NAD

NAD Recommends Stoner Discontinue Challenged Advertising Claims for ‘Invisible Glass’ Cleaner

The NAD has recommended that Stoner, Inc., maker of Invisible Glass Window, Windshield and Mirror Cleaner,” discontinue advertising claims challenged by S.C. Johnson & Son, Inc., the maker of Windex products.

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American Express Modifies ‘Native Advertising’ Practices to Provide Greater Transparency

American Express, which operates the OPENForum.com website, has informed the NAD that it has modified its native advertising practices to assure that consumers who click on OPENForum images-plus-text “ad units” are aware that the content is sponsored by American Express.

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NAD Recommends Alcon Discontinue Certain Claims for Air Optix Aqua Contacts Following Challenge by JJVC

The NAD has recommended that Alcon Laboratories, Inc., discontinue certain comparative superiority claims for the company’s Air Optix Aqua Contact Lenses, following a challenge from Johnson & Johnson Vision Care, Inc. (JJVC), the maker of Acuvue OASYS.

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NAD Refers Talking Rain Beverage Company to FTC After Company Fails to Comply with NAD Recommendations to Modify, Discontinue Certain Advertising Claims

The NAD has referred advertising claims made by Talking Rain Beverage Company to the Federal Trade Commission (FTC) after a compliance review indicated that the company had not complied with the terms of an earlier NAD decision.

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NAD Recommends Cerebral Success Discontinue Certain Claims for SmartX Dietary Supplement

The NAD has recommended that Cerebral Success, maker of the dietary supplement “SmartX,” discontinue a wide range of claims challenged by the Council for Responsible Nutrition (CRN).

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NAD Finds Hill’s Pet Nutrition Violated NAD/NARB Procedures in Outreach Campaign to Bloggers

The National Advertising Division (NAD) has determined that Hill’s Pet Nutrition violated the procedures that govern the advertising industry’s system of self-regulation by seeking to use for promotional purposes decisions reached by the NAD and the National Advertising Review Board (NARB).

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