Children’s Advertising Review Unit

CARU Recommends Maya Group Modify ‘Orbeez’ Playset Commercial

CARU has recommended that The Maya Group, Inc., modify broadcast advertising for the company’s “Planet Orbeez Adventure Park” playset to adequately disclose that batteries are not included and to make clear that the products do not move on their own.

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CARU Reviews Outfit 7’s ‘Talking Tom Cat 2’ App, Recommends Modifications

CARU has recommended that OutFit 7 modify its “Talking Tom Cat 2” app to better disclose advertising content and disable links to sites that do not age screen. The company has done so.

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CARU Recommends HarperCollins Modify Website to Better Protect Children’s Privacy; Company Agrees to Do So

CARU has recommended that the HarperCollins Publishers Ltd., take steps to better protect the privacy of children who visit the publisher’s website. The company has agreed to do so.

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Skechers Modifies Broadcast Advertising in Response to CARU Inquiry

CARU has recommended that shoemaker Skechers USA modify animated broadcast advertising for the company’s “Air-Mazing” shoes to address compliance with CARU’s guidelines. The company said it has done so.

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CARU Refers Advertising for ‘Grown Ups 2’ to MPAA for Review

CARU referred advertising for “Grown Ups 2” – rated PG-13 by the Motion Picture Association of America – to the MPAA for review.

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CARU Recommends LEGO Modify Future Advertising for ‘Pirate Ship Ambush’ to Better Disclose What Comes with Initial Purchase

CARU has recommended that LEGO Systems, Inc., modify future advertising for the “Lord of the Rings Pirate Ship Ambush” to make clear which products come with the initial purchase.

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