Children’s Advertising Review Unit

Allstar Products Group Says it will Voluntarily Discontinue ‘Power Floss’ Commercial Following CARU Inquiry

Allstar Products Group said it would voluntarily discontinue certain advertising claims for “Dr. Hart’s Power Floss,” following an inquiry from CARU.

Read More

CARU Reviews CEC Chuck E Cheese ‘Golden Ticket’ Promotion, Recommends Company Revise Disclosures in Broadcast, Website Advertising

CARU has recommended that CEC Entertainment revise disclosures associated with its Chuck E Cheese “Golden Ticket” promotion in television and website advertising. The company has agreed to comply with CARU’s recommendations.

Read More

CARU Refers Broadcast Advertising for PG-13-Rated ‘Ghostbusters’ to MPAA for Further Review

CARU has referred advertising for the film “Ghostbusters” to the Motion Picture Association of America (MPAA) for further review.

Read More

CARU Recommends Kellogg Revise Product Packaging for ‘Fruit Flavored Snacks,’ Company Agrees to Do So

CARU has recommended that the Kellogg Company revise product packaging for the Kellogg’s Fruit Flavored Snacks featuring cartoon characters from popular children’s film and television shows.

Read More

CARU Determines Depesche Sites Collected PII from Children Under 13; Company Disables Features in Response to Inquiry

The European operator of two fashion and style websites has disabled access to features that allowed the collection of personally identifiable information (PII) from children in the U.S., following a CARU inquiry.

Read More

CARU Reviews ‘Collect It’ Feature in Boy’s Life Magazine; Determines Recommendation to Collect ‘Captain America’ Toys is Editorial, Not Advertising

CARU has determined “Boy’s Life” Magazine did not blur the line between editorial and advertising content when it featured “Captain America: Civil War” action figures, made by Hasbro, in its “Collect It” section.

Read More