NARB Press Releases

NARB Panel Recommends Blue Buffalo Discontinue Claims that Competitors are ‘Fooling’ Consumers

A panel of the NARB has recommended that Blue Buffalo Company, Ltd., modify its advertisements to avoid any express or implied messages that competing pet food companies are “fooling” or otherwise misleading consumers and modify its online “True BLUE Test” comparison chart.

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NARB Panel Recommends Kimberly-Clark Discontinue Certain Claims for Kotex ‘Sleek’ Tampons

A five-member panel of the NARB has recommended that Kimberly-Clark Corporation discontinue certain claims for its U by Kotex Sleek tampons. The claims were challenged by The Procter & Gamble Company, maker of competing Tampax tampons.

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NARB Panel Recommends BP Lubricants Discontinue ‘Stronger’ Claims Based on Company’s ‘Torture’ Test

NARB has recommended that BP Lubricants USA, Inc., discontinue challenged “stronger” claims, made for the company’s Castrol EDGE motor oil, that were based on a “torture test” that did not measure “strength” under normal driving conditions.

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NARB Panel Recommends Zero Technologies Discontinue Broadcast Ad Challenged by Clorox, Finds Advertiser Can Support Filter Claim made for ZeroWater Pitcher

A five-member panel of NARB has recommended that Zero Technologies, the maker of the ZeroWater Z-Pitcher, discontinue a broadcast advertisement that implies a competing product is not effective at filtering contaminants from drinking water.

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NARB Panel Recommends Neutrogena Discontinue ‘Water + Sun Barrier’ Claim for Its ‘Beach Defense Sunscreen’

A five-member panel of NARB has recommended that Neutrogena Corporation discontinue claims that the company’s Neutrogena Beach Defense Sunscreen provides a “water + sun barrier.”

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NARB Panel Recommends Honeywell Discontinue ‘Universal’ Compatibility Claims For Programmable Thermostats

A five-member panel of NARB has recommended that Honeywell International, Inc., discontinue two claims for the company’s programmable thermostats – “Universally Compatible” and “Universal Compatibility – works with virtually any system type.”

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