ASRC Press Releases

CARU Recommends JAKKS Modify Broadcast Ad for Mario Kart to Better Disclose Toy’s Capabilities

CARU has recommended that JAKKS Pacific, Inc., modify television advertising for its Mario Kart 8 Anti-Gravity RC Racer to better disclose that the toy does not make racecar sounds.

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Following NAD Inquiry, BrainFire Says it Will Discontinue Claims for Cognitive Supplement

BrainFire, maker of a dietary supplement promoted as a product designed to improve “all areas of cognitive growth,” said it will voluntarily and permanently discontinue advertising claims for its BrainFire supplement identified in a National Advertising Division inquiry.

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NAD Recommends Vital gNetics Discontinue Certain Claims for FlexSure Supplement, Finds Company can Support Certain Claims

NAD has recommended that Vital g-NETICS discontinue certain claims for the company’s claims for the company’s FlexSure Restorative Joint Health dietary supplement, including claims the product is “clinically proven” to be effective. NAD found, however, that the advertiser could support a claim that clinical trials showed that product users “had significant increases in joint comfort, mobility and flexibility.”

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Hollywood Reporter and Varick Media Implement Accountability Program’s Recommendations

The Online Interest-Based Advertising Accountability Program has resolved formal inquiries into the digital privacy practices of a web publisher, the Hollywood Reporter, and an agency trading desk, Varick Media Management.

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NAD/NARB Filing Fees to Increase, Effective Feb. 1, 2016

Effective Feb. 2, 2016, filing fees for challenges at the National Advertising Division or NARB appeals will increase.

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NAD Refers ‘Dutch Glow’ Maker SAS Group to FTC after Advertiser Fails to Comply with NAD Decision

The NAD has referred advertising by SAS Group, Inc., the maker of Dutch Glow Amish Wood Milk Furniture Cleaner & Polish, to the Federal Trade Commission for further review after finding that the advertiser did not make a bona fide effort to comply with an earlier NAD decision.

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