ASRC Press Releases

NAD Recommends Cosmederm Bioscience Discontinue Challenged Claims for TriCalm Anti-Itch Product; Company to Appeal

NAD has recommended that Cosmederm Bioscience, Inc., discontinue advertising claims for the company’s TriCalm over-the-counter (OTC) anti-itch product, following a challenge by Chattem, Inc., the maker of Cortizone-10, an external analgesic formulated with hydrocortisone 1%. Cosmederm has said it will appeal NAD’s decision to the National Advertising Review Board (NARB).

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CARU Recommends Hasbro Modify Advertising for ‘Inquisitor Lightsaber’ to Better Assure Viewers Understand Product’s Capabilities

CARU has recommended that Hasbro, Inc., modify broadcast advertising for the company’s “Star Wars Inquisitor Lightsaber” to better assure that child viewers understand the toy does not light up.

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ERSP Finds Guthy-Renker Can Support Performance Claims for “Cold Plasma Sub-D”

ERSP has determined that Guthy-Renker can support performance claims for Cold Plasma Sub-D, a topical cream intended to sculpt and tighten the appearance of skin along the chin and jawline.

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NAD Finds T-Mobile’s Crowdsourced Data Can Serve as Support for Certain Advertising Claims; Recommends Company Discontinue One TV Commercial

NAD has determined that T-Mobile USA, Inc., can support certain express claims about its network and support through crowdsourced data the implied claim that the company’s customers experience more consistent LTE speeds than customers of competing providers. NAD recommended, however, that T-Mobile modify certain claims, discontinue “Data Rush Hour,” a television commercial set in a subway, and discontinue use of a data and coverage map that NAD found to be potentially confusing to consumers.

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NAD Finds Dollar Shave Club Commercials Don’t Imply Parity with Higher Priced Brands, Aren’t Falsely Disparaging; Claims at Issue Challenged by Schick

The NAD has determined that challenged broadcast and Internet advertising did not imply that razors purchased from Dollar Shave Club (DSC) perform at parity with higher-price competing products, nor did they convey a falsely denigrating message about competing products. Dollar Shave Club agreed during the course of the proceeding to discontinue certain claims.

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NAD Recommends Church and Dwight Discontinue ‘2x,’ ‘4x’ Concentration Claims for Laundry Detergents

The NAD has recommended that Church and Dwight discontinue unqualified “2x” and “4x” concentration claims for the company’s Arm & Hammer Ultra Power 4x Concentrated Liquid Laundry Detergent, Arm & Hammer 2x Concentrated Liquid Laundry Detergent and Xtra 2x Concentrated Liquid laundry detergents.

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