ASRC Press Releases

NAD Finds Euro-Pro Could Support Superior Performance Claim for ‘Shark Rocket,’ Recommends Company Discontinue Claims or Modify Disclosures Following Dyson Challenge

The NAD has recommended that Euro-Pro Operating LLC discontinue advertising claims that imply the company’s “Shark Rocket” vacuum cleaner is superior to all other upright vacuums – including vacuums made by Dyson, Inc. – or modify the claim with more clear and conspicuous disclosures.

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NARB Finds Aggregated Reviews Across Retail Sites Do Not Serve to Support Claim that Euro-Pro’s Shark Vacuums Are ‘America’s Most Recommended’

A five-member panel of the National Advertising Review Board (NARB) has recommended that Euro-Pro Operating LLC, discontinue challenged claims for the company’s Shark brand vacuum cleaners.

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NAD Recommends Verizon Modify Certain Claims Challenged by Comcast, Finds Certain Claims Supported

The NAD has recommended that Verizon Communications, Inc. modify certain advertising claims for the company’s FiOS internet and television service and better disclose the basis of a “Rated #1” claim.

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NAD Finds P&G Can Support Certain Claims for ‘Luvs with Nightlock’ Diapers, but Recommends Advertiser Discontinue Weighted Ducky Demonstration

The NAD has determined that evidence offered by The Procter & Gamble Company was sufficient to support claims that the company’s Luvs with Nightlock diapers “locks away wetness better than Huggies, even overnight.”

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NAD Recommends Philosophy Discontinue Challenged Claims for ‘Time in a Bottle,’ Company to Appeal

The National Advertising Division has recommended that Philosophy, Inc. discontinue certain advertising claims for the company’s “Time in a Bottle Age-Defying Serum.” The advertiser has said it will appeal NAD’s determination to the National Advertising Review Board.

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ERSP Refers Advertising for Mobile Money Code to FTC After Marketer Fails to Respond to ERSP Inquiry

The Electronic Retailing Self-Regulation Program (ERSP) will refer direct response advertising for Mobile Money Code to the Federal Trade Commission (FTC) after the marketer failed to respond to an ERSP inquiry.

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