ASRC Press Releases

NAD Recommends Great HealthWorks Modify, Discontinue Certain Claims for ‘Omega XL,’ Finds Advertiser Can Support Certain Claims

The NAD has recommended that Great HealthWorks, Inc., discontinue or modify certain claims for the company’s Omega XL dietary supplements, including claims that a shellfish oil product, on the market for 30 years, is a “breakthrough secret.” NAD also determined that the advertiser provided sufficient support for certain of its advertising claims.

Read More

NAD Finds Dole Commercial Doesn’t Disparage Competing ‘Fruit Bowl’ Products; Recommends Advertiser Modify or Discontinue Line Claim

The NAD has determined that a commercial for “Dole Fruit Bowls,” a product of Dole Packaged Foods, LLC, doesn’t disparage competing products. NAD has also recommended that Dole either discontinue the implied claim that all of its “Dole Fruit Bowl” products are packed in 100 percent fruit juice, or modify the claim to clearly identify which products are packed in juice and which are packed in light syrup. Advertising claims made by Dole were challenged by Del Monte Foods, Inc.

Read More

NAD Recommends K-C Discontinue ‘Clean Better’ Claim in Advertising for ‘Huggies Natural Care Wipes’

The NAD has recommended that Kimberly-Clark Corporation discontinue advertising claims that the company’s Huggies Natural Care Wipes “... clean better.”

Read More

ERSP Recommends Intellibiz Modify Certain Claims for Real Estate Education Program; Company Agrees to Do So

The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Intellibiz modify or discontinue certain claims for the “Simple Man’s Guide to Real Estate” investing course.

Read More

NAD Recommends Euro-Pro Discontinue Claims that Shark Vacuum Receives ‘More 5-star Online Reviews’ Than Any Other Brand; Euro-Pro to Appeal

The National Advertising Division has recommended that Euro-Pro Operating, LLC, discontinue claims that the company’s Shark brand vacuum cleaners receive “more 5-star online reviews than any other vacuum brand.”

Read More

NAD Recommends Vogue Change Packaging to Eliminate ‘Formulas’ for ‘Proganix’ Products

The National Advertising Division has recommended that Vogue International, Inc., modify packaging for certain shampoos and conditioners in its “Proganix” product line to avoid conveying the message that specific exotic ingredients are responsible for specific product benefits.

Read More