NAD Press Releases

NAD Recommends Sergeant’s Discontinue Certain Claims for Flea, Tick Products Following Bayer Challenge

NAD has recommended that Sergeant’s Pet Care Products, Inc. discontinue certain claims for the company’s Sentry flea and tick products Fiproguard Max and Pronyl OTC Max. The claims appeared on product packaging and in website, television and print advertising and were challenged by the Animal Health Division of Bayer Healthcare, LLC, maker of K9 Advantix II (flea and tick control for dogs) and Advantage II (flea control for cats and dogs).

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NAD Recommends Blue Buffalo Modify Certain Claims to Avoid Disparaging Competitors; Advertiser to Appeal

NAD has recommended that Blue Buffalo Company, Ltd., manufacturer of BLUE Brand Pet Food Products, modify certain advertising claims to avoid disparaging competing pet food makers. The company has said it will appeal some of NAD’s findings to the National Advertising Review Board.

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NAD Recommends ACCEL Discontinue Challenged Claims for ‘CataClean’ Fuel Additive

NAD has recommended that ACCEL Performance Group discontinue advertising claims that its “CataClean” fuel additive cleans catalytic converters.

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NAD Recommends Hershey Modify Packaging, Broadcast Advertising for Brookside Chocolate Candies, Following Challenge by Mars

NAD has recommended that The Hershey Company modify advertising for the company’s Brookside Chocolate-Covered Candies to assure that consumers understand the products are made with fruit flavors, rather than pieces of fruit. The advertising claims at issue, made on product packaging and in television advertising, were challenged by Mars Incorporated, a competing maker of chocolate products.

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NAD Finds K-C Can Support Certain Claims for its ‘Sleek’ Super-Absorbency Tampon, Following Challenge by Tampax-Maker P&G

NAD has determined that the Kimberly-Clark Corporation can support certain advertising claims for he company’s “Sleek” super-absorbency tampon, but has recommended that the advertiser modify claims to assure that disclosures are readily noticeable and understandable to consumers.

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NAD Finds Energizer Can Support 10-Year Claim for Energizer Max; Recommends More Prominent Disclosures

NAD has determined that Energizer Holdings, Inc. can support express claims related to the 10-year shelf-life of its Energizer Max batteries.

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