ASRC Press Releases

NARB Recommends Reckitt Benckiser Discontinue Advertisements for Lysol Disinfecting Wipes and Sprays, Challenged by Clorox

A panel of NARB has recommended that Reckitt Benckiser, Inc., discontinue advertisements for the company’s Lysol Disinfecting Wipes and Spray products that were challenged by The Clorox Company.

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ERSP Reviews Advertising for ‘Active Mind,’ Recommends Marketer Modify or Discontinue Certain Claims, Finds Marketer Can Make Limited Claims Regarding Ingredients’ Benefits

ERSP has recommended that Puritan’s Pride modify or discontinue certain advertising claims for Active Mind, a dietary supplement marketed to improve attention, mental clarity, and focus, but found that the marketer can make limited claims regarding the benefits of the ingredients found in the supplement.

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NARB Recommends Verizon Modify ‘#1’ Claims to Clarify ‘Customer Satisfaction’ Basis

A panel of NARB has recommended that Verizon Communications, Inc. modify “#1” claims for the company’s FiOS Internet and television service to more clearly communicate the basis for the claims.

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NAD Recommends Applegate Discontinue Certain Claims for Cellulose Insulation; Finds Company can Support Certain Claims

NAD has recommended that Applegate Insulation discontinue certain claims for the company’s cellulose insulation products, but found the company could support its “R-value per inch” claims.

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NAD Recommends P&G Discontinue Certain Claims for Charmin ‘Ultra’ Products Following Kimberly-Clark Challenge; Can Support Certain Claims

NAD has determined that The Procter & Gamble Company can support claims that consumers of its Charmin Ultra Strong and Charmin Ultra Soft products may “Use Up To 4x Less.”

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NAD Recommends Advanced Nutritional Innovation Discontinue Health Benefits Claims for ‘ionDEFENDER’ Dietary Supplement

NAD has recommended that Advanced Nutritional Innovation, Inc., modify or discontinue a wide range of claims made in Internet advertising for the company’s ionDEFENDER dietary supplement.

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