ASRC Press Releases

NARB Recommends Comcast Discontinue ‘Fastest Internet,’ ‘Fastest … In-Home Wi-Fi’ Claims

NARB has recommended that Comcast Communications, Inc., discontinue certain claims for the company’s XFINITY service, including claims that XFINITY “delivers the fastest internet in America,” and the “fastest in-home WiFi.”

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NAD Recommends Reynolds Discontinue Certain Claims for Hefty Bags Following Clorox Challenge; Advertiser to Appeal Certain Findings to NARB

NAD has recommended that Reynolds Consumer Products, LLC, discontinue advertising that conveyed certain comparative performance claims for the company’s Hefty brand trash bags, following a challenge by The Clorox Company, the maker of Glad trash bags. NAD further recommended that Reynolds discontinue its “Costs Less Than Glad” claim, a finding that Reynolds said it would appeal to the National Advertising Review Board (NARB).

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NAD Finds Jelly Belly can Support ‘Clinically Proven’ Claims for ‘Sports Beans,’ Recommends Company Discontinue a Formulation Claim

NAD has recommended that the Jelly Belly Candy Company discontinue claims that the company’s Jelly Belly Sports Bean Energizing Jelly Beans are “Scientifically Formulated to Maximize Sports Performance.”

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Accountability Program Begins Enforcement of Cross-Device Guidance; Privacy Watchdog Warns Companies to Give Consumers Clean Notice, Choice

Today, the Online IBA Accountability Program begins enforcement of the DAA's latest guidance, the Application of the Self-Regulatory Principles of Transparency and Control to Data Used Across Devices. IBA now occurs across a range of devices—consumers may see the same ad tailored to their interests across their laptops, tablets, work computers, and mobile devices. In response to these changes, the DAA extended the core principles of transparency and consumer control of IBA to this challenging technical environment.

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NAD Refers Comparative Pricing Claims made by “Total Wine” to FTC for Further Review After Advertiser Declines to Participate in NAD Proceeding

Comparative pricing claims made by Total Wine & More have been referred to the FTC for further review after the company declined to participate in a proceeding before the NAD.

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Posts by Celebrity Endorsers Revised to Disclose Material Connections to FitTea Following NAD Inquiry

Celebrity endorsements of FitTea, a dietary supplement made by Fit Tea LLC, have been revised to better disclose material connections, following an inquiry from the NAD.

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