NAD Challenges, Complaints

Competitor Challenges

The self-regulatory system monitors the marketplace, holds advertisers responsible for their claims and practices and tracks emerging issues and trends. Self-regulation is good for advertisers. Rigorous review serves to encourage consumer trust; the self-regulatory system offers an expert, cost-efficient, meaningful alternative to litigation and provides a framework for the development of a self-regulatory to emerging issues.

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Consumer Complaints

NAD reviews advertising that is national or broadly regional in scope. NAD reviews advertising in all media, including advertising distributed in print, through broadcast, on the Internet, at point-of-sale, or through direct delivery to one's home or office. (Please note that NAD does not review local advertising. If a complaint involves local advertising or local business practices, including order fulfillment or refund issues, delivery delays or "bait and switch" tactics, please file a complaint with the Better Business Bureau, www.bbb.org.)

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