Children’s Advertising Review Unit

CARU Refers Advertising for ‘Grown Ups 2’ to MPAA for Review

CARU referred advertising for “Grown Ups 2” – rated PG-13 by the Motion Picture Association of America – to the MPAA for review.

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CARU Recommends LEGO Modify Future Advertising for ‘Pirate Ship Ambush’ to Better Disclose What Comes with Initial Purchase

CARU has recommended that LEGO Systems, Inc., modify future advertising for the “Lord of the Rings Pirate Ship Ambush” to make clear which products come with the initial purchase.

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CARU Recommends VTech Modify Future Advertising for ‘Switch & Go Dino’ to Better Disclose Toy’s Capabilities

CARU has recommended that VTech Electronics North America, LLC, modify broadcast advertising for the Switch & Go Dino toy to better disclose that the helicopter does not fly on its own. The company has agreed to do so.

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CARU Recommends Boys’ Life Magazine Modify Sweepstakes Advertising; BSA Agrees to Do So

CARU has recommended that Boys’ Life Magazine, published by Boy Scouts of America, modify advertising for future sweepstakes to better disclose the odds of winning. BSA has agreed to do so.

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CARU Reviews ‘Keep Out of Reach of Children’ Ad for Anti-Itch Products

CARU has recommended that Blistex, Inc., discontinue advertising the company’s “Maximum Strength Ivarest Poison Ivy Itch Cream” and “Ivarest Medicated Poison Ivy Cleansing Foam” in editions of “Boys Life” magazine that are geared to younger Boy Scouts.

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CARU Recommends Hyperion, an Imprint of Disney Book Group Avoid Advertising ‘WARP’ Series to Children

CARU has recommended that Hyperion, an imprint of Disney Book Group avoid advertising the young-adult book series “W.A.R.P” to children. The company has agreed to do so.

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