NAD Press Releases

NAD Recommends Capillus Discontinue Certain Claims for Its Laser Device, Including ‘Clinically Proven’ and ‘Physician Recommended’ Claims

NAD has recommended that Capillus, Inc., the maker of a laser therapy device designed to prevent hair loss and regrow hair, discontinue claims that the product is “clinically proven” and “physician recommended.”

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NAD Finds Abbott Can Support Certain Claims for Infant Formula with New Ingredient, but Only When Disclosing That Ingredient is Not From Human Milk

NAD has determined that “2’-FL human milk oligosaccharide,” a claim made by Abbott Nutrition in advertising for its Similac Pro-Advance and Pro-Sensitive infant formulas, doesn’t convey a misleading message, as long as the advertiser makes the necessary disclosure “not from human milk,” easier for consumers to notice, read and understand.

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NAD Recommends Sanderson Farms Discontinue Claims About ‘Tricks,’ ‘Gimmicks’; Finds Company can Support Certain Claims Referencing Federal Law

NAD has recommended that Sanderson Farms discontinue from its advertising claims that characterize “raised without antibiotics” labels on competing products as a marketing gimmick or trick.

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NAD Recommends Rubbermaid Discontinue Certain Claims for Company’s ‘FreshWorks’ Produce Containers, Finds Company can Support Certain Claims; Advertiser to Appeal to NARB

NAD has determined that Rubbermaid Inc. can support certain claims made for the company’s FreshWorks’ Produce Saver Containers, but recommended the advertiser discontinue certain claims that specify how much longer produce remains fresh.

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NAD Recommends Neurocore Discontinue Advertising Claims for ‘Brain Training Centers,’ Including Autism, ADHD Claims; Advertiser to Appeal

NAD has recommended that Neurocore, LLC, discontinue challenged advertising claims for the company’s “Brain Training Centers,” including claims related to Attention Deficit/Hyperactivity Disorder (ADHD), autism, migraines, memory issues, sleep disorders and stress. The company said it will appeal NAD’s decision to NARB.

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Laura Brett named Director, National Advertising Division

The Advertising Self-Regulatory Council (ASRC) and Council of Better Business Bureaus (CBBB) have announced that Laura Ulrich Brett has been named Director, National Advertising Division (NAD).

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