ASRC Press Releases

ERSP Finds True Earth Health Products Can Support Certain Claims for ‘Plexaderm,’ Recommends Marketer Modify Certain Claims

ERSP has determined that True Earth Health Products can support certain claims for Plexaderm, but recommended the marketer modify or discontinue other claims.

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CARU Welcomes New Leader to Key Industry Self-Regulatory Program

ASRC and CBBB today announced the appointment of Dona J Fraser as Director CARU. CARU was created in 1974 to promote principles of responsibility in advertising to children.

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NAD Finds Abbott Can Support Certain Claims for Infant Formula with New Ingredient, but Only When Disclosing That Ingredient is Not From Human Milk

NAD has determined that “2’-FL human milk oligosaccharide,” a claim made by Abbott Nutrition in advertising for its Similac Pro-Advance and Pro-Sensitive infant formulas, doesn’t convey a misleading message, as long as the advertiser makes the necessary disclosure “not from human milk,” easier for consumers to notice, read and understand.

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ERSP Recommends Private Money Pro, LLC Modify Certain Claims for Proof of Funds Service; Company Agrees to Do So

ERSP has recommended that Private Money Pro, LLC modify or discontinue certain claims for GetPOF, the company’s proof of funds subscription service for real estate investors.

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CARU Recommends Redwood Ventures Depict Adult Supervision in Advertising for ‘IDO3D’ Pen; Company to Comply

CARU has recommended that Redwood Ventures clearly depict adult supervision in advertising for the company’s “IDO3D” pen. Following its review of the company’s advertising, CARU also determined that the advertising adequately communicated to children the nature of the product and the variety of product sets and colors. CARU further determined that the product operated as advertised.

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NAD Recommends Sanderson Farms Discontinue Claims About ‘Tricks,’ ‘Gimmicks’; Finds Company can Support Certain Claims Referencing Federal Law

NAD has recommended that Sanderson Farms discontinue from its advertising claims that characterize “raised without antibiotics” labels on competing products as a marketing gimmick or trick.

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