NAD Press Releases

NAD Recommends P&G Modify, Discontinue Certain Claims for Olay Ultra Moisture Bar Following Unilever Challenge

The NAD has recommended that the Procter & Gamble Company modify or discontinue consumer preference claims conveyed in certain print advertising for the company’s Olay Ultra Moisture Beauty Bar. The claims at issue were challenged by Unilever United States, Inc., the maker of Dove white beauty bar.

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NAD Recommends MicroGREEN Polymers Discontinue Challenged Claims for ‘InCycle’ Food Service Products

NAD has recommended that MicroGREEN Polymers, Inc. discontinue certain claims for the company’s “InCycle” food service products. The claims at issue were challenged by Dart Container Corporation, a competing manufacturer of single-use foodservice products, including plastic cups and lids.

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NAD Finds Berry Can Support Recyclability, Superiority Claims for its ‘Versalite’ Cups Following Dart Container Challenge

The NAD has determined that Berry Plastics Corporation can support properly qualified comparative superiority claims for the company’s Versalite polypropylene cups.

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NAD Recommends Helen of Troy Discontinue Certain Claims for PUR Water Filter Pitcher, Finds Certain Claims Supported Following Clorox Challenge

NAD has determined that Helen of Troy Limited can support certain claims for the company’s PUR water filter pitcher, but recommended the company discontinue certain claims made on its website and in television commercials. The claims at issue were challenged by The Clorox Company, the maker of competing Brita water filter pitchers.

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NAD Refers Advertising Claims Made By Terra Novo to FTC Following Compliance Review

NAD has referred advertising claims made by Terra Novo, Inc., to the Federal Trade Commission, following a compliance review.

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NAD Reviews Advertising for P&G’s Crest ‘Sensi-Stop Strips’ following Challenge by GlaxoSmithKline

The NAD has determined that the Proctor & Gamble Co., can support certain claims for the company’s “Crest Sensi-Stop Strips” product, which is designed to address tooth sensitivity. However, NAD has recommended that the advertiser discontinue the claim “1 Strip, 10 minutes, 1 month” and modify product packaging to clearly disclose that a single strip may not provide complete relief to some consumers.

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