NAD

NAD Recommends P&G Discontinue Certain Claims for ‘Olay Sensitive Body Wash’ Following Unilever Challenge

The NAD has recommended that The Procter & Gamble Company, the maker of Olay Sensitive Body Wash, discontinue claims that convey the unsupported message that Dove Sensitive Skin Body Wash, a competing product made Unilever United States, Inc., is “harsh.” Further, NAD recommended that P&G modify claims that Dove Sensitive Skin Body Wash can dry one’s skin over time.

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NAD Recommends Virtua Health System Discontinue Challenged Claims for ‘Quad-Sparing’ Knee Replacement Surgery

The NAD has recommended that Virtua Health System discontinue certain advertising claims for the hospital chain’s minimally invasive, “quad-sparing” knee-replacement surgery.

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NAD Recommends Verizon Better Disclose Basis for Certain Claims following Cablevision Challenge

The NAD has recommended that Verizon Communications, Inc., modify certain advertising claims, including claims that are based on PC Magazine surveys, to better disclose the basis for the claims.

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NAD Finds P&G Can Support Certain Claims for Olay ‘Ultra Moisture Body Wash,’ But Recommends Company Discontinue ‘Lotion’ Claims

The NAD has determined that The Procter & Gamble Company can support claims that Olay Ultra Moisture Body Wash leaves more moisturizer on the skin than Dove Deep Moisture, a competing product made by Unilever United States, Inc.

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NAD Recommends Chobani Discontinue ‘Farmland’ Yogurt Commercial, Modify Facebook Ads

The NAD has recommended that Chobani, Inc., discontinue its “Farmland” commercials, the centerpiece of the company’s campaign to promote its “Simply 100” Greek yogurt, and modify certain online adverting. NAD noted, however, that the advertiser was entitled to promote its use of natural sweeteners as compared with the artificial sweeteners used by certain other yogurt brands.

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NAD Recommends eHarmony Discontinue Claims Challenged by Match.com

The NAD has recommended that eHarmony, Inc., discontinue certain "#1" advertising claims for the company's dating website, eHarmony.com, including "#1 Most Marriages," "#1 Most Enduring Marriages," and "#1 Most Satisfying Marriages."

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