ERSP

Electronic Retailing Self-Regulation Program

ERSP Finds Purple Innovation, LLC Can Support Certain Claims for Purple Mattresses; Recommends Marketer Modify, Discontinue Other Claims

New York, NY – August 30, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has found that Purple Innovation, LLC can support certain claims for Purple Mattresses, but recommended the marketer modify or discontinue other claims. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous challenge. ERSP reviewed website and online video advertising claims for Purple and identified several claims for...

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ERSP Finds Reliefband Can Support Certain Claims for Anti-Nausea Product; Recommends Marketer Modify, Discontinue Other Claims

New York, NY – July 20, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has found that Reliefband Technologies, LLC can support certain claims for Reliefband, wearable technology designed to alleviate symptoms primarily associated with motion sickness, but recommended the marketer modify or discontinue other claims. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to its ongoing monitoring program. ERSP...

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Peter C. Marinello

Peter C. Marinello Director Peter C. Marinello is the Director of the Electronic Retailing Self Regulation Program (ERSP) and a Vice President of the Council of Better Business Bureaus, Inc. Peter has over twenty-five years of experience in advertising self-regulation starting as a staff attorney at the National Advertising Division of the Council of Better Business Bureaus, Inc., (NAD) in March of 1993 and later becoming NAD Associate Director in 1998. In 2004, Peter was asked to direct a new advertising self-regulatory program for the direct response industry called the Electronic...

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Rebekka Denenberg

Rebekka Denenberg Staff Attorney Rebekka Denenberg, Staff Attorney, joined ERSP in January 2017. Prior to joining ERSP, Rebekka was an attorney at Sperber, Denenberg & Kahan P.C., where she regularly appeared in NY Civil Courts representing clients in landlord tenant disputes. She also concentrated on real estate transactions and financing, and drafting and negotiating commercial leases. During law school, Rebekka interned at the National Advertising Division and at Burberry Limited working with the Brand Protection Department. Rebekka earned a B.A. from the University of Delaware with a...

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ERSP Reviews Advertising for ‘Relaxium Sleep,’ Recommends Marketer Modify, Discontinue Certain Claims

New York, NY –May 15, 2018– The Electronic Retailing Self-Regulation Program (ERSP) has recommended American Behavioral Institutes, LLC modify or discontinue claims made in online advertising for Relaxium Sleep dietary supplement. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to its ongoing monitoring program. ERSP reviewed online and broadcast advertising claims for Relaxium Sleep and identified several claims for...

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ERSP Recommends Marketer Modify Certain Podcast Claims for Amazon Secrets Live Coaching Program

New York, NY – April 25, 2018– The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Natural Health modify or discontinue certain podcast claims for the Amazon Secrets Live Coaching Program, the company’s live coaching program for consumers seeking to start an Amazon-based business. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP through its ongoing monitoring program. The marketer operated several...

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