ASRC Press Releases

Fuhu, Maker of Child-Directed Tablet, Voluntarily Discontinues Certain Claims; NAD Recommends Additional Modifications

Fuhu, Inc., maker of the child-directed “Nabi Jr.” tablet, has voluntarily agreed to permanently discontinue certain product superiority claims following an inquiry by the National Advertising Division. NAD has further recommended that the advertiser modify claims related to its TRUSTe certification and “Kid Safe” seal.

Read More

Bedrock Brands Discontinues Claims for St. Joseph’s ‘Low-Dose’ Aspirin

Bedrock Brands LLC, contacted by the NAD in the course of a challenge to certain advertising claims for St. Joseph “Rapid Dissolving Melts,” has advised NAD that it is permanently discontinuing challenged claims for the low-dose aspirin product.

Read More

NAD Recommends P&G Discontinue ‘100% Odor Protection’ Claim for Secret ‘Clinical Strength,’ Finds Certain Claims Supported

The NAD has recommended that The Procter & Gamble Company discontinue certain claims for the company’s “Secret Clinical Strength” antiperspirant/deodorant products, including claims of “100% odor protection.”

Read More

NAD Finds Church & Dwight Can Support Performance Claims for OxiClean White Revive, But Recommends Advertiser Modify Certain Claims, Disclosures

The NAD has determined that Church & Dwight Co., Inc., maker of OxiClean White Revive Laundry Stain Remover, can support performance claims challenged by The Clorox Company, the maker of competing laundry products. However, NAD recommended that Church & Dwight modify disclosures to better inform consumers that the promised whitening performance requires a six-hour pre-soak in the OxiClean WR product.

Read More

NAD Recommends Neogenesis Discontinue Certain Claims for Neo40 Dietary Supplement; Company to Appeal

The NAD has recommended that by Neogenesis Laboratories, LLC, maker of the Neo40 Daily dietary supplement, discontinue certain claims challenged by the Council for Responsible Nutrition (CRN). The company has said it will appeal NAD’s findings to the National Advertising Review Board (NARB).

Read More

Compliance Warning Enforcement Rollout Begins: Websites Must Give Consumers Real-Time Notice When Third Parties are Collecting Their Data for Personalized Ads

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released five decisions re: Answers Corporation, Best Buy, BuzzFeed, Go.com, and Yelp.

Read More