NAD Press Releases

NAD Refers Advertising for ‘Perfect Prime’ Anti-Aging Serum to FTC for Further Review

New York, NY – March 19, 2018 – The National Advertising Division has referred advertising claims made by Perfect Prime for “Perfect Prime Anti-Aging Serum” to the Federal Trade Commission for further review, after the company failed to respond to an inquiry from NAD. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. As part of its ongoing monitoring of advertising claims, NAD asked the advertiser to provide its substantiation for claims made in celebrity endorsements, consumer...

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NAD Refers Advertising for Implus ‘Airplus’ Insoles to FTC, FDA for Further Review after Company Declines to Comply with Recommendations

New York, NY – March 13, 2018 – The National Advertising Division has referred advertising claims made by Implus, LCC, for the company’s Airplus line of shoe insoles to the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) for further review after the company declined to participate in a review of its advertising claims. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. NAD’s decision in this case serves as a reminder that anecdotal evidence is not sufficient to...

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NAD Recommends Behr Discontinue ‘Number One’ Claim Made in Broadcast Advertising Following Challenge by Sherwin-Williams

New York, NY – March 5, 2018 – The National Advertising Division has recommended that Behr Process Corporation discontinue certain advertising claims made for in television, print and in-store advertising for its Behr line of paints and stains, including a “Number One” ranking claim made in the commercial “Home Grown.” NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The claims at issue were challenged by the Sherwin-Williams Company, and included: “America’s Number One Rated...

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NAD Recommends Sprint Discontinue Certain Claims Made to Promote ‘Sprint Unlimited’ Following Verizon Challenge

New York, NY – March 5, 2018 – The National Advertising Division has recommended that Sprint Corp., discontinue certain express and implied claims for the company’s Sprint Unlimited service, including claims that Sprint offers a better overall “unlimited” experience and performance than Verizon’s Unlimited Service and that Verizon shortchanges customers by enticing them sign up for its unlimited service and then providing them with lower network speeds. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of...

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NAD Recommends DirecTV Discontinue ‘Worry-Free’ Reliability Claim; Advertiser to Appeal

York, NY – Feb. 22, 2018 – The National Advertising Division has recommended that DirecTV, LLC, discontinue certain advertising claims for the company’s satellite television service, including the claim that its service provides “worry-free” reliability.  DirecTV said it will appeal NAD’s adverse findings to the National Advertising Review Board. The claims at issue, made in five print and internet advertisements, were challenged by Charter Communications, Inc. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the...

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NAD Refers T-Mobile Advertising to FTC, FCC for Further Review After Advertiser Declines to Participate; Claims Challenged by AT&T

New York, NY – Feb. 16, 2018 – The National Advertising Division has referred advertising claims made by T-Mobile USA Inc., to the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) for further review after the company declined to participate in a proceeding before NAD. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The claims at issue were challenged by AT&T Services, Inc. AT&T contended in its challenge that a video created and posted online by T-Mobile...

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