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Online Interest-Based Advertising Accountability Program

The Online Interest-Based Advertising Accountability Program regulates behavioral advertising across the Internet. Leading industry associations developed seven principles which businesses are required to follow.

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NAD/CARU Annual Conferences — Save the Date! Sept. 29, 2014-Oct. 1, 2014

We're looking forward to seeing you in September at the Annual NAD/CARU Conferences. Monday, Sept. 29 - Wednesday, Oct. 1. Registration is open! Save the date!

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Today’s must-read

The FTC has announced its agenda for the upcoming workshop on Big Data. C. Lee Peeler, ASRC President and CEO, is among the panelists.

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National Advertising

With the founding of National Advertising Division and National Advertising Review Board in 1971, the advertising industry pioneered the use of independent, transparent oversight to assure that advertising claims in all media are truthful and substantiated.

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Electronic Direct-Response Advertising

The Electronic Retailing Self-Regulation Program provides a quick and effective mechanism for evaluating, investigating, analyzing and resolving inquiries regarding the truthfulness and accuracy of the primary or core efficacy or performance claims that are communicated in national direct response advertising.

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Advertising to Children

CARU's basic activities are the review and evaluation of child-directed advertising in all media, and online privacy practices as they affect children. When these are found to be misleading, inaccurate, or inconsistent with CARU's guidelines, CARU seeks change through the voluntary cooperation of advertisers.

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