Children’s Advertising Review Unit

CARU Refers Genesis Toys, Maker of Cayla ‘Connected’ Doll, to FTC After Company Fails to Respond to Privacy Inquiry

CARU has referred Genesis Toys, the maker of “My Friend Cayla Party Time” doll and the operator of an accompanying app and website, to the Federal Trade Commission (FTC) for further review, after the company failed to provide a substantive response to CARU initial privacy inquiry.

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Ontel Discontinues Certain Claims for Dream Tents Following CARU Inquiry

CARU has recommended that Ontel Products discontinue broadcast advertising for the company’s “Dream Tents,” to avoid stating that the product helps alleviate childhood fears of the dark and encourages more restful sleep. The company has done so.

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Tiny Piece Changes App Ratings, Adds Privacy Policy to Website Following CARU Inquiry

Tiny Piece, which operates the website and the mobile application Baby Pet Vet Doctor, has changed the way the app is presented in the app store and removed the children's area from its website,” following an inquiry by CARU.

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DirecTV to Offer New Movie Preview Channel with Child-Appropriate Content Following CARU Inquiry

DirecTV which owns and operates DirecTV Cinema, a pay-per-view streaming movie service, said it will create a new movie preview channel that will feature only movies and other content appropriate for children, following an inquiry by CARU.

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CARU Finds Commercial That Aired on Disney Channel Was in Compliance with CARU Guidelines

CARU has determined that a commercial for Mattel’s “Minnie’s Sparkle n’ Spin Fashion Bow-tique” didn’t contravene CARU’s guidelines on the blurring of advertising and program content.

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CARU Reviews Advertising for Ideavillage ‘Pocket Racers,’ Company Says Future Advertising Will Comply with Recommendations

CARU has recommended Ideavillage Products Corporation, in future advertising, feature products that are available at retail, accurately disclose how the product performs and make any material disclosures in audio format. The company has agreed to do so.

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