CARU

Children’s Advertising Review Unit

CARU Recommends KEE Action Sports Modify Broadcast Advertising to Better Depict Adult Supervision

CARU has recommended that KEE Action Sports modify broadcast advertising for the company’s paintball products, JT Splatmaster pistols, shotguns and accessories.

Read More

CARU Recommends JAKKS Pacific Modify Broadcast Advertising to Better Disclose that Dolls Do Not Move on Their Own

CARU has recommended that JAKKS Pacific, Inc., modify broadcast advertising for the Winx Club Harmonix Dolls to better to disclose to a child audience that the dolls do not move on their own.

Read More

CARU Refers Advertising for ‘Iron Man 3’ MPAA for Review

CARU referred advertising for “Iron Man 3” – rated PG-13 by the Motion Picture Association of America – to the MPAA for review.

Read More

CARU Recommends Nickelodeon Modify Broadcast Advertising to Better Disclose Odds of Winning ‘SpongeBob’ Sweepstakes

CARU has recommended that Nickelodeon modify broadcast advertising for a “SpongeBob” Splashpants Sweepstakes to better disclose the odds of winning.

Read More

CARU Recommends Dynacraft Modify Broadcast Advertising to Better Depict Adult Supervision

CARU has recommended that Dynacraft BSC, Inc., modify broadcast advertising for its three-wheel skateboard, the “Urban Shredder by Hot Wheels,” to better depict adult supervision.

Read More

CARU Recommends Build-A-Bear Modify Website to Address Privacy Concerns; Company Does So

CARU recommended that Build-a-Bear Inc., operator of Buildabear.com, install a neutral age-screening mechanism at the site and eliminate links to the adult-directed sites Pinterest and Twitter that do not age screen. The company said it will do so.

Read More