The Accountability Program

Accountability Program: Self-Regulation Keeps Pace with Innovation

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released the results of formal inquiries into the consumer data-collection and use practices of seven companies in the online advertising industry. All companies reviewed voluntarily agreed to follow the Accountability Program’s recommendations. “The results are a win for both consumers and industry,” said Genie Barton, CBBB Vice President and Director of the Program. “Consumers benefit with greater information and clearer choices about how their information is used and the advertising industry benefits by building greater consumer trust and engagement in the Internet space.”

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Accountability Program Q&A

Consumers should have notice that an ad is targeted because of their interests. Such notice may include the display of an icon in or near the ad or on the web page where information is being collected. Consumers should be able to click on the icon (or statement about the ad) to learn more about the businesses involved. That page should provide a link to where you are provided with a choice about whether to receive online behavioral advertisements. Consumers should be able to opt-out of receiving further targeted ads from the businesses involved. The link may also take consumer to an industry-created website, where they have further opt-out choices. Please click "Read More" to learn about online interest-based advertising, transparency and consumer choice.

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About the Accountability Program

The Interest-Based Advertising Accountability Program regulates online behavioral advertising (OBA) across the Internet. OBA uses information collected across multiple unaffiliated websites to predict a user’s preferences and display ads most likely to interest consumers. Leading industry associations developed seven Principles which businesses are required to follow. The Accountability Program is charged with providing objective, independent, and vigorous oversight and enforcement of the Principles, with the goal of promoting compliance with the Principles by all companies within the advertising ecosystem.

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Staff Biographies

Meet the Accountability Program staff.

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Accountability Program Achieves Voluntary Compliance With Online Behavioral Advertising Self-Regulation

The Accountability Program will regularly issue press releases that detail its decisions. Both the press releases and the full text of decisions will be available under the Accountability tab at the ASRC Website -- www.asrcreviews.org

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