National Advertising Review Board

NARB Panel Recommends Reckitt Benckiser Discontinue Challenged ‘8-Minute’ Relief Claims for Mucinex, Maximum Strength Mucinex

A NARB panel has recommended that Reckitt Benckiser, LLC (RB) discontinue challenged advertising claims for the company’s Mucinex and Maximum Strength Mucinex bi-layer tablet products.

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NARB Finds Aggregated Reviews Across Retail Sites Do Not Serve to Support Claim that Euro-Pro’s Shark Vacuums Are ‘America’s Most Recommended’

A five-member panel of the National Advertising Review Board (NARB) has recommended that Euro-Pro Operating LLC, discontinue challenged claims for the company’s Shark brand vacuum cleaners.

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Howard Bell, Advertising Industry Icon, Retires from National Advertising Review Board

Howard H. Bell is retiring from his 14-year role as Chairman of the National Advertising Review Board (NARB). Wallace S. Snyder, President Emeritus of the American Advertising Federation, succeeds Mr. Bell as NARB Chairman.

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NARB Panel Recommends Blue Buffalo Discontinue Claims that Competitors are ‘Fooling’ Consumers

A panel of the NARB has recommended that Blue Buffalo Company, Ltd., modify its advertisements to avoid any express or implied messages that competing pet food companies are “fooling” or otherwise misleading consumers and modify its online “True BLUE Test” comparison chart.

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NARB Panel Recommends Kimberly-Clark Discontinue Certain Claims for Kotex ‘Sleek’ Tampons

A five-member panel of the NARB has recommended that Kimberly-Clark Corporation discontinue certain claims for its U by Kotex Sleek tampons. The claims were challenged by The Procter & Gamble Company, maker of competing Tampax tampons.

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NARB Panel Recommends BP Lubricants Discontinue ‘Stronger’ Claims Based on Company’s ‘Torture’ Test

NARB has recommended that BP Lubricants USA, Inc., discontinue challenged “stronger” claims, made for the company’s Castrol EDGE motor oil, that were based on a “torture test” that did not measure “strength” under normal driving conditions.

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