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An Industry Takes Charge: Electronic Retailing and Advertising Self-Regulation

Please join us for the annual ERSP Summit, Tuesday, May 23, 1 p.m. to 5 p.m., followed by cocktail reception.

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NAD Conference 2017

Join us Oct. 2-3 for the NAD Annual Conference!

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CARU: A Parent’s Guide to Advertising

Children’s Advertising Review Unit and Toy Association Collaborate to Produce A Parent’s Guide to Advertising and Your Child Free Resource Has Been Updated to Include New Information About Online and Mobile Ads NEW YORK, NY | September 30, 2015 – The Children’s Advertising Review Unit (CARU), an investigative unit of the Advertising Self-Regulatory Council administered by the Council of Better Business Bureaus, has collaborated with the Toy Industry Association (now The Toy Association), the not-for-profit trade association representing all businesses involved in creating and...

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Online Interest-Based Advertising Accountability Program

The Online Interest-Based Advertising Accountability Program regulates behavioral advertising across the Internet. Leading industry associations developed seven principles which businesses are required to follow.

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National Advertising

With the founding of National Advertising Division and National Advertising Review Board in 1971, the advertising industry pioneered the use of independent, transparent oversight to assure that advertising claims in all media are truthful and substantiated.

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Electronic Direct-Response Advertising

The Electronic Retailing Self-Regulation Program provides a quick and effective mechanism for evaluating, investigating, analyzing and resolving inquiries regarding the truthfulness and accuracy of the primary or core efficacy or performance claims that are communicated in national direct response advertising.

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