NAD

NAD Finds T-Mobile’s Crowdsourced Data Can Serve as Support for Certain Advertising Claims; Recommends Company Discontinue One TV Commercial

NAD has determined that T-Mobile USA, Inc., can support certain express claims about its network and support through crowdsourced data the implied claim that the company’s customers experience more consistent LTE speeds than customers of competing providers. NAD recommended, however, that T-Mobile modify certain claims, discontinue “Data Rush Hour,” a television commercial set in a subway, and discontinue use of a data and coverage map that NAD found to be potentially confusing to consumers.

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NAD Finds Dollar Shave Club Commercials Don’t Imply Parity with Higher Priced Brands, Aren’t Falsely Disparaging; Claims at Issue Challenged by Schick

The NAD has determined that challenged broadcast and Internet advertising did not imply that razors purchased from Dollar Shave Club (DSC) perform at parity with higher-price competing products, nor did they convey a falsely denigrating message about competing products. Dollar Shave Club agreed during the course of the proceeding to discontinue certain claims.

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NAD Recommends Church and Dwight Discontinue ‘2x,’ ‘4x’ Concentration Claims for Laundry Detergents

The NAD has recommended that Church and Dwight discontinue unqualified “2x” and “4x” concentration claims for the company’s Arm & Hammer Ultra Power 4x Concentrated Liquid Laundry Detergent, Arm & Hammer 2x Concentrated Liquid Laundry Detergent and Xtra 2x Concentrated Liquid laundry detergents.

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NAD Recommends Church & Dwight Discontinue Certain Claims for Arm & Hammer Detergents, Following Challenge by Sun

NAD has recommended that Church & Dwight discontinue certain claims for Arm & Hammer Ultra Power 4x Concentrated Liquid Laundry Detergent and Arm & Hammer Sensitive Skin 4x Concentrated Liquid Laundry Detergent.

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NAD Refers Advertising for Pursuit of Research’s ‘NutriiVeda’ to FTC Following Second Compliance Review

The NAD has referred advertising claims made by Pursuit of Research for its NutriiVeda whey powder dietary supplement to the Federal Trade Commission for further review. NAD’s decision comes after the company failed to comply with the terms of a previous NAD decision.

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NAD Recommends Vogue Change Product Names for Certain Shampoos, Conditioners

The NAD has recommended that Vogue, International, Inc., modify product names for certain shampoos and conditioners to avoid conveying the message that one exotic ingredient of the product provides a particular benefit.

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