NAD Press Releases

Posts by Celebrity Endorsers Revised to Disclose Material Connections to FitTea Following NAD Inquiry

Celebrity endorsements of FitTea, a dietary supplement made by Fit Tea LLC, have been revised to better disclose material connections, following an inquiry from the NAD.

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NAD Recommends P&G Discontinue Certain Claims for ‘Easy Ups’ Training Pants; Company to Appeal Puffery Finding to National Advertising Review Board

NAD has recommended that The Procter & Gamble Company modify or discontinue certain advertising claims for “Easy Ups” training pants, including claims that Easy Ups are “the best way to potty-train” and “the easiest way to underwear.” P&G, arguing that the claim “easiest way to underwear” is puffery, said it will appeal NAD’s finding with respect to that claim to NARB.

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NAD Recommends Coty Discontinue ‘Gel Manicure’ Claims for Sally Hansen Miracle Gel Nail Polish; Company to Appeal

NAD has recommended that Coty, Inc., discontinue certain claims for the company’s Sally Hansen Miracle Gel, including claims that the product produces a result equivalent to a salon gel manicure.

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NAD Recommends Reckitt Benckiser Discontinue 2 TV Spots, Modify Product Packaging, Disclose Incentives; Advertiser to Appeal

NAD has recommended that Reckitt Benckiser LLC discontinue two television commercials, modify or discontinue a free-standing insert and modify product packaging for its Finish brand dishwasher detergent.

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NAD Reviews Performance Claims, Endorsements, Reviews for Fit Products ‘Fit Tea;’ Recommends Company Discontinue Challenged Claims

NAD has recommended that Fit Products, LLC., discontinue claims that its FitTea either “boosts energy” or “supports metabolism.”

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NAD Recommends Unilever Discontinue Certain Claims for Suave Essentials Body Wash; Advertiser to Appeal

NAD has recommended that Unilever United States, Inc., discontinue certain claims for the company’s Suave Essentials Body Wash products.

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