NAD Press Releases

NAD Recommends Mars Petcare Discontinue Certain Claims for ‘Dentastix’ Following Purina

NAD has recommended that Mars Petcare US discontinue certain express and implied claims made for the company’s Pedigree Dentastix dog chews. The claims at issue, made in print, Internet and social media advertising and on product packaging, were challenged by Nestle Purina Petcare Company, a competing maker of pet products.

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NAD Recommends Lutimax Nutraceuticals Discontinue All Challenged Claims for Supplement Marketed as Treatment for Autism Spectrum Disorders

NAD has recommended that Lutimax Nutraceuticals, LLC, discontinue all of the advertising claims for “Lutimax Pediatric Powder & Pediatric Powder with L-Theanine” identified in a challenge filed by Council for Responsible Nutrition.

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NAD Recommends Age of Learning Discontinue Challenged Claims for ‘ABCmouse.com Early Learning Academy’

NAD has recommended that Age of Learning discontinue challenged claims made in broadcast advertising for the company’s “ABCmouse.com Early Learning Academy,” including claims that imply that children who use ABCmouse.com early in life will have a “head start” over children who are not exposed to the product.

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NAD Recommends Gtech Discontinue Challenged Claims for ‘AirRAM’ Cordless Vacuum; Finds International Test Methodology Didn’t Reflect U.S. Homes

NAD has recommended that Gtech USA, Inc., discontinue a wide range of advertising claims for the company’s “AirRAM Cordless Stick Vacuum.”

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NAD Recommends Bodyarmor Modify, Discontinue Certain Claims for ‘SuperDrink’

NAD has determined that Bodyarmor Nutrition LLC can support certain claims for “BODYARMOR SuperDrink” when those claims are made in a standalone context, but has recommended the company modify or discontinue the use of such claims in other contexts.

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NAD Finds B’Iota can Support Certain Claims for Shampoo, Serum; Recommends Certain Modifications Following Lifes2Good Challenge

NAD has determined that B’Iota Botanicals can support certain advertising claims for the company’s “Advanced Shampoo & Serum for Thinning and Damaged Hair,” including claims that the products are proven to help in cases where thinning hair is related to changes in the physiology of hair follicles.

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