ASRC Press Releases

NAD Reviews ‘Geomean’ Evidence: Recommends Dyson Modify, Discontinue Claims for 2 Vacuum Cleaners; Finds Certain Claims Supported

The NAD has recommended that Dyson, Inc., modify or discontinue certain advertising claims for the company’s DC65 corded upright vacuum cleaner and its DC59, a cordless stick vacuum.

Read More

NAD Recommends MOM Brands Discontinue Taste-Test Claims Challenged by Post; Advertiser to Appeal

The NAD has recommended that MOM Brands Company discontinue certain taste-test based claims for the company’s Malt-O-Meal brand cereals, following NAD’s finding that the testing was flawed. MOM has said it will appeal the finding to the National Advertising Review Board (NARB).

Read More

ERSP Recommends Universal Commerce Modify Advertising for ‘Senior Mobile’ Cell Phone to Better Disclose Activation Fee

The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Universal Commerce modify certain advertising claims for Senior Mobile, a cell phone designed for seniors, to better disclose that the free phone carries a $97 activation fee.

Read More

NAD Examines Test Soil in Review of SC Johnson Claims; Recommends Advertiser Discontinue Claims

NAD has recommended that S.C. Johnson & Son, Inc., discontinue claims that two “Scrubbing Bubbles” products clean “2X times better” and “better than” Clorox Clean-up. Key issue: What constitutes "greasy kitchen soils," "tough" grease.

Read More

NAD Reviews Verizon 4G LTE Ads: Finds Web, Print Comparative Map Claims are Not Misleading, Recommends Verizon Discontinue TV Spot with Claim ‘2x Bandwidth in Cities Coast to Coast’

NAD has determined that website advertising featuring comparative maps of the 4G LTE service offered by Verizon Wireless and certain competitors is not likely to mislead consumers. However, NAD has recommended that Verizon Wireless discontinue a television commercial that features the maps, and the claim that Verizon has “2x Bandwidth in Cities Coast to Coast.”

Read More

Playmates Discontinues Spot Featuring Supervised Stunts in Response to CARU Inquiry

CARU has recommended that Playmates Toys, Inc., discontinue television advertising for Teenage Mutant Ninja Turtles Action Accessories that features potentially dangerous stunts performed by children.

Read More