NAD

NAD Recommends Bodyarmor Modify, Discontinue Certain Claims for ‘SuperDrink’

NAD has determined that Bodyarmor Nutrition LLC can support certain claims for “BODYARMOR SuperDrink” when those claims are made in a standalone context, but has recommended the company modify or discontinue the use of such claims in other contexts.

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NAD Finds B’Iota can Support Certain Claims for Shampoo, Serum; Recommends Certain Modifications Following Lifes2Good Challenge

NAD has determined that B’Iota Botanicals can support certain advertising claims for the company’s “Advanced Shampoo & Serum for Thinning and Damaged Hair,” including claims that the products are proven to help in cases where thinning hair is related to changes in the physiology of hair follicles.

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NAD Recommends Ontel Discontinue ‘Before-and-After’ Shots for ‘Pink Armor’ Nail Gel; Finds Some Challenged Claims are Puffery

NAD has recommended that Ontel Products Corporation discontinue the use of challenged before-and-after images used in advertising for the company’s Pink Armor nail gel product. NAD also determined that certain challenged claims were permissible puffery.

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NAD Reviews Claims Made in B2B Emails; Recommends Cortec Discontinue Certain Claims Challenged by Northern Technologies’ International

NAD has recommended that Cortec Corporation, the maker of vapor corrosion inhibiting (VCI) products, discontinue claims, made in business-to-business email advertising, that were challenged by Northern Technologies’ International Corporation, the maker of Zerust films, competing VCI products.

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NAD Recommends P&G Modify Disclosure Language for ‘Pro-V’ Ad Claim; Company Agrees to Do So

NAD has recommended that The Procter & Gamble Company modify a disclosure in advertising claims made for the company’s Pantene Pro-V antioxidant shampoo products. The company has agreed to do so.

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NAD Recommends Sun Products Discontinue Certain Claims for ‘all with Stainlifters’ following Church & Dwight Challenge

NAD has recommended that Sun Products, Inc., discontinue or modify certain comparative claims for the company’s “all with Stainlifters” laundry detergent. Further, NAD determined that the advertiser took necessary and appropriate action in voluntarily discontinuing a “Grass Stain Demonstration” video posted at its YouTube channel.

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