ASRC Press Releases

NAD Recommends P&G Modify Disclosure Language for ‘Pro-V’ Ad Claim; Company Agrees to Do So

NAD has recommended that The Procter & Gamble Company modify a disclosure in advertising claims made for the company’s Pantene Pro-V antioxidant shampoo products. The company has agreed to do so.

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NAD Recommends Sun Products Discontinue Certain Claims for ‘all with Stainlifters’ following Church & Dwight Challenge

NAD has recommended that Sun Products, Inc., discontinue or modify certain comparative claims for the company’s “all with Stainlifters” laundry detergent. Further, NAD determined that the advertiser took necessary and appropriate action in voluntarily discontinuing a “Grass Stain Demonstration” video posted at its YouTube channel.

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NAD Recommends Sergeant’s Discontinue Certain Claims for Flea, Tick Products Following Bayer Challenge

NAD has recommended that Sergeant’s Pet Care Products, Inc. discontinue certain claims for the company’s Sentry flea and tick products Fiproguard Max and Pronyl OTC Max. The claims appeared on product packaging and in website, television and print advertising and were challenged by the Animal Health Division of Bayer Healthcare, LLC, maker of K9 Advantix II (flea and tick control for dogs) and Advantage II (flea control for cats and dogs).

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NAD Recommends Blue Buffalo Modify Certain Claims to Avoid Disparaging Competitors; Advertiser to Appeal

NAD has recommended that Blue Buffalo Company, Ltd., manufacturer of BLUE Brand Pet Food Products, modify certain advertising claims to avoid disparaging competing pet food makers. The company has said it will appeal some of NAD’s findings to the National Advertising Review Board.

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NAD Recommends ACCEL Discontinue Challenged Claims for ‘CataClean’ Fuel Additive

NAD has recommended that ACCEL Performance Group discontinue advertising claims that its “CataClean” fuel additive cleans catalytic converters.

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NARB Panel Recommends Honeywell Discontinue ‘Universal’ Compatibility Claims For Programmable Thermostats

A five-member panel of NARB has recommended that Honeywell International, Inc., discontinue two claims for the company’s programmable thermostats – “Universally Compatible” and “Universal Compatibility – works with virtually any system type.”

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