ASRC Press Releases

First 100 Actions: Most Companies Fixed Data Privacy Issues When Challenged, Says BBB

Record shows nearly total compliance with industry’s AdChoices program; two new cases issued on web publishers Arlington, VA – April 2, 2019 – The first 100 public actions addressing digital privacy related to interest-based advertising show the willingness of digital advertisers and publishers to comply with self-regulatory standards. When challenged, the vast majority of companies cooperated and made the recommended changes to their policies and practices, according to a retrospective report released today by the BBB’s Online Interest-Based Advertising Accountability...

Read More

NARB Recommends Comcast Discontinue Implied Claims That AT&T “Deceives” Customers, But Can Continue Its “The Most Reliable Network” Claims

New York, NY – April 01, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Comcast Cable Communications, Inc. modify its advertising to avoid conveying the message that AT&T does not deliver the speed tier to which its customers subscribe or that AT&T deceives its customers as to said speed tier, the speed or reliability of its Internet service and the availability of AT&T Fiber.  However, NARB noted that Comcast could continue to comment in advertising on any limited availability of AT&T Fiber.  NARB also found that Comcast could...

Read More

NAD Recommends Discontinuance Of Health And Doctor Recommended Advertising Claims For Mommy’s Bliss Cough Syrups & Probiotics Drops

New York, NY – March 27, 2019 – The National Advertising Division has recommended that Mommy’s Bliss, Inc. discontinue various health and doctor-recommended claims on product packaging, and in website, social media and third-party advertising for Mommy’s Bliss’ Cough Syrups, Organic Kids Cough Syrup & Mucus Relief (Day and Nighttime), Infant Organic Cough Syrup & Mucus Relief (Day and Nighttime Versions), Probiotic Drops Everyday, Probiotic Drops + Vitamin D, and Probiotic Drops + 15 Day Boost, following a challenge by Johnson & Johnson Consumer Inc. The products at...

Read More

NAD Recommends Discontinuance Of Performance, Speed-Of-Action And Pediatrician Recommended Claims For Mommy’s Bliss Gripe Water

New York, NY – March 27, 2019 – The National Advertising Division has recommended that Mommy’s Bliss, Inc. discontinue all of its performance claims, speed-of-action claims, pediatrician-recommended and “First in the U.S.” claims for its Mommy’s Bliss Gripe Water product, following a challenge by Johnson & Johnson Consumer, Inc., maker of a competing gripe water product. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The challenged claims included, but were not limited...

Read More

NAD Recommends Discontinuance And Modification of Certain Claims By MLW Squared, Inc. For Tri-Verified Influencer Marketing Platform

New York, NY – March 25, 2019 – The National Advertising Division has recommended certain advertising claims made by MLW Squared d/b/a Ahalogy regarding its Tri-Verified influencer marketing platform be modified or discontinued, but found that the advertiser’s use of a Media Rating Council (MRC) seal did not reasonably communicate a misleading message. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The claims at issue were challenged by Collective Bias, Inc., provider of a competing...

Read More

ERSP Refers Advertising Claims for Success With Sgt. Marc to FTC After Marketer Fails to Respond to ERSP Inquiry

New York, NY – March 22, 2019– The Electronic Retailing Self-Regulation Program has referred direct-response advertising for Success With Sgt. Marc to the Federal Trade Commission (FTC) after the marketer declined to participate in the ERSP inquiry. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring program. The advertising reviewed included telemarketing calls and online advertising including...

Read More