Children’s Advertising Review Unit

CARU Recommends Nickelodeon Modify Broadcast Advertising to Better Disclose Odds of Winning ‘SpongeBob’ Sweepstakes

CARU has recommended that Nickelodeon modify broadcast advertising for a “SpongeBob” Splashpants Sweepstakes to better disclose the odds of winning.

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CARU Recommends Dynacraft Modify Broadcast Advertising to Better Depict Adult Supervision

CARU has recommended that Dynacraft BSC, Inc., modify broadcast advertising for its three-wheel skateboard, the “Urban Shredder by Hot Wheels,” to better depict adult supervision.

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CARU Recommends Build-A-Bear Modify Website to Address Privacy Concerns; Company Does So

CARU recommended that Build-a-Bear Inc., operator of, install a neutral age-screening mechanism at the site and eliminate links to the adult-directed sites Pinterest and Twitter that do not age screen. The company said it will do so.

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CARU Reviews Advertising for Cra-Z-Art ‘Lite Brix,’ Recommends Company Add New Disclosures to Broadcast Ad

CARU recommended that LaRose Industries, LLC, doing business as Cra-Z-Art, modify broadcast advertising for the company’s Lite Brix products to better disclose the items that come with initial purchase and the need for batteries.

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CARU Reviews Advertising for Razor ‘ProXX Scooter,’ Company Says It Will Not Direct ProXX Advertising at Issue in CARU Inquiry to Children

CARU recommended that Razor USA LLC, which markets the Razor ProXX Scooter, modify print advertising for the product to better depict the use of safety gear. In response to CARU’s inquiry, the company said it would not place this advertisement in child-directed publications.

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CARU Recommends International Masters Publishers Modify Advertising for ‘Wildlife Explorer’ Kit

CARU recommended International Masters Publishers, Inc., modify advertising for its “Wildlife Explorer” kit to better disclose the material terms of its offer. The company has agreed to do so.

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