NAD Press Releases

NAD Recommends Abbott Discontinue Ensure Claim ‘Feel More Strength & Energy in 2 Weeks;’ Finds Advertiser can Support ‘#1 Doctor Recommended Claim’

New York, NY – July 6, 2018 – The National Advertising Division has recommended that Abbott Nutrition discontinue claims that promise consumers they will “Feel More Strength & Energy in Just 2 Weeks.” NAD also found that the company could support claims that its “Ensure Surgery” product is the “#1 Doctor Recommended Brand.” NAD is an investigative unit of the advertising industry’s self-regulatory system. It is administered by the Council of Better Business Bureaus. Claims made by Abbott Nutrition in television, online, and print advertising were challenged by Nestlé...

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NAD Recommends VH Nutrition Discontinue Advertising Claims for TriDrive Supplement

New York, NY – July 2, 2018 – The National Advertising Division has recommended VH Nutrition, LLC discontinue certain advertising claims for the company’s TriDrive dietary supplement, a product promoted to triathletes through internet advertising. NAD is an investigative unit of the advertising industry system of self-regulation. It is administered by the Council of Better Business Bureaus. As part of an ongoing initiative with the Council for Responsible Nutrition, NAD requested that VH Nutrition provide substantiation for advertising claims that included: “TriDrive is a triathlon...

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NAD Recommends i-Health Discontinue Challenged Claims for ‘Culturelle’ Probiotic, Following Challenge from P&G

New York, NY – July 2, 2018 – The National Advertising Division has recommended that i-Health Inc., discontinue advertising claims made in television and online advertising, and on product packaging for its Culturelle probiotic supplements. The claims at issue were challenged by The Procter & Gamble Company, maker of Align probiotic supplements. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. P&G challenged express claims that included: “Exclusively with the #1 Proven Effective...

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NAD Reviews Claims for Dyson ‘Hot+Cool Link,’ ‘Cool Link’ Air Purifiers Following Guardian Challenge; Dyson to Appeal

New York, NY – June 27, 2018 – The National Advertising Division has recommended that Dyson, Inc. modify or discontinue certain advertising claims for the company’s Pure Hot + Cool Link & Pure Cool Link Air Purifiers, following a challenge by Guardian Technologies, LLC, a manufacturer of competing air purifiers.  Dyson said it will appeal NAD’s adverse findings to the National Advertising Review Board. NAD is an investigative unit of the advertising industry system of self-regulation. It is administered by the Council of Better Business Bureaus. Challenged express claims...

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Bel Marra Health Discontinues Certain Claims for ‘Hearing Rescue’ Supplement During NAD Review; NAD Finds Certain Claims Supported

New York, NY – June 21, 2018 – The National Advertising Division has recommended that Bel Marra Health discontinue certain claims for the company’s Hearing Rescue dietary supplement, including the claim that “vitamins and minerals such as folate and magnesium may help reduce the damage caused by repeated noise exposure.” NAD is an investigative unit of the advertising industry system of self-regulation. It is administered by the Council of Better Business Bureaus. The claims at issue were challenged by the Council for Responsible Nutrition. The advertiser contended that research...

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NAD Recommends Triumph Pharmaceuticals Discontinue Certain Claims for SmartMouth Dry Mouth Products Following a Challenge from GSK

New York, NY – June 13, 2018 – The National Advertising Division has recommended that Triumph Pharmaceuticals, Inc., discontinue challenged claims for the company’s SmartMouth Dry Mouth Products. NAD did not, however, recommend that Triumph change the name of its dry mouth products. NAD is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. Triumph’s claims were challenged by GlaxoSmithKline Healthcare, L.P., the maker of Biotene products. Both parties manufacture over-the-counter products...

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