National Advertising Review Board

NARB Recommends Reckitt Benckiser Modify Product Packaging, Disclose Basis for ‘#1 Recommended’ Claim

A panel of NARB has recommended that Reckitt Benckiser LLC modify product packaging for its Finish brand dishwasher detergent and more clearly disclose to consumers the basis for dishwasher manufacturer recommendations that support Reckitt Benckiser’s “#1 World’s Recommended Brand” claim.

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NARB Refers Rust-Oleum to FTC After Company Fails to Comply with Panel’s Recommendation

NARB has referred advertising claims made by Rust-Oleum Corporation to the FTC for further examination, after a determining the company has not complied with NARB’s recommendation to discontinue use of “2X” as part of the Painter’s Touch Ultra Cover product name.

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NARB Finds NAD Acted Appropriately in Jurisdictional Challenge Filed by Colgate Palmolive

The majority of a panel of NARB has determined that the NAD acted appropriately when it decided against administratively closing its review of advertising claims made by Colgate Palmolive Company, for its Tom’s of Maine “Naturally Dry” antiperspirant.

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National Advertising Review Board Welcomes 18 New Members From Nation’s Leading Companies, Ad Agencies, Universities

The National Advertising Review Board (NARB) recently welcomed 18 new members, selected for their standing and expertise, to serve with the advertising industry’s only peer-review organization.

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NARB Recommends Comcast Discontinue ‘Fastest Internet,’ ‘Fastest … In-Home Wi-Fi’ Claims

NARB has recommended that Comcast Communications, Inc., discontinue certain claims for the company’s XFINITY service, including claims that XFINITY “delivers the fastest internet in America,” and the “fastest in-home WiFi.”

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NARB Recommends Rust-Oleum Discontinue Use of 2X Ultra Cover Product Name

A panel of the NARB has recommended that Rust-Oleum Corporation discontinue use of “2X” as part of the Painter’s Touch Ultra Cover product name.

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