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NAD/CARU/NARB Procedures Revised, Effective 11.1.15

NAD/CARU/NARB Procedures have been revised and changes are effective Nov. 1, 2015.

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CARU: A Parent’s Guide to Advertising

Children’s Advertising Review Unit and Toy Industry Association Collaborate to Produce A Parent’s Guide to Advertising and Your Child Free Resource Has Been Updated to Include New Information About Online and Mobile Ads NEW YORK, NY | September 30, 2015 – The Children’s Advertising Review Unit (CARU), an investigative unit of the Advertising Self-Regulatory Council administered by the Council of Better Business Bureaus, has collaborated with the Toy Industry Association (TIA), the not-for-profit trade association representing all businesses involved in creating and delivering toys...

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Online Interest-Based Advertising Accountability Program

The Online Interest-Based Advertising Accountability Program regulates behavioral advertising across the Internet. Leading industry associations developed seven principles which businesses are required to follow.

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National Advertising

With the founding of National Advertising Division and National Advertising Review Board in 1971, the advertising industry pioneered the use of independent, transparent oversight to assure that advertising claims in all media are truthful and substantiated.

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Electronic Direct-Response Advertising

The Electronic Retailing Self-Regulation Program provides a quick and effective mechanism for evaluating, investigating, analyzing and resolving inquiries regarding the truthfulness and accuracy of the primary or core efficacy or performance claims that are communicated in national direct response advertising.

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Advertising to Children

CARU's basic activities are the review and evaluation of child-directed advertising in all media, and online privacy practices as they affect children. When these are found to be misleading, inaccurate, or inconsistent with CARU's guidelines, CARU seeks change through the voluntary cooperation of advertisers.

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