This is the important stuff.

ASRC President Testifies on Weight-Loss Products Before Senate Commerce Subcommittee

Lee Peeler, President and CEO, testified Tuesday, June 17, before a U.S. Senate subcommittee hearing on "Protecting Consumers from False and Deceptive Advertising of Weight-Loss Products."

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Online Interest-Based Advertising Accountability Program

The Online Interest-Based Advertising Accountability Program regulates behavioral advertising across the Internet. Leading industry associations developed seven principles which businesses are required to follow.

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NAD/CARU Annual Conferences — Save the Date! Sept. 29, 2014-Oct. 1, 2014

We're looking forward to seeing you in September at the Annual NAD/CARU Conferences. Monday, Sept. 29 - Wednesday, Oct. 1. Registration is open! Save the date!

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NAD Filing Fees

Effective Jan. 1, 2014, the fee to file a challenge before NAD rose by $5,000 across the board and the tiered filing-fee structure was simplified.

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Today’s must-read

Lots of coverage of today’s hearing on weight-loss claims and consumer protection!

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National Advertising

With the founding of National Advertising Division and National Advertising Review Board in 1971, the advertising industry pioneered the use of independent, transparent oversight to assure that advertising claims in all media are truthful and substantiated.

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