NAD Press Releases

NAD Recommends K-C Discontinue ‘Clean Better’ Claim in Advertising for ‘Huggies Natural Care Wipes’

The NAD has recommended that Kimberly-Clark Corporation discontinue advertising claims that the company’s Huggies Natural Care Wipes “... clean better.”

Read More

NAD Recommends Euro-Pro Discontinue Claims that Shark Vacuum Receives ‘More 5-star Online Reviews’ Than Any Other Brand; Euro-Pro to Appeal

The National Advertising Division has recommended that Euro-Pro Operating, LLC, discontinue claims that the company’s Shark brand vacuum cleaners receive “more 5-star online reviews than any other vacuum brand.”

Read More

NAD Recommends Vogue Change Packaging to Eliminate ‘Formulas’ for ‘Proganix’ Products

The National Advertising Division has recommended that Vogue International, Inc., modify packaging for certain shampoos and conditioners in its “Proganix” product line to avoid conveying the message that specific exotic ingredients are responsible for specific product benefits.

Read More

NAD Recommends Motherlove Herbal Company Discontinue Certain Claims for ‘More Milk Plus,’ Finds Company Can Support Limited ‘Best-Selling’ Claim

The National Advertising Division has recommended that Motherlove Herbal Company discontinue claims that the company’s “More Milk Plus” dietary supplement is an “effective herbal formula designed to quickly increase breast milk for breastfeeding mothers.” NAD determined, however, that the advertiser established a reasonable basis for the claim that More Milk Plus is “Motherlove’s best selling herbal lactation formula.”

Read More

NAD Finds Abbot Nutrition Can Support Challenged claims for ‘Similac Advance with OptiGRO’

NAD has determined Abbot Nutrition can support advertising claims made for the company’s Similac Advance with OptiGRO and challenged by Mead Johnson & Co., LLC.

Read More

NAD Refers Wal-Mart’s ‘Raise in Pay’ Advertising to FTC After Retailer Declines to Participate in an Advertising Review

NAD has referred broadcast advertising from Wal-Mart Stores, Inc., to the Federal Trade Commission for review, after the company declined to participate in an NAD proceeding.

Read More