NAD Press Releases

Reckitt Benckiser to Discontinue Challenged ‘Best Buy’ for Finish Powerball following NAD Inquiry

Reckitt Benckiser LLC said it will permanently discontinue the advertising claim “Rated Best Buy 3 Years in a row*” (*Finish Powerball All in 1 was rated Best Buy by a leading Consumer Magazine in 2011, 2012 and 2013) following a challenge before NAD.

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NAD Recommends General Mills Modify or Discontinue Certain Broadcast Spots for ‘Progresso’ Soups, Following Challenge by Campbell

The NAD has recommended that General Mills, Inc., modify or discontinue certain broadcast advertisements for the company’s Progresso-brand soups, finding that the advertising conveyed the unsupported message that most or all of the ingredients are sourced from farms in rural, southern New Jersey. NAD determined, however, that the advertising did not convey a “small company” message and found that the advertiser provided a reasonable basis for the claim “Vineland, NJ: Home of Progresso.”

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NAD Refers Claims Made by LEI, Maker of Eco Alkaline Batteries, to FTC for Further Review

NAD has referred certain advertising claims made by LEI Electronics Inc., the maker of Eco Alkalines brand batteries, to the Federal Trade Commission (FTC) for further review, following the advertiser’s assertion that it would not comply with certain of NAD’s recommendations.

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Reynolds to Permanently Discontinue Certain Claims for ‘Heat and Eat’ Food Storage Containers, Following NAD Inquiry

Reynolds Consumer Products, LLC, has said that it will permanently discontinue challenged claims for the company’s “Heat & Eat Food Storage Containers,” following an inquiry by the National Advertising Division.

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NAD Refers Claims Made by New Nordic to FTC Following Compliance Review

NAD has referred to the Federal Trade Commission (FTC) advertising claims made by New Nordic U.S.A., Inc. for its Skin Care Collagen Filler dietary supplement. The referral follows a review of the advertiser’s compliance with a previous NAD decision.

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NAD Recommends Rust-Oleum Discontinue ‘2x’ Coverage Claims for ‘Painter’s Touch Ultra Cover 2X Spray Paint,’ Change Product Name; Company to Appeal

NAD has recommended that Rust-Oleum Corporation discontinue claims that state or suggest its “Painter’s Touch Ultra Cover 2X Spray Paint” provides twice as much coverage as competing spray paint products and change the product name. Rust-Oleum said it will appeal NAD’s adverse finding to the National Advertising Review Board (NARB).

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