Children’s Advertising Review Unit

CARU Welcomes New Leader to Key Industry Self-Regulatory Program

ASRC and CBBB today announced the appointment of Dona J Fraser as Director CARU. CARU was created in 1974 to promote principles of responsibility in advertising to children.

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CARU Recommends Redwood Ventures Depict Adult Supervision in Advertising for ‘IDO3D’ Pen; Company to Comply

CARU has recommended that Redwood Ventures clearly depict adult supervision in advertising for the company’s “IDO3D” pen. Following its review of the company’s advertising, CARU also determined that the advertising adequately communicated to children the nature of the product and the variety of product sets and colors. CARU further determined that the product operated as advertised.

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CARU Refers Genesis Toys, Maker of Cayla ‘Connected’ Doll, to FTC After Company Fails to Respond to Privacy Inquiry

CARU has referred Genesis Toys, the maker of “My Friend Cayla Party Time” doll and the operator of an accompanying app and website, to the Federal Trade Commission (FTC) for further review, after the company failed to provide a substantive response to CARU initial privacy inquiry.

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Ontel Discontinues Certain Claims for Dream Tents Following CARU Inquiry

CARU has recommended that Ontel Products discontinue broadcast advertising for the company’s “Dream Tents,” to avoid stating that the product helps alleviate childhood fears of the dark and encourages more restful sleep. The company has done so.

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Tiny Piece Changes App Ratings, Adds Privacy Policy to Website Following CARU Inquiry

Tiny Piece, which operates the website and the mobile application Baby Pet Vet Doctor, has changed the way the app is presented in the app store and removed the children's area from its website,” following an inquiry by CARU.

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DirecTV to Offer New Movie Preview Channel with Child-Appropriate Content Following CARU Inquiry

DirecTV which owns and operates DirecTV Cinema, a pay-per-view streaming movie service, said it will create a new movie preview channel that will feature only movies and other content appropriate for children, following an inquiry by CARU.

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