NAD

NAD Recommends National Media Group Discontinue Challenged Claims for Neurocet Supplement, Including All Pain-Relief Claims

NAD has recommended that National Media Group discontinue pain relief claims made for the company’s Neurocet dietary supplement, including the claim “Pain relief 48 time stronger than morphine.”

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NAD Refers Health Claims made for Adderin Supplement to FTC for Review after Advertiser KNH Online Fails to Provide Substantiation

NAD has referred advertising claims made by KNH Online, Inc., for its Adderin Dietary Supplement to the Federal Trade Commission after the company failed to respond to a request for substantiation.

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NAD Recommends Shell Modify, Discontinue Certain Claims for V-Power NiTRO Premium Gasoline Following BP Challenge; Advertiser to Appeal

NAD has recommended that Shell Oil Company modify or discontinue certain challenged claims for the company’s Shell V-Power NiTRO+ Premium Gasoline. The company has said it will appeal NAD’s recommendations to the National Advertising Review Board.

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ThermiGen Says it will Voluntarily Discontinue Certain Claims for ‘ThermiVa’ Device Following Challenge from Viveve

ThermiGen, LLC., said it has voluntarily and permanently discontinued certain advertising claims for the company’s ThermiVa medical device.

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NAD Examines Claims for JJCI Sunscreen Product; Recommends Advertiser Discontinue Certain Claims, Finds Certain Claims Supported

NAD has recommended that Johnson & Johnson Consumer Inc., modify or discontinue certain claims made in print and broadcast advertising for its Neutrogena UltraSheer Dry-Touch Sunscreen SPF 100+ to avoid conveying a line claim. NAD also recommended the company discontinue claims that “no other sunscreen … feels better” and “best feeling sunscreen ever.”

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NAD Examines ‘Before-and-After’ Photos as Part of Challenge to Claims for NeoStrata’s Exuviance Products

NAD has examined before-and-after photographs that that appeared in print advertising for two anti-aging products – “Exuviance Retexturing Treatment” and “Exuviance Body Tone Firming Concentrate” – made by NeoStrata, Inc. NAD determined that the advertiser provided adequate substantiation for the claims related to photos of one product, but not the other.

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