NAD Press Releases

Shenzhen ZhiYi Technology Modifies, Discontinues Claims for ILife Robotic Vacuum Following NAD Inquiry

New York, NY – Feb. 1, 2018 – Shenzhen ZhiYi Technology Co., Ltd., the maker of the iLife A4s robotic vacuum cleaner said it has permanently discontinued certain claims for the product made in advertising on Facebook and at Amazon.com. The advertising at issue was challenged before NAD by iRobot Corporation. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. In response to NAD’s inquiry, the advertiser said it had elected to permanently discontinue the following express and implied...

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Ultra Max Health Says it Will Permanently Discontinue Claims for Max Synapse Supplements Following NAD Inquiry

New York, NY – Feb. 1, 2018 – UltraMax Health, Inc. the maker of Max Synapse dietary supplements, said the company has elected to voluntarily, permanently discontinue advertising claims for Max Synapse dietary supplements, following an inquiry by the National Advertising Division. The advertising at issue was challenged before NAD by the Council for Responsible Nutrition. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The advertiser advised NAD in writing that, instead of submitting...

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NAD Examines Revised Claims for Olivet Pet Food Storage Containers Following Challenge by Van Ness Plastic Molding

New York, NY – Jan. 30, 2018 – Olivet International, Inc., a manufacturer of plastic pet food storage containers, said it has permanently discontinued advertising claims that the company’s products are made of recycled material and that they are “BPA free and food safe.” NAD has determined that the advertiser can support revised claims that its products contain “a minimum of 25% recycled material” and are “food safe.” Claims made by Olivet were challenged before NAD by Van Ness Plastic Molding Company, Inc., a competing manufacturer of plastic pet food storage containers....

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NAD Recommends Charter Discontinue One Version of ‘Monsters’ Commercial Following DirecTV Challenge and Modify Another; Company to Appeal

New York, NY – Jan. 29, 2018 – The National Advertising Division has recommended that Charter Communications discontinue the claim “TV that cuts out in the rain is evil. Spectrum is reliable. Satellite TV Bad. Spectrum Good,” in the context of a commercial in which the Grim Reaper complains about his family’s satellite dish “went out in the rain.” NAD also recommended that the advertiser discontinue an earlier version of the commercial in which the Grim Reaper states that his family’s satellite dish “went out in the rain, again,” a determination that Charter, which...

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NAD Recommends Chattem Discontinue ‘Smart’ Design, Formulation Claims for Xyzal Allergy Medication

New York, NY – Jan. 25, 2018 – The National Advertising Division has recommended that Chattem, Inc., the maker of Xyzal Allergy 24HR  medication, discontinue claims that convey the message that the product’s “smart” or “wise” design confers a clinically meaningful benefit compared to Johnson & Johnson Consumer Inc.’s Zyrtec. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. J&J challenged express claims that included: “A Smart Formulation is NOW a Wise OTC Choice for...

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NAD Refers StubHub Pricing Claims to FTC for Further Review After Advertiser Declines to Comply with NAD Decision on Disclosures

NAD has referred pricing claims made at StubHub.com, an online ticket exchange, to the Federal Trade Commission (FTC) after the company declined to comply with NAD’s recommendations to more clearly disclose the additional taxes and fees applied to each ticket purchase.

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