ERSP

Electronic Retailing Self-Regulation Program

ERSP Recommends Lunada Biomedical Discontinue Weight-Loss Claims for ‘Amberen,’ Marketer Agrees to Do So

ERSP recommended that Lunada Biomedical discontinue weight-loss and other claims made for Amberen, a dietary supplement marketed to menopausal women. ERSP found, however, the company could support claims related to hot flashes, irritability, sleeplessness, and “low libido.”

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ERSP Refers Advertising for Super Affiliate Lab to FTC for Further Review, After Marketer Failed to Respond to ERSP Inquiry

ERSP will refer direct response advertising for Super Affiliate Lab Affiliate Marketing Program to the FTC after the marketer, MarksEnterprise.com, Inc., failed to respond to an ERSP inquiry.

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ERSP Finds New Vitality Can Support Certain Claims for ‘Super Beta Prostate,’ Recommends Marketer Discontinue Nighttime Urination Claims

ERSP determined that New Vitality Holdings, LLC, can support general performance claims for Super Beta Prostate, a dietary supplement, but recommended the marketer modify or discontinue testimonials and claims that suggest the use of the product will completely eliminate a need to urinate at night.

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ERSP Reviews Advertising for NWLI’s ‘Prevoxin,’ Finds Support for Certain Claims; Recommends Advertiser Discontinue Testimonial

ERSP has determined that National Weight Loss Institute can support general weight loss claims made in direct-response advertising for Prevoxin, a dietary supplement intended to promote weight loss, but recommended the marketer modify or discontinue certain claims.

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Advertising Watchdog Expands Inquires to Include Lead-Generation Companies, Review of Telemarketing Scripts

ERSP today reported on its first full year of activity under an expanded program to review advertising claims made for lead-generation businesses, as well as the review of telemarketing scripts and calls.

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ERSP General Activity Reports

ERSP is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus and funded by the Electronic Retailing Association.

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