NAD

NAD Recommends Charter Discontinue One Commercial Regarding DirecTV’s Sports Programming, But Finds Support for Another Regarding its Technician Service Calls Fee.

New York, NY – Nov. 27, 2018 – The National Advertising Division has recommended that Charter Communications provider of cable television service discontinue a commercial challenged by satellite television service provider DIRECTV, LLC following NAD’s finding that it conveyed the unsupported message that DIRECTV does not offer certain names sports programming. However, NAD found that Charter’s claims in a second commercial, was supported by the evidence in the record demonstrating that, per the DIRECTV Residential Customer Agreement, customers will incur a $99 charge if a technician...

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NAD Recommends Dermatology Industry Discontinue Sun Protection Claims for the Companies’ Dietary Supplement Products

New York, NY – Nov. 27, 2018 – The National Advertising Division has recommended Dermatology Industry maker of its UVO dietary supplement product discontinue certain advertising claims made by the company promising consumers that its product provides multiple skin protection benefits against the damaging rays of the sun. NAD, however, did find that Dermatology Industry could make certain limited, more carefully tailored claims about its UVO product. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business...

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NAD Recommends Novahue LLC Discontinue Sun Protection Claims for the Companies’ Novahue Skin Dietary Supplement Product

New York, NY – Nov. 27, 2018 – The National Advertising Division has recommended Novahue, LLC, maker of Novahue Skin dietary supplement discontinue advertising claims made by the company promising consumers that its product provides multiple skin protection benefits against the damaging rays of the sun. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD’s decision cautions that claims a dietary supplement can prevent sunburn, reduce early skin aging caused by the sun, or protect from...

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NAD Refers Advertising Claims by BA Sports Nutrition to FTC for Further Review After Company Declines to Comply with NAD Recommendations

New York, NY – Nov. 14, 2018 – The National Advertising Division has referred advertising claims made by BA Sports Nutrition, LLC, for its Bodyarmor SuperDrink in point-of-sale, online, and television advertising to the Federal Trade Commission for review after the company declined to comply with NAD’s recommendations to modify or discontinue certain claims. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue were challenged by Stokely-Van Camp, Inc., the maker of...

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Hyperbiotics Says it Will Discontinue Advertising Claims for Probiotic Supplements Following Challenge by P&G

New York, NY – Nov. 14,  2018 – Hyperbiotics, Inc. said the company has permanently discontinued certain challenged advertising claims for the company’s Hyperbiotics probiotic supplements, including claims that its products are “15X more effective than others.” Advertising for the products was challenged before the National Advertising Division by Procter & Gamble Company, maker of Align probiotic supplements. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. During the course...

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NAD Recommends Health Club Diet, LLC Discontinue Health-Related Advertising Claims for Androzene Supplement Following CRN Challenge.

New York, NY – Nov. 14, 2018 – The National Advertising Division determined that Internet advertising claims made by Health Club Diet, LLC for its Androzene dietary supplement were unsupported and recommended that the advertiser’s claims be discontinued. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. As part of NAD’s initiative with the Council for Responsible Nutrition designed to expand NAD review of advertising claims for dietary supplements, NAD requested substantiation from...

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