ASRC Press Releases

Bullying Includes Water Balloon! CARU Says ZURU Ads Violate Children’s Advertising Rules; Company Says Future Advertising Will Comply

New York, NY – January 31, 2019 – Children throwing water balloons at unsuspecting adults may seem like child’s play, but the Children’s Advertising Review Unit (CARU) has found that it violates the Core Principle 7 of CARU’s Self-Regulatory Program for Children’s Advertising.   CARU is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Television advertising for ZURU Toys Bunch of Balloons came to CARU’s attention through CARU’s routine monitoring practices.  Following its review,...

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Hormone Gel Cannot Make Health Benefit Claims; Somaderm Agrees to Modify, Discontinue Certain Claims After ERSP Review of Its Advertising

New York, NY – Jan. 23, 2019 – New U Life, Inc., the makers of Somaderm Gel, have agreed to modify or discontinue certain health benefit claims in its online advertising of the product, following recommendations from the Electronic Retailing Self-Regulation Program. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous challenge. According to the marketer, Somaderm Gel is a transdermal human growth hormone...

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NAD Recommends J-B Weld Company Discontinue Certain “Made in USA” Claims; Advertiser to Appeal

New York, NY – Jan. 17, 2019 – The National Advertising Division has recommended that J-B Weld Company, LLC discontinue advertising claims made on certain product packaging and in online advertisements that its products are “Made in USA” and “they have always been made in the USA.” The claims were challenged by Illinois Tool Works Inc., maker of competing epoxy and adhesive products. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The challenger argued that because the advertised...

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NAD FINDS CERTAIN CLAIMS FOR ABBOTT NUTRITION’S HUMAN MILK FORTIFIER SUPPORTED BY EVIDENCE; RECOMMENDS CHANGES TO OTHER CLAIMS.

New York, NY – Jan. 17, 2019 – The National Advertising Division has concluded that certain claims made by Abbott Nutrition for its Human Milk Fortifier in a healthcare professional-directed sales brochure and a related poster were supported by the two studies discussed and promoted in these advertising pieces but recommended modifications to other claims, following a challenge by RB LLC, maker of competing infant nutritional products such as Enfamil Human Milk Fortifier. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the...

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NAD Finds Kraft Heinz’s Claim, “Upgrade Your Mayonnaise” on Displays is Puffery When Used to Attract Attention to its Own Product But Not in Comparative Setting

New York, NY – Jan. 16, 2019 – The National Advertising Division has determined that Kraft Heinz’ claim “Upgrade Your Mayonnaise” on point-of-purchase (“POS) displays for its Heinz Real Mayonnaise is puffery in the context of placement locations in front of its products following a challenge by Unilever United States, Inc., maker of Hellmann’s mayonnaise. However, NAD cautioned that this determination is limited to its use in attracting consumers’ attention to Kraft Heinz products and does not extend to any placement where it may reasonably be interpreted as making an...

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NAD FINDS “NO HIGH FRUCTOSE CORN SYRUP” CLAIM ALONGSIDE “HELLMANN’S REAL KETCHUP” ON LABEL NOT MISLEADING; RECOMMENDS OTHER CHANGES.

New York, NY – Jan. 16, 2019 – The National Advertising Division has found that Unilever United States, Inc.’s  claim “No High Fructose Corn Syrup” for its Hellmann’s REAL Ketchup product and the product name were sufficiently separated on the product label and did not convey the misleading message that the products containing high fructose corn syrup are not real, following a challenge by Kraft Heinz Foods Company, maker of Heinz Ketchup. However, NAD recommended modification of other claims. NAD is an investigative unit of the advertising industry’s system of self-regulation...

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