CARU

Children’s Advertising Review Unit

CARU Reviews ‘Collect It’ Feature in Boy’s Life Magazine; Determines Recommendation to Collect ‘Captain America’ Toys is Editorial, Not Advertising

CARU has determined “Boy’s Life” Magazine did not blur the line between editorial and advertising content when it featured “Captain America: Civil War” action figures, made by Hasbro, in its “Collect It” section.

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CARU Recommends International Playthings Better Disclose Drying Time for ‘Aquabeads’ Product; Company Says it Will Do So

CARU has recommended that International Playthings, the maker of Aquabeads Ultimate Design Studio modify its television advertising to better disclose drying time for the crafting product. The company has agreed to do so.

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CARU Recommends Spiral Toys Modify Broadcast Ad, Modify Privacy Practices; Company Says it Will Do So

CARU has recommended that Spiral Toys, the maker of Cloud Pets plush toys and operator of the attendant Cloud Pet mobile application modify its television advertising to better disclose that batteries are not included with the toy and modify its privacy practices. The company has agreed to do so.

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CARU Recommends WS Publishing Group Modify Privacy Practices for ‘Friendzy’ Apps; Company Agrees to Do So

CARU has recommended that WS Publishing Group, Inc., owner of the educational “Friendzy” mobile applications, modify certain practices to better protect children’s privacy. The company has agreed to do so.

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CARU Recommends Moose Toys Modify Ad for ‘Beados’ to Better Disclose Products Included with Initial Purchase, Drying Time; Company Agrees to Do So

CARU has recommended that Moose Toys, maker of “Beados” crafting products, modify broadcast advertising for the products to better disclose what is available with an initial purchase and project drying time.

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CARU Recommends Rovio Modify Privacy Policy to Better Disclose Actual Practices, Company Said It Will Do So

CARU has recommended that Rovio, developer of The Star Wars Angry Birds App I and II and Angry Birds Rio App, modify its privacy policy to better disclose the company’s actual privacy practices. The company said it will do so.

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