Advertising Self-Regulation in the Direct Response Industry
Join the Electronic Retailing Self-Regulation Program for an afternoon of panel discussions on advertising self-regulation in the direct response industry, followed by a cocktail reception celebrating a decade of outstanding self-regulation.
Tuesday, May 20, 2014
SunTrust Headquarters | 1445 New York Avenue, NW, 9th Floor | Washington, D.C.
1:00pm – 4:15pm Panel Discussions
5:30pm – 7:00pm Cocktail Reception
Introductory Remarks - Mary E. Power, CAE, CMP – President/CEO, Council of Better Business Bureaus, Inc.
Opening Remarks - Lesley A. Fair – Senior Attorney, Division of Consumer and Business Education, Federal Trade Commission
Panel 1 – ERA & Advertising Self-Regulation: The Origins of ERSP
In 2004, ERA launched the direct response industry’s advertising self-regulatory program, ERSP. Panelists will explore the state of the industry at the time of inception and the reasons behind the program’s creation.
Moderator: Lee Peeler – President & CEO, ASRC and EVP, National Advertising, CBBB
Speakers: Linda Goldstein – Partner, Manatt, Phelps & Phillips, LLP
Dan Danielson – Co-Chairman, Mercury Media
Tim Muris – Of Counsel, Kirkland & Ellis LLP
Panel 2 – The Future of Advertising Self-Regulation in the Direct Response Industry As the direct response industry continues to evolve with the demands of the marketplace, emerging challenges and opportunities arise for ERSP and the self-regulatory forum. Looking ahead, what role can ERSP play in addressing the ongoing needs of the industry?
Moderator: Julie Coons – CEO, ERA
Speakers: Mary K. Engle – Associate Director for Advertising Practices, Federal Trade Commission
Edward Glynn, Jr. – Partner, Edwards Wildman Palmer LLP
Panel 3 – Broadening the Scope: Self-Regulation in the Telemarketing Industry and BeyondWhile continuing its routine monitoring of traditional direct response advertising, ERSP has expanded its purview to evaluate messages communicated by new types of direct response marketing. Panelists will discuss new ERSP endeavors such as the ERSP Review Program, a voluntary program to monitor telemarketing sales calls and live seminar events.
Moderator: Peter Marinello – Director, ERSP and VP, CBBB
Speakers: Lois Greisman – Associate Director, Division of Marketing Practices, Federal Trade Commission
Jeffrey Knowles – Partner, Venable LLP
For more information, or to register, please visit the Electronic Retailing Association.