ASRC Press Releases

NAD Reviews Advertising for P&G’s Crest ‘Sensi-Stop Strips’ following Challenge by GlaxoSmithKline

The NAD has determined that the Proctor & Gamble Co., can support certain claims for the company’s “Crest Sensi-Stop Strips” product, which is designed to address tooth sensitivity. However, NAD has recommended that the advertiser discontinue the claim “1 Strip, 10 minutes, 1 month” and modify product packaging to clearly disclose that a single strip may not provide complete relief to some consumers.

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NAD Finds Bayer Can Support Certain Claims for Claritin, Claritin-D; Recommends Advertiser Discontinue ‘Nothing Works Faster’ Claim – Bayer, Chattem to Appeal

The NAD has determined that Bayer Healthcare LLC can support a wide range of advertising claims for the company’s Claritin and Claritin-D products, including that Claritin-D begins to work in 30 minutes.

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NAD Recommends SquareTrade Modify, Discontinue Certain Claims; Finds Company Can Support Certain Modified Claims

The NAD has determined that determined that SquareTrade, Inc., can support certain revised savings claims for the company’s “SquareTrade Protection Plans,” but emphasized the company’s responsibility to monitor the marketplace to ensure that the savings claims remain accurate.

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StriVectin Revises Disclosure in Print Ad in Response to NAD Inquiry

In response to an inquiry from the NAD, StriVectin Operating Company, Inc., has modified print advertising for the company’s StriVectin Intensive Illuminating Serum to better disclose to consumers the basis for certain quantified performance claims.

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NAD Reviews Advertising for ‘Danish’ Butter Cookie Made in Indonesia; Recommends Distributor Discontinue Claims

The NAD has recommended that Takari International, Inc., distributor of Danisa “Traditional Butter Cookies,” discontinue certain advertising claims for the product. The claims at issue were challenged by Campbell Soup Company, on behalf of its subsidiary Kelsen, Inc., a maker of premium Danish butter cookies.

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NARB Panel Recommends Neogenis Laboratories Discontinue Certain Claims for Neo40 Daily Supplement

A five-member panel of the National Advertising Review Board (NARB) has recommended that Neogenis Laboratories, Inc., discontinue certain advertising claims for the company’s Neo40 Daily dietary supplement

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