CARU

Children’s Advertising Review Unit

Dona J. Fraser

Dona J. Fraser Director Dona J. Fraser is CARU Director. Dona, a leading privacy expert, comes to CARU from the Entertainment Software Rating Board (ESRB), a self-regulatory program developed by the video game industry. Dona brings to CARU a strong understanding of the marketplace challenges facing children’s advertisers, the complexities of children’s privacy issues and extensive experience with self-regulation. Dona has spoken on these issues both in the U.S. and abroad. At ESRB, she served as Vice President, Privacy Certified, starting in 2012. Prior to that, she was the ESRB...

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CARU Recommends Starmaker Interactive Modify Privacy Practices for StarMaker App

New York, NY – July 9, 2018  – The Children’s Advertising Review Unit (CARU) has recommended that Starmaker Interactive, administrator of the StarMaker mobile application, modify its privacy practices to bring them into compliance with the Self-Regulatory Program for Children’s Advertising, including CARU’s guidelines on privacy, and the federal Children’s Online Privacy Protection Act (COPPA). The company has agreed to do so. CARU, an investigative unit of the advertising industry’s system of self-regulation, monitors advertising directed to children in all media and across...

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CARU Recommends Anki Make Clear to Children that Racing Game Requires Smart Device for Play

New York, NY – May 9, 2018 – The Children’s Advertising Review Unit (CARU) has recommended that Anki add audio disclosure to future broadcast advertising for the company’s “Anki Overdrive: Fast and Furious Edition,” a mobile application-based racing game, to assure children understand that play with the race track and cars requires that users download the app to an iOS or Android device. CARU is an investigative unit of the advertising industry’s system of self-regulation. CARU monitors websites and mobile services for compliance with CARU’s Self-Regulatory Program for...

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CARU Recommends Kudos Modify Privacy Practices to Better Protect Children’s Privacy, Company Agrees to Do So

New York, NY –  April 26, 2018 – The Children’s Advertising Review Unit (CARU) has recommended that Kudos & Co., modify its privacy practices to bring them into compliance with CARU’s Self-Regulatory Program for Children’s Advertising – including CARU’s privacy guidelines – and the federal Children’s Online Privacy Protection Act (COPPA). The company has agreed to do so. The Kudos mobile application came to CARU’s attention through CARU’s routine monitoring practices. CARU is an investigative unit of the advertising industry’s system of self-regulation. It is...

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CARU Refers Musical.ly to FTC After App Operator Declines to Comply with CARU’s Privacy Recommendations

New York, NY –  April 24, 2018 – The Children’s Advertising Review Unit has referred The Musical.ly Inc., operator of the Musical.ly mobile application, to the Federal Trade Commission (FTC), after the company said it would not comply with CARU’s recommendations regarding children’s privacy. CARU is an investigative unit of the advertising industry’s system of self-regulation. CARU monitors websites and mobile services for compliance with CARU’s Self-Regulatory Program for Children’s Advertising – including CARU’s privacy guidelines – and for compliance with the federal...

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CARU Recommends Stride Rite Discontinue Claims that State, Imply ‘Leepz’ Shoes Help Children Jump Higher

CARU has recommended that Stride Rite Children’s Group LLC, the maker of children’s “Leepz” footwear, discontinue advertising claims that imply wearing the shoes allows children to jump inordinately high or state that the shoes are made with “sky-high” technology.

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