NARB Press Releases

NARB Recommends Dyson Discontinue Certain Claims Made for its V8 Cordless Vacuums Following SharkNinja Challenge

New York, NY – Feb. 12, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Dyson clearly and conspicuously disclose that its “most powerful suction” claim for its V8 cordless vacuums is being made in comparison to other cordless vacuums but disagreed with NAD’s other proposed  modifications to the claim. The panel also recommended that Dyson discontinue unqualified claims that its V8 cordless vacuums provide 40 minutes of runtime. The panel also recommended that Dyson modify (but not discontinue) claims that its V8 cordless vacuums provide “up to...

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NARB Recommends Kimberly-Clark Discontinue Certain Claims Made for Huggies Following P&G Challenge

New York, NY – Feb. 6, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Kimberly-Clark discontinue its “fastest growing brand in hospitals” claim unless that claim is supported by recent data that includes Kimberly-Clark’s sales data in addition to reliable third-party sales or market share data for the hospital diaper market as a whole. The panel also recommended that any such claim be qualified to exclude smaller competitors that have grown at a faster rate (e.g., the “fastest growing brand” claim could indicate that it is being made against...

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NARB Recommends DirecTV Discontinue ‘Worry-Free’ Reliability Claim

New York, NY – Sept.  13, 2018 – A panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, discontinue the advertising claim that its service provides “worry-free” signal reliability. The panel also determined that the advertising at issue did not reasonably convey a message that a DirecTV “signal will never go out.” NARB is the appellate unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The advertising at issue was initially challenged by Charter Communications, Inc.,...

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NARB Recommends Guardian Technologies Discontinue HEPA Filter Claims Based on LMS 2000 Testing for Germ Guardian Air Purifiers and Replacement Filters

New York, NY – Aug. 20, 2018 – A panel of the National Advertising Review Board has recommended that Guardian Technologies, LLC, the maker of GermGuardian Air Purifiers and Replacement Filters, discontinue certain advertising claims for the products, including claims that are based on the results of proprietary testing. NARB is the appellate unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Guardian’s advertising claims were initially challenged by Dyson, Inc., a competing manufacturer of air purifiers and...

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NARB Recommends Charter Drop ‘Again’ from Grim Reaper’s Complaint About DirecTV Satellite Television Service

New York, NY – July 26, 2018 –  A panel of the National Advertising Review Board has recommended that Charter Communications discontinue use of the word “again” in a commercial in which the Grim Reaper states that his family’s satellite dish “went out in the rain, again.” The panel also recommended that Charter discontinue claims that contrast satellite TV as unreliable and its Spectrum TV service as reliable. The panel determined that the challenged commercial conveyed the messages that satellite TV users will experience frequent and regular outages in the rain and that...

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NARB Panel Recommends AT&T Modify Claims Regarding Availability of ‘AT&T Fiber

New York, NY – July 24, 2018 – A panel of the National Advertising Review Board has recommended that AT&T Services, Inc., modify advertising to clarify for consumers the availability of AT&T Fiber, the company’s fiber-to-the-home product, but declined to recommend that AT&T refrain from market-wide advertising in markets where AT&T Fiber is available to less than 20% of the market. NARB is the appellate unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. AT&T’s advertising claims were...

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