NAD

NAD Recommends Reckitt Benckiser Discontinue Certain Claims for the Company’s Amopé GelActiv Insoles; Finds Certain Claims Supported

NAD has recommended that Reckitt Benckiser LLC discontinue claims that the company’s Amopé GelActiv Insoles offer “improved comfort” to women wearing high heels, but found that the claims “Heels Hurt. Amopé turns heels into sneakers,” and “Almost invisible” were non-actionable puffery.

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NAD Recommends JustFab Modify Advertising for VIP Membership Discount to Better Disclose Terms

NAD has recommended that JustFab, Inc., modify advertising for the “VIP offers” made for its “Fabletics” activewear to clearly and conspicuously disclose the material terms and limitations of the advertiser’s VIP membership program.

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NAD Recommends Shark Discontinue Preference Claims for ‘Rotator Powered Lift-Away’ Vacuum Challenged by Dyson

NAD has recommended that Sharkninja Operating LLC discontinue the following claims for the company’s Shark Rotator Powered Lift-Away vacuum cleaner: • “2 out of 3 preferred the Shark” • “America preferred … Shark”

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NAD Refers Advertising Claims Made by Lab Door to FTC for Further Review, After Company Declines to Participate in NAD Process

NAD has referred advertising claims made by Lab Door, LLC to the Federal Trade Commission (FTC) for further review, after the company declined to participate in a proceeding before NAD.

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NAD Finds PLZ’s “World’s Best Glass Cleaner” Claim to be Puffery following SCJ Challenge; PLZ Discontinues ‘Made in the USA’ Claim

NAD has determined that the claim “World’s Best Glass Cleaner,” as it is used on the label of PLZ Aeroscience Corporation’s “Sprayway” product, constitutes puffery – a fanciful or exaggerated statement about the product, rather than an objectively provable claim.

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NAD Recommends Better Life Discontinue Challenged Claims for All-Purpose Cleaner Following S.C. Johnson Challenge

NAD has recommended that Better Life, the maker of cleaning products promoted as “natural,” discontinue advertising claims challenged by S.C. Johnson & Son, Inc., a maker of cleaning products, including Windex products.

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