ASRC Press Releases

NAD Refers Advertising Claims for Cross Brands ‘Sea & Ski’ Sun Care Products to FTC, FDA for Further Review

New York, NY – Sept. 17, 2018 – The National Advertising Division has referred advertising claims made by Cross Brands Manufacturing, LLC, for the company’s Sea & Ski brand sun care products, to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) after the company declined to state whether it would comply with NAD’s recommendations to discontinue certain advertising claims. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue were challenged by...

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NARB Recommends DirecTV Discontinue ‘Worry-Free’ Reliability Claim

New York, NY – Sept.  13, 2018 – A panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, discontinue the advertising claim that its service provides “worry-free” signal reliability. The panel also determined that the advertising at issue did not reasonably convey a message that a DirecTV “signal will never go out.” NARB is the appellate unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The advertising at issue was initially challenged by Charter Communications, Inc.,...

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ERSP Finds Purple Innovation, LLC Can Support Certain Claims for Purple Mattresses; Recommends Marketer Modify, Discontinue Other Claims

New York, NY – August 30, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has found that Purple Innovation, LLC can support certain claims for Purple Mattresses, but recommended the marketer modify or discontinue other claims. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous challenge. ERSP reviewed website and online video advertising claims for Purple and identified several claims for...

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NAD Refers Claims for Aubio’s Cold Sore Treatment Gel to FDA, FTC for Further Review Following GSK Challenge

New York, NY – Aug. 23, 2018 – The National Advertising Division has referred to the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) advertising claims made by Aubio Life Sciences for its Cold Sore Treatment Gel that communicate the product provides relief at the “first sign” of a cold sore or during the “tingling” phase of an outbreak. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue were challenged before NAD by GlaxoSmithKline Consumer...

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NAD Recommends Chattem Discontinue Certain Claims for ACT ‘Dry Mouth’ Products, Finds Certain Claims Supported; Chattem, GSK to Appeal

New York, NY – Aug. 22, 2018 – The National Advertising Division has recommended that Chattem, Inc., manufacturer of the ACT brand of oral care products, discontinue certain advertising claims for the company’s ACT “Dry Mouth” products, including claims that ACT Dry Mouth Mouthwash “provides immediate, long-lasting relief” and “soothes dry mouth” and that ACT Dry Mouth Lozenges are uniquely formulated to stimulate saliva flow and soothe and moisturize dry mouth. Chattem said it will appeal those findings. NAD also determined that the advertiser could support the claim...

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NARB Recommends Guardian Technologies Discontinue HEPA Filter Claims Based on LMS 2000 Testing for Germ Guardian Air Purifiers and Replacement Filters

New York, NY – Aug. 20, 2018 – A panel of the National Advertising Review Board has recommended that Guardian Technologies, LLC, the maker of GermGuardian Air Purifiers and Replacement Filters, discontinue certain advertising claims for the products, including claims that are based on the results of proprietary testing. NARB is the appellate unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Guardian’s advertising claims were initially challenged by Dyson, Inc., a competing manufacturer of air purifiers and...

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