Children’s Advertising Review Unit

CARU Recommends PlayMonster Better Disclose that its ‘Chrono Bomb’ Game Uses String to Simulate Laser Field

CARU has recommended that PlayMonster, LLC, the make of the “Chrono Bomb” game, add an audio disclosure to broadcast advertising to assure child viewers better understand that the game uses colored string to simulate a laser field. The advertiser has agreed to do so.

Read More

CARU Reviews Ad for Zuru’s ‘Dory’ and ‘Bailey’ Toys; Recommends Advertiser Modify Swimming Pool Scene to Address Safety Concerns

CARU has recommended that Zuru Inc., the maker of products that include the “Finding Dory: Swimming Dory and Bailey Robofish,” modify broadcast advertising for the toys to address CARU’s safety concerns over swimming pool scenes. The company has agreed to do so.

Read More

CARU Examines Ad for Dirty South Bat’s W.A.R. Product; Recommends Advertiser Modify, Discontinue Claims

CARU has determined that claims made in testimonials for Dirty South Bat’s W.A.R. baseball bats should be modified or discontinued.

Read More

‘EvanTube’ YouTube Channels to Disclose Sponsored Videos as Advertising Following CARU Inquiry

The “EvanTube” YouTube Channels – EvanTubeHD, EvanTubeRAW and EvanTubeGaming – will include, going forward, an audio disclosure before each new sponsored video to assure that child viewers understand that the content they are about to see is advertising. The EvanTube Channels agreed to provide such a disclosure following a review by CARU.

Read More

Allstar Products Group Says it will Voluntarily Discontinue ‘Power Floss’ Commercial Following CARU Inquiry

Allstar Products Group said it would voluntarily discontinue certain advertising claims for “Dr. Hart’s Power Floss,” following an inquiry from CARU.

Read More

CARU Reviews CEC Chuck E Cheese ‘Golden Ticket’ Promotion, Recommends Company Revise Disclosures in Broadcast, Website Advertising

CARU has recommended that CEC Entertainment revise disclosures associated with its Chuck E Cheese “Golden Ticket” promotion in television and website advertising. The company has agreed to comply with CARU’s recommendations.

Read More