NAD Press Releases

NAD Refers Advertising Claims made by Sprint in ‘Save 50%’ Campaign to FCC after Company Fails to Fully Implement NAD Recommendations

NAD has referred advertising claims made by Sprint Corporation to the FCC for further review after the company failed to revise certain claims made as part of its “Save 50%” advertising campaign as earlier recommended by NAD.

Read More

Slim-Fast Foods Company Modifies Disclosure Format in Print Advertising for ‘SlimFast Advanced Nutrition’ Following NAD Inquiry

Slim-Fast Foods Company has said that it has modified the format of a disclosure that accompanied claims made in print advertising for the company’s SlimFast Advanced Nutrition products, following an inquiry by NAD.

Read More

NAD Refers Advertising for NexGrill ‘Evolution Infrared Plus Grill’ to FTC After Advertiser Fails to Fully Respond to NAD Inquiry

The NAD has referred advertising claims made by NexGrill Industries to the Federal Trade Commission (FTC) after the company failed to fully respond to an NAD inquiry into claims made for its “Evolution Infrared Plus” grill. NAD’s procedures require advertisers to state in writing at the close of a case whether they intend to comply with NAD’s recommendations or appeal NAD’s findings.

Read More

NAD Recommends Mars Modify Certain Claims for CocoaVia Cocoa Extract

The NAD has recommended that Mars Incorporated modify certain advertising claims for the company’s CocoaVia Cocoa Extract dietary supplement.

Read More

NAD Finds Trampoline Maker’s ‘Review Site’ Misleading, Recommends JumpSport Discontinue Performance, Ratings Claims

NAD has recommended that JumpSport, Inc., a maker of trampolines and the operator of the website TrampolineSafety.com, discontinue the site’s editorial format. NAD found that the site, owned by JumpSport, is inherently misleading, given that it does not effectively disclose JumpSport’s material connection. NAD further recommended that the company discontinue certain performance and safety claims. The claims at issue in this case were challenged before NAD by Vuly Trampolines Pty. Ltd., a competing maker of trampolines.

Read More

Supplements Maker Moon Juice Says it Will Permanently Discontinue Claims for Moon Juice ‘Brain Dust,’ ‘Action Dust’ Following NAD Inquiry

Moon Juice, the maker of the dietary supplements “Brain Dust” and “Action Dust,” said it discontinue claims for the supplements following an inquiry by the National Advertising Division.

Read More