This is the important stuff.

Online Interest-Based Advertising Accountability Program

The Online Interest-Based Advertising Accountability Program regulates behavioral advertising across the Internet. Leading industry associations developed seven principles which businesses are required to follow.

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National Advertising

With the founding of National Advertising Division and National Advertising Review Board in 1971, the advertising industry pioneered the use of independent, transparent oversight to assure that advertising claims in all media are truthful and substantiated.

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Electronic Direct-Response Advertising

The Electronic Retailing Self-Regulation Program provides a quick and effective mechanism for evaluating, investigating, analyzing and resolving inquiries regarding the truthfulness and accuracy of the primary or core efficacy or performance claims that are communicated in national direct response advertising.

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Advertising to Children

CARU's basic activities are the review and evaluation of child-directed advertising in all media, and online privacy practices as they affect children. When these are found to be misleading, inaccurate, or inconsistent with CARU's guidelines, CARU seeks change through the voluntary cooperation of advertisers.

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ASRC Online Archive

The ASRC Online Archive is available by subscription. The Archive includes NAD/CARU/ERSP case reports, as well as NARB panel reports.

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Supporting Self-Regulation

Advertising industry self-regulation is a service of the advertising industry and the Council of Better Business Bureaus. The Advertising Self-Regulatory Council  establishes the policies and procedures for the National Advertising Division (NAD) of the Council of Better Business Bureaus, the CBBB’s Children’s Advertising Review Unit (CARU), the National Advertising Review Board (NARB),  the Electronic Retailing Self-Regulation Program (ERSP) and the Online Interest-Based Accountability Program (Accountability Program.) The ASRC Board of Directors is composed of representatives of the...

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