NAD

NAD Recommends Ontel Discontinue ‘Before-and-After’ Shots for ‘Pink Armor’ Nail Gel; Finds Some Challenged Claims are Puffery

NAD has recommended that Ontel Products Corporation discontinue the use of challenged before-and-after images used in advertising for the company’s Pink Armor nail gel product. NAD also determined that certain challenged claims were permissible puffery.

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NAD Reviews Claims Made in B2B Emails; Recommends Cortec Discontinue Certain Claims Challenged by Northern Technologies’ International

NAD has recommended that Cortec Corporation, the maker of vapor corrosion inhibiting (VCI) products, discontinue claims, made in business-to-business email advertising, that were challenged by Northern Technologies’ International Corporation, the maker of Zerust films, competing VCI products.

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NAD Recommends P&G Modify Disclosure Language for ‘Pro-V’ Ad Claim; Company Agrees to Do So

NAD has recommended that The Procter & Gamble Company modify a disclosure in advertising claims made for the company’s Pantene Pro-V antioxidant shampoo products. The company has agreed to do so.

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NAD Recommends Sun Products Discontinue Certain Claims for ‘all with Stainlifters’ following Church & Dwight Challenge

NAD has recommended that Sun Products, Inc., discontinue or modify certain comparative claims for the company’s “all with Stainlifters” laundry detergent. Further, NAD determined that the advertiser took necessary and appropriate action in voluntarily discontinuing a “Grass Stain Demonstration” video posted at its YouTube channel.

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NAD Recommends Sergeant’s Discontinue Certain Claims for Flea, Tick Products Following Bayer Challenge

NAD has recommended that Sergeant’s Pet Care Products, Inc. discontinue certain claims for the company’s Sentry flea and tick products Fiproguard Max and Pronyl OTC Max. The claims appeared on product packaging and in website, television and print advertising and were challenged by the Animal Health Division of Bayer Healthcare, LLC, maker of K9 Advantix II (flea and tick control for dogs) and Advantage II (flea control for cats and dogs).

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NAD Recommends Blue Buffalo Modify Certain Claims to Avoid Disparaging Competitors; Advertiser to Appeal

NAD has recommended that Blue Buffalo Company, Ltd., manufacturer of BLUE Brand Pet Food Products, modify certain advertising claims to avoid disparaging competing pet food makers. The company has said it will appeal some of NAD’s findings to the National Advertising Review Board.

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