DSSRC

Policies and Procedures for the Direct Selling Self-Regulatory Council: An operating unit of the Council of Better Business Bureaus

A-     INTRODUCTION This document describes the Direct Selling Self-Regulatory Council (DSSRC), the roles of the Direct Selling Association (DSA), and the Council of Better Business Bureaus (CBBB). B-     PURPOSE DSSRC shall address income representations (including lifestyle representations) and product (including services) claims made by direct selling companies and their salesforces to ensure the high level of accuracy and adequate substantiation of those claims, thereby maintaining and enhancing the confidence of consumers in the direct selling business model. The DSSRC is being...

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DSSRC Staff Biographies

Peter C. Marinello Director Peter C. Marinello is the Director of the Direct Selling Self-Regulatory Council (DSSRC) and a Vice President of the Council of Better Business Bureaus, Inc. Peter has over twenty-five years of experience in advertising self-regulation starting as a staff attorney at the National Advertising Division of the Council of Better Business Bureaus, Inc., (NAD) in March of 1993, later becoming NAD Associate Director in 1998. In 2004, Peter was asked to direct a new advertising self-regulatory program for the direct response industry called the Electronic Retailing...

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Director’s Note

The Council of Better Business is excited to announce the creation of a new advertising self-regulation program called the Direct Selling Self-Regulatory Council (DSSRC). The goals of the program are to provide independent, impartial and comprehensive monitoring of direct selling companies on an industry-wide basis and address income representations (including lifestyle claims) and product claims by companies and salesforce members with an emphasis on claims disseminated on social media platforms. The program will include a robust challenge mechanism (please see DSSRC Procedures) of...

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Direct Selling Self-Regulatory Council Established to Proactively Increase Oversight of Direct Sellers Program created by Direct Selling Association will be administered by the Council of Better Business Bureaus

New York, NY – (January 9, 2019) – A new industry self-regulatory program will actively monitor the direct-selling marketplace to help “ensure high standards of integrity and business ethics as the guiding principles for all direct selling companies in the marketplace.” The Direct Selling Self-Regulatory Council (DSSRC) was created by the Direct Selling Association (DSA) and will administered by the Council of Better Business Bureaus (CBBB). The board of directors of DSA, the national trade association for direct sellers, unanimously approved the establishment of a third party...

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