ASRC Press Releases

NAD Recommends Rubbermaid Discontinue Certain Claims for Company’s ‘FreshWorks’ Produce Containers, Finds Company can Support Certain Claims; Advertiser to Appeal to NARB

NAD has determined that Rubbermaid Inc. can support certain claims made for the company’s FreshWorks’ Produce Saver Containers, but recommended the advertiser discontinue certain claims that specify how much longer produce remains fresh.

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NARB Recommends Reynolds Discontinue ‘Costs Less Than Glad’ Claim in Two Television Commercials

A panel of NARB has recommended that Reynolds Consumer Products, LLC, maker of Hefty Ultra Strong trash bags, discontinue claims that its product “Costs less than Glad.”

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NAD Recommends Neurocore Discontinue Advertising Claims for ‘Brain Training Centers,’ Including Autism, ADHD Claims; Advertiser to Appeal

NAD has recommended that Neurocore, LLC, discontinue challenged advertising claims for the company’s “Brain Training Centers,” including claims related to Attention Deficit/Hyperactivity Disorder (ADHD), autism, migraines, memory issues, sleep disorders and stress. The company said it will appeal NAD’s decision to NARB.

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Laura Brett named Director, National Advertising Division

The Advertising Self-Regulatory Council (ASRC) and Council of Better Business Bureaus (CBBB) have announced that Laura Ulrich Brett has been named Director, National Advertising Division (NAD).

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Privacy Watchdog Protects Consumers’ Ad Choices

BBB self-regulatory program brings ad tech firms into compliance with industry privacy standards Arlington, VA – August 1, 2017 – The Online Interest-Based Advertising Accountability Program, the independent enforcement agent of the Digital Advertising Alliance, released the results of two cases focused on the elements of third party compliance under the DAA Self-Regulatory Principles: transparency and consumer control of interest-based advertising (IBA). The companies—Adbrain and Exponential—both changed their privacy practices to ensure that consumers receive real-time notice of IBA...

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NAD Recommends Kimberly-Clark Discontinue Use of Enhanced Photos in Advertising for Adult Underwear Following P&G Challenge

NAD has recommended that Kimberly-Clark Worldwide, Inc. discontinue the use of photographs that have been edited in advertising for the company’s adult incontinence underwear as well as certain claims made by the advertiser on product packaging, on its website, in free-standing inserts and online advertisements challenged by the Procter & Gamble Company, the maker of competing products.

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