NAD Press Releases

NAD Refers Advertising for FemaLife Nutrition’s ‘Super Flora Probiotic’ to FTC After Advertiser Declines to Participate in Self-Regulatory Process

NAD has referred advertising claims made by FemaLife Nutrition, LLC, for the company’s Super Flora Probiotic dietary supplement to the Federal Trade Commission after the company declined to participate in the NAD process.

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NAD Recommends French’s Discontinue Facebook Commercial, Print Ad Following Challenge by Kraft Heinz

NAD has recommended that French’s Food Company discontinue a commercial posted at French’s Facebook page and a print advertisement. Both were challenged by The Kraft Heinz Company.

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NAD Declines to Rely on Crowd-Sourced Data to Support T-Mobile’s ‘Fastest Claim,’ Okays Coverage Claim Based on People Covered, But Not Geographic Reach

NAD has recommended that T-Mobile USA, Inc., discontinue certain advertising claims made in television, print and internet advertisements, but found the company could support a modified claim about the number of people covered by its network.

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NAD Finds Mizkan Can Support Consumer Preference Claim ‘Consumers prefer the taste of Ragú Homestyle Traditional Over Prego Traditional’

NAD has determined that Mizkan American, Inc., maker of Ragu pasta sauce, provided a reasonable basis for its claim that “consumers prefer the taste of Ragú Homestyle Traditional OVER Prego Traditional.” The claim was challenged by Campbell Soup Company, the maker of Prego Traditional Pasta Sauce.

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NAD Recommends Benefit Cosmetics Discontinue Promoting its ‘they’re Real! Mascara’ Product with ‘#1 Best-Selling’ Claims

NAD has recommended that Benefit Cosmetics discontinue promoting the company’s “they’re Real! Mascara” with the advertising claims “#1 best-selling’ Prestige Mascara in the U.S.*” and “#1 best-selling Prestige Mascara in the U.S. for 3 years **.”

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NAD Recommends Reynolds Modify, Discontinue Claims that Hefty Storage Bags Cost Less Than Ziploc, but Found TV AD Didn’t Disparage Competitor

NAD has recommended that Reynolds Consumer Products, LLC modify or discontinue claims that the company’s Hefty storage bags cost less than Ziploc.

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