NAD

NAD Finds Reckitt Benckiser Ad for ‘Mucinex Fast-Max Liquid Gels’ Doesn’t Disparage P&G Product, but Recommends Modification to Spot

NAD has recommended that Reckitt Benckiser, Inc., modify broadcast advertising for the company’s Mucinex Fast-Max Liquid Gels product to more clearly indicate to consumers that the company is comparing its product to other name-brand products. NAD found, however, that the advertising at issue, challenged by the Procter & Gamble Co., was otherwise substantiated and did not disparage P&G’s DayQuil LiquiCaps.

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NAD Recommends Church & Dwight Discontinue ‘Scary Bleach’ Commercial, Noting Need for Independent Substantiation of Ad Claims

NAD has recommended that Church & Dwight Co., Inc., the maker of OxiClean White Revive, discontinue a commercial entitled “Scary Bleach,” that featured advertising claims based on the content of federally mandated garment care labels. NAD also recommended that C&D modify a second commercial to remove words like “worry” and “warning” when referring to garment care labels and avoid conveying a message that chlorine bleach is damaging to white garments.

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NAD Refers Claims Made by ‘Nature Works Best Cancer Clinic’ to FTC, FDA for Review after Advertiser Declines to Participate

The NAD has referred advertising claims made by Nature Works Best Cancer Clinic to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) after the advertiser declined to participate in the NAD process.

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Silver Star Brands Says it Will Discontinue ‘JuniorSlim’ Supplement in Response to NAD Inquiry

Silver Star Brands, maker of the “JuniorSlim” dietary supplement, said in response to a National Advertising Division inquiry that it intended to discontinue the product.

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NARB Recommends Novartis/GSK Discontinue Claim that Benefiber ‘Helps Maintain Regularity’

A NARB panel has recommended that Novartis Consumer Health, Inc., now a GSK Consumer Healthcare Company, discontinue the claim, made in television and print ads, that its dietary supplement product Benefiber “Helps Maintain Regularity.”

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NAD Recommends American Dryer Discontinue Claims Challenged by Kimberly-Clark, Including ‘Germ Killing’ Claims

NAD has recommended that American Dryer, Inc., discontinue challenged advertising claims for the company’s ExtremeAir CPC Commercial Jet Air Hand Dryers, including claims that state or imply the product kills pathogens such as E. Coli, Influenza A, Staph and others. The claims at issue were challenged by Kimberly-Clark Corporation.

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