ASRC Press Releases

CARU Recommends Crayola Modify Advertising for ‘Melt N’ Mold’ Factory to Depict Adult Supervision

CARU has recommended that Crayola, in future advertising for its “Melt N’ Mold Factory,” visually depicts prominent adult supervision in addition to the audio disclosure stating “adult supervision required” and make clear which products come with an initial purchase.

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NAD Recommends All Health Systems Discontinue All Challenged Claims for Company’s ‘Big C’ Supplement, Including Implied Cancer-Prevention Claims

NAD has recommended that All Health Systems, LLC, discontinue challenged advertising claims for the company’s “Big C” dietary supplements, including any claims that state or suggest the supplement can be used to prevent, treat or manage cancer. The advertiser has agreed to do so.

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NAD Recommends Clorox Discontinue Superior Performance Claim, Side-by-Side Comparison with OxiClean WR; Advertiser to Appeal

The NAD has recommended that The Clorox Company discontinue certain performance claims made in print, Internet and television advertising for Clorox Regular Liquid Bleach. The claims at issue were challenged by Church & Dwight Co., Inc., the maker of OxiClean White Revive. The advertiser has said it will appeal NAD’s decision to NARB.

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NAD Recommends P&G Modify, Discontinue Certain Claims for Olay Ultra Moisture Bar Following Unilever Challenge

The NAD has recommended that the Procter & Gamble Company modify or discontinue consumer preference claims conveyed in certain print advertising for the company’s Olay Ultra Moisture Beauty Bar. The claims at issue were challenged by Unilever United States, Inc., the maker of Dove white beauty bar.

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NAD Recommends MicroGREEN Polymers Discontinue Challenged Claims for ‘InCycle’ Food Service Products

NAD has recommended that MicroGREEN Polymers, Inc. discontinue certain claims for the company’s “InCycle” food service products. The claims at issue were challenged by Dart Container Corporation, a competing manufacturer of single-use foodservice products, including plastic cups and lids.

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NAD Finds Berry Can Support Recyclability, Superiority Claims for its ‘Versalite’ Cups Following Dart Container Challenge

The NAD has determined that Berry Plastics Corporation can support properly qualified comparative superiority claims for the company’s Versalite polypropylene cups.

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