ASRC Press Releases

ERSP Finds Guthy-Renker Can Support Performance Claims for “Cold Plasma Sub-D”

ERSP has determined that Guthy-Renker can support performance claims for Cold Plasma Sub-D, a topical cream intended to sculpt and tighten the appearance of skin along the chin and jawline.

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NAD Finds T-Mobile’s Crowdsourced Data Can Serve as Support for Certain Advertising Claims; Recommends Company Discontinue One TV Commercial

NAD has determined that T-Mobile USA, Inc., can support certain express claims about its network and support through crowdsourced data the implied claim that the company’s customers experience more consistent LTE speeds than customers of competing providers. NAD recommended, however, that T-Mobile modify certain claims, discontinue “Data Rush Hour,” a television commercial set in a subway, and discontinue use of a data and coverage map that NAD found to be potentially confusing to consumers.

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NAD Finds Dollar Shave Club Commercials Don’t Imply Parity with Higher Priced Brands, Aren’t Falsely Disparaging; Claims at Issue Challenged by Schick

The NAD has determined that challenged broadcast and Internet advertising did not imply that razors purchased from Dollar Shave Club (DSC) perform at parity with higher-price competing products, nor did they convey a falsely denigrating message about competing products. Dollar Shave Club agreed during the course of the proceeding to discontinue certain claims.

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NAD Recommends Church and Dwight Discontinue ‘2x,’ ‘4x’ Concentration Claims for Laundry Detergents

The NAD has recommended that Church and Dwight discontinue unqualified “2x” and “4x” concentration claims for the company’s Arm & Hammer Ultra Power 4x Concentrated Liquid Laundry Detergent, Arm & Hammer 2x Concentrated Liquid Laundry Detergent and Xtra 2x Concentrated Liquid laundry detergents.

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NAD Recommends Church & Dwight Discontinue Certain Claims for Arm & Hammer Detergents, Following Challenge by Sun

NAD has recommended that Church & Dwight discontinue certain claims for Arm & Hammer Ultra Power 4x Concentrated Liquid Laundry Detergent and Arm & Hammer Sensitive Skin 4x Concentrated Liquid Laundry Detergent.

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CARU Recommends Mattel Modify TV Advertising for ‘Sofia the First Royal Prep Academy’ to Better Disclose What Comes with Initial Purchase

CARU has recommended that Mattel, Inc., modify broadcast advertising for the company’s “Sofia The First Royal Prep Academy” playset to more clearly disclose the toys included with the initial purchase of the product.

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