National Advertising Review Board

NARB Process

When the Chair of NARB accepts a NAD or CARU decision for review, a panel of NARB members is assembled to hear the appeal. Each NARB panel consists of five members -three advertiser members, one agency member and one public member.

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NARB Panel Members

The National Advertising Review Board is made up of 70 professionals from three different categories: National Advertisers (40 members), Advertising Agencies (20 members) and Public members (10) made up of academics and former members of the public sector. NARB members are nominated for their stature and experience in their respective fields. Nominations are made by the Advertising Self-Regulatory Council's supporting organizations: the CBBB, ANA, AAAA and AAF. Nominations are submitted to ASRC, the governing body of NARB, for election at its annual meeting. The term for membership is two years, and each member is eligible to be re-appointed for two additional two-year terms.

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About the National Advertising Review Board

The National Advertising Review Board (NARB) is the appellate body for advertising industry self-regulation. When an advertiser or challenger disagrees with an NAD or CARU recommendation, they may appeal the decision to the NARB for additional review.

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NARB recommends Staples modify, discontinue “free” claims

New York, New York – Feb. 9, 2012 – A National Advertising Review Board (NARB) panel has recommended that Staples discontinue or modify the advertising claim “[I]it’s like getting supplies for FREE.”  NARB is the appellate unit of the advertising industry’s self-regulatory forum.  The claim was initially challenged before the National Advertising Division of the Council of Better Business Bureaus by Office Depot, Inc., a competing retailer of office supply products.  In the underlying case, NAD examined claims made in print and Internet advertising, including:  “Buy ANY of...

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