National Advertising Review Board

NARB Finds NAD Acted Appropriately in Jurisdictional Challenge Filed by Colgate Palmolive

The majority of a panel of NARB has determined that the NAD acted appropriately when it decided against administratively closing its review of advertising claims made by Colgate Palmolive Company, for its Tom’s of Maine “Naturally Dry” antiperspirant.

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National Advertising Review Board Welcomes 18 New Members From Nation’s Leading Companies, Ad Agencies, Universities

The National Advertising Review Board (NARB) recently welcomed 18 new members, selected for their standing and expertise, to serve with the advertising industry’s only peer-review organization.

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NARB Recommends Comcast Discontinue ‘Fastest Internet,’ ‘Fastest … In-Home Wi-Fi’ Claims

NARB has recommended that Comcast Communications, Inc., discontinue certain claims for the company’s XFINITY service, including claims that XFINITY “delivers the fastest internet in America,” and the “fastest in-home WiFi.”

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NARB Recommends Rust-Oleum Discontinue Use of 2X Ultra Cover Product Name

A panel of the NARB has recommended that Rust-Oleum Corporation discontinue use of “2X” as part of the Painter’s Touch Ultra Cover product name.

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NARB Recommends DirecTV Better Disclose to Consumers Availability of 4K Content, Discontinue ‘Free Upgrade’ to Genie HD DVR Claim

NARB has recommended that DirecTV, LLC, modify claims made for its satellite television services to better disclose to consumers that limited programming is available in 4k, or ultra high-definition format, modify its claims that DirecTV is wireless, and discontinue a “free upgrade” to Genie HD DVR claim.

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NARB Recommends T-Mobile Better Disclose to Consumers Terms of ‘Ditch & Switch’ Ad Campaign

A panel of NARB has recommended that T-Mobile USA, Inc., better disclose to consumers the terms of the company’s “Ditch and Switch” campaign, and either modify or discontinue claims that cap consumer reimbursements at $650.

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