National Advertising Review Board

NAD Finds L’Oreal Can Support Mascara Performance Claims, But Recommends Company Disclose Lash Inserts in Main Message of Ad or Discontinue Use of Enhancements; Company to Appeal to NARB

NAD has determined that L’Oreal U.S.A., Inc., can support certain performance claims for two mascara products. NAD has recommended, however, that the company discontinue the use of eyelash inserts in mascara advertisements that also make quantified performance claims or explicitly tell consumers – in the main message of the advertisement – that an image depicts the use of both mascara and lash inserts. L’Oreal has said it will appeal NAD’s decision to the National Advertising Review Board.

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National Advertising Review Board Finds Matrixx Claims for Zicam Don’t Mislead Consumers

NARB has determined that certain claims made by Matrixx Initiatives for its Zicam Cold Remedy products would not reasonably be understood to mean that use of the products prevents colds.

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NARB Recommends Healthy Directions Discontinue Certain Claims at Issue for ‘Joint Advantage Gold’ Supplement

NARB has recommended that Healthy Directions, LLC, discontinue certain advertising claims for the company’s Joint Advantage Gold dietary supplement, including claims that the product eases pain in seven days and is made with ingredients traditionally used by the Aboriginal people of Australia.

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NARB Recommends Origins Discontinue Claims That Plantscription Anti-Aging Serum Rivals Anti-Wrinkle Prescriptions; Finds for Advertiser on All Additional Claims

A five-person panel of NARB has recommended that Origins Natural Resources, Inc., discontinue advertising claims that Plantscription Anti-aging serum rivals an anti-wrinkle prescription and provides 88 percent of the visible wrinkle-reducing power of a prescription.

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NARB Finds Oracle Took Necessary Action in Discontinuing Comparative Performance Claims for Exadata

A five-member panel of the National Advertising Review Board has determined that Oracle Corporation acted properly in discontinuing comparative product-performance claims for the company’s Exadata database machines. The claims at issue were challenged byIBM.

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National Advertising Review Board Welcomes 21 New Members From Nation’s Top Companies, Ad Agencies, Universities

The National Advertising Review Board (NARB) has named 21 new members to the advertising industry’s only peer-review process – a body that serves to assure that advertising claims are truthful and accurate. NARB members are selected for their standing in the industry. Their volunteer service to NARB is an invaluable component of advertising industry self-regulation.

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