NAD Press Releases

NAD Determines Aggregated Online Reviews Don’t Support Claims that Euro-Pro’s Shark Vacuums Are ‘America’s Most Recommended,’ Euro-Pro to Appeal

NAD, in a case of first impression, determined that survey information culled from multiple online venues was insufficiently reliable and representative to support a broad “America’s Most Recommended” claim.

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NAD Recommends iSatori Discontinue Certain Claims for ‘Energize’ Supplement, Finds Company Can Support Certain Claims

NAD has recommended that iSatori, Inc., discontinue certain claims for the company’s Energize dietary supplement, including claims of “8-Hour Efficacy Shown in Clinical Testing.” NAD determined, however, that the advertiser could support certain claims.

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NAD Recommends Hyperion Management Discontinue All Challenged Claims ‘Garcinia Cambogia Formula,’ Better Qualify Guarantee for ‘SaferColon’

NAD has recommended Hyperion Management, LLC, which markets the dietary supplements “Garcinia Cambogia Formula” and “SaferColon,” discontinue all challenged claims for the cambogia product and better disclose limitations the guarantee offered with “SaferColon.”

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NAD Finds General Mills Can Support Certain Yoplait ‘Greek’ Yogurt Taste-Test Claims, but Recommends Advertiser Modify or Discontinue Certain Comparative Claims Against Chobani

NAD has determined that General Mills, Inc., can support certain claims made for its Yoplait “Greek” yogurt in online advertising and social media, but recommended the advertiser discontinue or modify certain claims. The claims at issue were challenged by Chobani, Inc.

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NAD Recommends Nurture Modify, Discontinue Certain Claims for ‘Happy Family’ Baby Food; Finds Advertiser Can Support Certain ‘Organic’ Claims

NAD has recommended that Nurture, Inc., the maker of Happy Family infant and toddler food products, modify or discontinue certain claims, including claims that state or imply that conventional or non-organic products are less nutritious, expose babies and toddlers to pesticides or contain genetically modified organisms (GMOs.) NAD did find, however, that the advertiser could continue its “organic superfoods,” “organic baby food,” and “always organic” claims.

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NAD Refers Advertising for MiMedx Wound-Care Products to FDA, FTC for Further Review

NAD has referred advertising claims made by MiMedx Group, Inc., for its EpiFix and EpiFix Micronized wound-care products to the FTC and FDA for further review, after the advertiser declined to participate in NAD’s review of its advertising claims.

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