ASRC Press Releases

NARB Panel Finds Mascara Ad is Not ‘Literally False’ if Use of Lash Inserts is Appropriately Disclosed; Recommends L’Oreal Modify Disclaimer for ‘Rocket’ Mascara

A five-member panel of NARB has determined that photographs accompanying mascara advertising by L’Oréal USA, Inc., are not “literally false” if the model’s use of lash inserts is appropriately disclosed to consumers and the photograph accurately shows the effect of the advertised mascara on the model’s eyelashes – both real and inserted.

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CARU Recommends Time, Inc., Modify Child-Directed Sweepstakes Advertising

CARU has recommended that TIME Inc., publisher of Sports Illustrated Kids, modify sweepstakes advertising to assure that children better understand the odds of winning

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CARU Recommends Moose Add Audio Disclosure to ‘Zelfs’ Commercial

CARU has recommended that Moose Enterprises modify broadcast advertising to better assure that children understand that the company’s “Zelf” figurines to not light up.

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ERSP Refers Advertising for Dinamo to FTC, FDA after Marketer Fails to Respond to ERSP Inquiry

ERSP has announced it will refer direct response advertising for Dinamo to the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) after the marketer, Natures Flava, LLC, failed to respond to an ERSP inquiry.

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ERSP Reviews Advertising for ‘Zvelt,’ Marketer Voluntarily Discontinues Claims

ERSP has recommended Progenum International, LLC modify or discontinue certain claims for Zvelt, a weight-loss patch.

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NAD Recommends Hershey Modify Packaging, Broadcast Advertising for Brookside Chocolate Candies, Following Challenge by Mars

NAD has recommended that The Hershey Company modify advertising for the company’s Brookside Chocolate-Covered Candies to assure that consumers understand the products are made with fruit flavors, rather than pieces of fruit. The advertising claims at issue, made on product packaging and in television advertising, were challenged by Mars Incorporated, a competing maker of chocolate products.

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