CARU Press Releases

CARU Recommends Kraft Modify TV Ad that Doesn’t Adequately Depict Adult Supervision; Company Agrees to Do So

New York, NY –  Dec. 17, 2015  – The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that Kraft Food Group, Inc., modify broadcast advertising for the company’s “Capri Sun Roarin’ Waters” beverage that doesn’t depict adult supervision of children in a swimming pool. CARU is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The advertising at issue came to the attention of CARU through CARU’s routine monitoring practices. In this...

Read More

CARU Recommends Conair Modify Broadcast Ad for ‘Quick Twist’ to Better Disclose that Batteries Are Not Included; Company Agrees to Do So

CARU has recommended that Conair Corp., maker of the “Quick Twist” hair braiding tool, modify broadcast advertising for the product to better disclose that batteries are not included with the initial purchase.

Read More

Following CARU Inquiry, Art for Kids Modifies Website to ‘Better Protect Children’s Privacy

Art for Kids, LLC, operator of the website ArtforKidsHub.com, has modified its website and advertising practices to better protect children’s privacy, following an inquiry by the Children’s Advertising Review Unit.

Read More

Following CARU Inquiry, App Maker Kiloo Agrees to Modify ‘Subway Surfers’ Privacy Policy to Better Protect Child Players

Kiloo, Inc., maker of the “Subway Surfer” mobile application, has agreed to modify the game’s privacy policy following an inquiry from CARU.

Read More

CARU Reviews ‘Pottermore’ Site, Works with Operator to Address Certain Privacy Practices

Pottermore, Ltd., has revised the site’s privacy policy and added a session cookie to its registration process, following an inquiry from CARU.

Read More

CARU Refers Broadcast Advertising for PG-13-Rated ‘Ant-Man’ to MPAA for Further Review

CARU has referred advertising for the film “Ant-Man” to the Motion Picture Association of America (MPAA) for further review.

Read More