ASRC Press Releases

“Cookie-less” Technologies Subject to Accountability Program Enforcement: Companies Using Alternative Identification Technologies for Interest-Based Advertising Must Provide Transparency, Choice to Consumers or Risk Inquiry

Arlington, VA – August 21, 2014 – The Online Interest-Based Advertising Accountability Program (Accountability Program) released its second Compliance Warning today, clarifying that the Digital Advertising Alliance’s Self-Regulatory Principles apply to all technologies companies employ to collect data about consumers’ web-surfing activity in order to serve them ads based on interests inferred from that activity. The Accountability Program uses Compliance Warnings to provide insight into and clarification of companies’ obligations under these cross-industry Principles—the...

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CARU Finds Telebrands’ ‘Phantom Saucer’ Ad Accurately Depicts Toy’s Capabilities, Recommends Additional Disclosure

CARU has determined that advertising for Telebrands’ Phantom Saucer accurately depicts the toy’s capabilities. CARU has also recommended that the advertiser add an audio disclosure to broadcast advertising for the toy, to better assure that children understand there’s an additional fee for shipping and handling.

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NAD Recommends eHarmony Discontinue Claims Challenged by Match.com

The NAD has recommended that eHarmony, Inc., discontinue certain "#1" advertising claims for the company's dating website, eHarmony.com, including "#1 Most Marriages," "#1 Most Enduring Marriages," and "#1 Most Satisfying Marriages."

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NAD Recommends ConAgra Modify or Discontinue ‘Steam, Not Lye’ Claim Challenged by Red Gold

The NAD has recommended that ConAgra Foods discontinue the claim “We peel our tomatoes with steam, not lye,” or modify the claim to make clear that lye-peeled tomatoes are neither unsafe nor unhealthy.

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CARU Recommends Allstar Marketing Modify ‘Party in the Tub’ Commercial

CARU has recommended that Allstar Marketing Group modify broadcast advertising to clearly disclose that batteries are not included with purchase of the company’s “Party in the Tub.” The company has agreed to do so.

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CARU Recommends Hampton Direct Modify Broadcast Ad for ‘Lumi Dough,’ Company Agrees to Do So

CARU has recommended that Hampton Direct modify broadcast advertising for the company’s “Lumi Dough” product to better disclose to children the products included in an initial purchase. The company has agreed to do so.

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