Children’s Advertising Review Unit

CARU Examines Boy Scouts Sweepstakes Advertising, Recommends Modifications

CARU has recommended that Boy Scouts of America (BSA) modify advertising for the “Boys Life Cybersearch Sweepstakes” to more clearly identify the odds of winning a $100 grand prize.

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CARU Recommends Dave & Buster’s Discontinue ‘Free’ Play Claim

CARU has recommended that Dave & Buster’s, Inc., discontinue “free” claims in future promotions where any purchase is required.

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CARU Recommends Maya Group Modify Broadcast Advertising; Company Agrees to Do So

CARU has recommended that the Maya Group, which markets the “Make Your Case” phone case maker, modify broadcast advertising to better disclose the items included with initial purchase.

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CARU Recommends BSA Modify Website to Better Protect Children’s Privacy; BSA Agrees to Do So

CARU has recommended that Boys Scouts of America modify its website,, to assure that information collection practices are in compliance with CARU guidelines and the Children’s Online Privacy Protection Act (COPPA).

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Playmates Discontinues Spot Featuring Supervised Stunts in Response to CARU Inquiry

CARU has recommended that Playmates Toys, Inc., discontinue television advertising for Teenage Mutant Ninja Turtles Action Accessories that features potentially dangerous stunts performed by children.

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CARU Recommends JAKKS Modify Broadcast Ad for ‘Sky High Tink’ Toy

CARU has recommended that JAKKS Pacific Inc., modify broadcast advertising for the company’s “Disney Fairies Sky High Tink” to more accurately demonstrate the toy’s capabilities.

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