NAD Press Releases

NAD Refers Conair’s ‘Most Trusted’ Claim to FTC After Company Declines to Participate in a Review of Challenged Advertising

New York, NY – May 21, 2018 – The National Advertising Division has referred to the Federal Trade Commission (FTC) the advertising claim made by Conair Corporation that its Cuisinart brand is “The Most Trusted Name in the Kitchen.” The claim was challenged by Whirlpool Corporation, maker of KitchenAid kitchen appliances, and Conair declined to participate in NAD’s review of the claim. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claim at issue appears on product packaging for...

Read More

NAD Recommends Diversey Discontinue Certain Claims for Cryovac Resealable Storage Bags Following Challenge by S.C. Johnson & Son, Inc.

New York, NY – May 16, 2018 – The National Advertising Division has recommended that Diversey, Inc., discontinue certain challenged advertising claims for the company’s Cryovac reusable storage bags. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue, made by Diversey in a press release, print media, a YouTube video, and at the cryovacbags.com and amazon.com websites were challenged by S.C. Johnson & Son, Inc., the maker of competing Ziploc resealable plastic...

Read More

NAD Recommends Colgate-Palmolive Discontinue ‘100%’ Grease Removal Claim for Ajax Ultra after P&G Challenge, but Won’t Recommend Product Name Change

New York, NY – May 15, 2018 – The National Advertising Division has recommended that Colgate-Palmolive Company discontinue claims that Ajax Ultra Dish Liquid provides “100% Grease Removal.” NAD found, though, the company could support the claim that Ajax Ultra Dish Liquid contains “100% Real Citrus Extract, and NAD declined, in the absence of extrinsic evidence that consumers have been confused or misled, to recommend that Colgate change the product’s name. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of...

Read More

NAD Recommends Carma Laboratories Discontinue Certain Challenged Claims for Carmex Cold Sore Treatment

New York, NY – May 9, 2018 – The National Advertising Division has recommended that Carma Laboratories, Inc., discontinue certain challenged advertising claims for the company’s Carmex Cold Sore Treatment, including claims that the product works “immediately,” treats symptoms on contact or heals cold sores. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue, made in television advertising, website advertising, social media advertising and on product packaging were...

Read More

NAD Recommends Doskocil Discontinue Certain Anti-Microbial Claims for Petmate Cat Litter Pans, Advertiser to Appeal

New York, NY – May 8, 2018 – The National Advertising Division has recommended that Doskocil Manufacturing Company, Inc., doing business as Petmate, discontinue challenged advertising claims for the company’s Petmate Cat Litter Pans, including claims that the pans have “built-in antimicrobial protection.” The advertiser said it would appeal NAD’s adverse findings to the National Advertising Review Board (NARB). NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue,...

Read More

NAD Finds Line Claim in Ads for Perdue’s Organic Chicken Brand, Recommends Advertiser Modify, Discontinue Broadcast, YouTube Spots; Perdue to Appeal

New York, NY – April 27, 2018 – The National Advertising Division has recommended that Perdue Farms, Inc., modify or discontinue broadcast and YouTube ads for the company’s Harvestland Organic sub-brand, following its finding that the advertising at issue reasonably conveyed the message that all Perdue chickens are raised using organic farming methods. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue were challenged by Tyson Foods, Inc., and included the express claim...

Read More