Children’s Advertising Review Unit

DirecTV to Offer New Movie Preview Channel with Child-Appropriate Content Following CARU Inquiry

DirecTV which owns and operates DirecTV Cinema, a pay-per-view streaming movie service, said it will create a new movie preview channel that will feature only movies and other content appropriate for children, following an inquiry by CARU.

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CARU Finds Commercial That Aired on Disney Channel Was in Compliance with CARU Guidelines

CARU has determined that a commercial for Mattel’s “Minnie’s Sparkle n’ Spin Fashion Bow-tique” didn’t contravene CARU’s guidelines on the blurring of advertising and program content.

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CARU Reviews Advertising for Ideavillage ‘Pocket Racers,’ Company Says Future Advertising Will Comply with Recommendations

CARU has recommended Ideavillage Products Corporation, in future advertising, feature products that are available at retail, accurately disclose how the product performs and make any material disclosures in audio format. The company has agreed to do so.

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CARU Recommends Tech 4 Kids Modify Broadcast Ad for 3D Magic ImagiPen to Better Disclose Product Drying Time, Need for Adult Supervision

CARU has recommended that Tech 4 Kids, maker of the 3D Magic ImagiPen, modify broadcast advertising to more clearly disclose both the drying time necessary for the three-dimensional creations produced with the pen and that adult supervision is required.

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CARU Recommends Wobble Works Modify Broadcast Ad for 3Doodler Start Pen to Better Disclose What’s Included with Initial Purchase

CARU has recommended that Wobble Works, Inc., the maker of the 3Doodler Start Pen, modify broadcast advertising that doesn’t clearly disclose how much “Eco-plastic” filament is included with the initial purchase of the product.

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CARU Recommends Moose Toys Modify, Discontinue Commercial for ‘Selfie-Mic,’ ‘StarMaker App’

CARU has recommended that Moose Toys, maker of the “Selfie Mic”, discontinue advertising claims that imply children under the age of 13 can use all the features associated with the age-gated “Star Maker” app promoted with the Moose product.

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