NAD

NAD Finds BioPharmX can Support Certain Claims for ‘Violet’ Iodine Supplement, Recommends Advertiser Modify Certain Claims

The NAD has determined that BioPharmX, the maker of “Violet,” an iodine supplement promoted for breast health, can support certain claims for the product and recommended the advertiser modify certain claims.

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NAD Recommends Bausch & Lomb Discontinue Challenged Superiority Claims for ‘PeroxiClear Contact Lens Solution,’ Finds Company Can Support Certain Claims

NAD has recommended that Bausch & Lomb, Inc., maker of PeroxiClear Contact Lens Peroxide Solution, modify or discontinue certain advertising claims, including claims of superior comfort over Clear Care, a competing product manufactured by Alcon Laboratories, Inc.

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NAD Reviews Claims made by Nest Labs for its ‘Learning Thermostat,’ Finds Advertiser Can Support Claims at Issue

NAD had determined that Nest Labs, Inc., can support the claims made in a print ad that ran in the New York Times.

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NAD Recommends Dyson Discontinue ‘Paper Towels’ Video Following Challenge by Kimberly-Clark

NAD has recommended that Dyson B2B, Inc., maker of the Airblade hand dryer, discontinue an internet video entitled “Paper Towels Aren’t as Clean as You Think,” following a challenge from Kimberly-Clark Professional, a maker of paper products.

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Kimberly-Clark Challenges Claims for Honest Company Diapers, Wipes; NAD Finds Some Claims Substantiated or Puffery, Advertiser Discontinues Certain Claims

NAD has recommended that The Honest Company, Inc., discontinue the claim “super absorbent” when describing the company’s baby wipes and has determined that certain advertising claims made by the company were either puffery or supported by the evidence in the record. Meanwhile, The Honest Company said it has discontinued certain claims.

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Revlon Says it has Voluntarily, Permanently Discontinued Claims for ‘Colorstay Gel Envy Longwear Nail Enamel;’ Claims at Issue Challenged by Coty

Revlon Consumer Products Corporation has said it has voluntarily and permanently discontinued challenged express and implied advertising claims made in print, broadcast and internet advertising for Revlon Colorstay Gel Envy Longwear Nail Enamel. The claims at issue were challenged before the NAD by Coty, Inc., the maker of Sally Hansen Miracle Gel brand nail products, although Revlon stated that its reasons for discontinuing the claims were unrelated to Coty’s challenge.

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