NAD Press Releases

NAD Reviews Claims for Bevel Single-Blade Razors; Finds Advertiser Can Support Certain Modified Claims, but Recommends It Discontinue ‘Proven’ Claim

NAD has recommended that Walker & Company Brands, maker of the Bevel Shaving System, modify or discontinue certain advertising claims for the company’s single-blade razors. NAD determined, however, that the company could support certain modified claims, including the claim that its product, with regular use, may “help” improve pseudofolliculitis barbae (PFB), an uncomfortable, and potentially serious side-effect of shaving often experienced by people of color.

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NAD Recommends MyGait Modify, Discontinue Certain Claims for Computer Promoted to Senior Citizens to Better Disclose Benefits Tied to Service Plan

NAD has recommended MyGait, LLC, discontinue certain claims for the company’s for its MyGait Elite II Computer, but found the company could support its “designed for seniors” claims.

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NAD Recommends Applegate Discontinue Certain Claims for Cellulose Insulation; Finds Company can Support Certain Claims

NAD has recommended that Applegate Insulation discontinue certain claims for the company’s cellulose insulation products, but found the company could support its “R-value per inch” claims.

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NAD Recommends P&G Discontinue Certain Claims for Charmin ‘Ultra’ Products Following Kimberly-Clark Challenge; Can Support Certain Claims

NAD has determined that The Procter & Gamble Company can support claims that consumers of its Charmin Ultra Strong and Charmin Ultra Soft products may “Use Up To 4x Less.”

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NAD Recommends Advanced Nutritional Innovation Discontinue Health Benefits Claims for ‘ionDEFENDER’ Dietary Supplement

NAD has recommended that Advanced Nutritional Innovation, Inc., modify or discontinue a wide range of claims made in Internet advertising for the company’s ionDEFENDER dietary supplement.

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NAD Recommends Sprint Discontinue Challenged TV Ads Offering ‘50% Off,’ Modify Claims in Internet, In-Store Advertising Following T-Mobile Challenge

NAD has recommended that Sprint Corporation discontinue challenged broadcast advertising that promises savings of 50 percent to consumers who switch to Sprint from competing wireless service providers. NAD also recommended that Sprint modify challenged Internet and in-store advertising to clarify the basis for price comparisons and better disclose its $36-per-line activation fee.

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