CARU

Children’s Advertising Review Unit

CARU Recommends Spiral Toys Modify Broadcast Ad, Modify Privacy Practices; Company Says it Will Do So

CARU has recommended that Spiral Toys, the maker of Cloud Pets plush toys and operator of the attendant Cloud Pet mobile application modify its television advertising to better disclose that batteries are not included with the toy and modify its privacy practices. The company has agreed to do so.

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CARU Recommends WS Publishing Group Modify Privacy Practices for ‘Friendzy’ Apps; Company Agrees to Do So

CARU has recommended that WS Publishing Group, Inc., owner of the educational “Friendzy” mobile applications, modify certain practices to better protect children’s privacy. The company has agreed to do so.

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CARU Recommends Moose Toys Modify Ad for ‘Beados’ to Better Disclose Products Included with Initial Purchase, Drying Time; Company Agrees to Do So

CARU has recommended that Moose Toys, maker of “Beados” crafting products, modify broadcast advertising for the products to better disclose what is available with an initial purchase and project drying time.

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CARU Recommends Rovio Modify Privacy Policy to Better Disclose Actual Practices, Company Said It Will Do So

CARU has recommended that Rovio, developer of The Star Wars Angry Birds App I and II and Angry Birds Rio App, modify its privacy policy to better disclose the company’s actual privacy practices. The company said it will do so.

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CARU Recommends Wicked Cool Toys Modify TV Ad that Doesn’t Adequately Depict Adult Supervision; Company Agrees to Do So

CARU has recommended that Wicked Cool Toys modify broadcast advertising for the “Girl Scouts Cookie Oven” to depict adult supervision of children using the product. The company has agreed to do so.

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CARU Recommends DorkDiaries.com Modify Website to Better Comply with Guidelines, COPPA

Rachel Renée Russell, author and operator of the website DorkDiaries.com, said the site has revised its privacy practices following an inquiry from CARU.

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