NARB Press Releases

NARB Recommends DirecTV Discontinue ‘Worry-Free’ Reliability Claim

New York, NY – Sept.  13, 2018 – A panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, discontinue the advertising claim that its service provides “worry-free” signal reliability. The panel also determined that the advertising at issue did not reasonably convey a message that a DirecTV “signal will never go out.” NARB is the appellate unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The advertising at issue was initially challenged by Charter Communications, Inc.,...

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NARB Recommends Guardian Technologies Discontinue HEPA Filter Claims Based on LMS 2000 Testing for Germ Guardian Air Purifiers and Replacement Filters

New York, NY – Aug. 20, 2018 – A panel of the National Advertising Review Board has recommended that Guardian Technologies, LLC, the maker of GermGuardian Air Purifiers and Replacement Filters, discontinue certain advertising claims for the products, including claims that are based on the results of proprietary testing. NARB is the appellate unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Guardian’s advertising claims were initially challenged by Dyson, Inc., a competing manufacturer of air purifiers and...

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NARB Recommends Charter Drop ‘Again’ from Grim Reaper’s Complaint About DirecTV Satellite Television Service

New York, NY – July 26, 2018 –  A panel of the National Advertising Review Board has recommended that Charter Communications discontinue use of the word “again” in a commercial in which the Grim Reaper states that his family’s satellite dish “went out in the rain, again.” The panel also recommended that Charter discontinue claims that contrast satellite TV as unreliable and its Spectrum TV service as reliable. The panel determined that the challenged commercial conveyed the messages that satellite TV users will experience frequent and regular outages in the rain and that...

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NARB Panel Recommends AT&T Modify Claims Regarding Availability of ‘AT&T Fiber

New York, NY – July 24, 2018 – A panel of the National Advertising Review Board has recommended that AT&T Services, Inc., modify advertising to clarify for consumers the availability of AT&T Fiber, the company’s fiber-to-the-home product, but declined to recommend that AT&T refrain from market-wide advertising in markets where AT&T Fiber is available to less than 20% of the market. NARB is the appellate unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. AT&T’s advertising claims were...

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NARB Affirms NAD Decision Following Panel’s Review of Advertising Claims Made for Neurocore Brain Performance Centers

New York, NY – June 20, 2018 – A panel of the National Advertising Review Board (NARB) has affirmed an earlier decision that found Neurocore LLC, operator of Neurocore Brain Performance Centers, could not support quantified “outcome” claims based on internal pre- and post-treatment assessments of its clients.  While Neurocore represented that it had discontinued the specific claims challenged earlier by the National Advertising Division (NAD), the panel noted its concern at the company’s assertion that it would continue to make similar “outcome” claims based on the same...

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NARB Recommends Schmidt‘s Deodorant Company Discontinue Certain Claims Initially Challenged by Tom’s of Maine

New York, NY – May 29, 2018 – A panel of the National Advertising Review Board has recommended that Schmidt’s Deodorant Company discontinue claims, either directly or through consumer testimonials, that Schmidt’s deodorants (a) absorb or help absorb moisture or wetness and/or (b) provide protection against wetness. The panel also recommended that Schmidt’s discontinue claims, either directly or through consumer testimonials, that its products are “the only natural deodorant that really works” or “work[s] better than any store bought traditional deodorant.” The panel noted,...

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