Children’s Advertising Review Unit

CARU Recommends Time, Inc., Modify Child-Directed Sweepstakes Advertising

CARU has recommended that TIME Inc., publisher of Sports Illustrated Kids, modify sweepstakes advertising to assure that children better understand the odds of winning

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CARU Recommends Moose Add Audio Disclosure to ‘Zelfs’ Commercial

CARU has recommended that Moose Enterprises modify broadcast advertising to better assure that children understand that the company’s “Zelf” figurines to not light up.

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CARU Recommends Maya Group Modify ‘Orbeez’ Playset Commercial

CARU has recommended that The Maya Group, Inc., modify broadcast advertising for the company’s “Planet Orbeez Adventure Park” playset to adequately disclose that batteries are not included and to make clear that the products do not move on their own.

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CARU Reviews Outfit 7’s ‘Talking Tom Cat 2’ App, Recommends Modifications

CARU has recommended that OutFit 7 modify its “Talking Tom Cat 2” app to better disclose advertising content and disable links to sites that do not age screen. The company has done so.

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CARU Recommends HarperCollins Modify Website to Better Protect Children’s Privacy; Company Agrees to Do So

CARU has recommended that the HarperCollins Publishers Ltd., take steps to better protect the privacy of children who visit the publisher’s website. The company has agreed to do so.

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Skechers Modifies Broadcast Advertising in Response to CARU Inquiry

CARU has recommended that shoemaker Skechers USA modify animated broadcast advertising for the company’s “Air-Mazing” shoes to address compliance with CARU’s guidelines. The company said it has done so.

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