ASRC Press Releases

Howard Bell, Advertising Industry Icon, Retires from National Advertising Review Board

Howard H. Bell is retiring from his 14-year role as Chairman of the National Advertising Review Board (NARB). Wallace S. Snyder, President Emeritus of the American Advertising Federation, succeeds Mr. Bell as NARB Chairman.

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NAD Recommends Stoner Discontinue Challenged Advertising Claims for ‘Invisible Glass’ Cleaner

The NAD has recommended that Stoner, Inc., maker of Invisible Glass Window, Windshield and Mirror Cleaner,” discontinue advertising claims challenged by S.C. Johnson & Son, Inc., the maker of Windex products.

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American Express Modifies ‘Native Advertising’ Practices to Provide Greater Transparency

American Express, which operates the OPENForum.com website, has informed the NAD that it has modified its native advertising practices to assure that consumers who click on OPENForum images-plus-text “ad units” are aware that the content is sponsored by American Express.

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ERSP Reviews Advertising for ‘Androfen,’ Recommends Marketer Modify or Discontinue Certain Claims; Find Marketer Can Support Certain Claims

ERSP has recommended that Androfen, LLC, modify or discontinue certain advertising claims for Androfen, a dietary supplement intended to increase testosterone levels. ERSP also determined that certain claims were supported by the advertiser’s evidence.

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NAD Recommends Alcon Discontinue Certain Claims for Air Optix Aqua Contacts Following Challenge by JJVC

The NAD has recommended that Alcon Laboratories, Inc., discontinue certain comparative superiority claims for the company’s Air Optix Aqua Contact Lenses, following a challenge from Johnson & Johnson Vision Care, Inc. (JJVC), the maker of Acuvue OASYS.

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NAD Refers Talking Rain Beverage Company to FTC After Company Fails to Comply with NAD Recommendations to Modify, Discontinue Certain Advertising Claims

The NAD has referred advertising claims made by Talking Rain Beverage Company to the Federal Trade Commission (FTC) after a compliance review indicated that the company had not complied with the terms of an earlier NAD decision.

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