NAD

NAD Recommends Dyson Modify Suction Claims Challenged by SharkNinja & Finds Dyson Can Support ‘Cleaner Air’ Claim; Dyson to Appeal

New York, NY – April 9, 2018 – The National Advertising Division has determined that Dyson, Inc., can support a “cleaner air” claim made in connection with the HEPA filter on the V8 cordless vacuum cleaners. NAD recommended, however, that the advertiser modify or discontinue other challenged claims, including the claims that the V8 machines provide the “most powerful suction” and “40 minutes of runtime.” Dyson said it would appeal NAD’s adverse findings to the National Advertising Review Board (NARB). NAD is an investigative unit of the advertising industry’s system of...

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NAD Recommends Kimberly-Clark Modify, Discontinue Certain Claims Made for Huggies Following P&G Challenge

New York, NY – April 5, 2018 – The National Advertising Division has recommended that Kimberly-Clark modify or discontinue claims that its Huggies diapers brand is the “fastest growing brand in hospitals.” The advertiser said it will appeal that finding to the National Advertising Review Board. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue, made in broadcast, print and internet advertising, were challenged by The Procter & Gamble Company, the maker of Pampers...

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NAD Finds Reckitt Benckiser Can Support Value Claim for Finish Quantum, but Recommended Advertiser Discontinue ‘Unbeatable Clean’ Claim

New York, NY – April 4, 2018 – The National Advertising Division has determined that Reckitt Benckiser LLC, can support certain value claims made for the company’s Finish Quantum dishwasher detergent, but recommended the company discontinue its “unbeatable clean” claims. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue, made in broadcast, print and internet advertising, were challenged by The Procter & Gamble Company. P&G challenged express claims that...

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NAD Recommends Evolution Nutraceuticals Discontinue Challenged Claims for ‘Cardio Miracle’ Supplement

New York, NY – April 2, 2018 – The National Advertising Division has recommended that Evolution Nutraceuticals discontinue challenged advertising claims for the company’s “Cardio Miracle” dietary supplement, including claims that the product will “Prevent or Reverse Heart Attack and Stroke.” NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD requested substantiation for certain claims made for “Cardio Miracle” following a challenge by the Council for Responsible Nutrition....

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NAD Finds Samsung Can Support Color Volume Claim, but Recommends Disclosure; Recommends Company Discontinue ‘Infinite Array’ Claim

New York, NY – March 27, 2018 – The National Advertising Division has determined that Samsung Electronics America, Inc., can support advertising claims that the company’s televisions provide “100% color volume.” NAD also determined, however, that the claim in certain contexts could lead to consumer confusion and recommended that the advertiser modify the claim to disclose in a consumer-meaningful manner that the claim “100% color volume” references the color volume displayed by the content. NAD further recommended that the advertiser discontinue claims that reference “infinite...

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FemaLife Nutrition Agrees to Stop Selling ‘Super Flora Probiotic’ After Referral of NAD Inquiry to FTC

New York, NY – March 19, 2018  – FemaLife Nutrition, LLC, said that it has permanently discontinued all challenged advertising claims for the company’s Super Flora Probiotic dietary supplement following an inquiry by the National Advertising Division and referral to the Federal Trade Commission. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. NAD in 2017 requested that FemaLife provide substantiation for claims that included:  “If digestive problems have been interrupting your life...

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