ASRC Press Releases

NAD Recommends T-Mobile Discontinue ‘Best Unlimited Network’ Claim; Advertiser to Appeal

New York, NY – May 21, 2018 – The National Advertising Division has recommended that T-Mobile USA, Inc., discontinue its “Best Unlimited Network” advertising claims. T-Mobile said it will appeal NAD’s decision to the National Advertising Review Board. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claim at issue in this case, which appeared in internet, television and radio advertising for T-Mobile wireless service was challenged by AT&T Services, Inc., a competing provider...

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NAD Refers Conair’s ‘Most Trusted’ Claim to FTC After Company Declines to Participate in a Review of Challenged Advertising

New York, NY – May 21, 2018 – The National Advertising Division has referred to the Federal Trade Commission (FTC) the advertising claim made by Conair Corporation that its Cuisinart brand is “The Most Trusted Name in the Kitchen.” The claim was challenged by Whirlpool Corporation, maker of KitchenAid kitchen appliances, and Conair declined to participate in NAD’s review of the claim. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claim at issue appears on product packaging for...

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NAD Recommends Diversey Discontinue Certain Claims for Cryovac Resealable Storage Bags Following Challenge by S.C. Johnson & Son, Inc.

New York, NY – May 16, 2018 – The National Advertising Division has recommended that Diversey, Inc., discontinue certain challenged advertising claims for the company’s Cryovac reusable storage bags. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue, made by Diversey in a press release, print media, a YouTube video, and at the cryovacbags.com and amazon.com websites were challenged by S.C. Johnson & Son, Inc., the maker of competing Ziploc resealable plastic...

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ERSP Reviews Advertising for ‘Relaxium Sleep,’ Recommends Marketer Modify, Discontinue Certain Claims

New York, NY –May 15, 2018– The Electronic Retailing Self-Regulation Program (ERSP) has recommended American Behavioral Institutes, LLC modify or discontinue claims made in online advertising for Relaxium Sleep dietary supplement. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to its ongoing monitoring program. ERSP reviewed online and broadcast advertising claims for Relaxium Sleep and identified several claims for...

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NAD Recommends Colgate-Palmolive Discontinue ‘100%’ Grease Removal Claim for Ajax Ultra after P&G Challenge, but Won’t Recommend Product Name Change

New York, NY – May 15, 2018 – The National Advertising Division has recommended that Colgate-Palmolive Company discontinue claims that Ajax Ultra Dish Liquid provides “100% Grease Removal.” NAD found, though, the company could support the claim that Ajax Ultra Dish Liquid contains “100% Real Citrus Extract, and NAD declined, in the absence of extrinsic evidence that consumers have been confused or misled, to recommend that Colgate change the product’s name. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of...

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CARU Recommends Anki Make Clear to Children that Racing Game Requires Smart Device for Play

New York, NY – May 9, 2018 – The Children’s Advertising Review Unit (CARU) has recommended that Anki add audio disclosure to future broadcast advertising for the company’s “Anki Overdrive: Fast and Furious Edition,” a mobile application-based racing game, to assure children understand that play with the race track and cars requires that users download the app to an iOS or Android device. CARU is an investigative unit of the advertising industry’s system of self-regulation. CARU monitors websites and mobile services for compliance with CARU’s Self-Regulatory Program for...

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