ASRC Press Releases

NAD Declines to Rely on Crowd-Sourced Data to Support T-Mobile’s ‘Fastest Claim,’ Okays Coverage Claim Based on People Covered, But Not Geographic Reach

NAD has recommended that T-Mobile USA, Inc., discontinue certain advertising claims made in television, print and internet advertisements, but found the company could support a modified claim about the number of people covered by its network.

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ERSP Refers Advertising Claims for Sellers Playbook to FTC After Marketer Fails to Respond to ERSP Inquiry

ERSP has referred direct-response advertising for Sellers Playbook to the Federal Trade Commission (FTC) after the marketer declined to participate in the ERSP inquiry.

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NAD Finds Mizkan Can Support Consumer Preference Claim ‘Consumers prefer the taste of Ragú Homestyle Traditional Over Prego Traditional’

NAD has determined that Mizkan American, Inc., maker of Ragu pasta sauce, provided a reasonable basis for its claim that “consumers prefer the taste of Ragú Homestyle Traditional OVER Prego Traditional.” The claim was challenged by Campbell Soup Company, the maker of Prego Traditional Pasta Sauce.

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NAD Recommends Benefit Cosmetics Discontinue Promoting its ‘they’re Real! Mascara’ Product with ‘#1 Best-Selling’ Claims

NAD has recommended that Benefit Cosmetics discontinue promoting the company’s “they’re Real! Mascara” with the advertising claims “#1 best-selling’ Prestige Mascara in the U.S.*” and “#1 best-selling Prestige Mascara in the U.S. for 3 years **.”

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NAD Recommends Reynolds Modify, Discontinue Claims that Hefty Storage Bags Cost Less Than Ziploc, but Found TV AD Didn’t Disparage Competitor

NAD has recommended that Reynolds Consumer Products, LLC modify or discontinue claims that the company’s Hefty storage bags cost less than Ziploc.

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ERSP Finds Global Learning Partners, LLC Can Support Certain Claims for ‘Real Estate Wealth Expo,’ Recommends Marketer Modify or Discontinue Other Claims

ERSP has recommended that Global Learning Partners, LLC modify or discontinue claims made in online and print advertising for its Real Estate Wealth Expo.

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