ASRC Press Releases

Reckitt Benckiser to Discontinue Challenged ‘Best Buy’ for Finish Powerball following NAD Inquiry

Reckitt Benckiser LLC said it will permanently discontinue the advertising claim “Rated Best Buy 3 Years in a row*” (*Finish Powerball All in 1 was rated Best Buy by a leading Consumer Magazine in 2011, 2012 and 2013) following a challenge before NAD.

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CARU Recommends WS Publishing Group Modify Privacy Practices for ‘Friendzy’ Apps; Company Agrees to Do So

CARU has recommended that WS Publishing Group, Inc., owner of the educational “Friendzy” mobile applications, modify certain practices to better protect children’s privacy. The company has agreed to do so.

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NAD Recommends General Mills Modify or Discontinue Certain Broadcast Spots for ‘Progresso’ Soups, Following Challenge by Campbell

The NAD has recommended that General Mills, Inc., modify or discontinue certain broadcast advertisements for the company’s Progresso-brand soups, finding that the advertising conveyed the unsupported message that most or all of the ingredients are sourced from farms in rural, southern New Jersey. NAD determined, however, that the advertising did not convey a “small company” message and found that the advertiser provided a reasonable basis for the claim “Vineland, NJ: Home of Progresso.”

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ERSP Summit 2016 — Register Now!

Self-Regulation in the changing world of direct-response advertising.

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IBA Accountability Program West Coast Conference — Register Now!

As the Accountability Program celebrates its 5th anniversary, it is premiering its annual conference at The Ritz-Carlton Hotel Marina del Rey, Los Angeles, CA. This half-day conference is a deep dive into interest-based advertising and self-regulation.

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NAD Refers Claims Made by LEI, Maker of Eco Alkaline Batteries, to FTC for Further Review

NAD has referred certain advertising claims made by LEI Electronics Inc., the maker of Eco Alkalines brand batteries, to the Federal Trade Commission (FTC) for further review, following the advertiser’s assertion that it would not comply with certain of NAD’s recommendations.

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