NAD

NAD Recommends Dyson Discontinue ‘Paper Towels’ Video Following Challenge by Kimberly-Clark

NAD has recommended that Dyson B2B, Inc., maker of the Airblade hand dryer, discontinue an internet video entitled “Paper Towels Aren’t as Clean as You Think,” following a challenge from Kimberly-Clark Professional, a maker of paper products.

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Kimberly-Clark Challenges Claims for Honest Company Diapers, Wipes; NAD Finds Some Claims Substantiated or Puffery, Advertiser Discontinues Certain Claims

NAD has recommended that The Honest Company, Inc., discontinue the claim “super absorbent” when describing the company’s baby wipes and has determined that certain advertising claims made by the company were either puffery or supported by the evidence in the record. Meanwhile, The Honest Company said it has discontinued certain claims.

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Revlon Says it has Voluntarily, Permanently Discontinued Claims for ‘Colorstay Gel Envy Longwear Nail Enamel;’ Claims at Issue Challenged by Coty

Revlon Consumer Products Corporation has said it has voluntarily and permanently discontinued challenged express and implied advertising claims made in print, broadcast and internet advertising for Revlon Colorstay Gel Envy Longwear Nail Enamel. The claims at issue were challenged before the NAD by Coty, Inc., the maker of Sally Hansen Miracle Gel brand nail products, although Revlon stated that its reasons for discontinuing the claims were unrelated to Coty’s challenge.

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NAD Reviews Claims made by Princeton Nutrients for VitaPulse, Recommends Advertiser Discontinue Testimonials

NAD has recommended that Princeton Nutrients LLC discontinue the use of testimonials that claim the company’s VitaPulse dietary supplement lowers blood pressure, reduces cholesterol or increases energy.

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NAD Determines Colgate-Palmolive can Support ‘4x Better’ Claim for Enamel Health Mineral Repair Toothpaste

NAD has determined that Colgate-Palmolive Company can support a challenged express claim for the company’s Enamel Health Mineral Repair (EHMR) toothpaste.

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NAD Recommends Zoetis Discontinue Certain Advertising Claims for Simparica Flea, Tick Preventative following Elanco Challenge

NAD has recommended that Zoetis, Inc., discontinue advertising claims that compare the efficacy of the company’s Simparica anti-parasite product to Trifexis, a competing product made by Elanco Animal Health, a division of Eli Lilly and Company.

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