ASRC Press Releases

ERSP Recommends Obesity Research Institute Modify, Discontinue Certain Claims for Lipozene

ERSP has recommended that Obesity Research Institute, LLC, modify or discontinue certain advertising claims for Lipozene, a weight loss supplement.

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NAD Recommends Verizon Better Disclose Basis for Certain Claims following Cablevision Challenge

The NAD has recommended that Verizon Communications, Inc., modify certain advertising claims, including claims that are based on PC Magazine surveys, to better disclose the basis for the claims.

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NAD Finds P&G Can Support Certain Claims for Olay ‘Ultra Moisture Body Wash,’ But Recommends Company Discontinue ‘Lotion’ Claims

The NAD has determined that The Procter & Gamble Company can support claims that Olay Ultra Moisture Body Wash leaves more moisturizer on the skin than Dove Deep Moisture, a competing product made by Unilever United States, Inc.

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NAD Recommends Chobani Discontinue ‘Farmland’ Yogurt Commercial, Modify Facebook Ads

The NAD has recommended that Chobani, Inc., discontinue its “Farmland” commercials, the centerpiece of the company’s campaign to promote its “Simply 100” Greek yogurt, and modify certain online adverting. NAD noted, however, that the advertiser was entitled to promote its use of natural sweeteners as compared with the artificial sweeteners used by certain other yogurt brands.

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NARB Panel Recommends Blue Buffalo Discontinue Claims that Competitors are ‘Fooling’ Consumers

A panel of the NARB has recommended that Blue Buffalo Company, Ltd., modify its advertisements to avoid any express or implied messages that competing pet food companies are “fooling” or otherwise misleading consumers and modify its online “True BLUE Test” comparison chart.

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“Cookie-less” Technologies Subject to Accountability Program Enforcement: Companies Using Alternative Identification Technologies for Interest-Based Advertising Must Provide Transparency, Choice to Consumers or Risk Inquiry

Arlington, VA – August 21, 2014 – The Online Interest-Based Advertising Accountability Program (Accountability Program) released its second Compliance Warning today, clarifying that the Digital Advertising Alliance’s Self-Regulatory Principles apply to all technologies companies employ to collect data about consumers’ web-surfing activity in order to serve them ads based on interests inferred from that activity. The Accountability Program uses Compliance Warnings to provide insight into and clarification of companies’ obligations under these cross-industry Principles—the...

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