NAD Press Releases

NAD Finds sBioMed Can Support Certain Claims for Hospital Disinfectant Steriplex SD, But Recommends Advertiser Modify, Discontinue Certain Claims

The NAD determined that sBiomed LLC, the maker of Steriplex SD disinfectant, can support certain claims for the product, but recommended the company discontinue references to “hospital studies” when claiming that Steriplex “kills the types of microorganisms” that can cause healthcare associated infections (HAIs.)

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NAD Reviews Claims, Disclosures for P&G Duracell Rechargeable Batteries following Energizer Challenge

The NAD has determined that Procter & Gamble has taken necessary steps to modify and/or discontinue a “50% longer” advertising claim made on product packaging for the company’s Duracell Rechargeable Batteries.

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NAD Examines Internet Speed Claims; Finds Comcast’s Monadic Speed Claim Supported But Recommends Modification to Better Disclose Limitations of Service; Recommends Discontinuation of Comparative Speed, Reliability Claims

NAD has recommended that Comcast Cable Communications, LLC, modify certain advertising claims made by the company for its “Extreme 505” high-speed Internet service, to better disclose the availability of the service.

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NAD Examines Bayer Claims in Two Separate Alka-Seltzer Commercials; Finds Claims Supported in One Case, Recommends Discontinuance in Second Case

Following a review of broadcast advertising by Bayer Consumer Care, NAD has recommended that Bayer discontinue comparisons between its own Alka-Seltzer Plus Night Cold & Flu and The Procter & Gamble Company’s competing NyQuil Cold & Flu Liquid Gels.

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NAD Reviews Advertising Claims for Point-of-Use Water Filters; Recommends Sawyer Discontinue Certain Claims

NAD has recommended that Sawyer Products, Inc., discontinue certain claims for the company’s point-of-use water filter products, although NAD determined the company could support the claim that its product “exceeds EPA recommendations for removal rates” of bacteria and protozoa

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NAD Recommends P&G Discontinue Claims Made for Swiffer Sweeper Following Challenge by Libman Broom Maker

NAD has recommended that The Procter & Gamble Company, maker of Swiffer Sweeper products, discontinue superior performance claims challenged by The Libman Company, maker of Libman brooms.

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