The Accountability Program

Compliance Guidance

In keeping with the Accountability Program’s mission to promote compliance with the OBA Principles and the Multi-Site Data Principles (collectively, the Principles), the Accountability Program may, in its discretion, supplement the industry guidance it provides through the issuance of public decisions, press releases and other adjudicatory documents, by issuing a Compliance Warning or general Compliance Guidance, prior to formal enforcement.

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Accountability Program Administrative Dispositions

An Administrative Disposition is a short document that states the nature of the inquiry and the reasons for its disposition.

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Accountability Program Brings AdChoices Icon to Facebook Exchange (FBX)

The Accountability Program today released a decision finding that Facebook has taken meaningful steps to increase transparency and choice by enabling third parties to provide the Digital Advertising Alliance’s (DAA) Advertising Options Icon (AdChoices Icon or Icon) for interest-based ads served through Facebook Exchange (FBX).

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Accountability Program Looks Under Hood of Online Ad Campaign: Self-Regulation Process Ensures Consumers Receive Notice of Interest-Based Ads

The Online Interest-Based Advertising Accountability Program (Accountability Program) released five decisions following inquiries into whether an online interest-based advertising campaign for Kia Motors America (Kia) was consistent with the Self-Regulatory Principles for Online Behavioral Advertising (OBA Principles).

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Accountability Program: Self-Regulation Keeps Pace with Innovation

The Online Interest-Based Advertising Accountability Program (Accountability Program) today released the results of formal inquiries into the consumer data-collection and use practices of seven companies in the online advertising industry. All companies reviewed voluntarily agreed to follow the Accountability Program’s recommendations. “The results are a win for both consumers and industry,” said Genie Barton, CBBB Vice President and Director of the Program. “Consumers benefit with greater information and clearer choices about how their information is used and the advertising industry benefits by building greater consumer trust and engagement in the Internet space.”

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Accountability Program Q&A

Consumers should have notice that an ad is targeted because of their interests. Such notice may include the display of an icon in or near the ad or on the web page where information is being collected. Consumers should be able to click on the icon (or statement about the ad) to learn more about the businesses involved. That page should provide a link to where you are provided with a choice about whether to receive online behavioral advertisements. Consumers should be able to opt-out of receiving further targeted ads from the businesses involved. The link may also take consumer to an industry-created website, where they have further opt-out choices. Please click "Read More" to learn about online interest-based advertising, transparency and consumer choice.

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