NAD

NAD Recommends Verizon Modify Certain Claims Challenged by Comcast, Finds Certain Claims Supported

The NAD has recommended that Verizon Communications, Inc. modify certain advertising claims for the company’s FiOS internet and television service and better disclose the basis of a “Rated #1” claim.

Read More

NAD Finds P&G Can Support Certain Claims for ‘Luvs with Nightlock’ Diapers, but Recommends Advertiser Discontinue Weighted Ducky Demonstration

The NAD has determined that evidence offered by The Procter & Gamble Company was sufficient to support claims that the company’s Luvs with Nightlock diapers “locks away wetness better than Huggies, even overnight.”

Read More

NAD Recommends Philosophy Discontinue Challenged Claims for ‘Time in a Bottle,’ Company to Appeal

The National Advertising Division has recommended that Philosophy, Inc. discontinue certain advertising claims for the company’s “Time in a Bottle Age-Defying Serum.” The advertiser has said it will appeal NAD’s determination to the National Advertising Review Board.

Read More

NAD Recommends CenturyLink Modify Certain Speed Claims to Better Assure Consumers Understand Basis for Comparison

The NAD has recommended that Internet service provider CenturyLink, Inc., modify certain comparative advertising claims to better assure that consumers understand that the claims compare the fastest speed offered by CenturyLink to the slowest speed offered by Comcast Cable Communications, LLC, a competing ISP.

Read More

NAD Recommends Stoner Discontinue Challenged Advertising Claims for ‘Invisible Glass’ Cleaner

The NAD has recommended that Stoner, Inc., maker of Invisible Glass Window, Windshield and Mirror Cleaner,” discontinue advertising claims challenged by S.C. Johnson & Son, Inc., the maker of Windex products.

Read More

American Express Modifies ‘Native Advertising’ Practices to Provide Greater Transparency

American Express, which operates the OPENForum.com website, has informed the NAD that it has modified its native advertising practices to assure that consumers who click on OPENForum images-plus-text “ad units” are aware that the content is sponsored by American Express.

Read More