ASRC Press Releases

NAD Recommends Benefit Cosmetics Discontinue Promoting its ‘they’re Real! Mascara’ Product with ‘#1 Best-Selling’ Claims

NAD has recommended that Benefit Cosmetics discontinue promoting the company’s “they’re Real! Mascara” with the advertising claims “#1 best-selling’ Prestige Mascara in the U.S.*” and “#1 best-selling Prestige Mascara in the U.S. for 3 years **.”

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NAD Recommends Reynolds Modify, Discontinue Claims that Hefty Storage Bags Cost Less Than Ziploc, but Found TV AD Didn’t Disparage Competitor

NAD has recommended that Reynolds Consumer Products, LLC modify or discontinue claims that the company’s Hefty storage bags cost less than Ziploc.

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ERSP Finds Global Learning Partners, LLC Can Support Certain Claims for ‘Real Estate Wealth Expo,’ Recommends Marketer Modify or Discontinue Other Claims

ERSP has recommended that Global Learning Partners, LLC modify or discontinue claims made in online and print advertising for its Real Estate Wealth Expo.

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NAD Recommends Capillus Discontinue Certain Claims for Its Laser Device, Including ‘Clinically Proven’ and ‘Physician Recommended’ Claims

NAD has recommended that Capillus, Inc., the maker of a laser therapy device designed to prevent hair loss and regrow hair, discontinue claims that the product is “clinically proven” and “physician recommended.”

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CARU Refers Game Publisher UCool to FTC After Company Declines to Participate in CARU Process

CARU has referred video game publisher UCool to the Federal Trade Commission after the company failed to respond to CARU’s inquiry concerning UCool’s “Heroes Arena” mobile application.

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CARU Recommends Mattel Modify Barbie Sparkle Blast App to Better Disclose In-App Advertising; Company Does So

CARU has recommended that Mattel, Inc., modify its Barbie Sparkle Blast mobile application to better disclose to a child audience the company’s in-app advertising. Mattel has done so.

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