ASRC Press Releases

NAD Recommends P&G Discontinue Certain Claims for ‘Easy Ups’ Training Pants; Company to Appeal Puffery Finding to National Advertising Review Board

NAD has recommended that The Procter & Gamble Company modify or discontinue certain advertising claims for “Easy Ups” training pants, including claims that Easy Ups are “the best way to potty-train” and “the easiest way to underwear.” P&G, arguing that the claim “easiest way to underwear” is puffery, said it will appeal NAD’s finding with respect to that claim to NARB.

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Accountability Program Takes Action on Consumer Complaints

Major brands improve websites to meet industry privacy standards Arlington, VA – January 25, 2017 – The Online Interest-Based Advertising Accountability Program has released three decisions that give consumers the enhanced notice and choice they complained was missing from the websites of AAA of Northern California, Nevada and Utah, Anheuser-Busch and Wayfair. Under the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, website owners are required to give consumers clear, meaningful, and prominent notice when companies are collecting or using...

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NAD Recommends Coty Discontinue ‘Gel Manicure’ Claims for Sally Hansen Miracle Gel Nail Polish; Company to Appeal

NAD has recommended that Coty, Inc., discontinue certain claims for the company’s Sally Hansen Miracle Gel, including claims that the product produces a result equivalent to a salon gel manicure.

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NAD Recommends Reckitt Benckiser Discontinue 2 TV Spots, Modify Product Packaging, Disclose Incentives; Advertiser to Appeal

NAD has recommended that Reckitt Benckiser LLC discontinue two television commercials, modify or discontinue a free-standing insert and modify product packaging for its Finish brand dishwasher detergent.

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ERSP Finds Healthy Directions Can Support Certain Claims for ‘OxyRub,’ Recommends Marketer Modify Certain Claims

ERSP has determined that Healthy Directions, LLC can support general performance claims for OxyRub, a topical pain relief cream, but recommended the marketer modify or discontinue certain claims.

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NAD Reviews Performance Claims, Endorsements, Reviews for Fit Products ‘Fit Tea;’ Recommends Company Discontinue Challenged Claims

NAD has recommended that Fit Products, LLC., discontinue claims that its FitTea either “boosts energy” or “supports metabolism.”

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