NAD Press Releases

NAD Recommends Church and Dwight Discontinue ‘2x,’ ‘4x’ Concentration Claims for Laundry Detergents

The NAD has recommended that Church and Dwight discontinue unqualified “2x” and “4x” concentration claims for the company’s Arm & Hammer Ultra Power 4x Concentrated Liquid Laundry Detergent, Arm & Hammer 2x Concentrated Liquid Laundry Detergent and Xtra 2x Concentrated Liquid laundry detergents.

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NAD Recommends Church & Dwight Discontinue Certain Claims for Arm & Hammer Detergents, Following Challenge by Sun

NAD has recommended that Church & Dwight discontinue certain claims for Arm & Hammer Ultra Power 4x Concentrated Liquid Laundry Detergent and Arm & Hammer Sensitive Skin 4x Concentrated Liquid Laundry Detergent.

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NAD Refers Advertising for Pursuit of Research’s ‘NutriiVeda’ to FTC Following Second Compliance Review

The NAD has referred advertising claims made by Pursuit of Research for its NutriiVeda whey powder dietary supplement to the Federal Trade Commission for further review. NAD’s decision comes after the company failed to comply with the terms of a previous NAD decision.

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NAD Recommends Vogue Change Product Names for Certain Shampoos, Conditioners

The NAD has recommended that Vogue, International, Inc., modify product names for certain shampoos and conditioners to avoid conveying the message that one exotic ingredient of the product provides a particular benefit.

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NAD Recommends Comcast Drop Unqualified Claim that ‘CenturyLink Doesn’t Deliver,’ Finds Comcast Can Support ‘Fastest, Most Reliable Internet’ Claims

The NAD has recommended that Comcast Cable Communications, LLC, modify certain claims made in broadcast advertising to more accurately characterize information from the Federal Communications Commission (FCC) report “Measuring Broadband America.” NAD found that the advertiser could support claims that its Xfinity service “gives you the fastest, most reliable Internet.”

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NAD Recommends Silver Star Brands Discontinue All Challenged Claims for ‘Native Remedies A+ TestCalmer’ Following CRN Challenge

NAD has recommended that Silver Star Brands, Inc., discontinue all challenged claims for the company’s “Native Remedies A+ TestCalmer,” a product marketed as providing cognitive and emotional benefits for test takers. The company has said it will do so.

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