CARU Press Releases

CARU Recommends VTech Modify Future Advertising for ‘Switch & Go Dino’ to Better Disclose Toy’s Capabilities

CARU has recommended that VTech Electronics North America, LLC, modify broadcast advertising for the Switch & Go Dino toy to better disclose that the helicopter does not fly on its own. The company has agreed to do so.

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CARU Recommends Boys’ Life Magazine Modify Sweepstakes Advertising; BSA Agrees to Do So

CARU has recommended that Boys’ Life Magazine, published by Boy Scouts of America, modify advertising for future sweepstakes to better disclose the odds of winning. BSA has agreed to do so.

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CARU Reviews ‘Keep Out of Reach of Children’ Ad for Anti-Itch Products

CARU has recommended that Blistex, Inc., discontinue advertising the company’s “Maximum Strength Ivarest Poison Ivy Itch Cream” and “Ivarest Medicated Poison Ivy Cleansing Foam” in editions of “Boys Life” magazine that are geared to younger Boy Scouts.

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CARU Recommends Hyperion, an Imprint of Disney Book Group Avoid Advertising ‘WARP’ Series to Children

CARU has recommended that Hyperion, an imprint of Disney Book Group avoid advertising the young-adult book series “W.A.R.P” to children. The company has agreed to do so.

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CARU Recommends Discovery Girls Magazine Modify Sweepstakes Advertising; Company Agrees to Do So

CARU has recommended that Discovery Girls Magazine modify advertising for future sweepstakes to better protect the privacy of child entrants and better disclose the odds of winning.

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CARU Recommends PharmaCare Refrain from Advertising ‘Kids Smart’ Vitamins in Child-Directed Programming; Company Agrees to Do So

CARU has recommended that PharmaCare US., Inc., the maker of Kids Smart Hi DHA-Omega3 Fish Oil capsules, discontinue advertising the product in programming directed to children.

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