ASRC Press Releases

NAD Finds K-C Can Support Certain Claims for its ‘Sleek’ Super-Absorbency Tampon, Following Challenge by Tampax-Maker P&G

NAD has determined that the Kimberly-Clark Corporation can support certain advertising claims for he company’s “Sleek” super-absorbency tampon, but has recommended that the advertiser modify claims to assure that disclosures are readily noticeable and understandable to consumers.

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NAD Finds Energizer Can Support 10-Year Claim for Energizer Max; Recommends More Prominent Disclosures

NAD has determined that Energizer Holdings, Inc. can support express claims related to the 10-year shelf-life of its Energizer Max batteries.

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NAD Refers Advertising by Elements of Health Care to FTC for Further Review After Company Declines to Participate

NAD has referred to the Federal Trade Commission advertising claims made by Elements of Health Care, LLC, for the company’s L’Arginine Plus dietary supplements.

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NAD Finds T-Mobile Can Support Broadcast Advertising for ‘Jump’ Program, Recommends Company Modify Website

NAD has determined has determined that T-Mobile USA, Inc., can support certain advertising claims for the company’s “Jump” program. However, NAD recommended the company modify its JUMP website to more clearly disclose deductibles that may apply if one’s phone is lost, damaged or stolen.

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NAD Recommends JJVC Discontinue ‘Stuck to My Eye’ Claim, but Finds Advertiser Can Support Certain Claims in Contact Lens Advertising

NAD has recommended that Johnson & Johnson Vision Care, Inc. discontinue a comparative advertising claim that was based on study participants’ answers to a leading survey question. NAD determined, however, that the advertiser could support certain other claims made in advertising to eye-care professionals.

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CARU Recommends Maya Group Modify ‘Orbeez’ Playset Commercial

CARU has recommended that The Maya Group, Inc., modify broadcast advertising for the company’s “Planet Orbeez Adventure Park” playset to adequately disclose that batteries are not included and to make clear that the products do not move on their own.

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