NARB

National Advertising Review Board

NARB Finds Oracle Took Necessary Action in Discontinuing Comparative Performance Claims for Exadata

A five-member panel of the National Advertising Review Board has determined that Oracle Corporation acted properly in discontinuing comparative product-performance claims for the company’s Exadata database machines. The claims at issue were challenged byIBM.

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National Advertising Review Board Welcomes 21 New Members From Nation’s Top Companies, Ad Agencies, Universities

The National Advertising Review Board (NARB) has named 21 new members to the advertising industry’s only peer-review process – a body that serves to assure that advertising claims are truthful and accurate. NARB members are selected for their standing in the industry. Their volunteer service to NARB is an invaluable component of advertising industry self-regulation.

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National Advertising Review Board Recommends Frontier Discontinue Certain Claims for DSL Internet Service

NARB has recommended that Internet service provider Frontier Communications Corp., discontinue certain advertising claims challenged by competitor Suddenlink, including claims that state or suggest Frontier’s “dedicated” Internet connection is faster or more reliable than cable.

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NARB Recommends Ocean Spray Discontinue Broadcast Claims Challenged by Campbell

A NARB panel has recommended that Ocean Spray Cranberries, Inc., discontinue claims challenged by Campbell Soup Company, maker of V8 Vegetable Juice.

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NARB Recommends Fair Trade USA Modify Composite-Products Seal to Better Inform Consumers of ‘Fair-Trade’ Sourced Content

A National Advertising Review Board (NARB) panel has recommended that Fair Trade USA – formerly TransFair – require users of the organization’s “Fair Trade Certified” seal for composite products to provide additional information to consumers.

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NARB Recommends Colgate Discontinue Certain Advertising Claims for ‘Sensitive Pro-Relief’ Toothpaste

A National Advertising Review Board (NARB) panel has recommended that Colgate-Palmolive Company discontinue certain advertising claims for Sensitive Pro-Relief toothpaste, including claims of “faster” relief.

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