ASRC Press Releases

CARU Recommends Moose Toys Modify, Discontinue Commercial for ‘Selfie-Mic,’ ‘StarMaker App’

CARU has recommended that Moose Toys, maker of the “Selfie Mic”, discontinue advertising claims that imply children under the age of 13 can use all the features associated with the age-gated “Star Maker” app promoted with the Moose product.

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ERSP Recommends ‘Work at Home Institute’ Modify, Discontinue Certain Claims Made in Online Advertising

ERSP has recommended that Work at Home Institute modify or discontinue claims made in online advertising for its Work at Home Institute program.

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NAD Recommends Colgate-Palmolive Discontinue ‘3x More’ Claims for Ultra Palmolive Fusion Clean Dishwashing Liquid Following P&G Challenge

NAD has recommended that Colgate-Palmolive Company modify or discontinue “3x More” claims that compare the performance of Ultra Palmolive Fusion Clean dishwashing liquid to The Procter & Gamble Company’s Dawn Non-concentrated dishwashing liquid, following its determination that the advertiser’s evidence wasn’t a good fit for the challenged claim.

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NAD Recommends Bayer CropScience Modify, Discontinue Certain Claims for ‘Bayer Advanced 3-in-1 Weed and Feed for Southern Lawns’

NAD has recommended modifications to challenged product packaging for “Bayer Advanced 3-in-1 Weed and Feed for Southern Lawns.” Further, NAD has recommended that broadcast advertising for the product be modified or discontinued to avoid conveying the message that in addition to preventing the growth of new weeds for six months, the product also kills existing weeds and feeds lawns for six months.

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Slim-Fast Foods Company said it Has Permanently Discontinued Advertising Claims, Editorial Format Challenged by NAD

Slim-Fast Foods Company has advised NAD that advertising claims featured in “Star” magazine in a format that appeared to be editorial content have been discontinued.

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NAD Reviews Advertising By Charter Following DirecTV Challenge; Notes that Humor Doesn’t Diminish Obligation to Support Claims

NAD has recommended that Charter Communications Inc., discontinue broadcast advertising that conveyed an unsubstantiated message about the impact on customer service of the merger of AT&T and DirecTV.

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