ASRC Press Releases

NAD Reviews Advertising for Sherwin-Williams ‘CoverMaxx,’ Finds Claims Don’t Require Substantiation

NAD has determined that challenged advertising for Sherwin-Williams Company “CoverMaxx” spray paints did not communicate a message of superior paint coverage requiring substantiation. Further, NAD found that the product name did not require revision.

Read More

NAD Recommends Philips Oral Health Discontinue Challenged Claims for Sonicare Electric Toothbrushes; Advertiser to Appeal to NARB

NAD has recommended that Philips Oral Healthcare, LLC, discontinue certain claims for the company’s Sonicare Electric Toothbrushes, including claims that suggest the sound made by a brush correlates to superior efficacy. The advertiser has said it will appeal NAD’s findings to NARB.

Read More

CARU Finds Commercial That Aired on Disney Channel Was in Compliance with CARU Guidelines

CARU has determined that a commercial for Mattel’s “Minnie’s Sparkle n’ Spin Fashion Bow-tique” didn’t contravene CARU’s guidelines on the blurring of advertising and program content.

Read More

ERSP Refers Advertising for Aspire to FTC; Marketer Fails to Respond to ERSP Inquiry

ERSP will refer direct response advertising for Aspire, marketed by Digital Altitude, LLC, to the Federal Trade Commission (FTC) after the marketer failed to respond to an ERSP inquiry.

Read More

NAD Considers Jurisdictional Issue, Recommends Beech-Nut Discontinue Certain Claims, Finds Certain Claims Supported After Gerber Challenge

NAD reviewed claims made as part of Beech-Nut Nutrition Company’s “Real Food for Real Babies” advertising campaign, following a challenge by Nestlé Nutrition USA, Inc., the competing maker of Gerber baby foods. NAD recommended the advertiser discontinue certain challenged claims, but found certain claims supported. NAD also considered a jurisdictional issues raised by Beech-Nut.

Read More

NAD Reviews Discover Comparison Chart Following Challenge by Capital One; Finds One Claim Substantiated, Recommends One Claim be Modified, Discontinued

NAD has recommended that Discover Financial Services modify or discontinue one claim featured in a comparison chart aimed at highlighting key differences in credit-card reward programs, but determined that the advertiser could support another claim. Discover also voluntarily and permanently discontinued certain claims. The claims at issue were challenged by Capital One Bank (USA), N.A.

Read More