NAD Press Releases

NAD Recommends Trinity Sports Group Discontinue Certain Claims, Testimonials for ‘NeuroImpact’ Supplement

NAD has recommended that Trinity Sports Group, LLC, discontinue certain claims for the company’s “NeuroImpact” dietary supplement, including claims that the product has been clinically tested.

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Pharmavite Discontinues Certain Claims for NatureMade Products, Action NAD Found Necessary

Pharmavite LLC, the maker of NatureMade Letter Vitamins, Fish Oil, Flaxseed Oil, CoQ10 and Diabetes Health Pack Supplements, has discontinued broadcast advertising that was the focus of a NAD inquiry and has said it will better disclose the source of its “#1 Pharmacist Recommended” claims.

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NAD Recommends Murad Modify ‘Environmental Shield’ Claim

NAD has recommended that Murad, Inc. modify advertising for the company’s “Environmental Shield” products to avoid conveying the unsupported message that the Murad Rapid Age Spot and Pigment Lightening Serum product itself provides a protective barrier against environmental harm to the skin.

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NAD Refers Advertising Claims from Chicken of the Sea to Regulatory Agencies for Further Review

NAD has referred to the FTC and California regulatory agencies advertising claims made by Chicken of the Sea, Inc., for its Chicken of the Sea tuna products after the company declined to participate in proceeding before NAD.

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NAD Refers Advertising for Brain Research Labs ‘Procera AVH’ to FTC for Further Review

NAD has referred to the Federal Trade Commission advertising claims made by Brain Research Labs, for Procera AVH, following the company’s failure to abide by the terms of an NAD decision.

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NAD Recommends BP Discontinue Broadcast Demonstration that Disparages ExxonMobil’s ‘Mobil 1’ Oil; BP to Appeal

NAD has recommended that BP Lubricants USA, Inc., the maker of Castrol EDGE motor oil, discontinue comparative advertising claims based on a “torture” test that pits BP’s product against ExxonMobil Corporation’s “Mobil 1” motor oil.

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