This is the important stuff.

CARU West Coast Conference: Marketing to Children in a Digital Landscape

Please join the Children's Advertising Review Unit for the Fourth Annual West Coast Conference on May 7, 2014, at The Beverly Hilton in Los Angeles, CA.

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ERSP: 10 Years Later

Join the Electronic Retailing Self-Regulation Program for an afternoon of panel discussions on advertising self-regulation in the direct response industry, followed by a cocktail reception celebrating a decade of outstanding self-regulation.

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NAD Filing Fees to Increase Jan. 1, 2014

Effective Jan. 1, 2014, the fee to file a challenge before NAD will increase by $5,000 across the board and the tiered filing-fee structure will be simplified.

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Today’s must-read

CARU's work is under review in a report from Davis & Gilbert LLP.

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National Advertising

With the founding of National Advertising Division and National Advertising Review Board in 1971, the advertising industry pioneered the use of independent, transparent oversight to assure that advertising claims in all media are truthful and substantiated.

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Electronic Direct-Response Advertising

The Electronic Retailing Self-Regulation Program provides a quick and effective mechanism for evaluating, investigating, analyzing and resolving inquiries regarding the truthfulness and accuracy of the primary or core efficacy or performance claims that are communicated in national direct response advertising.

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