NAD

‘Balance of Nature, Inc.,’ Fails to Respond to NAD Inquiry into Ad Claims for ‘Balance of Nature’ Dietary Supplement, Claims Referred to FTC

NAD has referred advertising claims made by Balance of Nature, Inc., which markets the Balance of Nature Dietary Supplement, to the FTC after the company failed to respond to an inquiry from NAD.

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NAD Recommends Schmidt‘s Deodorant Co. Discontinue Certain Claims Challenged by Tom’s of Maine; Finds Schmidt’s Can Support Crowd-Sourced Claim

NAD has recommended that Schmidt‘s Deodorant Company discontinue claims, including consumer testimonials, that its Natural Deodorant Products “absorb” or “help absorb” wetness and moisture. The advertiser has said it will appeal that adverse finding to the National Advertising Board.

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NAD Refers Advertising for AMILIFE EDC Fidget Spinner to FTC After Advertiser GetLitShoes.com Declines to Participate in Self-Regulatory Process

NAD has referred advertising claims made by GetLitShoes.com for its AMILIFE EDC Fidget Spinner & Fidget Spinner EDC Hand Spinner products to the Federal Trade Commission after the company declined to participate in the NAD process.

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NAD Finds ecobee Can Support Certain Claims for ‘Smart’ Thermostats, Recommends Advertiser Discontinue Certain Claims

NAD has determined that recommended that ecobee, Inc., a maker of smart thermostats, provided a reasonable basis for advertising claims related to energy and cost savings claims, but recommended that ecobee modify the claims to disclose their basis and discontinue claims that the company’s smart thermostats are compatible with “95%” of the household heating and cooling systems in North America

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nSpire Says it Will Voluntarily Discontinue Claims for ‘Cherish’ Pads Following P&G Challenge

nSpire Network, LLC, has said it will voluntarily discontinue a wide range of health, safety and performance claims the company has made for its Cherish menstrual pads, following a challenge by The Procter & Gamble Company.

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NAD Recommends AT&T Modify Claims Regarding Availability of ‘AT&T Fiber,’ Both Advertiser, Challenger to Appeal

NAD has recommended that AT&T Services, Inc., modify advertising to clarify for consumers the availability of AT&T Fiber, the company’s fiber-to-the-home product. AT&T said it will appeal that adverse finding to NARB.

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