ASRC Press Releases

NAD Recommends Comcast Discontinue One Commercial Regarding DirecTV Signal Reliability, But Finds Support for Another

NAD has recommended Comcast Cable Communications, LLC, provider of Xfinity Cable Television Service, discontinue one broadcast spot challenged by satellite television service provider DirecTV, LLC, following NAD’s finding that the commercial conveyed the message that DirecTV’s service doesn’t function during any wet weather.

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NAD Recommends Charter Communications Discontinue Broadcast Spot, Certain Advertising Claims Challenged by DirecTV

NAD has recommended Charter Communications, Inc., discontinue one broadcast commercial and certain advertising claims made in two other broadcast spots that all convey the message that DirecTV LLC’s satellite service doesn’t work when precipitation is present.

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NAD Finds Reckitt Benckiser Ad for ‘Mucinex Fast-Max Liquid Gels’ Doesn’t Disparage P&G Product, but Recommends Modification to Spot

NAD has recommended that Reckitt Benckiser, Inc., modify broadcast advertising for the company’s Mucinex Fast-Max Liquid Gels product to more clearly indicate to consumers that the company is comparing its product to other name-brand products. NAD found, however, that the advertising at issue, challenged by the Procter & Gamble Co., was otherwise substantiated and did not disparage P&G’s DayQuil LiquiCaps.

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National Advertising Review Board Welcomes 22 New Members From Nation’s Top Companies, Ad Agencies, Universities

NARB has named 22 new members to the advertising industry’s only peer-review process – a body that serves to assure that advertising claims are truthful and accurate.

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CARU Recommends DorkDiaries.com Modify Website to Better Comply with Guidelines, COPPA

Rachel Renée Russell, author and operator of the website DorkDiaries.com, said the site has revised its privacy practices following an inquiry from CARU.

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NAD Recommends Church & Dwight Discontinue ‘Scary Bleach’ Commercial, Noting Need for Independent Substantiation of Ad Claims

NAD has recommended that Church & Dwight Co., Inc., the maker of OxiClean White Revive, discontinue a commercial entitled “Scary Bleach,” that featured advertising claims based on the content of federally mandated garment care labels. NAD also recommended that C&D modify a second commercial to remove words like “worry” and “warning” when referring to garment care labels and avoid conveying a message that chlorine bleach is damaging to white garments.

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