ASRC Press Releases

CARU Refers Game Publisher UCool to FTC After Company Declines to Participate in CARU Process

CARU has referred video game publisher UCool to the Federal Trade Commission after the company failed to respond to CARU’s inquiry concerning UCool’s “Heroes Arena” mobile application.

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CARU Recommends Mattel Modify Barbie Sparkle Blast App to Better Disclose In-App Advertising; Company Does So

CARU has recommended that Mattel, Inc., modify its Barbie Sparkle Blast mobile application to better disclose to a child audience the company’s in-app advertising. Mattel has done so.

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ERSP Finds True Earth Health Products Can Support Certain Claims for ‘Plexaderm,’ Recommends Marketer Modify Certain Claims

ERSP has determined that True Earth Health Products can support certain claims for Plexaderm, but recommended the marketer modify or discontinue other claims.

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CARU Welcomes New Leader to Key Industry Self-Regulatory Program

ASRC and CBBB today announced the appointment of Dona J Fraser as Director CARU. CARU was created in 1974 to promote principles of responsibility in advertising to children.

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NAD Finds Abbott Can Support Certain Claims for Infant Formula with New Ingredient, but Only When Disclosing That Ingredient is Not From Human Milk

NAD has determined that “2’-FL human milk oligosaccharide,” a claim made by Abbott Nutrition in advertising for its Similac Pro-Advance and Pro-Sensitive infant formulas, doesn’t convey a misleading message, as long as the advertiser makes the necessary disclosure “not from human milk,” easier for consumers to notice, read and understand.

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ERSP Recommends Private Money Pro, LLC Modify Certain Claims for Proof of Funds Service; Company Agrees to Do So

ERSP has recommended that Private Money Pro, LLC modify or discontinue certain claims for GetPOF, the company’s proof of funds subscription service for real estate investors.

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