ASRC Press Releases

Bedrock Brands Discontinues Claims for St. Joseph’s ‘Low-Dose’ Aspirin

Bedrock Brands LLC, contacted by the NAD in the course of a challenge to certain advertising claims for St. Joseph “Rapid Dissolving Melts,” has advised NAD that it is permanently discontinuing challenged claims for the low-dose aspirin product.

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NAD Recommends P&G Discontinue ‘100% Odor Protection’ Claim for Secret ‘Clinical Strength,’ Finds Certain Claims Supported

The NAD has recommended that The Procter & Gamble Company discontinue certain claims for the company’s “Secret Clinical Strength” antiperspirant/deodorant products, including claims of “100% odor protection.”

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NAD Finds Church & Dwight Can Support Performance Claims for OxiClean White Revive, But Recommends Advertiser Modify Certain Claims, Disclosures

The NAD has determined that Church & Dwight Co., Inc., maker of OxiClean White Revive Laundry Stain Remover, can support performance claims challenged by The Clorox Company, the maker of competing laundry products. However, NAD recommended that Church & Dwight modify disclosures to better inform consumers that the promised whitening performance requires a six-hour pre-soak in the OxiClean WR product.

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NAD Recommends Neogenesis Discontinue Certain Claims for Neo40 Dietary Supplement; Company to Appeal

The NAD has recommended that by Neogenesis Laboratories, LLC, maker of the Neo40 Daily dietary supplement, discontinue certain claims challenged by the Council for Responsible Nutrition (CRN). The company has said it will appeal NAD’s findings to the National Advertising Review Board (NARB).

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Compliance Warning Enforcement Rollout Begins: Websites Must Give Consumers Real-Time Notice When Third Parties are Collecting Their Data for Personalized Ads

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released five decisions re: Answers Corporation, Best Buy, BuzzFeed, Go.com, and Yelp.

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NAD Recommends Euro-Pro Modify, Discontinue Certain Claims, Finds Certain Claims Supported

The NAD has recommended that Euro-Pro Operating, LLC modify or discontinue certain claims for the company’s Ninja Ultima blender, including claims that the Ninja Ultima is the “#1 Most Powerful Blender.” NAD determined, however, that the company could support certain claims.

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