NAD

NAD Finds Line Claim in Ads for Perdue’s Organic Chicken Brand, Recommends Advertiser Modify, Discontinue Broadcast, YouTube Spots; Perdue to Appeal

New York, NY – April 27, 2018 – The National Advertising Division has recommended that Perdue Farms, Inc., modify or discontinue broadcast and YouTube ads for the company’s Harvestland Organic sub-brand, following its finding that the advertising at issue reasonably conveyed the message that all Perdue chickens are raised using organic farming methods. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue were challenged by Tyson Foods, Inc., and included the express claim...

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NAD Recommends SharkNinja Discontinue ‘Better/Best Overall’ Bare Floor Cleaning Claims for Shark ‘Powered Lift-Away’ Vacuum Following Dyson Challenge

New York, NY – April 27, 2018 – The National Advertising Division has recommended that SharkNinja LLC discontinue claims that the company’s Powered Lift-Away Speed vacuum offers best or better overall bare floor cleaning, following NAD’s finding that SharkNinja’s testing was not a good fit for the challenged claim. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue, featured in infomercial, packaging, and website advertising, were challenged by Dyson, Inc., and...

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NAD Refers Advertising for That’s Natural’s CBD Hemp Oil to FTC, FDA for Further Review

New York, NY – April 24, 2018 – The National Advertising Division has referred advertising claims made by That’s Natural, Ltd., to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) for further review, after the company failed to respond to NAD’s request to provide substantiation the advertising claim that CBD Hemp Oil “makes cancer cells commit ‘suicide’ without killing other cells.” NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The policies and...

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NAD Recommends LG Discontinue ‘Ultimate’ Picture Quality Claim and False Disparagement Claims Following Samsung Challenge; LG to Appeal

New York, NY – April 19, 2018 – The National Advertising Division has recommended that LG Electronics USA, Inc. modify or discontinue certain claims made in website, print and point-of-purchase advertising for LG’s Super UHD and OLED television, including claims that competitor Samsung Electronics America, Inc., created the product name “Samsung QLED” to “confuse consumers.” LG said it will appeal NAD’s adverse findings to the National Advertising Review Board. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the...

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NAD Recommends Comcast Discontinue Messages that Convey DirecTV Customers Face Unavoidable Price Hikes with DirecTV Choice Promotional Offer

New York, NY – April 17, 2018 – The National Advertising Division has recommended that Comcast Cable Communications LLC, discontinue advertising that states or suggests DirecTV Choice customers will be subjected to unavoidable, substantial, and undisclosed built-in price increases when signing up for DirecTV Choice programming. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Claims made by Comcast for its Xfinity television service in television, radio and internet advertisements were...

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NAD Refers Advertising for The Silver Edge ‘Micro-Particle Colloidal Silver Generator’ to FTC for Further Review

New York, NY – April 12, 2018 – The National Advertising Division has referred advertising claims made by The Silver Edge to the Federal Trade Commission (FTC) for further review, after the company failed to respond to NAD’s request to provide substantiation for the claims it makes for the company’s “Micro-Particle Colloidal Silver Generator.” NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD requested the advertiser provide substantiation for claims that include: “Colloidal...

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