ASRC Press Releases

NARB Panel Recommends BP Lubricants Discontinue ‘Stronger’ Claims Based on Company’s ‘Torture’ Test

NARB has recommended that BP Lubricants USA, Inc., discontinue challenged “stronger” claims, made for the company’s Castrol EDGE motor oil, that were based on a “torture test” that did not measure “strength” under normal driving conditions.

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NAD Recommends Pursuit of Research Discontinue All Challenged Claims for Supplement Marketed as ‘Cures’ for Brain Injury, ADHD, Autism

NAD has recommended that Pursuit of Research, LLC, discontinue all challenged claims for the company’s Nutriiveda dietary supplements, which are marketed as “cures” for conditions that include attention deficit disorder, apraxia, autism, diabetes, dyspraxia, seizures, traumatic brain injury and stroke. The advertiser said it will appeal NAD’s decision to NARB.

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ASRC President Presents to APEC Ad Panel

International expansion of self-regulation on the APEC agenda.

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NARB Panel Recommends Zero Technologies Discontinue Broadcast Ad Challenged by Clorox, Finds Advertiser Can Support Filter Claim made for ZeroWater Pitcher

A five-member panel of NARB has recommended that Zero Technologies, the maker of the ZeroWater Z-Pitcher, discontinue a broadcast advertisement that implies a competing product is not effective at filtering contaminants from drinking water.

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NAD Finds Westport Can Support Claims for ZEPHREX-D Following Challenge by Acura Pharmaceuticals

NAD has determined that Westport Pharmaceuticals, LLC, maker of ZEPHREX-D nasal decongestant tablets, can support the claims challenged before NAD by Acura Pharmaceuticals, Inc., the maker of NEXAFED, a competing product.

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NAD Determines Aggregated Online Reviews Don’t Support Claims that Euro-Pro’s Shark Vacuums Are ‘America’s Most Recommended,’ Euro-Pro to Appeal

NAD, in a case of first impression, determined that survey information culled from multiple online venues was insufficiently reliable and representative to support a broad “America’s Most Recommended” claim.

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