ASRC Press Releases

NAD Recommends Mars Modify Certain Claims for CocoaVia Cocoa Extract

The NAD has recommended that Mars Incorporated modify certain advertising claims for the company’s CocoaVia Cocoa Extract dietary supplement.

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NAD Finds Trampoline Maker’s ‘Review Site’ Misleading, Recommends JumpSport Discontinue Performance, Ratings Claims

NAD has recommended that JumpSport, Inc., a maker of trampolines and the operator of the website TrampolineSafety.com, discontinue the site’s editorial format. NAD found that the site, owned by JumpSport, is inherently misleading, given that it does not effectively disclose JumpSport’s material connection. NAD further recommended that the company discontinue certain performance and safety claims. The claims at issue in this case were challenged before NAD by Vuly Trampolines Pty. Ltd., a competing maker of trampolines.

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NAD Recommends Comcast Discontinue ‘Fastest Internet’ Claims, ‘Fastest … In-Home Wi-Fi’ Claims in Certain Contexts; Comcast to Appeal

NAD has recommended that Comcast Communications, Inc., discontinue certain claims for the company’s XFINITY service, including claims XFINITY “delivers the fastest internet in America,” and the “fastest, most reliable in-home WiFi,” as it appears in certain contexts. Comcast said it will appeal NAD’s decision to the National Advertising Review Board.

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Supplements Maker Moon Juice Says it Will Permanently Discontinue Claims for Moon Juice ‘Brain Dust,’ ‘Action Dust’ Following NAD Inquiry

Moon Juice, the maker of the dietary supplements “Brain Dust” and “Action Dust,” said it discontinue claims for the supplements following an inquiry by the National Advertising Division.

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Lifestyle Site ‘Goop’ Says it Will Voluntarily, Permanently Discontinue Claims for Moon Juice ‘Brain Dust,’ ‘Action Dust’ Following NAD Inquiry

Goop, an online lifestyle publication offering “a tight curation of products and content,” said it will voluntarily and permanently discontinue advertising claims made “Moon Juice” dietary supplements, following an inquiry by NAD.

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NAD Finds SPI Violated NAD Procedures that Prohibit Use of Decisions for Promotional Purposes

The National Advertising Division has determined that Strategic Partners, Inc. (SPI), a maker of hospital scrubs and other garments, violated the procedures that govern the advertising industry’s system of self-regulation by directly promoting the outcome of an advertising challenge case decided by NAD.

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