ASRC Press Releases

NAD Determines Aggregated Online Reviews Don’t Support Claims that Euro-Pro’s Shark Vacuums Are ‘America’s Most Recommended,’ Euro-Pro to Appeal

NAD, in a case of first impression, determined that survey information culled from multiple online venues was insufficiently reliable and representative to support a broad “America’s Most Recommended” claim.

Read More

NAD Recommends iSatori Discontinue Certain Claims for ‘Energize’ Supplement, Finds Company Can Support Certain Claims

NAD has recommended that iSatori, Inc., discontinue certain claims for the company’s Energize dietary supplement, including claims of “8-Hour Efficacy Shown in Clinical Testing.” NAD determined, however, that the advertiser could support certain claims.

Read More

Accountability Program Catches Dropped Ball in LifeLock OBA Campaign: Requires All Players in Ad Ecosystem to Work as a Team to Ensure Compliance

The Online Interest-Based Advertising Accountability Program (Accountability Program) has determined that a communications failure among LifeLock, Inc., Initiative and AOL Advertising, Inc., allowed some personalized LifeLock ads to be served to consumers without the Digital Advertising Alliance’s Advertising Option Icon (AdChoices Icon).

Read More

NAD Recommends Hyperion Management Discontinue All Challenged Claims ‘Garcinia Cambogia Formula,’ Better Qualify Guarantee for ‘SaferColon’

NAD has recommended Hyperion Management, LLC, which markets the dietary supplements “Garcinia Cambogia Formula” and “SaferColon,” discontinue all challenged claims for the cambogia product and better disclose limitations the guarantee offered with “SaferColon.”

Read More

NAD Finds General Mills Can Support Certain Yoplait ‘Greek’ Yogurt Taste-Test Claims, but Recommends Advertiser Modify or Discontinue Certain Comparative Claims Against Chobani

NAD has determined that General Mills, Inc., can support certain claims made for its Yoplait “Greek” yogurt in online advertising and social media, but recommended the advertiser discontinue or modify certain claims. The claims at issue were challenged by Chobani, Inc.

Read More

NAD Recommends Nurture Modify, Discontinue Certain Claims for ‘Happy Family’ Baby Food; Finds Advertiser Can Support Certain ‘Organic’ Claims

NAD has recommended that Nurture, Inc., the maker of Happy Family infant and toddler food products, modify or discontinue certain claims, including claims that state or imply that conventional or non-organic products are less nutritious, expose babies and toddlers to pesticides or contain genetically modified organisms (GMOs.) NAD did find, however, that the advertiser could continue its “organic superfoods,” “organic baby food,” and “always organic” claims.

Read More