ASRC Press Releases

NAD Recommends i-Health Discontinue Challenged Claims for ‘Culturelle’ Probiotic, Following Challenge from P&G

New York, NY – July 2, 2018 – The National Advertising Division has recommended that i-Health Inc., discontinue advertising claims made in television and online advertising, and on product packaging for its Culturelle probiotic supplements. The claims at issue were challenged by The Procter & Gamble Company, maker of Align probiotic supplements. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. P&G challenged express claims that included: “Exclusively with the #1 Proven Effective...

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NAD Reviews Claims for Dyson ‘Hot+Cool Link,’ ‘Cool Link’ Air Purifiers Following Guardian Challenge; Dyson to Appeal

New York, NY – June 27, 2018 – The National Advertising Division has recommended that Dyson, Inc. modify or discontinue certain advertising claims for the company’s Pure Hot + Cool Link & Pure Cool Link Air Purifiers, following a challenge by Guardian Technologies, LLC, a manufacturer of competing air purifiers.  Dyson said it will appeal NAD’s adverse findings to the National Advertising Review Board. NAD is an investigative unit of the advertising industry system of self-regulation. It is administered by the Council of Better Business Bureaus. Challenged express claims...

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NAD Recommends Mahindra Disclose Basis for Worldwide Tractor Sales Claim Following Challenge by Deere & Company, Discontinue ‘Best’ Warranty Claim

New York, NY – June 21, 2018 – The National Advertising Division has determined that Mahindra USA, Inc., provided a reasonable basis for advertising claims that promote Mahindra’s tractors as the “World’s #1 Selling Tractor” and the “#1 Selling Tractor in the World.” However, NAD recommended the company clearly and conspicuously disclose that that the basis for the claim is the combined sales of Mahindra tractors, sold globally, and Swaraj tractors, sold exclusively in India, and that the company excludes certain equipment from its “tractor” category. NAD determined that...

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Bel Marra Health Discontinues Certain Claims for ‘Hearing Rescue’ Supplement During NAD Review; NAD Finds Certain Claims Supported

New York, NY – June 21, 2018 – The National Advertising Division has recommended that Bel Marra Health discontinue certain claims for the company’s Hearing Rescue dietary supplement, including the claim that “vitamins and minerals such as folate and magnesium may help reduce the damage caused by repeated noise exposure.” NAD is an investigative unit of the advertising industry system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue were challenged by the Council for Responsible Nutrition. The advertiser contended that research...

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NARB Affirms NAD Decision Following Panel’s Review of Advertising Claims Made for Neurocore Brain Performance Centers

New York, NY – June 20, 2018 – A panel of the National Advertising Review Board (NARB) has affirmed an earlier decision that found Neurocore LLC, operator of Neurocore Brain Performance Centers, could not support quantified “outcome” claims based on internal pre- and post-treatment assessments of its clients.  While Neurocore represented that it had discontinued the specific claims challenged earlier by the National Advertising Division (NAD), the panel noted its concern at the company’s assertion that it would continue to make similar “outcome” claims based on the same...

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NAD Recommends Triumph Pharmaceuticals Discontinue Certain Claims for SmartMouth Dry Mouth Products Following a Challenge from GSK

New York, NY – June 13, 2018 – The National Advertising Division has recommended that Triumph Pharmaceuticals, Inc., discontinue challenged claims for the company’s SmartMouth Dry Mouth Products. NAD did not, however, recommend that Triumph change the name of its dry mouth products. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. Triumph’s claims were challenged by GlaxoSmithKline Healthcare, L.P., the maker of Biotene products. Both parties manufacture over-the-counter products...

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