NAD

NARB Recommends Schmidt‘s Deodorant Company Discontinue Certain Claims Initially Challenged by Tom’s of Maine

New York, NY – May 29, 2018 – A panel of the National Advertising Review Board has recommended that Schmidt’s Deodorant Company discontinue claims, either directly or through consumer testimonials, that Schmidt’s deodorants (a) absorb or help absorb moisture or wetness and/or (b) provide protection against wetness. The panel also recommended that Schmidt’s discontinue claims, either directly or through consumer testimonials, that its products are “the only natural deodorant that really works” or “work[s] better than any store bought traditional deodorant.” The panel noted,...

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NAD Recommends Bobsweep USA Discontinue Certain Claims for Bob PetHair Robotic Vacuum Following iRobot Challenge

New York, NY – May 29, 2018 – The National Advertising Division has recommended that Bobsweep USA, maker of the Bob PetHair robotic vacuum, discontinue the advertising claims challenged by iRobot, Corp., a competing maker of robotic vacuums. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue appeared on product packaging, at Amazon.com, and in website advertising for the Bob PetHair vacuum. NAD examined express claims that included: The Bob PetHair vacuum contains a HEPA...

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NAD Recommends Epson America Discontinue Certain Claims for 3LCD Digital Projectors, Finds Certain Claims Supported

New York, NY – May 22, 2018 – The National Advertising Division has recommended that Epson America, Inc., discontinue claims that its 3LCD digital projectors are “3x Brighter,” but determined that Epson could continue to promote color brightness based on “Color Light Output” or CLO. The claims at issue, which appeared in website advertising, online videos, and native advertising websites, were challenged by Texas Instruments, Inc., maker of Digital Light Processing imagers that are the defining component of competing 1-chip DLP digital projectors. NAD is an investigative unit of...

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NAD Recommends T-Mobile Discontinue ‘Best Unlimited Network’ Claim; Advertiser to Appeal

New York, NY – May 21, 2018 – The National Advertising Division has recommended that T-Mobile USA, Inc., discontinue its “Best Unlimited Network” advertising claims. T-Mobile said it will appeal NAD’s decision to the National Advertising Review Board. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claim at issue in this case, which appeared in internet, television and radio advertising for T-Mobile wireless service was challenged by AT&T Services, Inc., a competing provider...

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NAD Refers Conair’s ‘Most Trusted’ Claim to FTC After Company Declines to Participate in a Review of Challenged Advertising

New York, NY – May 21, 2018 – The National Advertising Division has referred to the Federal Trade Commission (FTC) the advertising claim made by Conair Corporation that its Cuisinart brand is “The Most Trusted Name in the Kitchen.” The claim was challenged by Whirlpool Corporation, maker of KitchenAid kitchen appliances, and Conair declined to participate in NAD’s review of the claim. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claim at issue appears on product packaging for...

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NAD Recommends Diversey Discontinue Certain Claims for Cryovac Resealable Storage Bags Following Challenge by S.C. Johnson & Son, Inc.

New York, NY – May 16, 2018 – The National Advertising Division has recommended that Diversey, Inc., discontinue certain challenged advertising claims for the company’s Cryovac reusable storage bags. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue, made by Diversey in a press release, print media, a YouTube video, and at the cryovacbags.com and amazon.com websites were challenged by S.C. Johnson & Son, Inc., the maker of competing Ziploc resealable plastic...

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