CARU

Children’s Advertising Review Unit

CARU Recommends Hampton Direct Modify Advertising for ‘My Fun Fish Tank’ to Better Disclose Material Information

CARU has recommended that Hampton Direct modify advertising for the company’s “My Fun Fish Tank” to better assure that children understand that water added to the tank must be pre-conditioned and neither too hot nor too cold.

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CARU Refers Advertising for ‘Jurassic World’ to MPAA for Review

The Children’s Advertising Review Unit referred advertising for Universal Pictures’ “Jurassic World” – rated PG-13 by the Motion Picture Association of America – to the MPAA for review.

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CARU Recommends Harlem Globetrotters Modify Website Better Comply with CARU Guidelines; Company Agrees to Do So

Harlem Globetrotters Inc., operator of HarlemGlobetrotters.com, said it will revise age-screening practices to comply with CARU guidelines.

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CARU Recommends Fantage Modify Website Better Comply with CARU Guidelines; Company Agrees to Do So

Fantage, operator of Fantage.com, a virtual world for children and young teens, said it will revise age-screening practices to comply with CARU guidelines.

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CARU Recommends Hasbro Modify Advertising for ‘Inquisitor Lightsaber’ to Better Assure Viewers Understand Product’s Capabilities

CARU has recommended that Hasbro, Inc., modify broadcast advertising for the company’s “Star Wars Inquisitor Lightsaber” to better assure that child viewers understand the toy does not light up.

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CARU Recommends Mattel Modify TV Advertising for ‘Sofia the First Royal Prep Academy’ to Better Disclose What Comes with Initial Purchase

CARU has recommended that Mattel, Inc., modify broadcast advertising for the company’s “Sofia The First Royal Prep Academy” playset to more clearly disclose the toys included with the initial purchase of the product.

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