Children’s Advertising Review Unit

CARU Recommends PharmaCare Refrain from Advertising ‘Kids Smart’ Vitamins in Child-Directed Programming; Company Agrees to Do So

CARU has recommended that PharmaCare US., Inc., the maker of Kids Smart Hi DHA-Omega3 Fish Oil capsules, discontinue advertising the product in programming directed to children.

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CARU Recommends Scholastic Modify Website; Company Does So

CARU has recommended that the Scholastic Inc., administrator of the website, modify the site to assure that advertising for products labeled “keep out of the reach of children” does not appear on child-directed areas of the site. The company has done so.

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CARU Recommends Links Snacks Modify Website to Better Protect Children’s Privacy

CARU has recommended Link Snacks, Inc., operator of the website,, modify the site to better protect children’s privacy.

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CARU Recommends Toy Box Apps Modify Advertising for ‘Mall Girl’ App to Avoid Undue Sales Pressure

CARU has recommended that Toy Box Apps, LLC, modify advertising for the company’s “Mall Girl” app to avoid undue sales pressure. The app warns child users that a virtual pet will be taken to the pound if child doesn't purchase virtual food. In most cases, the apps’ virtual currency must be purchased with real money.

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CARU Recommends KEE Action Sports Modify Broadcast Advertising to Better Depict Adult Supervision

CARU has recommended that KEE Action Sports modify broadcast advertising for the company’s paintball products, JT Splatmaster pistols, shotguns and accessories.

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CARU Recommends JAKKS Pacific Modify Broadcast Advertising to Better Disclose that Dolls Do Not Move on Their Own

CARU has recommended that JAKKS Pacific, Inc., modify broadcast advertising for the Winx Club Harmonix Dolls to better to disclose to a child audience that the dolls do not move on their own.

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