ASRC Press Releases

ERSP Reviews Advertising for ‘Curamin,’ Recommends Marketer Modify or Discontinue Certain Claims

ERSP has recommended that EuroPharma, Inc. modify or discontinue certain advertising claims for Curamin, a dietary supplement intended to treat pain and inflammation.

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NAD Reviews Claims, Disclosures for P&G Duracell Rechargeable Batteries following Energizer Challenge

The NAD has determined that Procter & Gamble has taken necessary steps to modify and/or discontinue a “50% longer” advertising claim made on product packaging for the company’s Duracell Rechargeable Batteries.

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NAD Examines Internet Speed Claims; Finds Comcast’s Monadic Speed Claim Supported But Recommends Modification to Better Disclose Limitations of Service; Recommends Discontinuation of Comparative Speed, Reliability Claims

NAD has recommended that Comcast Cable Communications, LLC, modify certain advertising claims made by the company for its “Extreme 505” high-speed Internet service, to better disclose the availability of the service.

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NAD Examines Bayer Claims in Two Separate Alka-Seltzer Commercials; Finds Claims Supported in One Case, Recommends Discontinuance in Second Case

Following a review of broadcast advertising by Bayer Consumer Care, NAD has recommended that Bayer discontinue comparisons between its own Alka-Seltzer Plus Night Cold & Flu and The Procter & Gamble Company’s competing NyQuil Cold & Flu Liquid Gels.

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NAD Reviews Advertising Claims for Point-of-Use Water Filters; Recommends Sawyer Discontinue Certain Claims

NAD has recommended that Sawyer Products, Inc., discontinue certain claims for the company’s point-of-use water filter products, although NAD determined the company could support the claim that its product “exceeds EPA recommendations for removal rates” of bacteria and protozoa

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NAD Recommends P&G Discontinue Claims Made for Swiffer Sweeper Following Challenge by Libman Broom Maker

NAD has recommended that The Procter & Gamble Company, maker of Swiffer Sweeper products, discontinue superior performance claims challenged by The Libman Company, maker of Libman brooms.

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