NAD

NAD Refers Claims Made by LEI, Maker of Eco Alkaline Batteries, to FTC for Further Review

NAD has referred certain advertising claims made by LEI Electronics Inc., the maker of Eco Alkalines brand batteries, to the Federal Trade Commission (FTC) for further review, following the advertiser’s assertion that it would not comply with certain of NAD’s recommendations.

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Reynolds to Permanently Discontinue Certain Claims for ‘Heat and Eat’ Food Storage Containers, Following NAD Inquiry

Reynolds Consumer Products, LLC, has said that it will permanently discontinue challenged claims for the company’s “Heat & Eat Food Storage Containers,” following an inquiry by the National Advertising Division.

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NAD Refers Claims Made by New Nordic to FTC Following Compliance Review

NAD has referred to the Federal Trade Commission (FTC) advertising claims made by New Nordic U.S.A., Inc. for its Skin Care Collagen Filler dietary supplement. The referral follows a review of the advertiser’s compliance with a previous NAD decision.

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NAD Recommends Rust-Oleum Discontinue ‘2x’ Coverage Claims for ‘Painter’s Touch Ultra Cover 2X Spray Paint,’ Change Product Name; Company to Appeal

NAD has recommended that Rust-Oleum Corporation discontinue claims that state or suggest its “Painter’s Touch Ultra Cover 2X Spray Paint” provides twice as much coverage as competing spray paint products and change the product name. Rust-Oleum said it will appeal NAD’s adverse finding to the National Advertising Review Board (NARB).

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NAD Recommends SharkNinja Discontinue Certain Claims Challenged by Dyson

NAD has recommended that SharkNinja Operating LLC discontinue certain advertising claims for the company’s Shark Rocket DeluxePro Vacuum. The claims at issue were challenged by Dyson, Inc.

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NAD Recommends 3M Modify, Discontinue Certain Claims for ‘EARfit’ Products Following Honeywell Challenge

NAD has recommended that the 3M Company modify or discontinue certain claims for its hearing protection fit-testing products, the EARfit and EARfit Dual Ear Validation Systems.

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