NAD

NAD Recommends BA Sports Nutrition Halt Certain Claims for ‘BodyArmor,’ Finds Certain Claims Supported; Advertiser Voluntarily Discontinues Certain Claims

NAD has recommended that BA Sports Nutrition, maker of BodyArmor sports drinks, discontinue certain advertising claims challenged by Stokely-Van Camp, Inc., the maker of competing Gatorade sports drinks. NAD determined that certain claims made by the advertising were supported and certain claims were voluntarily discontinued by the advertiser.

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NAD Finds BioPharmX can Support Certain Claims for ‘Violet’ Iodine Supplement, Recommends Advertiser Modify Certain Claims

The NAD has determined that BioPharmX, the maker of “Violet,” an iodine supplement promoted for breast health, can support certain claims for the product and recommended the advertiser modify certain claims.

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NAD Recommends Bausch & Lomb Discontinue Challenged Superiority Claims for ‘PeroxiClear Contact Lens Solution,’ Finds Company Can Support Certain Claims

NAD has recommended that Bausch & Lomb, Inc., maker of PeroxiClear Contact Lens Peroxide Solution, modify or discontinue certain advertising claims, including claims of superior comfort over Clear Care, a competing product manufactured by Alcon Laboratories, Inc.

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NAD Reviews Claims made by Nest Labs for its ‘Learning Thermostat,’ Finds Advertiser Can Support Claims at Issue

NAD had determined that Nest Labs, Inc., can support the claims made in a print ad that ran in the New York Times.

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NAD Recommends Dyson Discontinue ‘Paper Towels’ Video Following Challenge by Kimberly-Clark

NAD has recommended that Dyson B2B, Inc., maker of the Airblade hand dryer, discontinue an internet video entitled “Paper Towels Aren’t as Clean as You Think,” following a challenge from Kimberly-Clark Professional, a maker of paper products.

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Kimberly-Clark Challenges Claims for Honest Company Diapers, Wipes; NAD Finds Some Claims Substantiated or Puffery, Advertiser Discontinues Certain Claims

NAD has recommended that The Honest Company, Inc., discontinue the claim “super absorbent” when describing the company’s baby wipes and has determined that certain advertising claims made by the company were either puffery or supported by the evidence in the record. Meanwhile, The Honest Company said it has discontinued certain claims.

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