ASRC Press Releases

NAD Recommends Carma Laboratories Discontinue Certain Challenged Claims for Carmex Cold Sore Treatment

New York, NY – May 9, 2018 – The National Advertising Division has recommended that Carma Laboratories, Inc., discontinue certain challenged advertising claims for the company’s Carmex Cold Sore Treatment, including claims that the product works “immediately,” treats symptoms on contact or heals cold sores. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue, made in television advertising, website advertising, social media advertising and on product packaging were...

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NAD Recommends Doskocil Discontinue Certain Anti-Microbial Claims for Petmate Cat Litter Pans, Advertiser to Appeal

New York, NY – May 8, 2018 – The National Advertising Division has recommended that Doskocil Manufacturing Company, Inc., doing business as Petmate, discontinue challenged advertising claims for the company’s Petmate Cat Litter Pans, including claims that the pans have “built-in antimicrobial protection.” The advertiser said it would appeal NAD’s adverse findings to the National Advertising Review Board (NARB). NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue,...

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NAD Finds Line Claim in Ads for Perdue’s Organic Chicken Brand, Recommends Advertiser Modify, Discontinue Broadcast, YouTube Spots; Perdue to Appeal

New York, NY – April 27, 2018 – The National Advertising Division has recommended that Perdue Farms, Inc., modify or discontinue broadcast and YouTube ads for the company’s Harvestland Organic sub-brand, following its finding that the advertising at issue reasonably conveyed the message that all Perdue chickens are raised using organic farming methods. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue were challenged by Tyson Foods, Inc., and included the express claim...

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NAD Recommends SharkNinja Discontinue ‘Better/Best Overall’ Bare Floor Cleaning Claims for Shark ‘Powered Lift-Away’ Vacuum Following Dyson Challenge

New York, NY – April 27, 2018 – The National Advertising Division has recommended that SharkNinja LLC discontinue claims that the company’s Powered Lift-Away Speed vacuum offers best or better overall bare floor cleaning, following NAD’s finding that SharkNinja’s testing was not a good fit for the challenged claim. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue, featured in infomercial, packaging, and website advertising, were challenged by Dyson, Inc., and...

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CARU Recommends Kudos Modify Privacy Practices to Better Protect Children’s Privacy, Company Agrees to Do So

New York, NY –  April 26, 2018 – The Children’s Advertising Review Unit (CARU) has recommended that Kudos & Co., modify its privacy practices to bring them into compliance with CARU’s Self-Regulatory Program for Children’s Advertising – including CARU’s privacy guidelines – and the federal Children’s Online Privacy Protection Act (COPPA). The company has agreed to do so. The Kudos mobile application came to CARU’s attention through CARU’s routine monitoring practices. CARU is an investigative unit of the advertising industry’s system of self-regulation. It is...

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ERSP Recommends Marketer Modify Certain Podcast Claims for Amazon Secrets Live Coaching Program

New York, NY – April 25, 2018– The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Natural Health modify or discontinue certain podcast claims for the Amazon Secrets Live Coaching Program, the company’s live coaching program for consumers seeking to start an Amazon-based business. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP through its ongoing monitoring program. The marketer operated several...

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