Eufy Says It Has Permanently Discontinued Claims for Robotic Vacuum Challenged by iRobot

New York, NY – Dec. 14, 2017 – Eufy, the maker of the RoboVac 11 Model T2101 robotic vacuum cleaner, has said it will discontinue all advertising claims challenged by iRobot Corporation before the National Advertising Division. iRobot challenged claims made by Eufy at its website and at Amazon.
NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus.

iRobot challenged claims that included:

  • The RoboVac 11 contains a HEPA-style filter.
  • “Eufy RoboVac 11, High Suction, Self-Charging Robotic Vacuum Cleaner with Drop-Sensing Technology and HEPA Style Filter for Pet Fur and Allergens, Designed for Hard Floor and Tin Carpet.”
  • RoboVac 11’s “level of filtration traps microscopic allergy triggers such as dust mites, mold spores and pet dander, ensuring that expelled air is cleaner and easier to breath.”
  • The RoboVac 11 provides “2x Stronger Cleaning Power.”
  • The RoboVac 11 has a “Larger Dustbox” that “Cleans 33% more before it needs emptying.”
  • The RoboVac 11 uses “fade-free” technology.
  • RoboVac 11 contains a “High-Capacity Li-ion Battery” that “Delivers over 1.5 hours of fade-free power for constant, powerful suction.”
  • Implied Claims:
  • Eufy’s RoboVac 11’s filter meets HEPA performance requirements.
  • Eufy’s RoboVac 11’s filter performs at or near HEPA levels.
  • The use of the term “fade-free” implies that the RoboVac 11 maintains maximum power, run-time, suction, and overall cleaning performance for the entire life of the battery and for the entire time the vacuum is operating.

In response to NAD’s inquiry, Eufy advised NAD in writing that it had elected to permanently discontinue use of all of the challenged claims.

In reliance on Eufy’s representation that these claims have been permanently discontinued, NAD did not review the claims on their merits. However, voluntarily discontinued claims will be treated, for compliance purposes, as though NAD recommended their discontinuance and the advertiser agreed to comply.

Eufy, in its advertiser’s statement, said the company accepts NAD’s decision and represents that the advertising at issue has been voluntarily, permanently discontinued.

Note: A recommendation by NAD to modify or discontinue a claim is not a finding of wrongdoing and an advertiser’s voluntary discontinuance or modification of claims should not be construed as an admission of impropriety. It is the policy of NAD not to endorse any company, product, or service. Decisions finding that advertising claims have been substantiated should not be construed as endorsements.