NAD Press Releases

NAD Recommends Comcast Discontinue Express, Implied Claims That AT&T ‘Deceives’ Customers, Comcast to Appeal

New York, NY – July 17, 2018 – The National Advertising Division has recommended that Comcast Cable Communications, LLC, discontinue the advertising claim, express or implied, that AT&T deceives potential customers concerning the speed or reliability of its internet service, as well as the claim that Comcast offers the most reliable network. NAD also determined, however, that Comcast had substantiated certain claims regarding the availability of AT&T’s fiber network and certain advertised speeds, but recommended  Comcast modify its advertising to avoid conveying the message,...

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NAD Determines Broadcasting Advertising for Tyson’s Hillshire Farm Ultra Thin Oven Roasted Turkey Breast Doesn’t Materially Alter Product Appearance

New York, NY – July 11, 2018 – The National Advertising Division has determined that Tyson Foods, Inc., “did not materially alter or enhance” the appearance of the company’s Hillshire Farm Ultra Thin Oven Roasted Turkey Breast when it removed the inner plastic package from the product before filming. NAD is an investigative unit of the advertising industry’s self-regulatory system. It is administered by the Council of Better Business Bureaus. Kraft Heinz Food Company, maker of Oscar Mayer cold cuts, contended that the removal of inner packaging reasonably conveyed the message that...

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NAD Reviews Advertising Claims Made for ‘College Hunks Haul Junk,’ Finds CHHJ Franchising Can Support Certain Claims; Recommends Certain Modifications

New York, NY – July 9, 2018 – The National Advertising Division has recommended that CHHJ Franchising, LLC, modify claims that promote the services of “College Hunks Hauling Junk,” as available across the United States and Canada, but determined the company could support claims related to the training, licensing and insurance each franchisee provides. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. In its initial inquiry, NAD requested substantiation for claims that included: “We...

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NAD Recommends Abbott Discontinue Ensure Claim ‘Feel More Strength & Energy in 2 Weeks;’ Finds Advertiser can Support ‘#1 Doctor Recommended Claim’

New York, NY – July 6, 2018 – The National Advertising Division has recommended that Abbott Nutrition discontinue claims that promise consumers they will “Feel More Strength & Energy in Just 2 Weeks.” NAD also found that the company could support claims that its “Ensure Surgery” product is the “#1 Doctor Recommended Brand.” NAD is an investigative unit of the advertising industry’s self-regulatory system. It is administered by the Council of Better Business Bureaus. Claims made by Abbott Nutrition in television, online, and print advertising were challenged by Nestlé...

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NAD Recommends VH Nutrition Discontinue Advertising Claims for TriDrive Supplement

New York, NY – July 2, 2018 – The National Advertising Division has recommended VH Nutrition, LLC discontinue certain advertising claims for the company’s TriDrive dietary supplement, a product promoted to triathletes through internet advertising. NAD is an investigative unit of the advertising industry system of self-regulation. It is administered by the Council of Better Business Bureaus. As part of an ongoing initiative with the Council for Responsible Nutrition, NAD requested that VH Nutrition provide substantiation for advertising claims that included: “TriDrive is a triathlon...

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NAD Recommends i-Health Discontinue Challenged Claims for ‘Culturelle’ Probiotic, Following Challenge from P&G

New York, NY – July 2, 2018 – The National Advertising Division has recommended that i-Health Inc., discontinue advertising claims made in television and online advertising, and on product packaging for its Culturelle probiotic supplements. The claims at issue were challenged by The Procter & Gamble Company, maker of Align probiotic supplements. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. P&G challenged express claims that included: “Exclusively with the #1 Proven Effective...

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