ASRC Press Releases

NAD Refers ‘Dutch Glow’ Maker SAS Group to FTC after Advertiser Fails to Comply with NAD Decision

The NAD has referred advertising by SAS Group, Inc., the maker of Dutch Glow Amish Wood Milk Furniture Cleaner & Polish, to the Federal Trade Commission for further review after finding that the advertiser did not make a bona fide effort to comply with an earlier NAD decision.

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NAD Reviews Claims for Neuracel; Reminds Advertisers that They are Responsible for Claims Appearing at Third-Party Sites

NAD has recommended that Neuracel LLC, discontinue claims and testimonials for Neuracel Nerve Pain Relief that state or suggest the product eliminates nerve pain and work to assure that such claims do not appear on third-party websites.

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NAD Finds Saputo Can Support Challenged Claims for String Cheese Products

The NAD has determined that Saputo Cheese, USA, Inc., maker of string cheese products, can support the advertising claims challenged by competitor Lactalis American Group.

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CARU Recommends Kraft Modify TV Ad that Doesn’t Adequately Depict Adult Supervision; Company Agrees to Do So

New York, NY –  Dec. 17, 2015  – The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that Kraft Food Group, Inc., modify broadcast advertising for the company’s “Capri Sun Roarin’ Waters” beverage that doesn’t depict adult supervision of children in a swimming pool. CARU is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The advertising at issue came to the attention of CARU through CARU’s routine monitoring practices. In this...

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ERSP Refers Advertising for Marco Kozlowski to FTC; Marketer Fails to Respond to ERSP Inquiry

New York, NY – Dec. 17, 2015 – The Electronic Retailing Self-Regulation Program (ERSP) will refer direct-response advertising for Marco Kozlowski, marketed by At Will Events, LLC, to the Federal Trade Commission (FTC) after the marketer failed to respond to an ERSP inquiry. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to an anonymous challenge. Claims at issue in the initial inquiry included: “…build you up with...

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NAD Recommends DIRECTV Modify, Discontinue 4K Claims, Pricing Claim, Wireless Claim; Advertiser to Appeal Decision to NARB

The NAD has recommended that DIRECTV, Inc. modify or discontinue certain advertising claims challenged by Charter Communications, Inc., including pricing claims, wireless claims and claims that suggest that all of DIRECTV’s programming is available via 4K technology. DIRECTV has said it will appeal NAD’s findings to NARB.

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