ASRC Press Releases

NAD Recommends SharkNinja Discontinue Certain Claims Challenged by Dyson, Including ‘2-to-1’ Preference Claim

NAD has recommended that SharkNinja Operating, LLC, discontinue the unsupported preference claim that “Americans now choose Shark 2-to-1 over Dyson.”

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Accountability Program Announces Work with Kryptowire

Virginia-based Security Firm Providing Advanced Mobile Application Tool for Compliance Investigations Arlington, VA – May 4, 2016 – The Online Interest-Based Advertising Accountability Program announced that Kryptowire, LLC, a Fairfax-based security firm, is providing technical services and staff support to assist the Accountability Program in monitoring mobile applications’ compliance with the Digital Advertising Alliance’s Self-Regulatory Principles in the challenging world of mobile. The Accountability Program protects consumer privacy in the digital advertising marketplace by...

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New Cop on the Mobile Privacy Beat

Mobile Apps Update Software, Disclosures to Comply with DAA Mobile Guidance Arlington, VA – May 4, 2016 – The release of the Online Interest-Based Advertising Accountability Program’s compliance decisions involving popular apps published by Spinrilla, Top Free Games, and Bearbit Studios puts mobile companies on notice that the Digital Advertising Alliance Self-Regulatory Principles are now in full force in the mobile world. The DAA’s Mobile Guidance incorporates the Principles and shows companies how to implement them in the technically challenging mobile environment. Consumers can...

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KLF International Says it will Discontinue Claims for ‘Venus Factor Weight Loss’ in Response to NAD Inquiry

KLF International, Inc., maker of the Venus Factor Weight Loss System National, has said it will discontinue the advertising claims that were a focus of an NAD inquiry. Venus Factor also committed to monitor its affiliate marketing so that their advertising remained in compliance with the law.

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CARU Recommends International Playthings Better Disclose Drying Time for ‘Aquabeads’ Product; Company Says it Will Do So

CARU has recommended that International Playthings, the maker of Aquabeads Ultimate Design Studio modify its television advertising to better disclose drying time for the crafting product. The company has agreed to do so.

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CARU Recommends Spiral Toys Modify Broadcast Ad, Modify Privacy Practices; Company Says it Will Do So

CARU has recommended that Spiral Toys, the maker of Cloud Pets plush toys and operator of the attendant Cloud Pet mobile application modify its television advertising to better disclose that batteries are not included with the toy and modify its privacy practices. The company has agreed to do so.

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