NAD Press Releases

NAD Reviews ‘Geomean’ Evidence: Recommends Dyson Modify, Discontinue Claims for 2 Vacuum Cleaners; Finds Certain Claims Supported

The NAD has recommended that Dyson, Inc., modify or discontinue certain advertising claims for the company’s DC65 corded upright vacuum cleaner and its DC59, a cordless stick vacuum.

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NAD Recommends MOM Brands Discontinue Taste-Test Claims Challenged by Post; Advertiser to Appeal

The NAD has recommended that MOM Brands Company discontinue certain taste-test based claims for the company’s Malt-O-Meal brand cereals, following NAD’s finding that the testing was flawed. MOM has said it will appeal the finding to the National Advertising Review Board (NARB).

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NAD Examines Test Soil in Review of SC Johnson Claims; Recommends Advertiser Discontinue Claims

NAD has recommended that S.C. Johnson & Son, Inc., discontinue claims that two “Scrubbing Bubbles” products clean “2X times better” and “better than” Clorox Clean-up. Key issue: What constitutes "greasy kitchen soils," "tough" grease.

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NAD Reviews Verizon 4G LTE Ads: Finds Web, Print Comparative Map Claims are Not Misleading, Recommends Verizon Discontinue TV Spot with Claim ‘2x Bandwidth in Cities Coast to Coast’

NAD has determined that website advertising featuring comparative maps of the 4G LTE service offered by Verizon Wireless and certain competitors is not likely to mislead consumers. However, NAD has recommended that Verizon Wireless discontinue a television commercial that features the maps, and the claim that Verizon has “2x Bandwidth in Cities Coast to Coast.”

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Fuhu, Maker of Child-Directed Tablet, Voluntarily Discontinues Certain Claims; NAD Recommends Additional Modifications

Fuhu, Inc., maker of the child-directed “Nabi Jr.” tablet, has voluntarily agreed to permanently discontinue certain product superiority claims following an inquiry by the National Advertising Division. NAD has further recommended that the advertiser modify claims related to its TRUSTe certification and “Kid Safe” seal.

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Bedrock Brands Discontinues Claims for St. Joseph’s ‘Low-Dose’ Aspirin

Bedrock Brands LLC, contacted by the NAD in the course of a challenge to certain advertising claims for St. Joseph “Rapid Dissolving Melts,” has advised NAD that it is permanently discontinuing challenged claims for the low-dose aspirin product.

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