Children’s Advertising Review Unit

CARU Recommends Modify Website to Better Comply with Guidelines, COPPA

Rachel Renée Russell, author and operator of the website, said the site has revised its privacy practices following an inquiry from CARU.

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CARU Recommends Skechers Discontinue Implied Claim for ‘Skech-Air’ Shoes’

CARU has recommended that Skechers USA modify broadcast advertising for the company’s Skech-Air shoes to avoid suggesting wearing the shoes will allow a child to bounce or jump high.

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CARU Recommends JAKKS Modify Broadcast Ad for Mario Kart to Better Disclose Toy’s Capabilities

CARU has recommended that JAKKS Pacific, Inc., modify television advertising for its Mario Kart 8 Anti-Gravity RC Racer to better disclose that the toy does not make racecar sounds.

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CARU Recommends Kraft Modify TV Ad that Doesn’t Adequately Depict Adult Supervision; Company Agrees to Do So

New York, NY –  Dec. 17, 2015  – The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that Kraft Food Group, Inc., modify broadcast advertising for the company’s “Capri Sun Roarin’ Waters” beverage that doesn’t depict adult supervision of children in a swimming pool. CARU is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The advertising at issue came to the attention of CARU through CARU’s routine monitoring practices. In this...

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CARU Recommends Conair Modify Broadcast Ad for ‘Quick Twist’ to Better Disclose that Batteries Are Not Included; Company Agrees to Do So

CARU has recommended that Conair Corp., maker of the “Quick Twist” hair braiding tool, modify broadcast advertising for the product to better disclose that batteries are not included with the initial purchase.

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Following CARU Inquiry, Art for Kids Modifies Website to ‘Better Protect Children’s Privacy

Art for Kids, LLC, operator of the website, has modified its website and advertising practices to better protect children’s privacy, following an inquiry by the Children’s Advertising Review Unit.

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