NAD

NAD Recommends American Dryer Discontinue Claims Challenged by Kimberly-Clark, Including ‘Germ Killing’ Claims

NAD has recommended that American Dryer, Inc., discontinue challenged advertising claims for the company’s ExtremeAir CPC Commercial Jet Air Hand Dryers, including claims that state or imply the product kills pathogens such as E. Coli, Influenza A, Staph and others. The claims at issue were challenged by Kimberly-Clark Corporation.

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Following NAD Inquiry, BrainFire Says it Will Discontinue Claims for Cognitive Supplement

BrainFire, maker of a dietary supplement promoted as a product designed to improve “all areas of cognitive growth,” said it will voluntarily and permanently discontinue advertising claims for its BrainFire supplement identified in a National Advertising Division inquiry.

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NAD Recommends Vital gNetics Discontinue Certain Claims for FlexSure Supplement, Finds Company can Support Certain Claims

NAD has recommended that Vital g-NETICS discontinue certain claims for the company’s claims for the company’s FlexSure Restorative Joint Health dietary supplement, including claims the product is “clinically proven” to be effective. NAD found, however, that the advertiser could support a claim that clinical trials showed that product users “had significant increases in joint comfort, mobility and flexibility.”

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NAD/NARB Filing Fees to Increase, Effective Feb. 1, 2016

Effective Feb. 2, 2016, filing fees for challenges at the National Advertising Division or NARB appeals will increase.

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NAD Refers ‘Dutch Glow’ Maker SAS Group to FTC after Advertiser Fails to Comply with NAD Decision

The NAD has referred advertising by SAS Group, Inc., the maker of Dutch Glow Amish Wood Milk Furniture Cleaner & Polish, to the Federal Trade Commission for further review after finding that the advertiser did not make a bona fide effort to comply with an earlier NAD decision.

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NAD Reviews Claims for Neuracel; Reminds Advertisers that They are Responsible for Claims Appearing at Third-Party Sites

NAD has recommended that Neuracel LLC, discontinue claims and testimonials for Neuracel Nerve Pain Relief that state or suggest the product eliminates nerve pain and work to assure that such claims do not appear on third-party websites.

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