean
    Director of Communications
    112 Madison Avenue, 3rd fl., New York, NY 10016
    Call: 212-705-0129
    Fax: 212-705-0134
    lbean(at)asrc.bbb.org
  • Reshma Persaud
    Marketing Manager
    112 Madison Avenue, 3rd fl., New York, NY 10016
    Call: 212-705-0113
    Fax: 212-705-0134
    rpersaud(at)asrc.bbb.org
  • Saveeta Dhanai
     Online Archive Manager / NARB Coordinator
    112 Madison Avenue, 3rd fl., New York, NY 10016
    Call: 212-705-0115
    Fax: 212-705-0134
    sdhanai(at)asrc.bbb.org
  • Anderson Calixte
    Office Coordinator/Receptionist
    112 Madison Avenue, 3rd fl., New York, NY 10016
    Call: 212-705-0104
    Fax: 212-705-0134
    acalixte(at)asrc.bbb.org

Children’s Advertising Review Unit

  • Dona J. Fraser
    Director
    112 Madison Avenue, 3rd fl., New York, NY 10016
    djfraser(at)caru.bbb.org
  • Phyllis Spaeth
    Associate Director
    112 Madison Avenue, 3rd fl., New York, NY 10016
    pspaeth(at)caru.bbb.org
  • Angela Tiffin
    Senior Staff Attorney
    112 Madison Avenue, 3rd fl., New York, NY 10016
    atiffin(at)caru.bbb.org
  • Katie Goldstein
    Senior Staff Attorney
    112 Madison Avenue, 3rd fl., New York, NY 10016
    kgoldstein(at)caru.bbb.org
  • Tina Poturica-O’Neill
    Senior Legal Associate
    112 Madison Avenue, 3rd fl., New York, NY 10016
    cpoturica(at)caru.bbb.org
  • Jay Black
    Manager, Business Development & Marketing
    112 Madison Avenue, 3rd fl., New York, NY 10016
    Call: 212-705-0111
    Fax: 212-705-0134
    jblack(at)caru.bbb.org

Electronic Retailing Self-Regulation Program

  • Peter Marinello
    Director/CBBB VP
    112 Madison Avenue, 3rd fl., New York, NY 10016
    pmarinello(at)ersp.bbb.org
  • Rebekka Denenberg
    Staff Attorney
    112 Madison Avenue, 3rd fl., New York, NY 10016
    rdenenberg(at)ersp.bbb.org
  • Jessica Grodzki
    Advertising Review Specialist
    112 Madison Avenue, 3rd fl., New York, NY 10016
    Call: 212-705-0108
    Fax: 212-705-0134
    jgrodzki(at)ersp.bbb.org

National Advertising Division

  • Laura Brett
    Director
    112 Madison Avenue, 3rd fl., New York, NY 10016
    lbrett(at)nad.bbb.org
  • Martin Zwerling
    Deputy  Director
    112 Madison Avenue, 3rd fl., New York, NY 10016
    mzwerling(at)nad.bbb.org
  • Annie Ugurlayan
    Assistant Director, Communications
    112 Madison Avenue, 3rd fl., New York, NY 10016
    augurlayan(at)nad.bbb.org
  • Kat Dunnigan
    Senior Staff Attorney
    112 Madison Avenue, 3rd fl., New York, NY 10016
    kdunnigan(at)nad.bbb.org
  • Robyn Lewis
    Staff Attorney
    112 Madison Avenue, 3rd fl., New York, NY 10016
    rlewis(at)nad bbb.org
  • Hal Hodes
    Senior Staff Attorney
    112 Madison Avenue, 3rd fl., New York, NY 10016
    hhodes(at)nad.bbb.org
  • Anuradha Gokhale
    Staff Attorney
    112 Madison Avenue, 3rd fl., New York, NY 10016
    agokhale@nad.bbb.org
  • Sheryl Harris
    NAD Case Administration Manager
    112 Madison Avenue, 3rd fl., New York, NY 10016
    Call: 212-705-0120
    Fax: 212-705-0134
    sharris(at)nad.bbb.org

National Advertising Review Board

  • Saveeta Dhanai
    NARB Coordinator
    112 Madison Avenue, 3rd fl., New York, NY 10016
    Call: 212-705-0115
    Fax: 212-705-0134
    sdhanai (at) asrc.bbb.org

National Partnership and Support for Advertising Industry Self-Regulation

  • Ryan Keedy
    Director, National Partner Sales, CBBB
    3033 Wilson Blvd., Suite 600, Arlington, VA 22203
    Call: 703-276-0368
  • rkeedy (at) council.bbb.org