NARB

National Advertising Review Board

NARB Recommends Biologic Solutions Discontinue Challenged Advertising Claims for ‘Stem Cell Therapy Skin Cream’

A National Advertising Review Board (NARB) panel has recommended that Biologic Solutions, Inc., discontinue certain advertising claims and “before and after” depictions for the company’s “Stem Therapy Skin Cream.”

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Staff Biographies – NARB

To reach a member of the National Advertising Review Board staff, please contact Sarah Agler, sagler(at)asrc.bbb.org, 212.705.0115

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NARB PANEL RECOMMENDS NOVARTIS DISCONTINUE CLAIMS THAT EXCEDRIN STARTS RELIEVING HEADACHE PAIN FASTER THAN ADVIL Claims at Issue Challenged by Pfizer Consumer Healthcare

New York, New York – Jan. 24,   2012 – A National Advertising Review Board (NARB) panel has recommended that Novartis Consumer Health, Inc., discontinue advertising claims that the company’s Excedrin Extra Strength product starts relieving headache pain faster than Advil. The claims at issue were initially challenged before the National Advertising Division (NAD) of the Council of Better Business Bureaus by Pfizer Consumer Healthcare, the maker of Advil. NAD determined that Novartis did not provide a reasonable basis to support claims that Excedrin starts to relieve headache pain...

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NARB Process

When the Chair of NARB accepts a NAD or CARU decision for review, a panel of NARB members is assembled to hear the appeal. Each NARB panel consists of five members -three advertiser members, one agency member and one public member.

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NARB Panel Members

The National Advertising Review Board is made up of 70 professionals from three different categories: National Advertisers (40 members), Advertising Agencies (20 members) and Public members (10) made up of academics and former members of the public sector. NARB members are nominated for their stature and experience in their respective fields. Nominations are made by the Advertising Self-Regulatory Council's supporting organizations: the CBBB, ANA, AAAA and AAF. Nominations are submitted to ASRC, the governing body of NARB, for election at its annual meeting. The term for membership is two years, and each member is eligible to be re-appointed for two additional two-year terms.

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About the National Advertising Review Board

The National Advertising Review Board (NARB) is the appellate body for advertising industry self-regulation. When an advertiser or challenger disagrees with an NAD or CARU recommendation, they may appeal the decision to the NARB for additional review.

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