ASRC Press Releases

NAD Finds PLZ’s “World’s Best Glass Cleaner” Claim to be Puffery following SCJ Challenge; PLZ Discontinues ‘Made in the USA’ Claim

NAD has determined that the claim “World’s Best Glass Cleaner,” as it is used on the label of PLZ Aeroscience Corporation’s “Sprayway” product, constitutes puffery – a fanciful or exaggerated statement about the product, rather than an objectively provable claim.

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ERSP Refers Advertising for Garcinia Cambogia ZT/Garcinia Cambogia Allure to FTC; Marketer Fails to Respond to ERSP Inquiry

ERSP will refer direct response advertising for Garcinia Cambogia ZT/Garcinia Cambogia Allure, marketed by Mayfair Industries, Inc., to the Federal Trade Commission (FTC) after the marketer failed to respond to an ERSP inquiry.

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NAD Recommends Better Life Discontinue Challenged Claims for All-Purpose Cleaner Following S.C. Johnson Challenge

NAD has recommended that Better Life, the maker of cleaning products promoted as “natural,” discontinue advertising claims challenged by S.C. Johnson & Son, Inc., a maker of cleaning products, including Windex products.

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NAD Reviews Claims Made by Verizon for Google Pixel Telephone; Recommends Advertiser Modify, Discontinue Certain Claims

NAD has recommended that Verizon Communications, Inc., modify or discontinue certain claims made in advertising for the Google Pixel telephone, including the claim “Exclusively at Verizon.”

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NAD Recommends ViewSonic Discontinue Certain Claims for 1-Chip DLP Digital Projectors; Finds Certain Claims Supported

NAD has recommended that ViewSonic Corporation discontinue certain claims, including “superior color accuracy” claims made in a comparative context for the company’s 1-chip DLP digital projectors. However, NAD determined that the company could support versions of the claim where they appeared in a stand-alone context. That claim and others were challenged by Epson America, Inc., a maker of competing digital projectors.

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NAD Reviews Pricing Claims Made by Aldi in Print, YouTube Advertising; Aldi Agrees to Modify Claims at Issue, Appeals NAD Jurisdiction to NARB

NAD has recommended that Aldi, Inc., discontinue pricing claims made in print and YouTube advertising, including claims that compared prices of the grocer’s private label products to name-brand products sold at competing stores.

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