NAD

NAD Recommends Discontinuance Of Performance, Speed-Of-Action And Pediatrician Recommended Claims For Mommy’s Bliss Gripe Water

New York, NY – March 27, 2019 – The National Advertising Division has recommended that Mommy’s Bliss, Inc. discontinue all of its performance claims, speed-of-action claims, pediatrician-recommended and “First in the U.S.” claims for its Mommy’s Bliss Gripe Water product, following a challenge by Johnson & Johnson Consumer, Inc., maker of a competing gripe water product. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The challenged claims included, but were not limited...

Read More

NAD Recommends Discontinuance And Modification of Certain Claims By MLW Squared, Inc. For Tri-Verified Influencer Marketing Platform

New York, NY – March 25, 2019 – The National Advertising Division has recommended certain advertising claims made by MLW Squared d/b/a Ahalogy regarding its Tri-Verified influencer marketing platform be modified or discontinued, but found that the advertiser’s use of a Media Rating Council (MRC) seal did not reasonably communicate a misleading message. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The claims at issue were challenged by Collective Bias, Inc., provider of a competing...

Read More

ERSP Refers Advertising Claims for Success With Sgt. Marc to FTC After Marketer Fails to Respond to ERSP Inquiry

New York, NY – March 22, 2019– The Electronic Retailing Self-Regulation Program has referred direct-response advertising for Success With Sgt. Marc to the Federal Trade Commission (FTC) after the marketer declined to participate in the ERSP inquiry. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring program. The advertising reviewed included telemarketing calls and online advertising including...

Read More

Following NAD Inquiry, Rite Aid Permanently Discontinues “#1 Health Care Professional Recommended Brands” And Other Related Claims.

New York, NY –March 22, 2019–Following an inquiry by the National Advertising Division, Rite Aid Hdqtrs. Corp. (“Rite Aid”) stated that it will permanently discontinue its claim that various products are “#1 Health Care Professional Recommended Brands.” The challenge arose from NAD’s routine monitoring program. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. In addition to the claim that a variety of products are “#1 Health Care Professional Recommended Brands,” NAD also...

Read More

NAD Recommends Verizon Modify, Discontinue Certain Claims for its 5G Services, Finds Certain Claims Supported; Verizon to Appeal

New York, NY – March 21, 2019 – In the first case involving advertising for 5G to come before the National Advertising Division, NAD has recommended that Verizon Communications, Inc. modify or discontinue certain claims regarding its 5G services following a challenge by AT&T Services, Inc. The commercials touted Verizon’s history of technological achievements and its ambitions for the future.  NAD recommended that these commercials be discontinued or modified in order to avoid conveying certain messages, including the unintended message that Verizon has launched 5G mobile wireless...

Read More

NAD Recommends AT&T Discontinue Implied Reliability Claims for its Services; AT&T to Appeal

New York, NY – March 14, 2019 – The National Advertising Division has recommended that AT&T Services, Inc. modify or discontinue claims that its DirecTV and U-Verse Internet services are more reliable than cable television and internet services, that cable offers unreliable entertainment, and that cable viewers frequently lose service, following a challenge by Comcast Cable Communications, LLC. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Comcast challenged implied claims that...

Read More