The Accountability Program

About the Accountability Program

The Interest-Based Advertising Accountability Program regulates online behavioral advertising (OBA) across the Internet. OBA uses information collected across multiple unaffiliated websites to predict a user’s preferences and display ads most likely to interest consumers. Leading industry associations developed seven Principles which businesses are required to follow. The Accountability Program is charged with providing objective, independent, and vigorous oversight and enforcement of the Principles, with the goal of promoting compliance with the Principles by all companies within the advertising ecosystem.

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Staff Biographies

Meet the Accountability Program staff.

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Accountability Program Achieves Voluntary Compliance With Online Behavioral Advertising Self-Regulation

The Accountability Program will regularly issue press releases that detail its decisions. Both the press releases and the full text of decisions will be available under the Accountability tab at the ASRC Website --

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